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All Journal Jurnal Dimensi J-MAS (Jurnal Manajemen dan Sains) Jurnal Pendidikan Ekonomi (JURKAMI) JURNAL MAKRO MANAJEMEN MANAJEMEN DEWANTARA Enrichment : Journal of Management Jurnal Ilmu Manajemen Profitability JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Target : Jurnal Manajemen Bisnis Jurnal Inovasi Penelitian Economics and Digital Business Review JOURNAL SCIENTIFIC OF MANDALIKA (JSM) Jurnal Terapan Manajemen dan Bisnis Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Jurnal Bina Bangsa Ekonomika Jurnal Ekonomi dan Bisnis Jurnal bintang manajemen BATIK: Jurnal Pengembangan dan Pengabdian Masyarakat Multikultural SEMINAR NASIONAL SOSIAL, SAINS, PENDIDIKAN, HUMANIORA Marsipature Hutanabe: Jurnal Pengabdian Kepada Masyarakat
Ismunandar dan Irma Mardian
Department Of Management, Sekolah Tinggi Ilmu Ekonomi Bima
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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PENGARUH LABELISASI HALAL DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK UMKM DI KOTA BIMA Ismunandar Ismunandar; Muhajirin Muhajirin; Intisari Haryanti
Jurnal Inovasi Penelitian Vol 2 No 1: Juni 2021
Publisher : Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jip.v2i1.616

Abstract

Kegiatan Usaha Mikro, Kecil, dan Menengah (UMKM) merupakan salah satu bidang usaha yang dapat berkembang dan konsisten dalam perekonomian suatu negara ataupun daerah. Penelitian ini bertujuan untuk mencari pengaruh labelisasi hala dan kualitas produk terhadap keputusan pembelian produk UMKM di Kota Bima.Penelitian ini menggunakan desain penelitian survei pada responden dengan menyebarkan kuesioner kepada konsumen pengguna produk UMKM di Kota Bima.Populasi penelitian ini adalah konsumen produk UMKM di Kota Bima yang jumlahnya tidak bisa diukur dengan pasti (unknown population).Sampel dalam penelitian ini berjumlah 100 responden menggunakan teknik accidental sampling.Teknik pengumpulan data menggunakan kuesioner dengan skala Likert, yang masing-masing telah diuji dan telah memenuhi persyaratan validitas dan reliabilitas.Analisis data menggunakan regresi linier berganda dan pengujian hipotesis menggunakan uji signifikansi parsial (uji t) dan simultan (uji F). Hasil analisis regresi linier berganda dengan SPSS versi 20 menunjukan bahwa labelisasiHalal dan Kualitas Produk mempunyai pengaruh terhadap keputusan pembelian produk UMKM di Kota Bima
The Effect of Trust Dimension to E-Commerce Costumers Participation (Case Study to E-Commerce Costumers in Bima City) Ismunandar Ismunandar; Mulyadin Mulyadin
JURNAL TERAPAN MANAJEMEN DAN BISNIS Vol 4, No 2 (2018): Volume 4 Number 2 (2018)
Publisher : STKIP Singkawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26737/jtmb.v4i2.833

Abstract

Transactions through e-commerce have a high potential risk. Therefore, the trust factor of customers towards the vendor becomes a key factor in e-commerce. Indonesia as a developing country and about the last five years adopted e-commerce, absolutely, has some differences with developed countries that have been long practicing it. These differences are at least related to regulatory issues, legal device, and consumer behavior. In relation to the e-commerce practice in Bima city that is still relatively new, the interesting phenomenon to be studied is the extent to which customers trust and how it affects the level of customer participation in e-commerce. The aims of this research are (1) to analyze the effect of the trust dimension variable which includes ability, virtue, and integrity to Indonesian costumers participation; (2) As information about the trust dimension of costumers e-commerce in Bima city, so the company can choose the right strategy to improve trust and people participation in using e-commerce as a future business transaction system. The study has been conducting in Bima city for 1 year from December 2017 to December 2018. This research is divided into several steps, namely 1) Preparation (2) Implementation, (3) Reporting, (4) Monitoring, evaluation, and dissemination. The technique of data collection used in this study that is (1) Questionnaire, (2) Observation, (3) Study book. Technique of Data Collection used is multiple regression analysis using equation, that is: Y = a + b1x1 + b2x2 + b3x3. The results of the study concluded that the dimensions of trust, ability, and benevolence have a positive and significant effect on the participation of e-commerce customers in Bima City. While variable integrity does not have a positive and significant effect. Meanwhile, testing these three variables together has a positive and significant influence.
The Effect of Word of Mouth (WOM) on Purchasing Decision of Region Exclusive Fabric of West Nusa Tenggara Province (Case Study on Sasambo Fabric in Bima City) Sri Ernawati; Muhajirin Muhajirin; Ismunandar Ismunandar
JURNAL TERAPAN MANAJEMEN DAN BISNIS Vol 4, No 2 (2018): Volume 4 Number 2 (2018)
Publisher : STKIP Singkawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26737/jtmb.v4i2.823

Abstract

Word of mouth (WOM) become an important part in marketing studies considering that communication in Word of mouth (WOM) is able to influence the consumer. Word of mouth (WOM) is capable of spreading rapidly when the individual who is spreading it also has a wide network. This study aims to (1) to find out and analyze the positive and significant effect of Word of Mouth (WOM) on purchasing decision of region-exclusive fabric of West Nusa Tenggara Province (case study on Sasambo fabric in Bima City), (2) to give an input of thought to sasambo fabric manufacturer in Bima Town to implement the marketing strategy that does not rely on high cost but what is required is loyal consumer, so that the quality of sasambo fabric is must be upgraded and has more variety in motif. The research is conducted in Bima town for 2 months from Mei to June 2018. The population of this research is all of the people in Bima who bought and used Sasambo cloth with a number of samples are 96 people and technique of sampling is purposive sampling. The technique of Data analysis used is a simple linear regression analysis by using the equation, i.e: Y = a +bx. The result variable statistic test of WOM achievement point in the amount of 17.541 with table point in the amount of 1,985 (17.541 ˃1,985), then, so Word of Mouth (WOM) has a positive and significant effect on purchasing decision of region-exclusive fabric of West Nusa Tenggara province (Case Study on Sasambo Fabric in Bima City).
ANALISIS PELAYANAN JASA PENGIRIMAN PAKET PADA PT.POS (PERSERO) CABANG BIMA Nur Haryana; Ismunandar Ismunandar
Jurnal Pendidikan Ekonomi (JURKAMI) Vol 6, No 2 (2021): JURKAMI
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jpe.v6i2.1239

Abstract

Article History :Received December 2020Accepted March 2021Published April 2021 Keywords: Services, Package Delivery  Abstract: If the service received by consumers is in accordance with the desired service, the quality of the service is considered good or satisfactory. This study aims to determine how good the package delivery services at PT. Pos (Persero) Bima Branch. This type of research is descriptive using quantitative data from primary data sources. The research instrument used a questionnaire with a Likert scale. The population in this study are consumers who have used package delivery services using the services of PT. POS (Persero) Bima Branch. The sample in this study were 96 respondents using the Slovin formula with the sampling technique of accidental sampling. Data collection techniques used are observation, interviews, questionnaires and literature study. The data analysis technique used is validity test, reliability test, descriptive analysis and t test (t test one sample). The results of the study show that package delivery services at PT. POS (Persero) Bima Branch is more than 75% than expected (good).    Sejarah ArtikelDiterima: Desember 2020 Direvisi: Maret 2021 Diterbitkan: April 2021 Kata kunci: Pelayanan Jasa, Pengiriman Paket  Abstrak: Apabila jasa yang diterima konsumen sudah sesuai dengan jasa yang diinginkan maka kualitas jasa tersebut dianggap baik atau memuaskan. Penelitian ini bertujuan untuk mengetahui seberapa baik pelayanan jasa pengiriman paket pada PT. Pos (Persero) Cabang Bima. Jenis penelitian adalah deskriptif dengan menggunakan data kuantitatif dari sumber data primer. Instrumen penelitian menggunakan kuesioner dengan skala likert. Populasi dalam penelitian ini adalah konsumen yang pernah menggunakan Jasa Pelayanan pengiriman paket menggunakan layanan jasa PT. POS (persero) Cabang Bima. Sampel dalam penelitian ini yaitu sebanyak 96 orang responden  menggunakan rumus slovin dengan teknik sampling acidental sampling. Teknik pengumpulan data yang digunakan yaitu observasi, wawancara, kuesioner dan studi pustaka. Teknik analisa data yang digunakan yaitu uji validitas, uji reliabilitas,analisis deskriptif dan uji t (t test one sample). Hasil penelian menunjukan bahwa pelayanan jasa pengiriman paket pada PT. POS (Persero) Cabang Bima  lebih dari 75% dari yang di harapkan (baik).      
Pengaruh E-WOM Facebook dan Brand Trust terhadap Pembentukan Brand Attachment Produk Online di Kota Bima Ismunandar Ismunandar; Sri Ernawati
Economics and Digital Business Review Vol. 1 No. 2 (2020): February - July
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v1i2.18

Abstract

Populasi dalam penelitian ini adalah konsumen di Kota Bima yang memiliki Facebook dan pernah melakukan pembelian online di Facebook yang jumlahnya tidak dapat diukur dengan pasti (populasi tidak diketahui). Sampel dalam penelitian ini berjumlah 100 responden dengan menggunakan teknik purposive sampling. Teknik pengumpulan data menggunakan angket dengan skala likert yang masing-masing telah teruji dan telah memenuhi syarat validitas dan reliabilitas. Hasil analisis regresi linier berganda dengan SPSS versi 20 menunjukkan bahwa E- WOM tidak berpengaruh positif dan signifikan terhadap keterikatan merek produk online di Kota Bima, dan kepercayaan merek berpengaruh positif dan signifikan terhadap keterikatan merek produk online di Kota Bima.
Effect of Price and Product Quality on Purchasing Decisions Onions in Bima Regency Sri Ernawati zunaidin; Ismunandar Ismunandar; Ni Wayan Ari Sudiartini
Enrichment : Journal of Management Vol. 12 No. 2 (2022): Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (788.427 KB) | DOI: 10.35335/enrichment.v12i2.483

Abstract

Onions are one of the leading vegetable commodities in Indonesia which have been intensively cultivated by farmers for a long time. This vegetable commodity belongs to the group of non-substituted spices that function as food seasonings as well as ingredients for traditional medicines. This study aims to determine the effect of price and product quality on the decision to purchase onions in Bima Regency. This study uses a quantitative approach with a survey method. While this type of research is categorized as causal research with the number of samples in this study amounting to 100 people with the research instrument using a questionnaire with a Likert scale. Data collection techniques using questionnaires, observations and literature studies. Data analysis used multiple linear regression and hypothesis testing using t test and f test. The results of hypothesis testing state that partially the price has an effect on purchasing decisions where the tcount value is 4.477 with a t table value of 1.66071 (4,477˃1.66071), product quality has no effect on purchasing decisions where the t count value is 1,428 with a t table value of 1, 66071 (1,428<1,66071), and simultaneously it can be stated that the price and product quality affect the decision to purchase onions in Bima Regency where the fcount value is 40,097 with the ftable value 3,09 (40.097 >3.09)
PENGARUH EKUITAS MEREK ( BRAND EQUITY ) TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE OPPO (STUDI KASUS PADA MASYARAKAT KOTA BIMA) Leni Marlina; Ismunandar Ismunandar
Jurnal Bina Bangsa Ekonomika Vol. 14 No. 2 (2021): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (125.039 KB) | DOI: 10.46306/jbbe.v14i2.89

Abstract

This research aims to find out the influence of brand equity variables on oppo smartphone purchase decisions on the people of Bima City. This type of research is associative, the research instrument used is a likert-scale questionnaire. The population in this study is the entire community of Bima City who have bought Oppo smartphone products whose numbers are not known with certainty (unknowns population). The sample in this study was as many as 50 respondents using the unknown population formula, a sampling technique used that is purposive sampling. The data collection techniques used in this study are observations, questionnaires and library studies. The data analysis techniques used are validity test, reliabiity test, simple linear regression analysis, simple correlation coenphysien, determination coefficient and t test. Based on the results of analysis and hypothesis testing states that there is an influence of Brand Equity on Oppo Smartphone Purchase Decisions (case studies in the people of Bima City) with a moderate level of relationship intensity and a magnitude of influence of 30.8%.
Analisis Loyalitas Pelanggan Pada Skincare Wardah Dikota Bima Nabila Putri Sakinah; Ismunandar Ismunandar
JUEB : Jurnal Ekonomi dan Bisnis Vol. 1 No. 2 (2022): JUEB: Jurnal Ekonomi dan Bisnis
Publisher : Yayasan Jompa Research and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (438.488 KB)

Abstract

Satisfying consumer needs is the dream of every company. Apart from being an important factor for the survival of the company, meeting consumer needs can increase its superiority in the competition. Consumers who are satisfied with the quality and price of the product tend to repurchase the product and reuse the product when the same need reappears in the future. This study aims to determine the analysis of customer loyalty on skincare wardah in the city of Bima. This research uses a quantitative approach with a survey method, while this type of research includes descriptive research. The population in this study were customers who used Wardah skincare, the number of samples taken in this study were 96 respondents. The sample used in this study was accidental. The research instrument used a questionnaire with a Likert scale. Data analysis used validity test, reliability test, and on sample test. To test the independent variables using SPSS (Statistical Service Product Solutions) version 23.00. Research results Based on the results of the one sample t-test at Skincare Wardah City of Bima it is said to be good because it is more than 70%, which means that Customer Loyalty to Skincare Wardah City of Bima is in accordance with consumer desires.
Pengaruh Brand Awareness Dan Perceived Quality Terhadap Repurchase Intention Pada Produk Ms Glow Di Kota Bima Yuni Anggriani; Ismunandar Ismunandar
JUEB : Jurnal Ekonomi dan Bisnis Vol. 1 No. 2 (2022): JUEB: Jurnal Ekonomi dan Bisnis
Publisher : Yayasan Jompa Research and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (644.298 KB)

Abstract

Tujuan penelitian ini dilakukan untuk mengetahui pengaruh Brand Awareness dan Perceived Quality terhadap Repurchase Intention. Penelitian ini dilakukan pada pelanggan yang membeli atau menggunakan ms glow di wilayah kota bima dengan ukuran sampel 50 responden berdasarkan metode angket. Pengumpulan data diperoleh dari hasil penyebaran kuesioner dengan menggunakan skala likert yang digunakan untuk mengukur 11 indikator. Berdasarkan hasil analisis data ditemukan bahwa variabel brand awareness(X1) berpengaruh terhadap Repurchase Intention(Y) pada produk ms glow dikota bima, Perceived quality(X2) berpengaruh terhadap repurchase intention(Y) pada produk ms glow dikota bima dan Brand awareness(X1) dan Perceived quality(X2) berpengaruh terhadap repurchase intention(Y) pada produk ms glow di kota bima.
Pengaruh Retailing Mix Dan Service Quality Terhadap Kepuasan Konsumen Pada Bolly Sila Kabupaten Bima Reni Reni; Ismunandar Ismunandar
Jurnal Bintang Manajemen Vol 1 No 3 (2023): September : Jurnal Bintang Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Trianandra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v1i3.1851

Abstract

Consumer satisfaction will be formed if it can meet the basic expectations of consumers. Many factors influence consumer satisfaction, including Retailing Mix and Service Quality. The purpose of this research is to determine whether there is an influence of Retailing Mix on customer satisfaction at Bolly Sila Bima Regency, to determine whether there is an effect of Service Quality on customer satisfaction at Bolly Sila Bima Regency and to determine whether there is an effect of Retailing Mix and Service Quality on customer satisfaction at Bolly Sila Bima Regency. The population in this study were consumers of Bolly Sila, Bima Regency, who had shopped at Bolly Sila, Bima Regency. The sample was determined by accidental sampling technique with 60 respondents. The data collection method used was a questionnaire (questionnaire), observation and literature study. Data analysis techniques used in this study were instrument tests (validity test and reliability test), multiple linear regression analysis, T test, f test, correlation coefficient and determination coefficient using the SPSS 20 program. Based on the results of data processing with the T test method, and F test, it is known that the Retailing Mix and Service Quality variables simultaneously have a significant effect on Consumerr Satisfaction at Bolly Sila, Bima Regency. Partially, the results of this study indicate that the Retailing Mix variable has a significant effect on consumer satisfaction at Bolly Sila, Bima Regency. Meanwhile, Service Quality has no significant effect on Consumer Satisfaction at Bolly Sila, Bima Regency.
Co-Authors Alwi Alwi Aulia Wiranti Dessy Sahur Ramdini Eryanawati Eryanawati Intisari Harianty Intisari Haryanti Intisari Haryanti Ita Purnama Jufrin Jufrin Leni Marlina M. Rimawan M. Syukur Dwiryansyah Mawar Hidayanti Muhajirin, Muhajirin Mulyadin Mulyadin Nabila Putri Sakinah Nur Haryana Nur Magfira Nurasyiah Nurasyiah Puspita Sari Reni Reni Sebtian Tri Putra Sri Ernawati Sri Ernawati Sri Ernawati zunaidin Sudiartini, Ni Wayan Ari Wardah Fatinah Yuni Anggriani