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All Journal JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Islamic Review : Jurnal Riset dan Kajian Keislaman Jurnal Samudra Ekonomi dan Bisnis Jurnal Paradigma Jurnal Abdi Insani Jurnal Administrasi Bisnis FISIPOL UNMUL JURNAL MANAJEMEN AKUNTANSI (JUMSI) Jurnal Cendekia Ilmiah
Dyah Ayu Ardiyanti
Fakultas Ekonomi Universitas Samudra
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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KAJIAN KEPUASAN MAHASISWA TERHADAP KUALITAS PELAYANAN DI LINGKUNGAN UNIVERSITAS SAMUDRA Rosalina, Dhian; Zati, Muhammad Rizqi; Ardiyanti, Dyah Ayu
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol 3, No 1 (2016): JURNAL KONSEP BISNIS DAN MANAJEMEN NOVEMBER
Publisher : JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (316.266 KB)

Abstract

The  quality  of  academic  services  is  a  comparison  between  the  perceived  academic service  customers  or  stakeholders  with  the  quality  of  academic  services  that diharapkanpelanggan.  The  purpose  of  this  study  was  to  determine  how  the  level  of  student satisfaction on the performance of academic services at the University of the ocean, and identify as to whether the expectations of students as users of our services to academic services at the University of the ocean.The  population  in  this  study  were  all  students  of  both  the  semester  active  maaupun aajaraan  odd  year  2016-2017  as  users  of  services  from  academic  services,  which  the respondents of this activity drawn from five faculties at the University of the ocean environment. Side technique used is proportional stratified random sampling which classifies the populationconsists of five faculties. The method used is the gap analysis that compares the perceptions of respondents mahasiswaa expectations with reality.From  the  results  of  the  study  shows  that,  for  services  such  as  facilities  and  media university  lectures  and  attitude  of  staff  behavior  akademikberdasarkan  student  perceptions require improved performance. While factors  -  other factors such as library facilities, attitudes and behavior of faculty, administrative staff and library responsiveness, competence of lecturers and administrative staff, is perceived quite well by studentsKeywords : service quality, Gap Analysis
KAJIAN KEPUASAN MAHASISWA TERHADAP KUALITAS PELAYANAN DI LINGKUNGAN UNIVERSITAS SAMUDRA Dhian Rosalina; Muhammad Rizqi Zati; Dyah Ayu Ardiyanti
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol 3, No 1 (2016): JURNAL KONSEP BISNIS DAN MANAJEMEN NOVEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jkbm.v3i1.235

Abstract

The  quality  of  academic  services  is  a  comparison  between  the  perceived  academic service  customers  or  stakeholders  with  the  quality  of  academic  services  that diharapkanpelanggan.  The  purpose  of  this  study  was  to  determine  how  the  level  of  student satisfaction on the performance of academic services at the University of the ocean, and identify as to whether the expectations of students as users of our services to academic services at the University of the ocean.The  population  in  this  study  were  all  students  of  both  the  semester  active  maaupun aajaraan  odd  year  2016-2017  as  users  of  services  from  academic  services,  which  the respondents of this activity drawn from five faculties at the University of the ocean environment. Side technique used is proportional stratified random sampling which classifies the populationconsists of five faculties. The method used is the gap analysis that compares the perceptions of respondents mahasiswaa expectations with reality.From  the  results  of  the  study  shows  that,  for  services  such  as  facilities  and  media university  lectures  and  attitude  of  staff  behavior  akademikberdasarkan  student  perceptions require improved performance. While factors  -  other factors such as library facilities, attitudes and behavior of faculty, administrative staff and library responsiveness, competence of lecturers and administrative staff, is perceived quite well by studentsKeywords : service quality, Gap Analysis
Pengaruh Minat Usaha Dan Motivasi Usaha Terhadap Keberhasilan Usaha Wirausaha Muda Di Kota Langsa DyahAyu Ardiyanti; Zulkarnen Mora
Jurnal Samudra Ekonomi dan Bisnis Vol 10 No 2 (2019)
Publisher : Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (458.673 KB) | DOI: 10.33059/jseb.v10i2.1413

Abstract

Penelitian ini bertujuan untuk mengetahui adakah pengaruh minat dan motivasi usaha terhadap keberhasilan usaha para wirausaha muda di Kota Langsa. Metode penelitian yang digunakan dalam penelitian ini adalah metode kuantitatif dengan populasi yang tidak diketahui. Sampel yang dipilih dengan teknik purposive sampling berjumlah 125 responden. Temuan penelitian dibuktikan dengan melakukan analisis regresi linier berganda yaitu Y = α +β1X1 + β2X2 + e. Hasil penelitian diperoleh dengan menggunakan SPSS versi 16 dan hasilnya menunjukkan bahwa minat usaha secara parsial berpengaruh terhadap keberhasilan usaha. Namun motivasi usaha secara parsial justru tidak berpengaruh terhadap keberhasilan usaha. Sedangkan minat usaha dan motivasi usaha secara bersama-sama (simultan) berpengaruh positif terhadap keberhasilan usaha. Koefesien determinasi (R2) yang diperoleh hanya sebesar 0,04 yang artinya hanya 4% keberhasilan usaha dipengaruhi oleh minat dan motivasi usahanya. Sedangkan sisanya sebesar 96%, keberhasilan usaha dipengaruhi oleh variabel lain di luar dari variabel penelitian ini.
Pengaruh Gaya Hidup Dan Promosi Online Terhadap Keputusan Pembelian Konsumen Pada Produk Eiger Di Kota Langsa Hermawan, Ditiya; Amilia, Suri; Ardiyanti, Dyah Ayu
Jurnal Manajemen Akuntansi (JUMSI) Vol 2, No 3: 2022
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/jumsi.v2i3.3710

Abstract

This study aims to determine the effect of lifestyle, online promotion on consumer purchasing decisions on Eiger products in Langsa City. The sample used in this study amounted to 96 respondents. The data analysis method used multiple linear regression analysis, t test, F test, and coefficient of determination test. The regression equation in this study is Y = 4.219 + 0.330X1 + 0.294X2. Lifestyle has a significant effect on purchasing decisions on Eiger products in Langsa City as evidenced by the t test, where the t sig value is obtained. 0.023 < 0.05. Online promotion has a significant effect on purchasing decisions on Eiger products in Langsa City as evidenced by the t test, where the t sig value is obtained. 0.035 < 0.05. Lifestyle, online promotion and brand trust simultaneously have a significant effect on purchasing decisions on Eiger products in Langsa City as evidenced by the F test, where the F sig value is obtained. 0.000 < 0.05. From the coefficient of determination test, it is known that the Adjusted R Square value is 0.604. That is, the variables of lifestyle, online promotion and brand trust affect purchasing decisions on Eiger products in Langsa City by 60.4%, while the remaining 39.6% is influenced by other variables outside this research model.
PENINGKATAN DAYA SAING UMKM HERBAL MELALUI INOVASI PRODUK DAN PEMASARAN DIGITAL DI GAYO LUES (STUDI PEMBERDAYAAN DENGAN MODEL ABCD) chandra, Riny; Ardiyanti, Dyah Ayu
Jurnal Abdi Insani Vol 12 No 9 (2025): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v12i9.2844

Abstract

This PKM is highly urgent given the great potential of Gayo Lues Regency in developing herbal products, which has not yet been optimally utilized. The region is rich in economically valuable herbal raw materials like lemongrass, red ginger, and yellow root. However, the main obstacles are limited product innovation, a lack of understanding of digital marketing, and production permit issues. These risks hinder the economic potential of the herbal sector if not addressed immediately. Therefore, this PKM aims to increase herbal product innovation, improve understanding and application of digital marketing, assist with the permitting process, and enhance the capacity of Human Resources (HR) for MSME (Micro, Small, and Medium Enterprises) herbal product entrepreneurs in Gayo Lues Regency. The community service was implemented in ABCD method with stages. Preparation: Students prepared the venue and coordinated with village officials and potential partners. Socialization: education on product benefits, innovation, business permits and product promotion. Training: Participants received training on registering for a Business Identification Number (NIB). Mentoring: The team provided guidance on designing promotional materials for social media and monitored and evaluated the promotions conducted by partners. The results of this PKM include three main aspects: Product Innovation: There was an improvement in product quality and variety. Digital Marketing: Partners' active social media accounts and marketplaces were optimized for sales. The partners successfully got their NIB. The project was a success, and the enthusiastic partners and village officials asked the team to return for another project on diversifying patchouli leaf products
Buy Now Pay Later from an Islamic Perspective: Implications for Financial Management and Sustainability among Millennials Harahap, Ainul Yusna; Putri, Desyana; Fajriah, Agustina Nurul; Ardiyanti, Dyah Ayu; Saputra, Ryanda
Islamic Review: Jurnal Riset dan Kajian Keislaman Vol 14 No 2 (2025): Oktober 2025
Publisher : Mafapress - Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) IPMAFA Pati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35878/islamicreview.v14i2.1831

Abstract

Buy Now Pay Later (BNPL) services have become increasingly popular among millennials in Langsa City. However, the widespread use of BNPL raises potential conflicts with Islamic financial principles such as riba, gharar and maysir. This study aims to analyze BNPL’s compliance with Islamic financial principles and its implications for the financial management and financial sustainability of millennials in Langsa City. The research employs a mixed methods approach by combining a questionnaire survey and interviews. A total of 150 millennial respondents were selected through cluster sampling and the data were analyzed using SmartPLS. The results indicate that BNPL has a positive and significant effect on millennials’ financial management and financial sustainability. However, BNPL still contains elements of riba and gharar. The analysis shows that Islamic financial principles mediate the influence of BNPL on financial management, but not on financial sustainability. Overall, BNPL has potential as a beneficial modern financial instrument if aligned with Sharia principles. Enhancing Islamic financial literacy is crucial to minimize Sharia-related and financial risks.
Pengaruh Persepsi Manfaat dan Harga terhadap Minat Beli Teh Daun Gambir di Pakpak Bharat Limbong, Lestriwarni; Indah, Dewi Rosa; Ardiyanti, Dyah Ayu
Jurnal Administrasi Bisnis FISIPOL UNMUL Vol 14, No 2 (2026): Jurnal Administrasi Bisnis
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54144/jadbis.v14i2.26799

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh persepsi manfaat dan harga terhadap minat beli teh daun gambir di Kabupaten Pakpak Bharat. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui penyebaran kuesioner kepada responden. Sampel dalam penelitian ini berjumlah 96 responden yang dipilih menggunakan teknik purposive sampling, yaitu konsumen yang pernah membeli teh daun gambir. Metode analisis data yang digunakan adalah analisis regresi linier berganda, dengan pengujian hipotesis menggunakan uji t dan uji F serta koefisien determinasi (R²). Hasil penelitian menunjukkan bahwa secara parsial persepsi manfaat berpengaruh positif dan signifikan terhadap minat beli, sedangkan harga juga berpengaruh signifikan terhadap minat beli. Secara simultan, persepsi manfaat dan harga berpengaruh signifikan terhadap minat beli teh daun gambir. Nilai koefisien determinasi menunjukkan bahwa variabel persepsi manfaat dan harga mampu menjelaskan variasi minat beli, sementara sisanya dipengaruhi oleh faktor lain di luar model penelitian. Penelitian ini memberikan gambaran bahwa peningkatan pemahaman konsumen terhadap manfaat produk serta penetapan harga yang sesuai dengan daya beli masyarakat dapat mendorong peningkatan minat beli. Oleh karena itu, pelaku usaha disarankan untuk meningkatkan edukasi mengenai manfaat teh daun gambir serta menetapkan strategi harga yang lebih kompetitif guna menarik minat konsumen.
PENGARUH KARAKTERISTIK INDIVIDU DAN BEBAN KERJA TERHADAP KINERJA PEGAWAI PUSKESMAS SIMPANG KIRI ACEH TAMIANG Parianda, Parianda; Rosalina, Dhian; Ardiyanti, Dyah Ayu
Jurnal Paradigma Vol 15, No 1 (2026): JURNAL PARADIGMA
Publisher : Magister Administrasi Publik FISIP Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jp.v15i1.23285

Abstract

Abstract: This research aims to determine the effect of individual characteristics and workload on the performance of employees at Puskesmas Simpang Kiri Aceh Tamiang. In this study used a quantitative method and utilized non-probability sampling with a saturated sampling technique. The sample consisted of all employees of Puskesmas Simpang Kiri Aceh Tamiang, totaling 88 people. The data analysis methods used include multiple linear regression, the t-test (partial test), the F-test (simultaneous test), and the coefficient of determination test (adjusted R²). The results of the t-test (partial test) indicated that individual characteristics (X₁) had a t-calculated value of 3,860 > t-table value of 1,663, with a significance value of 0,000 < 0,05. This means that H₀ is rejected and Hₐ is accepted, indicating that individual characteristics have a positive and significant effect on employee performance at Puskesmas Simpang Kiri Aceh Tamiang. Workload (X₂) had a t-calculated value of -3,888 > t-table value of 1,663, with a significance value of 0,000 < 0,05. This means that H₀ is rejected and Hₐ is accepted, indicating that workload has a negative and significant effect on employee performance at Puskesmas Simpang Kiri Aceh Tamiang.Keywords: Individual Characteristics, Workload and Performance Abstrak: Penelitian ini bertujuan untuk mengetahui pengaruh karakteristik individu, beban kerja dan pengalaman kerja terhadap kinerja pegawai Puskesmas Simpang Kiri Aceh Tamiang. Jenis penelitian ini adalah penelitian kuantitatif dan menggunakan nonprobability sampling dengan teknik sampling jenuh. Sampel pada penelitian ini yaitu semua pegawai Puskesmas Simpang Kiri Aceh Tamiang yang berjumlah 88 orang. Metode analisis data menggunakan regresi linear berganda, uji t (uji parsial), uji F (uji simultan) dan uji koefisien determinasi (adjusted R2). Hasil uji t (parsial) pada uji hipotesis menunjukkan bahwa karakteristik individu (X1) memiliki nilai t hitung sebesar 3,860 > t tabel yaitu 1,663 dan nilai t sig. 0,000 < 0,05 artinya H0 ditolak dan Ha diterima, maka dapat dinyatakan bahwa karakteristik individu berpengaruh positif dan signifikan terhadap kinerja pegawai Puskesmas Simpang Kiri Aceh Tamiang. Beban kerja (X2) memiliki nilai t hitung sebesar -3,888 > t tabel yaitu 1,663 dan nilai t sig. 0,000 < 0,05 artinya H0 ditolak dan Ha diterima, maka dapat dinyatakan bahwa beban kerja berpengaruh negatif dan signifikan terhadap kinerja pegawai Puskesmas Simpang Kiri Aceh Tamiang.Kata Kunci : karakteristik individu, beban kerja, kinerja 
Pengaruh Financial Literacy, Financial Technology Dan Hedonic Lifestyle Terhadap Financial Behavior Pada Generasi Z Di Kota Langsa Intan Amriani Siagian; Muhammad Fuad; Dyah Ayu Ardiyanti
J-CEKI : Jurnal Cendekia Ilmiah Vol. 5 No. 4: Juni 2026
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/j-ceki.v5i4.16221

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh financial literacy, financial technology dan hedonic lifestyle terhadap financial behavior Generasi Z di Kota Langsa. Penelitian menggunakan pendekatan kuantitatif dengan teknik pengambilan sampel purposive sampling. Jumlah sampel yang digunakan sebanyak 115 responden yang merupakan Generasi Z di Kota Langsa. Teknik analisis data yang digunakan adalah analisis regresi linier berganda dengan bantuan aplikasi SPSS. Hasil penelitian menunjukkan bahwa secara parsial financial literacy, financial technology dan hedonic lifestyle berpengaruh signifikan terhadap financial behavior Generasi Z di Kota Langsa. Secara simultan ketiga variabel tersebut juga berpengaruh signifikan terhadap financial behavior dengan nilai koefisien determinasi sebesar 65,8%, yang berarti variabel independen mampu menjelaskan 65,8% variasi financial behavior, sedangkan sisanya 34,2% dipengaruhi oleh variabel lain di luar penelitian ini.
Co-Authors Dewi Rosa Indah, Dewi Rosa Dhian Rosalina, Dhian Fajriah, Agustina Nurul Harahap, Ainul Yusna Hermawan, Ditiya Intan Amriani Siagian Limbong, Lestriwarni Mora, Zulkarnen MUHAMMAD FUAD Muhammad Rizqi Zati, Muhammad Rizqi Parianda, Parianda Putri, Desyana Riny Chandra Ryanda Saputra SURI AMILIA, SURI