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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Widya Warta Kinerja Media Ekonomi dan Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Ilmiah Manajemen dan Bisnis (JIMB) MIX : Jurnal Ilmiah Manajemen Jurnal Manajemen Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen MBIA MANAJEMEN DEWANTARA JURNAL EKOBIS DEWANTARA Prosiding Seminar Nasional Multidisiplin Ilmu Madaniya Journal of Management and Business Environment (JMBE) Journal of Applied Management Research Jurnal Inspirasi Binsis dan Manajemen Semanggi: Jurnal Pengabdian kepada Masyarakat Sanskara Akuntansi dan Keuangan Sanskara Ekonomi dan Kewirausahaan Inovasi Jurnal Pengabdian Masyarakat (IJPM) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah IMPACTS: International Journal of Empowerment and Community Services Prosiding Seminar Nasional Ilmu Sosial dan Teknologi (SNISTEK)
Christina Heti Tri Rahmawati
Universitas Sanata Dharma
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Journal : MANAJEMEN DEWANTARA

 1 
THE INFLUENCE OF PRODUCT DESIGN, SALES PROMOTION AND PRODUCT QUALITY ON CUSTOMER PURCHASE DECISION AT CONVERSE SHOES (STUDY ON MILLENIAL GENERATION): Article Christina Heti Tri Rahmawati; Tjhai Catherine Tanuwijaya; Albertus Yudi Yuniarto
MANAJEMEN DEWANTARA Vol 6 No 2 (2022): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/md.v6i2.12538

Abstract

This study aim to determinate: (1) the influence of product design, sales promotion and product quality simultaneously on customer purchase decision at Converse, (2) the influence of product design partially on customer purchase decision at Converse, (3) the influence of sales promotion partially on customer purchase decision at Converse, (4) the influence of product quality partially on customer purchase decision at Converse. This sampling technique uses a non-probability sampling method with purposive sampling technique. The population of this research are millenial generation which is at the age of 21- 40 years. The sample of this research is 100 respodent of millenial generation who already purchased and used Converse shoes and the data was obtained by distributing questionnaires. The data analysis technique used in this study is descriptive analysis, classical assumption test, and multiple linear regression analysis using the SPSS 23 application. The results of the study show that: (1) product design, sales promotion and product quality simultaneously influenced consumer purchase decision, (2) product design partially influenced consumer purchase decision, (3) sales promotion partially influenced consumer purchase decision, (4) product quality partially influenced consumer purchase decision.
PENGARUH KEPEMIMPINAN PELAYAN DAN KOMUNIKASI INTERPERSONAL TERHADAP KINERJA KARYAWAN JASA PENGIRIMAN Lukas Purwoto; Alfonsus Widiarto; Christina Heti Tri Rahmawati
MANAJEMEN DEWANTARA Vol 7 No 2 (2023): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/md.v7i2.14773

Abstract

This study gives primary attention to the behavior of leaders in an effort to improve employee performance. The research objective was to examine the effect of servant leadership and interpersonal communication on employee performance. The research was conducted by taking respondents from employees who were working in a delivery service organization. The data collection method was carried out by distributing questionnaires to respondents in a sample that took all members of the population. Data analysis was carried out by applying multiple regression which was assisted by processing it with a computer program. The research results show that servant leadership and interpersonal communication are important attributes of service delivery organization managers when managing employees towards high performance.
STOCK RETURNS: EFFECT OF RETURN ON ASSETS, RETURN ON EQUITY, DEBT TO EQUITY RATIO, AND DIVIDEND PAYOUT RATIO Gilang Danendra Caesaro; Christina Heti Tri Rahmawati; Lukas Purwoto
MANAJEMEN DEWANTARA Vol 7 No 3 (2023): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v7i3.16254

Abstract

Maximum stock returns from investment value will be obtained if investors have insight and information, one of which is fundamental analysis using financial ratios, so that it can be used as a guide in making the right investment decisions in the capital market. The financial ratios used in this research include profitability ratios as measured by Return on Assets (ROA) and Return on Equity (ROE); solvency ratio as measured by the Debt to Equity Ratio (DER); and the valuation ratio as measured by the Dividend Payout Ratio (DPR). The purpose of this research is to determine the effect of ROA, ROE, DER, and DPR on stock returns of LO45 companies. This research uses a population of 62 LQ45 companies. The sample for this research was 44 LQ45companies. The sampling technique used was purposive sampling with the criteria of LQ45 companies that published complete financial reports and distributed dividends regularly from 2015 to 2020. The data collection technique used panel data. The data analysis technique used was multiple linear regression analysis with the SPSS 25 application. The research results showed that ROE and DPR had a positive effect on stock returns, while ROA and DER had no effect on stock returns. The implication of the results of this research is that it is hoped that investors can make the right investment decisions to buy or sell shares and allocate their assets to the LQ45 company, so as to get optimal stock returns Keywords: Return on Assets (ROA), Return on Equity (ROE), Debt to Equity Ratio (DER), Dividend Payout Ratio (DPR), Stock Returns
Co-Authors Albertus Yudi Yuniarto Albertus Yudi Yuniarto Alfonsus Widiarto Aurelia Melinda Nisita Wardhani Caecilia Wahyu Estining Rahayu Deswita, Yohana Fica Silvia Egesta, Erren Erlyta Agustine Noviyanti Ermelinda Suryanti Loya Ferrynela Purbo Laksono Firma Sulistiyowati Florentinus Nugro Hardianto Florentinus Nugro Hardianto Gilang Danendra Caesaro Ima Kristina Yulita Josephine Wuri Kadek Dita Pramana Putra Khan, Amar Kristia Kristia, Kristia Kunda, Henita Susanti Lukas Purwoto Lukas Purwoto Lukas Purwoto Lukas Purwoto Maria Angela Diva Vilaningrum Wadyatenti Maria Angela Diva Vilaningrum Wadyatenti Maria Hosyeana Margaritis Maria Theresia Ernawati Marselia Yunita Arum Pratiwi Orbi Kriste Rubiyatno Rubiyatno Rubiyatno Senda, Deavicris Ari Simu, Tiberias Krisgaharu Solo, Yolanda Patricia Sri Hartuti Sutadi, Theodorus Sutadi, Theodorus Theodorus Sutadi Tiberias Krisgaharu Simu Tjhai Catherine Tanuwijaya Trisnawati Rahayu Trisnawati Rahayu Venantius Mardi Widyadmono Yuniarto, Albertus Yudi