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All Journal eCo-Buss JUDIMAS (Jurnal Inovasi Pengabdian Kepada Masyarakat) Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) JEKKP (JURNAL EKONOMI, KEUANGAN DAN KEBIJAKAN PUBLIK) Joong-Ki : Jurnal Pengabdian Masyarakat Jurnal Dunia Pendidikan Jurnal Ekonomi, Bisnis dan Manajemen Jurnal Peradaban Masyarakat (JPM) Jurnal Visi Manajemen (JVM) JURNAL HANDAYANI PGSD FIP UNIMED Jurnal bintang manajemen Journal Economic Management and Business Joong-Ki Jurnal Ekonomi Bisnis Digital Joong-Ki ACCUMULATED JOURNAL
Tika Nirmala Sari
Universitas Potensi Utama
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pengaruh Kepuasan Pelanggan, Social Media Marketing dan Word of Mouth Terhadap Keputusan Pembelian Marisa Adellia Lubis; Tika Nirmala Sari
Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Vol 6 No 2 (2026): Edisi Mei 2026
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jamek.v6i2.2282

Abstract

This study aims to analyze the influence of customer satisfaction, social media marketing, and word of mouth both partially and simultaneously on purchasing decisions at PT Mitra Jaya Perabot. The study uses a quantitative approach with an associative method. The study population is consumers of PT Mitra Jaya Perabot who have made purchases with a sample of 120 respondents using the Lemeshow formula and purposive sampling technique. The results of the study indicate that partially the Customer Satisfaction variable does not affect purchasing decisions where (t count < t table) is 969 < 1.980 and Social Media Marketing also does not affect purchasing decisions where (t count < t table) is 1.429 < 1.980. On the other hand, Word of Mouth has a positive and significant effect on purchasing decisions with a value (t count> t table) of 6.178> 1.980. Simultaneously, these three variables have a positive and significant effect on purchasing decisions of consumers of PT Mitra Jaya Perabot. These results indicate that Word of Mouth is the most dominant factor in influencing purchasing decisions, so companies are advised to strengthen communication strategies and relationships with customers through recommendation-based promotions.
PENGARUH DIGITALISASI KEUANGAN DAN LITERASI KEUANGAN TERHADAP INKLUSI KEUANGAN BERKELANJUTAN GENERASI Z DI ERA EKONOMI DIGITAL M. Rizky Wijaya; Purwita Sari; Ratih Anggraini Siregar; Tika Nirmala Sari; Ahmad Rivaldo Tarigan
Journal Economic Management and Business Vol 5, No 1 (2026)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/jfeb.v5i1.8791

Abstract

The rapid advancement of digital technology has significantly transformed financial services and consumer financial behavior, particularly among Generation Z as digital natives. This study aims to examine the influence of financial digitalization and financial literacy on sustainable financial inclusion among Generation Z in the digital economy era. A quantitative approach was employed using a survey method with structured questionnaires. The study involved 145 Generation Z respondents aged 17–27 years in Indonesia who actively use digital financial services, selected through purposive sampling. Data were analyzed using multiple linear regression. The results indicate that financial digitalization and financial literacy have a positive and significant effect on sustainable financial inclusion, both partially and simultaneously. These findings highlight that the success of sustainable financial inclusion depends not only on technological accessibility but also on individuals’ financial knowledge and responsible financial behavior.
Co-Authors Adhitya, Wisnu Rayhan Adinda Adinda Ahmad Rivaldo Tarigan Ananda Fitriani Dewi Ari Prabowo Arif Akbar Lubis Dinda Ramadhani Dita Wandini Fitri Yani Gilang Adiko Imam Munandar Indra Kurniawan Jumeida Simatupang Jumeida Simatupang M. Rizky Wijaya Marisa Adellia Lubis Parhusip, Austin Alexander Purwita Sari Ridho Gilang Adiko Rina Budiarti Rina Budiarti Santi Rizki Siregar, Ratih Anggraini Siti Aisyah Taufik Risal Taufiq Risal Taufiq Risal Winda Bella Syafira Wisnu Rayhan Adithya Yahya Tanjung Yuli Arnida Pohan Yuli Arnida Pohan