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All Journal EXPERT: Jurnal Manajemen Sistem Informasi dan Teknologi Lead Journal of Economy and Administration Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan
Revita Desi Hertin
Universitas Global Jakarta
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Aplikasi Algoritma Dijkstra dalam Penyelesaian Berbagai Masalah Rosyid Ridlo Al Hakim; Muhammad Haikal Satria; Yanuar Zulardiansyah Arief; Agung Pangestu; Ariep Jaenul; Revita Desi Hertin; Dian Nugraha
EXPERT: Jurnal Manajemen Sistem Informasi dan Teknologi Vol 11, No 1 (2021): June
Publisher : Universitas Bandar Lampung (UBL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36448/expert.v11i1.1939

Abstract

Dijkstra is a greedy algorithm that gives a choice of several available shortest routes and then provides a solution. The application of Dijkstra's Algorithm in everyday life is very diverse. This study collects research results regarding the application of Dijkstra's Algorithm to solve everyday problems such as the shortest path problem, this mini-review paper can explain the study of Dijkstra's Algorithm for various things, including solving bi-objective shortest routes, multi-objective routes, emergency evacuation, Dijkstra's graph, the connection between LBS features, best route distribution, and fuzzy solution.
The Effect of Social Media Campaign Adoption: Content and Message Quality to Brand Image as a Competitive Advantage Revita Desi Hertin; Hadi Wijaya; Alfi Maghfuriyah
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 5 No. 3 (2024): July
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v5i3.1834

Abstract

The development of the digital world encourages business actors to innovate in the process of introducing brands to the public. Brand image greatly influences how consumers view a product, this also greatly influences the decision to purchase a product. This brand introduction process is carried out using several methods including using social media marketing. Several factors influence the process of introducing this brand, the use of the wrong message and the use of poor-quality content will affect the results. This study aims to analyze the Influence of Content Quality and Message Quality on Brand Image Brand in MSMEs in Tirtajaya Village. With a total of 50 respondents from MSME actors, data was collected using a questionnaire which made this research method Quantitative. Based on data analysis, it was found that Content Quality and Message Quality had a positive effect on how the public views the brand. Further research can be improved by measuring other variables such as the selection of marketing media.
The Influence of Live Streaming Promotion and Online Customer Review on Consumer Fashion Purchase Intention on Lazada in Depok City Rizki Rahmadani Nasution; Alfi Maghfuriyah; Revita Desi Hertin; Nur Fitri Dewi
Lead Journal of Economy and Administration Vol 5 No 1 (2026): Lead Journal of Economy and Administration (LEJEA)
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/lejea.v5i1.469

Abstract

This study aims to analyze the influence of live streaming promotions and online customer reviews on consumer purchase intention for fashion products on the Lazada e-commerce platform in Depok City, both partially and simultaneously. A quantitative approach was employed, utilizing a questionnaire as the research instrument. The sample consisted of 120 respondents selected via non-probability sampling using a purposive sampling technique. Data analysis was conducted using SPSS software (version 26), encompassing validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, the coefficient of determination (R²), and hypothesis testing via t-tests (partial) and F-tests (simultaneous). The results indicate that live streaming promotions have a significant negative effect on purchase intention, whereas online customer reviews have a significant positive effect. Simultaneously, both live streaming promotions and online customer reviews significantly influence consumer purchase intention for fashion products on Lazada in Depok City. The coefficient of determination reveals that the two independent variables explain 39.9% of the variation in purchase intention, while the remaining 60.1% is attributed to variables not included in this study. These findings suggest that enhancing the quality of customer reviews and optimizing live streaming promotional strategies can be effective measures for boosting consumer purchase intention on e-commerce platforms.
Co-Authors Agung Pangestu Alfi Maghfuriyah Arief, Yanuar Zulardiansyah Ariep Jaenul Dian Nugraha Hadi Wijaya Nur Fitri Dewi Rizki Rahmadani Nasution Rosyid Ridlo Al-Hakim Satria, Muhammad Haikal