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All Journal Jurnal Dedikasi Jurnal Tirtayasa Ekonomika (Tirtayasa Economica Journal) Martabe : Jurnal Pengabdian Kepada Masyarakat PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Aplikasi Dan Inovasi Ipteks SOLIDITAS International Journal of Economics, Business and Accounting Research (IJEBAR) Studi Kasus Inovasi Ekonomi Jurnal Manajemen Bisnis dan Kewirausahaan PERADABAN JOURNAL of ECONOMIC and BUSINESS
Luqman Dzul Hilmi
Universitas Muhammadiyah Malang
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Journal : Jurnal Tirtayasa Ekonomika (Tirtayasa Economica Journal)

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Keputusan Pembelian Berdasarkan Desain Dan Kustomisasi Pada Produk Masker (Studi Pada Generasi Milenial Di Masa Pandemik) Hilmi, Luqman Dzul
Tirtayasa Ekonomika Vol 16, No 2 (2021)
Publisher : FEB Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jte.v16i2.10470

Abstract

Must to use masks during this pandemic directly benefits the mask business in the form of increased mask sales. This condition requires business people to offer masks in addition to functioning as personal protective equipment, they also consider product design and product custom. The goal is to strengthen customers in the decision to buy masks that in addition to their needs, also their interests. In addition, advances in internet technology have made its use increasing. The increase is from the aspect of usage intensity to the level of browsing to internet-based media. The existence of the internet actually makes customers, especially the millennial generation, have more and more information in making purchase decisions, namely for mask products. Therefore, in this study using a quantitative approach with multiple regression analysis. Sampling of 129 millennial generation respondents used the accidental sampling method, namely accidental sampling of prospective respondents met, so that consideration of the suitability of the requirements must be fulfilled. Based on the results of data analysis, it was found that: 1) product design has a positive and significant effect on purchasing decisions; 2) product custom has a positive and significant effect on purchasing decisions; and 3) product design and custom have a positive and significant effect on purchasing decisions.
Co-Authors Achmad Bambang Barrul Fuad Achmad Mohyi Ahmad Qhisbullah Ananda, Nadia Putri Asti Widyastuti Chalimatuz Sa'diyah Eko Handayanto Erna Retna Rahadjeng Fika Fitriasari Iqbal Ramadhani Fuadiputra Juliati, Ratih Kardina Yudha Parwati MARSUDI Mu'ammal, Immanuel Muhammad Firmansyah Qhisbullah, Ahmad Rahadi Rahadi, Rahadi Roz, Kenny Sri Hartiningsih Syaharani, Rosalina Putri Vina Salviana Darvina Soedarwo Widiya Yutanti Yeyen Pratika