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All Journal Serat Acitya Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Proceeding SENDI_U JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Jurnal Mantik International Journal of Economics, Business and Accounting Research (IJEBAR) JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Cakrawala Repositori Imwi Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Formosa Journal of Applied Sciences (FJAS) Jurnal Pengabdian Mandiri Jurnal Pengabdian Masyarakat Nusantara Perigel: Jurnal Penyuluhan Masyarakat Indonesia
Sulistiyani
Department Of Management, Universitas 17 Agustus 1945 Semarang
Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Transportation Other

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Journal : Proceeding SENDI_U

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PENGEMBANGAN KINERJA PEMASARAN USAHA MEBEL MELALUI INOVASI DAN KETRAMPILAN DI KLATEN ., Sulistiyani
Proceeding SENDI_U 2015: SEMINAR NASIONAL MULTI DISIPLIN DAN CALL FOR PAPERS
Publisher : Proceeding SENDI_U

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Abstract

Firm develops some marketing strategy in order to increase the firm profitability and to achieve the properprofitable level. From the previous research, Learning is stated as the newer responsive or better activity, asmatter of fact it is faced by the changing of environment, which eventually the changing itself will determine theinnovation (Daft and Schon, 1978). Marketing performance is the important concept to find out marketachievement of certain product. Performance is defined as the system related to the activity along with theoutcome that achieved. The purpose of this research is to prove whether Learning Orientation, Communicationand Commitment have positive influences toward Performance. This research intends to find out the empiricalevidence which shows Learning Orientation, Communication and Commitment influence to the performance offurniture industry in Klaten Regency. The population on this research is 1802 units of furniture entrepreneurlocated in Klaten Regency, using sample by the means of stratified random sampling for 100-200 units. ( Hairet al, 1995). The analysis method used is confirmatory factor full model of analysis (SEM). From SEM, thecomputation result for the test of significance model is as following: Adjusted Goodness of index (AGFI),Goodness of index (GFI), The Comparative fit index (CFI), Tucker Lewis Index (TLI), Root Mean SquareError of Approximation (RMSEA) and Critial Ratio (CR). The result of this research shows that the model onthis research meets with the goodness of fit criteria and Regression Weight requirements. (Chisqure=87,653,probability=0,088, AGFI=0,843, GFI=0,894, CFI=0,981, TLI=0,976, RMSEA=0,049). Thus, LearningOrientation, Working Motivation and Commitment have positive influence toward the performance of furnitureentrepreneur in Klaten Regency.Key Words : learning orientation,skill , comunication, performance
MEMBANGUN KINERJA PEMASARAN MELALUI INOVASI DAN KEUNGGULAN BERSAING Sulistiyani, Sulistiyani
Proceeding SENDI_U 2019: SEMINAR NASIONAL MULTI DISIPLIN ILMU DAN CALL FOR PAPERS
Publisher : Proceeding SENDI_U

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Abstract

Tujuan penelitian adalah membuat model pembelajaran generatif berbasis budaya dalam mencapai kinerja pemasaran melalui inovasi. Populasi dalam penelitian ini adalah semua pengrajin limbah pabrik di kabupaten Semarang berjumlah 150, pengambilan sampel dengan syarat minumum sebanyak 100 responden, lokasi penelitian di kabupaten Semarang.alat analisis dengan R&D. Hasil penelitian pengembangan model kinerja pemasaran pengrajin limbah pabrik Variabel Pembelajaran generative berbasis budaya yaitu .Pembelajaran yang melahirkan ide-ide kreatif berciri budaya r hasilnya baik, menggali aspiransi berciri budaya dengan menggali atribut produk, Menampung aspirasi produk jawaban baik,, Variabel Ketrampilan ).Terampil merencanakan yaitu ditunjukkan dengan terampil merencanakan dalam merencanakan design, terampil merencanakan bentuk dalam arti bentuknya dapat kotak, bola atau love, dan terampil merencanakan warna design. Variabel komunikasi : a)Perlunya memberikan informasi yang jelas, responden menjawab cukup baik yaitu tentang menyediakan kotak saran, menyesuaikan budget pelanggan, mendengarkan dan menerima saran dari pelanggan secara langsung. Variabel inovasi yang terdiri dari a).Banyaknya produk baru, sebagian besar menjawab baik, yaitu dengan banyaknya produk baru dengan cara mengembangkan bentuk, mengembangkan design baru, mengembangkan model bergambar binatang,. Variabel kinerja terdiri dari :a)Omset penjualan , sebagian besar volume penjualan tumbuh sekitar 20% sampai 25 %, ada pertumbuhan yang tetap atau stagnan, ada yang tetap penjualannya, ada yang naik sampai 80 %. Kata Kunci: generatif learning culture based, innovation, marketing performance, skill
Co-Authors Amar Sani Boediman, Surya Fadjar Eka Rosita Widya Sariningtyas Fitriyanto Frans Sudirjo Gita Sugiyarti Ika Dianawati Karsiati Kurnia Budi Dermawan Nugroho Djati Satmoko Nurchayati Prasetyono Hendriarto Ratnawati Dwi Putranti Honorata Roh Prihati Shinta Solikhandari Sri Suprapti