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All Journal Jurnal Ilmiah Econosains Al Ishlah Jurnal Pendidikan Eklektik : Jurnal Pendidikan Ekonomi dan Kewirausahaan Didaktik : Jurnal Ilmiah PGSD STKIP Subang Journal of Artificial Intelligence and Digital Business SERUMPUN : Journal of Education, Politic, and Social Humaniora
Hendra Riofita
UIN Suska Riau
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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THE INFLUENCE OF STUDENTS' COMPREHENSION ON MARKETING MIX TOWARD THEIR PURCHASE DECISION HENDRA RIOFITA
Econosains Jurnal Online Ekonomi dan Pendidikan Vol 16 No 2 (2018): Jurnal Ilmiah Econosains
Publisher : Fakultas Ekonomi Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/econosains.0162.03

Abstract

The purpose of this study was to determine the effect of student comprehension in translating, interpreting, and extrapolating the concept of the marketing mix on their purchasing decisions. The design of this research is quantitative research. The sample of this study was 59 students of SMK MUhammadiyah 2 Pekanbaru taken using a random sampling technique. Data were collected using a questionnaire and analyzed with the classic assumption test and hypothesis test. The results showed that there was a significant influence between comprehension in translating and interpreting the marketing mix for student purchasing decisions. However, there is no significant effect between comprehensions in extrapolating the marketing mix concept to student purchasing decisions. The results also showed a significant influence between comprehension in translating, interpreting, and extrapolating the marketing mix simultaneously to student purchasing decisions. Keywords: Comprehension, marketing mix, purchase decision.
KOMUNIKASI WORDS OF MOUTH DALAM BIDANG PEMASARAN : Sebuah Kilas Balik Teori Hendra Riofita; Mugi Harsono
Eklektik : Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 2, No 2 (2019): Eklektik
Publisher : Universitas Islam Negeri Sultan Syarif Kasim Riau Pekanbaru

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (477.778 KB) | DOI: 10.24014/ekl.v2i2.8451

Abstract

ABSTRAKTujuan penulisan dari artikel ini adalah untuk menjelaskan tentang perkembangan teori komunikasi khususnya teori komunikasi massa dalam memunculkan teori WOM (Words of Mouth) atau komunikasi dari mulut ke mulut yang sering diterapkan sebagai salah satu strategi komunikasi pemasaran dalam memasarkan produk. Metode yang digunakan oleh Penulis adalah metode studi pustaka dengan merangkum dan menyusun berbagai literatur tentang  teori komunikasi massa yang berkaitan dengan teori WOM. Adapun teori komunikasi massa yang diangkat dalam artikel ini dimulai dari teori jarum hipodermik, teori one-step flow modle, teori two-step flow modle, teori multy-step flow modle, teori limited effect dan teori WOM itu sendiri. Pada bagian akhir setiap pembahasan teori ditunjukkan bahwa teori-teori tersebut memang memiliki hubungan denga teori WOM. Kesimpulan dari artikel ini adalah bahwa teori WOM memang tidak bisa dilepaskan dari teori komunikasi massa.Kata Kunci: Komunikasi, Komunikasi Massa, WOM
The Effect of Think Pair Share and Intelligence Quotient on Economics Students’ Learning Outcome Naskah Naskah; Ansharullah Ansharullah; Harum Natasha; Hendra Riofita
AL-ISHLAH: Jurnal Pendidikan Vol 14, No 3 (2022): AL-ISHLAH: Jurnal Pendidikan
Publisher : STAI Hubbulwathan Duri

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (432.26 KB) | DOI: 10.35445/alishlah.v14i3.1702

Abstract

The purpose of this study was to examine the relationship between intellectual ability, the Cooperative type think pair share learning model, and the Entrepreneur lesson in grade ten at a vocational high school in Sungai Penuh. This study is a Quasi-experiment in nature. Purposeful sampling was used in this study. In total, 103 students made up the study's sample. We used two instruments to obtain this data: an experimental one and a validated one. The school has collected primary data in the form of student learning outcomes and secondary data in IQ test outcomes. On the other hand, a descriptive and inductive analysis was performed using a two-way analysis of variance. The study found that (1) the learning outcomes for students who were taught using the cooperative learning model type Think Pair Share were better than the outcomes for students who were taught using the traditional learning model. According to his research, the academic success of high-IQ students is not better than that of low-IQ students. Thirdly, there was no correlation between the cooperative learning approach (Think, Pair, Share) and student achievement.
Peran Kebijakan Fiskal dalam Mempengaruhi Pendapatan Nasional: Kajian Ekonomi Publik di Indonesia Ella Amelia; Hendra Riofita
SERUMPUN : Journal of Education, Politic, and Social Humaniora Vol. 4, No. 1 : SERUMPUN (JANUARY-JUNE 2026)
Publisher : Yayasan Maslahatul Ummah Ilal Jannah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61590/srp.v4i1.264

Abstract

Kebijakan fiskal merupakan salah satu instrumen utama yang digunakan pemerintah Indonesia dalam mengelola perekonomian nasional. Melalui pengelolaan penerimaan negara (perpajakan) dan pengeluaran negara (belanja pemerintah), kebijakan fiskal memiliki dampak yang signifikan terhadap pendapatan nasional, pertumbuhan ekonomi, tingkat pengangguran, dan kesejahteraan masyarakat. Jurnal ini mengkaji secara komprehensif hubungan antara kebijakan fiskal dan pendapatan nasional Indonesia, meliputi landasan teori ekonomi Keynesian, instrumen kebijakan fiskal, analisis APBN, serta dampak positif dan negatif dari implementasi kebijakan tersebut. Hasil kajian menunjukkan bahwa kebijakan fiskal yang berkualitas dan berorientasi pada sektor produktif mampu mendorong pertumbuhan ekonomi yang inklusif dan berkelanjutan, meskipun masih dihadapkan pada berbagai tantangan struktural seperti rendahnya kepatuhan pajak, ketimpangan pembangunan, dan risiko defisit anggaran.
HUBUNGAN PENGANGGURAN DENGAN TINGKAT KEMISKINAN MASYARAKAT Dira Nurhikmah; Hendra Riofita
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 12 No. 02 (2026): Volume 12 Nomor 02, Juni 2026 Published
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v12i02.15923

Abstract

Unemployment and poverty are major issues in economic development that are closely interrelated and have a broad impact on societal welfare. This study aims to analyze the relationship between unemployment and poverty levels as well as the factors influencing them. The method used is a descriptive qualitative approach through literature study from various scientific sources such as books, journals, and official reports. The results show that unemployment has a significant effect on increasing poverty, both directly through loss of income and indirectly through reduced purchasing power, limited access to education, and social inequality. In addition, external factors such as economic crises and globalization also strengthen this relationship. Therefore, comprehensive and sustainable policies are needed to reduce unemployment and poverty.
HUBUNGAN PENGANGGURAN DENGAN PENDAPATAN NASIONAL DAN INFLASI Azzah Khoirunisa Zasry; Hendra Riofita
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 12 No. 02 (2026): Volume 12 No. 2, Juni 2026 Public
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v12i02.15927

Abstract

Unemployment, national income, and inflation are key indicators in macroeconomic analysis that are interrelated. This study aims to analyze the relationship between unemployment, national income, and inflation and their implications for economic stability. The method used is a descriptive qualitative approach through literature study from various scientific sources. The results show that unemployment has a negative relationship with national income, where an increase in unemployment reduces economic output. In addition, there is a relationship between unemployment and inflation explained by the Phillips curve, which shows a short-term trade-off between inflation and unemployment. Therefore, appropriate economic policies are needed to maintain a balance between economic growth, price stability, and employment opportunities.
ANALISIS PENGANGGURAN DALAM MENINGKATKAN RISIKO KEMISKINAN MASYARAKAT Tara Azhari; Hendra Riofita
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 12 No. 02 (2026): Volume 12 No. 2, Juni 2026 Public
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v12i02.15929

Abstract

Unemployment is one of the primary problems in the economy that has a significant impact on the poverty level of society. This study aims to analyze how unemployment can increase the risk of poverty and to identify the factors influencing this relationship. The method used is a descriptive qualitative approach with a literature study from various scientific sources. The results show that unemployment directly contributes to declining public income, low purchasing power, and limited access to education and health. In addition, unemployment also creates social inequality and reinforces the cycle of poverty that is difficult to break. Therefore, comprehensive policies are required to reduce unemployment and suppress poverty rates sustainably.
Transformasi Digital dalam Kebijakan Bantuan Sosial: Upaya Memperkuat Redistribusi Pendapatan di Indonesia Emi Citra Wulan; Hendra Riofita
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.10091

Abstract

Redistribusi pendapatan merupakan salah satu fungsi penting pemerintah dalam ekonomi publik untuk mengurangi kesenjangan sosial dan meningkatkan kesejahteraan masyarakat. Salah satu kebijakan yang digunakan untuk mewujudkan tujuan tersebut adalah program bantuan sosial. Namun, pelaksanaan bantuan sosial di Indonesia masih menghadapi berbagai permasalahan, seperti ketidaktepatan sasaran penerima, keterlambatan distribusi bantuan, serta lemahnya integrasi dan akurasi data. Kondisi tersebut dapat mengurangi efektivitas bantuan sosial dalam menjalankan fungsi redistribusi pendapatan. Seiring perkembangan teknologi informasi, pemerintah melakukan transformasi digital dalam pelaksanaan bantuan sosial guna meningkatkan efektivitas, transparansi, dan ketepatan sasaran penerima bantuan. Penelitian ini bertujuan menganalisis peran transformasi digital dalam kebijakan bantuan sosial dalam memperkuat redistribusi pendapatan di Indonesia. Metode yang digunakan adalah studi kepustakaan (library research) dengan mengkaji berbagai jurnal ilmiah, laporan pemerintah, publikasi Badan Pusat Statistik, serta dokumen yang relevan dengan bantuan sosial dan digitalisasi layanan publik. Hasil kajian menunjukkan bahwa pemanfaatan Data Terpadu Kesejahteraan Sosial (DTKS), sistem penyaluran non-tunai, dan verifikasi berbasis digital mampu meningkatkan akurasi data penerima, efisiensi distribusi bantuan, serta transparansi pengelolaan program. Transformasi digital juga berkontribusi dalam memperkuat tata kelola bantuan sosial melalui peningkatan kualitas pengambilan keputusan berbasis data. Namun, implementasi transformasi digital masih menghadapi berbagai tantangan, seperti kesenjangan akses teknologi, rendahnya literasi digital masyarakat, dan perlunya peningkatan kapasitas sumber daya manusia. Oleh karena itu, optimalisasi sistem digital dan pembaruan data secara berkelanjutan diperlukan untuk mendukung efektivitas redistribusi pendapatan melalui bantuan sosial di Indonesia.
Co-Authors Ansharullah Ansharullah Azzah Khoirunisa Zasry Dira Nurhikmah Ella Amelia Emi Citra Wulan Harum Natasha MUGI HARSONO Naskah Naskah Tara Azhari