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All Journal Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) Optimal: Jurnal Ekonomi dan Manajemen Jurnal bintang manajemen Jurnal Kajian dan Penelitian Umum Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi
Ponirin Ponirin
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PENGARUH SERVICE QUALITY TERHADAP REPURCHASE INTENTION MELALUI CUSTOMER SATISFACTION PADA SKIN ORIGIN KOTA PALU Sofia Agata Sarapung; Ponirin Ponirin
Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) Vol 6, No 2 (2020): Jurnal Ilmu Manajemen Universitas Tadulako
Publisher : Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/jimut.v6i2.197

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh dari variabel kualitas layanan terhadap pembelian kembali dengan melalui kepuasan pelanggan sebagai variabel mediasi. Variabel penelitian ini yaitu kualitas layanan (X), pembelian kembali (Y) sebagai variabel dependen, dan kepuasan pelanggan (Z). Metode penelitian yang digunakan adalah metode deskriptif kausal dengan jumlah sampel 70 orang. Bentuk penarikan sampel menggunakan non-probability sampling dengan teknik purposive sampling. Metode analisis data yang digunakan dalam penelitian ini adalah Partial Least Square (PLS) dengan bantuan program statistic SmartPLS 3.0. Hasil penelitian dalam penelitian ini yaitu: service quality tidak mempengaruhi repurchase intention di salon kecantikan Skin Origin di Kota Palu; service quality mempengaruhi customer satisfaction di salon kecantikan Skin Origin di Kota Palu; customer satisfaction mempengaruhi repurchase intention di salon kecantikan Skin Origin di Kota Palu; dan service quality memiliki pengaruh tidak langsung terhadap repurchase intention tetapi harus melalui customer satisfaction di salon kecantikan Skin Origin di Kota Palu
PENGARUH ATRIBUT PRODUK DALAM MENDORONG NIAT BELI SMARTPHONE OPPO DI KOTA PALU Ade Reny Paputungan; Syamsul Bachri; Ponirin Ponirin
Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) Vol 7, No 1 (2021): Jurnal Ilmu Manajemen Universitas Tadulako
Publisher : Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/jimut.v7i1.214

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisa: (1) variabel atribut produk yang terdiri atas kualitas, fitur, desain, dan merek secara serempak berpengaruh signifikan terhadap niat beli produk smartphone merek Oppo di Kota Palu (2) variabel atribut produk secara persial berpengaruh signifikan terhadap niat beli produk smartphone Oppo di kota Palu. Jenis penelitian yang digunakan adalah kausalitas. Populasi penelitian ini adalah seluruh masyarakat Kota Palu yang belum memiliki atau membeli smartphone Oppo. Teknik penarikan sampel dalam penelitian ini menggunakan purposive sampling, dengan jumlah sampel 50 responden. Metode analisis menggunakan analisis regresi linear berganda. Hasil penelitian menunjukkan bahwa (1)Variabel atribut produk yang terdiri dari kualitas produk, fitur, desain, dan merek secara serempak berpengaruh signifikan terhadap niat beli smartphone merek Oppo di Kota Palu (2) Variabel atribut produk secara parsial berpengaruh signifikan terhadap niat beli smartphone merek Oppo di Kota Palu.
PENGARUH KEPERCAYAAN DAN PROMOSI PENJUALAN TERHADAP MINAT BELI ULANG KONSUMEN SHOPEE PALU Safira Febrilla; Ponirin Ponirin
Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) Vol 8, No 1 (2022): Jurnal Ilmu Manajemen Universitas Tadulako
Publisher : Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/jimut.v8i1.264

Abstract

 Penelitian ini bertujuan untuk mengetahui pengaruh Kepercayaan dan Promosi Penjualan terhadap Minat Beli Ulang konsumen pada marketplace di Kota Palu. Jenis penelitian ini adalah deskriptif kausal. Populasi dalam penelitian ini yaitu masyarakat Kota Palu. Teknik penarikan sampel dalam penelitian ini menggunakan teknik accidental sampling, dengan jumlah sampel sebanyak 60 responden. Pengambilan data menggunakan kuesioner yang kemudian diolah dengan menggunakan SPSS ver. 24. Metode analisis yang digunakan dalam penelitian ini adalah analisis regresi berganda. Hasil pengujian menunjukkan bahwa variabel Kepercayaan dan Promosi Penjualan secara simultan berpengaruh signifikan terhadap Minat Beli Ulang konsumen pada marketplace Shopee di Kota Palu. Kemudian variabel Kepercayaan secara parsial berpengaruh signifikan terhadap Minat Beli Ulang konsumen pada marketplace Shopee di Kota Palu. Kemudian variabel Promosi Penjualan secara parsial berpengaruh signifikan terhadap Minat Beli Ulang konsumen pada marketplace Shopee di Kota Palu.
VARIABEL PREDIKTOR MINAT BELI ULANG KONSUMEN DI BODY SHOP KOTA PALU Aniza Handayani; Ponirin Ponirin
Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) Vol 9, No 2 (2023): Jurnal Ilmu Manajemen Universitas Tadulako
Publisher : Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/jimut.v9i2.324

Abstract

AbstrakPenelitian ini bertujuan untuk mengetahui pengaruh store atmosphere, variasi produk, harga, lokasi terhadap minat beli ulang di Body Shop Kota Palu. Survey merupakan jenis dari penelitian ini. Sampel dalam penelitian ialah konsumen yang membeli serta menggunakan produk Body Shop yang berjumlah sebanyak 75 orang dengan teknik pengambilan sampel menggunakan purposive sampling. Penelitian tersebut menunjukkan hasil yakni bahwa store atmosphere, variasi produk, harga serta lokasi secara serempak memiliki pengaruh signifikan untuk membeli kembali produk di Body Shop Kota Palu. Secara parsial Store atmosphere memiliki pengaruh signifikan terhadap minat membeli kembali produk  di Body Shop Kota Palu. Secara parsial Variasi produk memberikan pengaruh signifikan terhadap minat membeli kembali produk Body Shop Kota Palu. Harga secara parsial memberikan pengaruh signifikan terhadap minat beli ulang di Body Shop Kota Palu. Lokasi secara parsial memberikan pengaruh signifikan terhadap minat beli ulang di Body Shop Kota Palu.                                                                                  Kata Kunci : Store atmosphere, Variasi produk, Harga, Lokasi, Minat Beli UlangAbstractThe purpose of is to know the influence of store atmosphere, product variety, price, location to re-buy interest in Body Shop Palu City. Survey is a type of this research. The sample in this study is consumers who buy and use Body Shop products which operate as many as 75 people with a sampling technique using purposive sampling. The results showed that store atmosphere, product variety, price and location simultaneously had a significant influence on buying interest in The Palu City Body Shop. Store atmosphere partially has a significant influence on buying interest in Body Shop Palu. Product variations partially have a significant effect on re-buying interest in The Palu City Body Shop. The price partially had a significant influence on the buying interest in the Palu City Body Shop. The location partially had a significant effect on buy-to-buy interest in Palu City Body Shop. Keywords: Store Atmosphere, Product Variety, Price, Location, Repurchase Interests
PENGARUH KUALITAS PRODUK TERHADAP PEMBELIAN KEMBALI MOTOR HONDA BEAT SPORTY PADA DEALER HONDA CV. ANUGERAH PERDANA 4 YOS SUDARSO Ni Nyoman Duwi Yuhani; Ponirin Ponirin
Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) Vol 7, No 2 (2021): Jurnal Ilmu Manajemen Universitas Tadulako
Publisher : Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/jimut.v7i2.232

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh kualitas produk terhadap pembelian kembali motor Honda Beat Sporty Pada Dealer Honda CV. Anugerah Perdana 4 Yos sudarso. Jenis penelitian ini meliputi deskriptif kausal. Populasi yang digunakan dalam penelitian ini adalah seluruh konsumen yang membeli motor Honda Beat Sporty Pada Dealer Honda CV. Anugerah Perdana 4 Yos Sudarso. Teknik penarikan sampel menggunakan Porposive Sampling dengan jumlah sampel sebanyak 60 responden. Alat analisis yang digunakan pada penelitian ini adalah Analisis Regresi Linear berganda. Adapun hasil dari penelitian ini dapat diketahui dari variabel kualitas produk yang terdiri dari kinerja (X1), Daya Tahan (X2), kesesuaian dengan spesifikasi (X3), fitur (X4) dan kesan kualitas (X5) secara serempak berpengaruh signifikan terhadap pembelian kembali motor Honda Bear Sporty pada Dealer Honda CV. Anugerah Perdana 4 Yos Sudarso dengan nilai signifikan 0,000 di bawah < 0,05. Dari hasil Pengujian secara parsial (uji t) ditemukan hasil variabel kualitas produk  (X) yang terdiri dari kinerja (X1) berpengaruh signifikan dengan nilai 0,007, daya tahan (X2) berpengaruh signifikan dengan nilai 0,009, kesesuaian dengan spesifikasi (X3) berpengaruh signifikan dengan nilai 0,047, fitur (X4) berpengaruh signifikan dengan nilai 0,022 dan kesan kualitas (X5) berpengaruh signifikan dengan nilai 0,009. signifikan terhadap pembelian kembali. Besarnya pengaruh kualitas produk terhadap pembelian kembali (adjusted R2) adalah 53,5%.
Efektivitas Penggunaan Iklan Instagram sebagai Media Promosi UMKM Aun Ramlah Maharani; Ponirin Ponirin; Ira Nuriya Santi; Rian Risendy
Jurnal Kajian dan Penelitian Umum Vol. 2 No. 1 (2024): Februari: Jurnal Kajian dan Penelitian Umum
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/jkpu-nalanda.v2i1.866

Abstract

Instagram, also known as IG, is a social media company founded in 2010 by Kevin Systrom. Instagram is a social network that offers video and photo sharing services, and Instagram itself is one of the most widely used social networks in the world. In 2017, Instagram released a new feature to make advertising easier, namely the Instagram Sponsored Feature. Many business people are starting to use the Instagram Sponsored feature as a digital advertising medium, following in the footsteps of Facebook Ads, entrepreneurs seem interested in Instagram Sponsored seeing the increasing development of Instagram users which certainly attracts entrepreneurs' interest in promoting their products through Instagram Sponsored. The research was conducted using a qualitative descriptive method with a case study of Snacky Plw. This research uses primary and secondary databases. The primary data used was obtained through direct observations in the field while running the business as well as information from internal parties involved. The results of the research are that effectiveness can be used in various activities, one of which is to see the success of a business based on promotions carried out by MSMEs. The promotions carried out by MSMEs in this era of information technology are very diverse because they can get the opportunity to use various social media to promote their products, one of which is the social media Instagram, which is very popular with the wider community and is used as a favorite social media for MSMEs to promote their products. With the existence of Instagram, MSME owners create various content with a variety of different themes, as well as creative and innovative as well as high resolution images and videos, thereby making consumers interested in the MSME products being sold. Seen from insight data, it shows an increase in the profile of visits which has increased by more than 50% compared to before using ads.
Analisis Kepuasan Konsumen Pada Pelayanan Statistik Terpadu Melalui SKD 2022 (Survei Kebutuhan Data) Di BPS Kabupaten Donggala Moh Ikhsan S. Korona; Ponirin Ponirin; Muh. Riswandi Palawa
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 3 No. 2 (2023): Juni : Jurnal Ekonomi dan Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v3i2.1407

Abstract

PST is the gateway for BPS data dissemination. The services provided through the PST unit are one door or referred to as one gate service. The existence of the PST unit is expected to provide convenience for consumers in finding data and statistical information. The PST service system is divided into 2 (two), namely consumers who come directly to PST and consumers who go online to obtain services. These non-face-to-face or online services can be accessed either through the BPS website, via pst.bps.go.id, the BPS AllStat application (based on Android and iOS), telephone, facsimile, e-mail, or mail. The purpose of implementing SKD 2022 in general is to obtain evaluation material from consumers as an important instrument for improving the quality of data and statistical information and providing good service. Besides that, SKD is also a survey designed by BPS to identify the level of need and level of consumer satisfaction with data and services. The methodology described is divided into three parts, namely the sampling method, data collection method, and data analysis method. Based on the data collection method for all PST SKD organizers, the CAWI method is more widely used, for all PST organizers. This is related to the condition of adapting to new habits which include providing services online or online.
Strategi Pemasaran Dalam Meningkatkan Minat Siswa Baru Pada SD Negeri 17 Palu Syerina Evayanti; Ponirin Ponirin; Maskuri Sutomo; Farid Farid
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 2 No. 2 (2024): Maret : MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v2i2.379

Abstract

This research aims to examine in depth the marketing strategy in increasing the interest of new students at SD Negeri 17 Palu, what are the supporting and inhibiting factors for educational marketing carried out by the school principal. The type of research method used is a qualitative research method with a descriptive approach. The location used as an object by researchers is SD Negeri 17 Palu. Data collection techniques in this research are through observation, interviews and documentation. Data analysis was carried out in three stages, namely data reduction, data display, and conclusion drawing/verification. The results of interviews with school principals revealed that in marketing or promoting the school, they continued to maintain the existence of the school by prioritizing the quality of the products and services offered. However, as time went by, the quality of the school decreased due to inadequate marketing strategies, which led to a decline in the quality of the school. Interview results from school operators show that from 2022 to 2024, there will be a significant decline in the number of students enrolling at Palu 17 Public Elementary School. Data analysis shows that in 2022, the number of registrants reaches its peak, but then decreases by 15% in 2023 and 10% in 2024. Recommendations that can be given involve increasing focus on a more specific target audience, improving the quality of marketing campaigns, and strengthening collaboration with related parties, such as local communities.
Implementasi Strategi Manajemen Ritel Pada PT. Bumi Nyiur Swalayan Kori Nurfadilah; Ponirin Ponirin; Harnida Wahyuni Adda
Jurnal Bintang Manajemen Vol. 1 No. 2 (2023): Juni : Jurnal Bintang Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v1i2.1375

Abstract

Today the development of the retail business in Indonesia shows a very positive trend. This is shown by the ever-increasing number of minimarkets in Indonesia. This research was conducted at PT. Bumi Nyiur Swalayan and aims to determine the implementation of retail management strategies at PT. Bumi Nyiur Supermarket head office. This research is a qualitative research and primary data sources using data collection techniques, namely observation and interviews. The results of the study show that the implementation uses four management aspects, namely marketing aspects, production aspects, human resource management aspects and financial aspects.
Co-Authors Ade Reny Paputungan Aniza Handayani Aun Ramlah Maharani Farid Farid Harnida Wahyuni Adda IRA NURIYA SANTI Kori Nurfadilah Maskuri Sutomo Moh Ikhsan S. Korona Muh. Riswandi Palawa Ni Nyoman Duwi Yuhani Rian Risendy Safira Febrilla Sofia Agata Sarapung Syamsul Bachri Syerina Evayanti