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All Journal Agroekoteknologi Tropika Lembab International Journal of Business, Marketing, Economics & Leadership
Muhammad Fahrul
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management

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Perbaikan Beberapa Sifat Kimia pada Tanah Pasca Tambang Batubara dengan Pemberian Dosis Bokashi Kiapu (Pristia stationes L.) dan Krinyu (Choromolaena odorata L.) Muhammad Fahrul; Rabiatul Jannah; Patmawati Patmawati
Jurnal Agroekoteknologi Tropika Lembab Vol 2, No 1 (2019): Agroekoteknologi Tropika Lembab Volume 2 No 1 Agustus 2019
Publisher : Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35941/jatl.2.1.2019.2530.29-37

Abstract

The purpose of this study was to determine the nutrient content of bokashi fertilizers that matched the SNI compost quality standards and the best bokashi and chrysanthemum mixture dosages and the effect of increasing the best chemical status on post-coal mine soil. This research was conducted for two 2 months. The land for this research was taken from post-coal mine land in the Loa Bakung area, Samarinda. The place for conducting research is carried out on Jl. Jakarta Blok BN No 36. Loa Bakung, Samarinda. The method used in this study is descriptive and comparative. This research has 2 stages, namely the first stage of making bokashi kiapu and krinyu mixture and the second stage of the incubation process of post-coal mine soil with a treatment dose that is soil without bokashi, soil with a dose of bokashi 17.5 g polybags, 20 g polybags and 22.5 g polybags, each repeated 3 times. Then analyzed at the Soil Science Laboratory, Mulawarman University Faculty of Agriculture, with parameters pH, C/N ratio, C-organic, N, P, K. Bokashi analysis data based on 2004 SNI Compost Quality Standards and soil analysis data based on soil chemical review status which was developed by the Bogor Soil Research Center in 2009. The results of this study showed that the bokashi mixture of kiapu and krinyu had an effect on increasing soil chemical properties in post-coal mine land, the status of bokashi according to SNI, 22.5% organic C had not matched the quality standard, pH 8.87 not yet according to quality standards, N 1.86% according to quality standards, C/N 12.11 according to quality standards, P 0.98 ppm according to quality standards, and K 2.11 ppm according to quality standards. The best application is at a dose of 22.5 g polybags with a rise at week 4, namely pH 4.94 with acidic status, organic C 2.71% with moderate status, N 0.16% with low status, C/N ratio 16 , 08 with high status, P 31.85 ppm with high status, and K 120.41 ppm with very high status.
Entrepreneurial Marketing for Enhancing Competitiveness in the Beef Cattle Industry among Smallholder Farmers I Putu Gede Didik Widiarta; Cori Qamara; Alina Azzara; Muhammad Fahrul; Rahmat Budi Ramadhani
International Journal of Business, Marketing, Economics & Leadership (IJBMEL) Vol. 2 No. 3 (2025): August: International Journal of Business, Marketing, Economics & Leadership
Publisher : LPPM STIE Kasih Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70142/ijbmel.v2i3.335

Abstract

The beef cattle industry plays a vital role in rural economies, especially among smallholder farmers, who face numerous challenges in accessing markets, reducing production costs, and competing with larger, industrial-scale producers. This study examines the role of entrepreneurial marketing (EM) in enhancing the competitiveness of smallholder beef cattle farmers. The study aims to identify the entrepreneurial marketing strategies employed by smallholders to overcome barriers to market access and enhance their profitability and sustainability. Using a systematic literature review (SLR) methodology, this paper synthesises findings from various studies published between 2019 and 2024 to explore how smallholder farmers implement innovative strategies, such as digital marketing, product differentiation, and the development of value propositions, to gain a competitive edge. The results show that digital marketing plays a crucial role in expanding market reach, while product differentiation, particularly through sustainable practices and ethical production, enables smallholders to command premium prices. Cooperative marketing networks provide an effective means for overcoming logistical barriers and accessing larger markets. The study concludes that policy support is essential in fostering an environment conducive to the adoption of entrepreneurial marketing practices, particularly through digital literacy programs and subsidies for sustainable farming practices. The findings offer actionable insights for policymakers, industry stakeholders, and smallholder farmers to promote the sustainability and growth of the smallholder beef cattle sector.
Co-Authors Alina Azzara Cori Qamara I Putu Gede Didik Widiarta Patmawati Patmawati RABIATUL JANNAH Rahmat Budi Ramadhani