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All Journal Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Sari Pediatri Journal of Information Technology and Computer Science (JOINTECS) AkMen JURNAL ILMIAH Business Management Cakrawala: Jurnal Pengabdian Masyarakat Global Jurnal Manajemen dan Ekonomi Kreatif Jurnal Ekonomi Manajemen Akuntansi Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Muqaddimah: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi
Farid Farid
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences Other

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Sistem Pendukung Keputusan Rekomendasi Topik Skripsi Menggunakan Naïve Bayes Classifier Farid Farid; Ultach Enri; Yuyun Umaidah
JOINTECS (Journal of Information Technology and Computer Science) Vol 6, No 1 (2021)
Publisher : Universitas Widyagama Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/jointecs.v6i1.2076

Abstract

Setiap mahasiswa dituntut untuk melakukan kewajiban, salah satunya berupa penelitian. Sebagai wujud nyata proses akhir menuju sarjana setiap mahasiswa diharuskan membuat artikel ilmiah dalam bentuk buku yang diberi nama skripsi. Selama ini proses menentukan topik skripsi mahasiswa dilakukan secara manual, baik pembimbing skripsi yang memberi masukan atau ide diperoleh dari berbagai makalah penelitian. Dan proses penentuan topik skripsi tanpa menggunakan sistem terkomputerisasi. Maka dari itu peneliti membuat penelitian ini agar dapat membantu Mahasiswa dalam menentukan topik skripsi yang sesuai dengan kompetensi Mahasiswa. Metode penelitian ini menggunakan metode pengembangan data mining dan perangkat lunak dengan menerapkan algoritma Naïve Bayes Classifier ke sistem berbasis website. Hasil dari penelitian ini adalah sistem pendukung keputusan yang dapat memberikan rekomendasi topik skripsi berdasarkan data nilai mata kuliah pilihan. Nilai accuracy model terbaik yang diimplementasikan pada sistem ini adalah sebesar 69,27%. Nilai akurasi kurang baik karena jumlah data yang tidak seimbang pada setiap kategori topik skripsi.
PENGARUH PERSONALITY TRAITS DAN HEDONIC CONSUMPTION TERHADAP IMPULSIVE BUYING YANG DIMEDIASI OLEH POSITIVE FEELING DI MATAHARI DEPARTMENT STORE KOTA BANDA ACEH Vidya Larisa; Farid Farid
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 6, No 1 (2021): Februari
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v6i1.16211

Abstract

Mass value addition of shopping centers in several areas is often being the caused of the formation of consumer decisions to buy goods that are not planned and are not needed. This behavior is often known as impulsive buying. This impulsive buying behavior often occurs in modern shopping centers. In the Banda Aceh region as the capital of Aceh Province, there is also a phenomenon of changing consumer spending patterns. One of the enterprise in the retail industry chosen in this study is Matahari Department Store. The grounds of this study is to estimate the impact of personality traits and hedonic consumption on impulsive buying with positive feeling as a mediating variable for Matahari Department Store consumers. This study took samples of 105 respondents who were the consumers of Matahari Department Store Banda Aceh. Systematics on data collection in this research using a questionnaire method. Purposive sampling chosen as the sampling method used in this study. Hierarchical Linear Modeling (HLM) chosen as a model analysis to establish whether there is an influence from any of that existing variables. The output of the HLM analysis represent the conclusion that personality traits and hedonic consumption have an influence on impulsive buying, personality traits and hedonic consumption also affect positive feelings, positive feelings also have an impact on impulsive buying, and positive feelings partially moderate the impact of personality traits on impulsive buying. and hedonic consumption on impulsive buying.
Faktor-Faktor yang Berhubungan dengan Kemampuan Sosialisasi Anak Nurul Komariah; Farid Farid; Sjarif Hidayat Effendi
Sari Pediatri Vol 18, No 5 (2017)
Publisher : Badan Penerbit Ikatan Dokter Anak Indonesia (BP-IDAI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14238/sp18.5.2017.373-8

Abstract

Latar belakang.Kemampuan sosialisasi berkontribusi besar bagi kesiapan anak bersekolah dan keberhasilan akademik. Banyak faktor yang berhubungan dengan kemampuan sosialisasi anak antara lain pendidikan ibu, pekerjaan ibu, status ekonomi dan pola asuh.Tujuan. Mengetahui hubungan pendidikan ibu, pekerjaan ibu, status ekonomi, pola asuh dengan kemampuan sosialisasi anak. Metode. Penelitian menggunakan metode cross sectional. Subjek penelitian adalah anak-anak yang mengikuti PAUD Kecamatan Seberang Ulu I Palembang tahun 2013 yang memenuhi kriteria inklusi. Dilakukan analisis untuk mengidentifikasi hubunganpendidikan ibu, pekerjaan ibu, status ekonomi, pola asuh terhadap kemampuan sosialisasi anak. Pola asuh dinilai menggunakan parenting style questionaire (PSQ), sedangkan kemampuan sosialisasi anak dengan interaction rating scale (IRS). Hasil. Empatpuluh anak diikutkan dalam penelitian. Pola asuh non otoritatif merupakan satu-satunya faktor yang ditemukan secara bermakna berhubungan dengan kurangnya kemampuan sosialisasi anak setelah analisis multivariat (p=0,001; OR 52,80).Kesimpulan. Pola asuh non otoritatif berhubungan dengan kekurangan kemampuan sosialisasi anak.
KEUNGGULAN STRATEGI BERSAING UKM DI SULAWESI TENGAH Farid Farid
AkMen JURNAL ILMIAH Vol 14 No 4 (2017): AkMen JURNAL ILMIAH
Publisher : Lembaga Penelitian dan Publikasi Nobel Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

To analyze cost leadership variables, differentiation, and focus simultaneously and significantly against the benefits of SMEs. To analyze the most dominant variant variation variables affect the competitive advantage of SMEs. Together, the three factors or variables that become the research analysis of Cost Leadership, Diferensiasi, and Focus, have a significant and significant influence on the Competitive Advantage of SMEs. Separately or farsial, that the variables that become the research analysis of the variable Leadership Cost, Diferensiasi, and Focus, have a significant or significant influence on Competitive Advantages SMEs. And Of the three factors, the most dominant factor of influence is the Differentiation factor of 2.829.
STRATEGI PROMOSI DALAM MENINGKATKAN VOLUME PENJUALAN PADA USAHA AYAM PETELUR evi rosdiyanti; nurila nurila; farid farid; syahrul salim
Business Management Vol 1, No 2: Agustus 2022
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v1i2.4443

Abstract

Penelitian ini dilatar belakangi oleh berdasarkan Usaha Ayam Petelur yang terus berkembang hingga saat ini tentunya memiliki strategi tersendiri dalam menjalankannya. Salah satu strategi yang dilakukan oleh usaha ayam petelur yaitu strategi promosi untuk memperkenalkan dan mempengaruhi konsumen supaya tertarik dan kemudian membeli produknya sehingga volume penjualannya meningkat. Penelitian ini menggunakan pendekatan kualitatif dan jenis penelitian study kasus. Teknik pengumpulan data dilakukan dengan cara wawancara, observasi dan dokumentasi. Data bersumber dari pemilik usaha ayam petelur, karyawan, dan konsumen dari usaha ayam petelur. Ada tiga metode dalam analisis data yaitu reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian ini: 1) startegi promosi yang dilakukan oleh usaha ayam petelur dalam meningkatkan volume penjualan adalah: a) penjualan perseorangan, di awal memulai usaha pemilik melakukan penawaran kepada konsumen, b) promosi penjualan dengan pameran dan sampel produk, c) periklanan dengan media sosial (Facebook, Instagram, WhatssApps) dan media outdor (baju kaos dan banner). 2) Kendala yang dialami usaha ayam petelur: a) kendala internal: sulit untuk meyakinkan konsumen, Kurang efektif dalam melakukan promosi dan media yang digunakan terbatas, Kurang menarik dalam melakukan posting produk. Kendala Eksternal: Adanya banyak pesaing, Harga telur yang mengalami naik dan turun. b) Solusi: Solusi kendala internal: Jujur dalam menyampaikan tentang produk, merekomendasikan konsumen untuk datang langsung ke tempat usaha, membuat akun khusus, merekrut karyawan untuk promosi dan pembelian secara online. Solusi kendala eksternal: mempertahankan kualitas telur asin, membangun hubungan baik dengan konsumen, dan pelayanan yang baik menambahkan penjelasan dan memperbaiki kualitas gambar, pengusaha tidak menaikkan harga jual melainkan mengurangi sedikit laba yang diperoleh pengusaha menaikkan harga apabila kondisinya benar - benar terdesak dan tidak ada solusi lain selain menaikkan harga jual telur asinnya.
PENGARUH BRAND PERSONALITY DAN PERCEIVED VALUE TERHADAP CUSTOMER SATISFACTION YANG DIMEDIASI OLEH TRUST PADA MATAHARI DEPARTMENT STORE KOTA BANDA ACEH Syarifah Salqaura; Farid Farid
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 8, No 2 (2023): Mei
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v8i2.24003

Abstract

This study aims to measure the influence of Brand Personality and Perceived Value on Consumer Satisfaction which is mediated by Trust in Matahari Department Store Customers in Banda Aceh City. The sample used in this study was Matahari Department Store Customers in Banda Aceh City, amounting to 200 respondents. The sampling technique used was purposive sampling. Structural Equation Modeling (SEM) is used as an analytical method to determine the effect of the variables involved. Based on the results of analysis from SEM identified that Brand Personality and Perceived Value have an effect on Consumer Satisfaction, Brand Personality and Perceived Value have an effect on Trust, Trust has an effect on Consumer Satisfaction, Trust mediates Brand Personality and Perceived Value on Consumer Satisfaction.
Strategi Pemasaran Dalam Meningkatkan Minat Siswa Baru Pada SD Negeri 17 Palu Syerina Evayanti; Ponirin Ponirin; Maskuri Sutomo; Farid Farid
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 2 No. 2 (2024): Maret : MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v2i2.379

Abstract

This research aims to examine in depth the marketing strategy in increasing the interest of new students at SD Negeri 17 Palu, what are the supporting and inhibiting factors for educational marketing carried out by the school principal. The type of research method used is a qualitative research method with a descriptive approach. The location used as an object by researchers is SD Negeri 17 Palu. Data collection techniques in this research are through observation, interviews and documentation. Data analysis was carried out in three stages, namely data reduction, data display, and conclusion drawing/verification. The results of interviews with school principals revealed that in marketing or promoting the school, they continued to maintain the existence of the school by prioritizing the quality of the products and services offered. However, as time went by, the quality of the school decreased due to inadequate marketing strategies, which led to a decline in the quality of the school. Interview results from school operators show that from 2022 to 2024, there will be a significant decline in the number of students enrolling at Palu 17 Public Elementary School. Data analysis shows that in 2022, the number of registrants reaches its peak, but then decreases by 15% in 2023 and 10% in 2024. Recommendations that can be given involve increasing focus on a more specific target audience, improving the quality of marketing campaigns, and strengthening collaboration with related parties, such as local communities.
Bauran Pemasaran Pada Usaha Rekreasi Pemancingan Nagaya Desa Kotapulu Rizki Eka Putri Utami; Farid Farid; Anisah Anisah
Jurnal Ekonomi Manajemen Akuntansi Vol. 29 No. 1 (2023): JURNAL EKONOMI MANAJEMEN AKUNTANSI
Publisher : sekolah Tinggi Ilmu Ekonomi Dharma Putra Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1319.65 KB) | DOI: 10.59725/ema.v29i1.63

Abstract

The purpose of serving in the village with the mission of building a rural economy through the potential in the village is the fisheries sector, as well as to broaden business actors' insight into the application of the marketing mix. The potential in Kotapulu Village is in the fisheries sector. Nagaya fishing is one of the businesses as a means of community recreation. The development of inland fisheries in Central Sulawesi Province has quite large potential for freshwater and brackish water fisheries resources, which if managed optimally can provide a sizeable contribution to the region. Technical data collection is carried out through counseling, interviews and documentation that can answer existing problems. , and so on the data were analyzed descriptively qualitatively. From the results of this study, the Marketing Mix) or 7 P which consists of: Product, Price, Place, Promotion, Process, Physical Environment used in the Nagaya fishing recreational business is in accordance with the existing procedures, while for application in the field there are several obstacles that arise in terms of Promotion, so that the Marketing Mix is not going well.
Membangun Ketahanan Keuangan Keluarga Melalui Literasi Keuangan Di Desa Kotapulu Siti Roziana; Farid Farid; Anisah Anisah
Cakrawala: Jurnal Pengabdian Masyarakat Global Vol. 2 No. 2 (2023): Cakrawala: Jurnal Pengabdian Masyarakat Global
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/cakrawala.v2i2.997

Abstract

This activity aims to increase the understanding and knowledge of housewives in calculating and recording household cash receipts and disbursements properly so that there are no expenditures that are greater than income. So that the family's financial condition is always sufficient and has savings/investments for future needs, so that prosperity for the family is realized. The method used in this activity is by conducting discussions and coordination in advance with the village head and housewives. Participants take part in socialization with the classical method of providing material and followed by a question and answer session and practice/practice; presents a working paper that is filled according to the real conditions of the participants. The activity participants are housewives who do not work, housewives who work, and housewives who have their own business with an average educational background up to high school, as well as an economic background.
Kualitas Produk Olahan Tomat Untuk Meningkatkan Minat Beli Konsumen Pada UMKM Di Desa Kotapulu Kecamatan Dolo Kabupaten Sigi Siti Handayani R. Dahab; Farid Farid; Anisah Anisah
Cakrawala: Jurnal Pengabdian Masyarakat Global Vol. 2 No. 2 (2023): Cakrawala: Jurnal Pengabdian Masyarakat Global
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/cakrawala.v2i2.998

Abstract

This service activity aims to add insight and knowledge to business actors regarding product quality to increase consumer buying interest in their products with the importance of labeling, packaging and marketing in order to increase added value, profit and product sales. MSMEs in Kotapulu village are quite developed, but the packaging and labels used are still very simple, the marketing techniques used are also not optimal, they only market to stall owners and market traders around the village. The method used in this activity is brief counseling and training. The purpose of implementing this community service activity is to introduce through counseling and training activities to MSMEs in Kotapulu village so that they can become more familiar with product labeling and packaging as well as good and attractive marketing techniques so as to increase consumer buying interest.
Co-Authors Anisah Anisah Barkat Ansari IRA NURIYA SANTI Maskuri Sutomo Muhammad Hafid Muhammad Hasyim B. Dg. Matutu nurila nurila Nurul Komariah Ponirin Ponirin Rizki Eka Putri Utami Rosdiyanti, Evi Siti Handayani R. Dahab Siti Roziana Sjarif Hidayat Effendi syahrul salim Syamsul Bachri Syarifah Salqaura Syerina Evayanti Ultach Enri Vidya Larisa Yuyun Umaidah