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All Journal eCo-Buss JUDIMAS (Jurnal Inovasi Pengabdian Kepada Masyarakat) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) JEKKP (JURNAL EKONOMI, KEUANGAN DAN KEBIJAKAN PUBLIK) Joong-Ki : Jurnal Pengabdian Masyarakat Jurnal Dunia Pendidikan Jurnal Ekonomi, Bisnis dan Manajemen Jurnal Peradaban Masyarakat (JPM) Jurnal Visi Manajemen (JVM) JURNAL HANDAYANI PGSD FIP UNIMED Jurnal bintang manajemen Journal Economic Management and Business Joong-Ki Jurnal Ekonomi Bisnis Digital Joong-Ki ACCUMULATED JOURNAL
Tika Nirmala Sari
Universitas Potensi Utama
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pengaruh Kepuasan Pelanggan, Social Media Marketing dan Word of Mouth Terhadap Keputusan Pembelian Marisa Adellia Lubis; Tika Nirmala Sari
Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Vol 6 No 2 (2026): Edisi Mei 2026
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jamek.v6i2.2282

Abstract

This study aims to analyze the influence of customer satisfaction, social media marketing, and word of mouth both partially and simultaneously on purchasing decisions at PT Mitra Jaya Perabot. The study uses a quantitative approach with an associative method. The study population is consumers of PT Mitra Jaya Perabot who have made purchases with a sample of 120 respondents using the Lemeshow formula and purposive sampling technique. The results of the study indicate that partially the Customer Satisfaction variable does not affect purchasing decisions where (t count < t table) is 969 < 1.980 and Social Media Marketing also does not affect purchasing decisions where (t count < t table) is 1.429 < 1.980. On the other hand, Word of Mouth has a positive and significant effect on purchasing decisions with a value (t count> t table) of 6.178> 1.980. Simultaneously, these three variables have a positive and significant effect on purchasing decisions of consumers of PT Mitra Jaya Perabot. These results indicate that Word of Mouth is the most dominant factor in influencing purchasing decisions, so companies are advised to strengthen communication strategies and relationships with customers through recommendation-based promotions.
PENGARUH DIGITALISASI KEUANGAN DAN LITERASI KEUANGAN TERHADAP INKLUSI KEUANGAN BERKELANJUTAN GENERASI Z DI ERA EKONOMI DIGITAL M. Rizky Wijaya; Purwita Sari; Ratih Anggraini Siregar; Tika Nirmala Sari; Ahmad Rivaldo Tarigan
Journal Economic Management and Business Vol 5, No 1 (2026)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/jfeb.v5i1.8791

Abstract

The rapid advancement of digital technology has significantly transformed financial services and consumer financial behavior, particularly among Generation Z as digital natives. This study aims to examine the influence of financial digitalization and financial literacy on sustainable financial inclusion among Generation Z in the digital economy era. A quantitative approach was employed using a survey method with structured questionnaires. The study involved 145 Generation Z respondents aged 17–27 years in Indonesia who actively use digital financial services, selected through purposive sampling. Data were analyzed using multiple linear regression. The results indicate that financial digitalization and financial literacy have a positive and significant effect on sustainable financial inclusion, both partially and simultaneously. These findings highlight that the success of sustainable financial inclusion depends not only on technological accessibility but also on individuals’ financial knowledge and responsible financial behavior.
Pengaruh Store Ambience, Harga dan Food Quality Terhadap Keputusan Pembelian Pelanggan pada Bisnis Coffeshop Nur Windi Nabilah; Tika Nirmala Sari
Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Vol 6 No 2 (2026): Edisi Mei 2026
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jamek.v6i2.2286

Abstract

This study aims to analyze the influence of store ambience, price, and food quality on customer purchasing decisions in coffee shops. This study uses a quantitative method with an associative approach. The research was conducted at Rahasia Coffee and Space and Katana Coffee, located in the Marelan district of Medan. The sampling technique used was purposive sampling with calculations using the Lemeshow formula, resulting in a sample size of 120 respondents. Data were collected through questionnaires distributed to customers who met the research criteria. The data was processed using SPSS software. The results of the t-test showed that for the store ambience variable, the t-value was > t-table (3.963 > 1.980), which means that the Store Ambience variable (X1) had a positive and significant partial effect on purchasing decisions (Y). The price had a t-value > t-table (2.406 > 1.980) which means that the Price variable (X2) has a positive and significant partial effect on purchasing decisions (Y), and food quality has a t-value > t-table (2.550 > 1.980), which means that the Food Quality variable (X3) has a positive and significant partial effect on purchasing decisions (Y). Furthermore, the results of the F test show that f count > f table (21.843 > 2.68) and the significance value < 0.05 (0.000 < 0.05), which means that the three independent variables, namely store ambience, price, and food quality, simultaneously influence and significant on purchasing decisions Customers of Rahasia Coffee and Space and Katana Coffee.
Analisis Dampak Kualitas Produk, Promosi dan Brand Image Terhadap Loyalitas Konsumen Teh Botol Sosro di Kota Medan Nur Fatdillah; Tika Nirmala Sari
Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Vol 6 No 2 (2026): Edisi Mei 2026
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jamek.v6i2.2289

Abstract

This study aims to analyze the impact of Product Quality, Promotion and Brand Image on Consumer Loyalty of Teh Botol Sosro in Medan City. This study uses a quantitative method with an associative approach. The location of this study was conducted in five sub-districts in Medan City, namely: Medan Marelan, Medan Belawan, Medan Deli, Medan Area and West Medan. The sample collection technique used was Purposive Sampling using the Lameshow formula with a sample size of 120 respondents. The results of the study indicate that partially Product Quality does not have a positive and significant effect on Consumer Loyalty with a t-count value < t-table of 0.861 < 1.980. Promotion partially has a significant and positive effect on Consumer Loyalty with a t-count value < t-table of 2.407 > 1.980. Brand Image has a positive and significant effect on Consumer Loyalty with a t-count value < t-table of 6.638 > 1.980. Furthermore, the results of the F test show that the quality of promotional products and brand image simultaneously have a positive and significant effect on Consumer Loyalty of Teh Botol Sosro in Medan City with a calculated F value < F table of 2.407 > 1.980
THE EFFECT OF PRICE, STORE AMBIENCE AND SERVICE QUALITY ON CUSTOMER LOYALTY AT FRITTO CHICHEN IN MEDAN CITY Delina Hati Maduwu; Tika Nirmala Sari
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 4 (2026): August
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine and analyze the effect of price, store ambience, and service quality on customer loyalty at Fritto Chicken Medan City. This study uses a quantitative method with a causal associative approach. The population in this study were Fritto Chicken Medan City customers with a sample of 100 respondents obtained using quota sampling and purposive sampling techniques. Data collection techniques were carried out through a questionnaire with a Likert scale. Data were analyzed using validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, t-tests, F-tests, and coefficients of determination. The results of the study indicate that partially price, store ambience, and service quality have a positive and significant effect on customer loyalty at Fritto Chicken Medan City. Simultaneously, price, store ambience, and service quality also have a positive and significant effect on customer loyalty. The service quality variable is the most dominant variable influencing customer loyalty. The results of this study are expected to be a consideration for companies in increasing customer loyalty through appropriate pricing, a comfortable restaurant atmosphere, and quality service.
Pengaruh Kepuasan Kerja dan Motivasi Kerja Terhadap Kinerja Karyawan Housekeeping pada PT. Telkom Property Medan Karin Amanda; Tika Nirmala Sari
Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Vol 6 No 1 (2026): Edisi Januari 2026
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jamek.v6i1.2281

Abstract

This study aims to analyze the influence of store atmosphere, location, and promotion on consumer purchase decisions at Eiger Adventure Store Medan Marelan. The research objectives are: (1) to identify and analyze the partial influence of store atmosphere on consumer purchase decisions; (2) to identify and analyze the partial influence of location on consumer purchase decisions; (3) to identify and analyze the partial influence of promotion on consumer purchase decisions; and (4) to identify and analyze the simultaneous influence of store atmosphere, location, and promotion on consumer purchase decisions. This research applies a quantitative approach with a causal associative design. The sample consists of 120 respondents selected using accidental sampling. Data were collected through questionnaires and analyzed using multiple linear regression with partial (t) and simultaneous (F) tests. The results show that, partially, store atmosphere does not have a significant effect on purchase decisions, location has a positive and significant effect, while promotion does not have a significant effect. However, simultaneously, all three variables significantly influence consumer purchase decisions. These findings emphasize that store location plays a crucial role in influencing purchase decisions, while improvements in store atmosphere and promotion strategies are necessary to enhance consumer attraction and loyalty.
Pengaruh Kompensasi, Lingkungan Kerja dan Jenjang Karir Terhadap Turnover Intention Karyawan pada PT. Mitra Tsunami Marine Riska Nursaifah; Tika Nirmala Sari
Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Vol 6 No 1 (2026): Edisi Januari 2026
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jamek.v6i1.2284

Abstract

The purpose of this study is to determine and analyze the influence of compensation on turnover intention, to determine and analyze the influence of work environment on turnover intention, to determine and analyze the influence of career path on turnover intention, and to determine and analyze the simultaneous influence of compensation, work environment, and career path on turnover intention at PT. Mitra Tsunami Marine. The type of research used in this study is quantitative with an associative approach. with a sample of 90 respondents selected using the Slovin formula. The data collection technique used in this study was a questionnaire. The results of the study indicate that, partially, compensation, work environment, career path has a negative and significant influence on turnover intention. Simultaneously, compensation, work environment, and career path have a significant influence on turnover intention at PT. Mitra Tsunami Marine.
Co-Authors Adhitya, Wisnu Rayhan Adinda Adinda Ahmad Rivaldo Tarigan Ananda Fitriani Dewi Ari Prabowo Arif Akbar Lubis Delina Hati Maduwu Dinda Ramadhani Dita Wandini Fitri Yani Gilang Adiko Imam Munandar Indra Kurniawan Jumeida Simatupang Jumeida Simatupang Karin Amanda M. Rizky Wijaya Marisa Adellia Lubis Nur Fatdillah Nur Windi Nabilah Parhusip, Austin Alexander Purwita Sari Ridho Gilang Adiko Rina Budiarti Rina Budiarti Riska Nursaifah Santi Rizki Siregar, Ratih Anggraini Siti Aisyah Taufik Risal Taufiq Risal Taufiq Risal Winda Bella Syafira Wisnu Rayhan Adithya Yahya Tanjung Yuli Arnida Pohan Yuli Arnida Pohan