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All Journal JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Journal of Economic, Bussines and Accounting (COSTING) Management Studies and Entrepreneurship Journal (MSEJ) Community Development Journal: Jurnal Pengabdian Masyarakat JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Journal Of Human And Education (JAHE) The Es Accounting and Finance
Henky Hendrawan
STIA Menarasiswa, Bogor
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Analisa SWOT dan STP (Segmentasi, Tertarget, Posisi) terhadap Strategi Pemasaran Digital pada Usaha Mikro – Bunda Culinary Henky Hendrawan
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol 7, No 2 (2021): JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) MEI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jkbm.v7i2.4505

Abstract

The change of conventional marketing to digital marketing has an impact on the business world, including micro businesses. So that a certain strategy is needed in dealing with digital marketing. SWOT analysis and STP analysis among several other analyzes that can be used to determine a marketing strategy. The purpose of this study is to find an overview of the use of SWOT analysis and STP analysis implemented in micro enterprises, namely 'Bunda Culinary'. SWOT analysis and STP analysis are used in order to see what digital marketing strategies are being pursued by the micro entrepreneur 'Bunda Culinary'. The research method used is a descriptive survey. Data collection techniques in this study were observation and interviews. The results obtained are strategies for digital marketing that are carried out only on the pattern of Relationship Marketing, Word of mouth Marketing, Seasonal Marketing, and Social Media Marketing. Meanwhile, the development towards B2B Marketing and B2C Marketing has not been carried out. And there is also no specific personal or team handling digital marketing.
BUDIDAYA JAMUR TIRAM SEBAGAI PELUANG USAHA (Studi Kasus PUSLIT BIOLOGI LIPI) Machfudi Machfudi; Asep Supriyatna; Henky Hendrawan
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 2 No. 1 (2021): Volume 2 Nomor 1 Tahun 2021
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v2i1.1396

Abstract

Di Indonesia jamur hanya tumbuh secara alami pada musim hujan. Inisiatif untuk membudidayakan jamur konsumsi dilakukan saat kebutuhan terus meningkat, sedangkan persediaan di alam semakin terbatas. Budidaya jamur konsumsi ini, baru dimulai berturut-turut dibudidayakan jamur kuping, jamur shitake, jamur merang dan jamur tiram. Khusus jamur tiram banyak petani yang membudidayakan. Adapun kegiatan pembudidayaan jamur konsumsi, ternyata dapat menciptakan pekerjaan baru dibidang pertanian. Tujuan dari penelitian ini adalah ingin mengetahui peluang usaha melalui budidaya jamur tiram. Jenis penelitian ini jenis kualitatif dengan menggunakan analisis deskriptif. Metode penelitian yang dilakukan dengan mengadakan observasi dan wawancara ke lapangan. Sebagai nara sumber adalah Bapak Dr. Iwan Saskiawan sebagai Peneliti Bidang Mikrobiologi Pusat Penelitian LIPI dan Bapak Rachmat sebagai pelaksana budidaya jamur tiram. Hasil dari pembahasan pada budidaya jamur tiram, ternyata di samping dapat dikonsumsi, sebagai obat berbagai macam penyakit juga dapat mendatangkan keuntungan yang sangat menggiurkan, baik dilakukan dalam skala kecil maupun skala besar dan ini menjadikan salah satu peluang usaha yang cukup baik bagi pelaku usaha.
Analisis Peran Gaya Kepemimpinan Demokratis Dan Lingkungan Kerja Terhadap Kinerja Personel TNI AL di DKI Jakarta Henky Hendrawan; Ristawati Ristawati; Erni Yuningsih; Betty Rahayu; Dian Indah Sari
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 3 No. 5 (2022): MSEJ : Management Studies and Entrepreneurship Journal
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v3i5.1173

Abstract

Untuk mengetahui pengaruh lingkungan kerja dan gaya kepemimpinan demokratis terhadap kinerja personel di Kolinlamil TNI AL JakartaUtara. Penelitian ini dilakukan pada personel TNI AL Kolinlamil. Data dikumpulkan melalui penyebaran kuesioner kepada 79 personel. Teknikuji data yang digunakan pada penelitian ini meliputi uji validitas, uji reliabilitas, uji normalitas, uji multikolinearitas, uji heterokedastisitas,uji t, ujideterminasi, analisis regresi linear berganda dan analisis nilai mean. Hasil penelitian menunjukkan lingkungan kerja berpengaruh terhadapkinerja dan gaya kepemimpinan demokratis tidak berpengaruh terhadap kinerja . Kata kunci: Lingkungan Kerja, Gaya Kepemimpinan, Kinerja Karyawan
Analysis of the Influence of Fiscal Decentralization, Dependency Ratio, and Ratio of Independence on the Human Development Index in East Region of Indonesia Lilik Handayani; Seniorita; Samuel PD Anantajaya; Henky Hendrawan; Hendy Tannady
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 1 (2023): Februari 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i1.914

Abstract

The objectives of this study is to examine the influence of fiscal decentralization, dependency ratio and ratio of independence on human development index in east region of Indonesia. The method used in this research is quantitative research. This study used a sample of provinces in Indonesia. The samples used in this study were from 12 provinces in Eastern Indonesia, namely, West Nusa Tenggara, East Nusa Tenggara, North Sulawesi, Central Sulawesi, South Sulawesi, Southeast Sulawesi, Gorontalo, West Sulawesi, Maluku, North Maluku, Papua, and West Papua. In this study, we used secondary data types with the time period 2010-2019. In this study, all variable data units are percent. The data used in this study is secondary data in the form of panels, which is a combination of cross-sectional data and time series data. The conclusion of this study is that the degree of fiscal decentralization has an effect, but not significantly, and shows a negative relationship to the human development index. This shows that if there is an increase in the degree of fiscal decentralization, it will reduce the human development index.
Effects of Capital, Usage of Accounting Information, Financial Statements, and Characteristics Entrepreneurship on Financial Capability and Business Performance of MSMEs Henky Hendrawan; Asri Ady Bakri; Acep Fatchuroji; Fauzi; Rustam Effendi
The Es Accounting And Finance Vol. 1 No. 02 (2023): The Es Accounting And Finance (ESAF)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (191.696 KB) | DOI: 10.58812/esaf.v1i02.64

Abstract

This study aims to investigate the influence of capital, use of accounting information, financial reporting, and entrepreneurship on the financial capability and business performance of micro, small, and medium-sized enterprises (MSMEs) in Bogor, Indonesia. A cross-sectional survey was conducted, and data were collected from 200 MSMEs using a structured questionnaire. Smart-PLS was used to analyze the data and test the research hypotheses. The findings indicate that capital, use of accounting information, financial reporting, and entrepreneurship have a significant positive influence on the financial capability and business performance of MSMEs in Bogor These results suggest that MSMEs should prioritize obtaining sufficient capital, ensuring access to reliable accounting information and financial reporting, and developing entrepreneurial skills to improve their financial capability and business performance. The practical implications of this study suggest that MSMEs should focus on obtaining sufficient capital to invest in their businesses, ensuring access to reliable accounting information and financial reporting to make wise financial decisions, and developing entrepreneurial skills to identify and capitalize on opportunities in the market. This study has several limitations, including the use of self-reported data and a cross-sectional design, which limits the generalizability of the findings. Future research could address the limitations of this study by conducting longitudinal research using objective measures of financial capability and business performance. Additionally, similar studies could be conducted in other geographical locations to test the generalizability of the findings. Overall, this study provides important insights into the factors that contribute to the success of MSMEs and has practical implications for MSMEs in Bogor, Indonesia.
Analisis Pengaruh Faktor Lingkungan Sosial dan Lingkungan pada Keputusan Investasi Perusahaan: Pendekatan ESG dalam Manajemen Keuangan Andi Primafira Bumandava Eka; Henky Hendrawan; Nurwita Nurwita; Pandu Adi Cakranegara; Rita Zulbetti
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 3 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i3.9275

Abstract

In contemporary corporate finance, the integration of Environmental, Social, and Governance (ESG) factors has emerged as a pivotal consideration in investment decision-making. This article delves into the analysis of how social and environmental factors influence corporate investment decisions, employing an ESG approach within financial management. Drawing upon an extensive literature review, this paper synthesizes key insights from existing research on the intersection of ESG factors and financial decision-making processes of corporations. The literature underscores the growing recognition of the significant impact that social and environmental considerations wield on investment decisions, transcending mere financial metrics. By examining the interplay between social and environmental factors and investment decisions, this article aims to provide a comprehensive understanding of the mechanisms through which corporations incorporate ESG considerations into their financial strategies. It explores the various frameworks and methodologies used to assess and integrate ESG factors into investment decision-making processes, shedding light on the evolving landscape of sustainable finance. This research contributes to the burgeoning discourse on sustainable finance by offering insights into how corporations navigate the complex interplay between financial objectives and broader social and environmental imperatives. Through empirical analysis and theoretical frameworks, this article seeks to inform policymakers, investors, and corporate stakeholders about the implications of incorporating ESG considerations into investment decision-making processes. Keywords: Environmental, Social, Governance, ESG, Investment Decisions, Financial Management.
Penguatan Kapasitas Pengelolaan Sumber Daya Manusia bagi UMKM: Pendekatan Praktis dan Solusi Berbasis Komunitas Ferdy Leuhery; Henky Hendrawan; Lathifah Lanonci; Yenni Kurnia Gusti; Suprapto Suprapto
Journal Of Human And Education (JAHE) Vol. 4 No. 2 (2024): Journal Of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v4i2.682

Abstract

Pekerja rumahan, atau yang sering disebut pekerja berbasis rumah, semakin banyak menjadi bagian integral dari pasar tenaga kerja global, terutama dalam konteks ekonomi digital dan fleksibilitas kerja. Pelatihan keterampilan soft skills telah diakui sebagai faktor penting dalam meningkatkan kualitas kerja dan kesejahteraan bagi pekerja rumahan. Artikel jurnal ini menyajikan sebuah tinjauan literatur yang mendalam tentang pentingnya pelatihan keterampilan soft skills bagi pekerja rumahan. Dalam menghadapi tantangan unik yang dihadapi oleh pekerja rumahan, termasuk isolasi sosial, kurangnya akses ke pelatihan formal, dan ketidakpastian pekerjaan, peningkatan keterampilan soft skills seperti komunikasi, manajemen waktu, dan kerja sama menjadi semakin krusial. Melalui peninjauan literatur yang komprehensif, artikel ini menguraikan manfaat pelatihan keterampilan soft skills dalam konteks pekerja rumahan, baik bagi individu maupun untuk masyarakat secara keseluruhan. Dengan memperkuat keterampilan ini, diharapkan pekerja rumahan dapat meningkatkan produktivitas, kualitas kerja, serta kesejahteraan secara keseluruhan. Kesimpulannya, upaya untuk meningkatkan kualitas kerja dan kesejahteraan pekerja rumahan membutuhkan pendekatan holistik yang memperhitungkan aspek pelatihan keterampilan soft skills. Artikel ini memberikan wawasan berharga bagi pembuat kebijakan, praktisi, dan akademisi yang tertarik dalam memahami dan meningkatkan kondisi kerja bagi pekerja rumahan.
Co-Authors Acep Fatchuroji Andi Primafira Bumandava Eka Asep Supriyatna Asri Ady Bakri Betty Rahayu Cakranegara, Pandu Adi Dian Indah Sari Erni Yuningsih Fauzi Ferdy Leuhery Hendy Tannady Lathifah Lanonci Lilik Handayani Machfudi Machfudi Nurwita Nurwita Ristawati Rita Zulbetti Rustam Effendi Samuel PD Anantajaya Seniorita Suprapto Suprapto Yenni Kurnia Gusti