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All Journal Jurnal Dedikasi Jurnal Tirtayasa Ekonomika (Tirtayasa Economica Journal) Martabe : Jurnal Pengabdian Kepada Masyarakat PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Aplikasi Dan Inovasi Ipteks SOLIDITAS International Journal of Economics, Business and Accounting Research (IJEBAR) Studi Kasus Inovasi Ekonomi Jurnal Manajemen Bisnis dan Kewirausahaan PERADABAN JOURNAL of ECONOMIC and BUSINESS
Luqman Dzul Hilmi
Universitas Muhammadiyah Malang
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Journal : Jurnal Manajemen Bisnis dan Kewirausahaan

 1 
The Effect of The Electronic Word of Mouth on Purchase Decision with Image as Intervening Variable Asti Widyastuti; Marsudi; Luqman Dzul Hilmi
Jurnal Manajemen Bisnis dan Kewirausahaan (JAMANIKA) Vol. 2 No. 03 (2022): SEPTEMBER
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jamanika.v2i03.22085

Abstract

This study aims to determine and analyze the effect of electronic word of mouth on purchase decisions with the brand image as an intervening variable on customers of Scarlett whitening in Shopee. The population in this study was Scarlett consumers who made purchases on the Shopee application. 100 respondents were selected by a purposive sampling method. The data analysis technique in this study uses a scale range and path analysis. The process of data analysis was performed with SPSS 26.0. The result showed that electronic word of mouth had a positive and significant effect on the purchase decision of Scarlett whitening in Shopee. Electronic word of mouth had a positive and significant effect on the brand image of Scarlett whitening. The brand image had a positive and significant effect on the purchase decision of Scarlett whitening in Shopee.
The Effect of Workload and Job Satisfaction on Outsourced Employee Performance Qhisbullah, Ahmad; Mohyi, Achmad; Hilmi, Luqman Dzul
Jurnal Manajemen Bisnis dan Kewirausahaan Vol. 3 No. 01 (2023): MARCH
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jamanika.v3i01.25448

Abstract

The purpose of this study is to determine the effect of workload and job satisfaction on the performance of outsourced employees at PT Tema Wadah Lestari, Malang Regency partially and simultaneously. The research conducted is research using quantitative methods. The research population was 75 employees at PT Tema Wadah Lestari, Malang Regency. Sample determination using the saturated sample method so that the entire population was used as a research sample of 75 respondents. The data collection technique used by researchers is questionnaires. The data analysis method used is multiple linear regression using the SPSS program. The results of the study proved that workload has a significant effect on outsourced employee performance and job satisfaction has a significant effect on outsourced employee performance. The results of the study simultaneously (together) proved that workload and job satisfaction had a significant effect on the performance of outsourced employees at PT Tema Wadah Lestari, Malang Regency.
The Influence of Service Quality, Price, and Electronic Word of Mouth on Visit Intention Syaharani, Rosalina Putri; Juliati, Ratih; Hilmi, Luqman Dzul
Jurnal Manajemen Bisnis dan Kewirausahaan Vol. 4 No. 2 (2024): JUNE
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jamanika.v4i2.29491

Abstract

The purpose of this study was to examine and analyze the effect of Service Quality, Price, and Electronic Word of Mouth on Visit Intention (a study of potential tourists at Selecta Recreation Park). The population in this study was someone who had never visited Selecta Recreation Park, with a sample of 200 respondents. The characteristics of the respondents are prospective tourists who are in Malang Raya and have never visited Selecta Recreation Park but know Selecta Recreation Park from Social Media Instagram, aged 17-40 years. The sampling technique uses purposive sampling. This research was conducted from June to July 2023 by distributing online questionnaires via Google Form. Data analysis techniques using multiple linear regression, t test, and dominant test. The results of this study conclude that Service Quality, Price, and Electronic Word of Mouth (E-WOM) have a positive and significant effect on Visit Intention. E-WOM has a dominant influence on Visit Intention.
The Influence Of Brand Image, Product Quality Perception And Price Perception On Purchase Intention In Somethinc Consumers In Malang Ananda, Nadia Putri; Handayanto, Eko; Hilmi, Luqman Dzul
Jurnal Manajemen Bisnis dan Kewirausahaan Vol. 4 No. 4 (2024): DECEMBER
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jamanika.v4i4.36956

Abstract

This research is motivated by the existence of Somethinc products which are relatively new, but these products are able to compete with products that have long been in the market share. These good sales indicate a high purchase intention from consumers in Somethinc products so it can be formulated in this study that how consumers have purchase intention in Somethinc products amid the phenomenon of intense competition based on brand image, perceived product quality, and perceived price. This study aims to determine the effect of brand image, perceived product quality, and perceived price on purchase intention in Somethinc consumers in Malang City. This research uses quantitative methods. The sampling technique used was purposive sampling with a total sample of 152 Somethinc consumers in Malang City, especially in Lowokwaru District by distributing questionnaires. The analytical tool used in this research is multiple regression analysis. The results of this study concluded that Brand Image, Product Quality and have a positive and significant effect on Purchase Intention.
Co-Authors Achmad Bambang Barrul Fuad Achmad Mohyi Ahmad Qhisbullah Ananda, Nadia Putri Asti Widyastuti Chalimatuz Sa'diyah Eko Handayanto Erna Retna Rahadjeng Fika Fitriasari Iqbal Ramadhani Fuadiputra Juliati, Ratih Kardina Yudha Parwati MARSUDI Mu'ammal, Immanuel Muhammad Firmansyah Qhisbullah, Ahmad Rahadi Rahadi, Rahadi Roz, Kenny Sri Hartiningsih Syaharani, Rosalina Putri Vina Salviana Darvina Soedarwo Widiya Yutanti Yeyen Pratika