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All Journal Penggunaan Media Sains Flipbook dalam Pembelajaran IPA di Sekolah Dasar Widya Cipta : Jurnal Sekretari dan Manajemen Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan
Sri Hardianti Sartika
Siliwangi University
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Co-Value : Jurnal Ekonomi, Koperasi

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Digital Entrepreneurship Intention on University Student using Theory of Planned Behavior Sri Hardianti Sartika; Allicia Deana Santosa
Co-Value Jurnal Ekonomi Koperasi dan kewirausahaan Vol. 14 No. 5 (2023): Co-Value: Jurnal Ekonomi, Koperasi & Kewirausahaan
Publisher : Program Studi Manajemen Institut Manajemen Koperasi Indonesia Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/covalue.v14i5.3875

Abstract

This research aims to identify factors that influence students' intentions to undertake digital entrepreneurship. The research method used is a quantitative research method, with an instrument in the form of a questionnaire using a 5-point Likert scale measurement. The instrument used consists of 15 question items consisting of the theory of Planned Behavior (9 items), digital entrepreneurial intention (3 items), and entrepreneurial behaviour (3 items). The questionnaire in a Google form was distributed via social media such as Facebook, TikTok and Instagram. There were a total of 376 students who answered the questionnaire. The data obtained was processed with the help of SPSS 27 software and then analyzed using descriptive and inferential statistics. The results show that attitude, subjective norms, and perceived behavioural control are average. Furthermore, there is a significant and simultaneous influence between attitude, subjective norms, and perceived behavioural control on digital entrepreneurship intention, 52%.
The Power of Shopee Live Streaming on Z Generation Purchasing Decisions Sri Hardianti Sartika; Kurniawan Kurniawan
Co-Value Jurnal Ekonomi Koperasi dan kewirausahaan Vol. 14 No. 2 (2023): Co-Value : Jurnal Ekonomi, Koperasi, & Kewirausahaan
Publisher : Program Studi Manajemen Institut Manajemen Koperasi Indonesia Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/covalue.v14i2.3876

Abstract

The focus of the research is to determine the power of live streaming carried out by shops selling on Shopee on product purchasing decisions by Generation Z. Quantitative methods using survey data collection techniques are used to explain this phenomenon. The instrument used was 15 question items consisting of 9 items about live streaming variables and six items about purchasing decisions, then packaged in a Google Form questionnaire and distributed via social media. The sample in this study consisted of 185 respondents aged 13 – 26 years (generation Z). The data obtained was then analyzed using descriptive and differential statistics to determine the relationship between variables. Statistical data analysis using SPSS version 25. The results show that Shopee Live Streaming contributes 62% to Z Generation Purchasing Decisions. So it provides information that live streaming activities can attract consumers to buy, the seller's products can reach a wider market, educate consumers directly about the products offered by the seller, and increase immediate feedback.
Co-Authors Allicia Deana Santosa Dea Aulia Dila Indriyani Kurniawan Kurniawan Yoni Hermawan