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All Journal JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Jurnal Samudra Ekonomi dan Bisnis Jurnal Abdi Insani JURNAL MANAJEMEN AKUNTANSI (JUMSI)
Dyah Ayu Ardiyanti
Fakultas Ekonomi Universitas Samudra
Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics

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KAJIAN KEPUASAN MAHASISWA TERHADAP KUALITAS PELAYANAN DI LINGKUNGAN UNIVERSITAS SAMUDRA Rosalina, Dhian; Zati, Muhammad Rizqi; Ardiyanti, Dyah Ayu
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol 3, No 1 (2016): JURNAL KONSEP BISNIS DAN MANAJEMEN NOVEMBER
Publisher : JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (316.266 KB)

Abstract

The  quality  of  academic  services  is  a  comparison  between  the  perceived  academic service  customers  or  stakeholders  with  the  quality  of  academic  services  that diharapkanpelanggan.  The  purpose  of  this  study  was  to  determine  how  the  level  of  student satisfaction on the performance of academic services at the University of the ocean, and identify as to whether the expectations of students as users of our services to academic services at the University of the ocean.The  population  in  this  study  were  all  students  of  both  the  semester  active  maaupun aajaraan  odd  year  2016-2017  as  users  of  services  from  academic  services,  which  the respondents of this activity drawn from five faculties at the University of the ocean environment. Side technique used is proportional stratified random sampling which classifies the populationconsists of five faculties. The method used is the gap analysis that compares the perceptions of respondents mahasiswaa expectations with reality.From  the  results  of  the  study  shows  that,  for  services  such  as  facilities  and  media university  lectures  and  attitude  of  staff  behavior  akademikberdasarkan  student  perceptions require improved performance. While factors  -  other factors such as library facilities, attitudes and behavior of faculty, administrative staff and library responsiveness, competence of lecturers and administrative staff, is perceived quite well by studentsKeywords : service quality, Gap Analysis
KAJIAN KEPUASAN MAHASISWA TERHADAP KUALITAS PELAYANAN DI LINGKUNGAN UNIVERSITAS SAMUDRA Dhian Rosalina; Muhammad Rizqi Zati; Dyah Ayu Ardiyanti
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol 3, No 1 (2016): JURNAL KONSEP BISNIS DAN MANAJEMEN NOVEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jkbm.v3i1.235

Abstract

The  quality  of  academic  services  is  a  comparison  between  the  perceived  academic service  customers  or  stakeholders  with  the  quality  of  academic  services  that diharapkanpelanggan.  The  purpose  of  this  study  was  to  determine  how  the  level  of  student satisfaction on the performance of academic services at the University of the ocean, and identify as to whether the expectations of students as users of our services to academic services at the University of the ocean.The  population  in  this  study  were  all  students  of  both  the  semester  active  maaupun aajaraan  odd  year  2016-2017  as  users  of  services  from  academic  services,  which  the respondents of this activity drawn from five faculties at the University of the ocean environment. Side technique used is proportional stratified random sampling which classifies the populationconsists of five faculties. The method used is the gap analysis that compares the perceptions of respondents mahasiswaa expectations with reality.From  the  results  of  the  study  shows  that,  for  services  such  as  facilities  and  media university  lectures  and  attitude  of  staff  behavior  akademikberdasarkan  student  perceptions require improved performance. While factors  -  other factors such as library facilities, attitudes and behavior of faculty, administrative staff and library responsiveness, competence of lecturers and administrative staff, is perceived quite well by studentsKeywords : service quality, Gap Analysis
Pengaruh Minat Usaha Dan Motivasi Usaha Terhadap Keberhasilan Usaha Wirausaha Muda Di Kota Langsa DyahAyu Ardiyanti; Zulkarnen Mora
Jurnal Samudra Ekonomi dan Bisnis Vol 10 No 2 (2019)
Publisher : Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (458.673 KB) | DOI: 10.33059/jseb.v10i2.1413

Abstract

Penelitian ini bertujuan untuk mengetahui adakah pengaruh minat dan motivasi usaha terhadap keberhasilan usaha para wirausaha muda di Kota Langsa. Metode penelitian yang digunakan dalam penelitian ini adalah metode kuantitatif dengan populasi yang tidak diketahui. Sampel yang dipilih dengan teknik purposive sampling berjumlah 125 responden. Temuan penelitian dibuktikan dengan melakukan analisis regresi linier berganda yaitu Y = α +β1X1 + β2X2 + e. Hasil penelitian diperoleh dengan menggunakan SPSS versi 16 dan hasilnya menunjukkan bahwa minat usaha secara parsial berpengaruh terhadap keberhasilan usaha. Namun motivasi usaha secara parsial justru tidak berpengaruh terhadap keberhasilan usaha. Sedangkan minat usaha dan motivasi usaha secara bersama-sama (simultan) berpengaruh positif terhadap keberhasilan usaha. Koefesien determinasi (R2) yang diperoleh hanya sebesar 0,04 yang artinya hanya 4% keberhasilan usaha dipengaruhi oleh minat dan motivasi usahanya. Sedangkan sisanya sebesar 96%, keberhasilan usaha dipengaruhi oleh variabel lain di luar dari variabel penelitian ini.
Pengaruh Gaya Hidup Dan Promosi Online Terhadap Keputusan Pembelian Konsumen Pada Produk Eiger Di Kota Langsa Hermawan, Ditiya; Amilia, Suri; Ardiyanti, Dyah Ayu
Jurnal Manajemen Akuntansi (JUMSI) Vol 2, No 3: 2022
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/jumsi.v2i3.3710

Abstract

This study aims to determine the effect of lifestyle, online promotion on consumer purchasing decisions on Eiger products in Langsa City. The sample used in this study amounted to 96 respondents. The data analysis method used multiple linear regression analysis, t test, F test, and coefficient of determination test. The regression equation in this study is Y = 4.219 + 0.330X1 + 0.294X2. Lifestyle has a significant effect on purchasing decisions on Eiger products in Langsa City as evidenced by the t test, where the t sig value is obtained. 0.023 < 0.05. Online promotion has a significant effect on purchasing decisions on Eiger products in Langsa City as evidenced by the t test, where the t sig value is obtained. 0.035 < 0.05. Lifestyle, online promotion and brand trust simultaneously have a significant effect on purchasing decisions on Eiger products in Langsa City as evidenced by the F test, where the F sig value is obtained. 0.000 < 0.05. From the coefficient of determination test, it is known that the Adjusted R Square value is 0.604. That is, the variables of lifestyle, online promotion and brand trust affect purchasing decisions on Eiger products in Langsa City by 60.4%, while the remaining 39.6% is influenced by other variables outside this research model.
PENINGKATAN DAYA SAING UMKM HERBAL MELALUI INOVASI PRODUK DAN PEMASARAN DIGITAL DI GAYO LUES (STUDI PEMBERDAYAAN DENGAN MODEL ABCD) chandra, Riny; Ardiyanti, Dyah Ayu
Jurnal Abdi Insani Vol 12 No 9 (2025): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v12i9.2844

Abstract

This PKM is highly urgent given the great potential of Gayo Lues Regency in developing herbal products, which has not yet been optimally utilized. The region is rich in economically valuable herbal raw materials like lemongrass, red ginger, and yellow root. However, the main obstacles are limited product innovation, a lack of understanding of digital marketing, and production permit issues. These risks hinder the economic potential of the herbal sector if not addressed immediately. Therefore, this PKM aims to increase herbal product innovation, improve understanding and application of digital marketing, assist with the permitting process, and enhance the capacity of Human Resources (HR) for MSME (Micro, Small, and Medium Enterprises) herbal product entrepreneurs in Gayo Lues Regency. The community service was implemented in ABCD method with stages. Preparation: Students prepared the venue and coordinated with village officials and potential partners. Socialization: education on product benefits, innovation, business permits and product promotion. Training: Participants received training on registering for a Business Identification Number (NIB). Mentoring: The team provided guidance on designing promotional materials for social media and monitored and evaluated the promotions conducted by partners. The results of this PKM include three main aspects: Product Innovation: There was an improvement in product quality and variety. Digital Marketing: Partners' active social media accounts and marketplaces were optimized for sales. The partners successfully got their NIB. The project was a success, and the enthusiastic partners and village officials asked the team to return for another project on diversifying patchouli leaf products
Co-Authors Dhian Rosalina, Dhian Hermawan, Ditiya Mora, Zulkarnen Muhammad Rizqi Zati, Muhammad Rizqi Riny Chandra SURI AMILIA, SURI