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Helmiati Helmiati
STIE Bangkinang
Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences Other

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PENGARUH BIAYA TERHADAP PENJUALAN Helmiati Helmiati
Ensiklopedia Research and Community Service Review Vol 5, No 3 (2026): Vol. 5 No. 3 Juni 2026
Publisher : Lembaga Penelitian dan Penerbitan Hasil Penelitian Ensiklopedia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33559/err.v5i3.3835

Abstract

Abstract: Sales are one of the important aspects in the continuity of company operations because success in increasing sales will determine the extent to which the company is able to grow and survive in market competition. The phenomenon of sales stagnation and fluctuation in automotive and component subsector companies is influenced by various factors from within the company, including production costs, promotional costs and distribution costs. This study aims to determine how the effect of production costs, promotional costs and distribution costs on sales. The sample in this study amounted to 12 automotive and component subsector companies listed on the IDX in 2022-2024 which were selected using purposive sampling technique. The data analysis method used in this study is multiple linear regression using the SPSS application. The results showed that there was a significant influence between production costs, promotional costs and distribution costs on sales.               Keywords: Production Cost, Promotional Cost, Distribution Cost, Sales.
Co-Authors AA Sudharmawan, AA Alda Nur Arafah Dewi, Dessy Kumala Hanifah Ikmala Rizal Ikhsan, Wandi Nur Indra Maulana Kasmadi Kasmadi Kasmadi Kasmadi Munika, Rani Neli Okta Vera Oktaviani, Wulan Pirmansyah Pirmansyah Pirmansyah Pirmansyah Puspita Sari Putri, Febriana Rahmawati Rahmawati Rahmawati, Rahmawati Refni Melvi Yona Sinta Alviani Titik Hasriani Tria Putri, Librina Uli. S, Desti Monika Umratul Khairani Wahyu, Wadri zurman, zurman