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All Journal JURNAL SIMBOLIKA: Research and Learning in Communication Study Majalah Ilmiah Warta Dharmawangsa Reswara: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmu Komunikasi Network Media al-Balagh : Jurnal Dakwah dan Komunikasi
Muhammad Luthfi
Universitas Dharmawangsa
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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EFEKTIVITAS MEDIA SOSIAL WHATSAPP SEBAGAI SARANA KOMUNIKASI PEMASARAN PENYELENGGARA TRANSFER DANA BUKAN BANK PADA PT. WORLDWIDE EXPRESS REMITTANCE Aulia Fitri; Muhammad Luthfi; Muya Syaroh Iwanda Lubis
Jurnal Network Media Vol 6, No 2 (2023): NETWORK MEDIA
Publisher : Prodi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/jnm.v6i2.3534

Abstract

THE IMPORTANCE OF HUMOR ELEMENTS IN ISLAMIC DA'WAH MESSAGES AMONG THE MILLENNIAL GENERATION Luthfi, Muhammad; Karimullah, Suud Sarim; Nugraha, Aat Ruchiat
al-Balagh : Jurnal Dakwah dan Komunikasi Vol. 9 No. 1 (2024): June 2024
Publisher : Fakultas Ushuluddin dan Dakwah UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/albalagh.v9i1.8667

Abstract

Using humor in Islamic da'wah can effectively approach the millennial generation more engagingly and entertainingly. This study aims to identify factors that need to be considered when using humor in the context of da'wah, especially when dealing with millennials with different characteristics and communication preferences. This study uses a library research method to develop a strong and comprehensive theoretical foundation related to the topic of study. The study's findings show that the application of humor in Islamic da'wah among the millennial generation requires a balanced approach between creativity, ethics, and a deep understanding of the characteristics of the millennial generation, which in turn affects the effectiveness of da'wah. A better understanding of millennials' communication preferences and values can enrich the use of humor to create emotional connections and effectively convey religious messages while ensuring that the messages remain consistent with the values of true Islamic teachings. This study implies that in the face of technological advancements and the social media landscape, humor can be an effective tool for fostering emotional connections with millennial audiences and effectively conveying religious messages, provided that its use is directed toward the positive goals of enriching religious understanding, strengthening communication, and ensuring consistency with Islamic values that are rahmatān lil ‘ālamīn.
Co-Authors Aat Ruchiat Nugraha Amartya Yuwanda Asrindah Nasution Aulia Fitri Buyung Solihin Hasugian Cut Alma Nuraflah Elyas, Ananda Hadi Inka Safira J. Prayoga, J. Prayoga Karimullah, Suud Sarim Lubis, Muya Syaroh Iwanda Muhammad Ichwan Muhammad Reza Lubis Purba, Budiman Rezha Fahlevi Erandy Girsang Rizky Wulandari Tri Suci Indah Sari