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All Journal Hasanuddin Economics and Business Review Proceeding of The International Conference on Economics and Business
Siti Haerani
Hasanuddin University
Economics, Econometrics & Finance

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The Effect of Using Social Media Marketing and Market Orientation on the Performance of Culinary MSMEs in Makassar Mukhtar Galib; Siti Haerani; Jumidah Maming; Abdul Razak Munir
Proceeding of The International Conference on Economics and Business Vol. 1 No. 2 (2022): Proceeding of The International Conference on Economics and Business
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/iceb.v1i2.227

Abstract

The goal of this study was to ascertain the impact of market orientation and social media marketing on the efficiency of the culinary MSMEs in Makassar. 40 respondents make up the entire sample in this causal study design. The non-probability sampling approach is used in the sampling procedure. Using the Smart PLS 3.0 application, data is processed. The findings of this study suggest that the performance of culinary MSMEs in Makassar is significantly influenced by the usage of social media marketing and market orientation.
Performance Evaluation and Organization’s Culture Impacts on Job Satisfaction and Employees’ Performance Nurdjanah Hamid; Agus Yulianto; Amiruddin Amrullah; Siti Haerani
Hasanuddin Economics and Business Review VOLUME 1 NUMBER 1, 2017
Publisher : Faculty of Economics and Business, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hebr.v1i1.1210

Abstract

Abstract: The study investigates and evaluates impacts of performance evaluation and company’s culture on job satisfaction and employees’ performance. Method of data collection is using questionnaire. Data was analyzed by path analysis with decomposition model of causal influence between variables. The results indicate that the influence of two variables - performance evaluation and Company’s culture have direct and indirect effect to employees’ performance. The other variable (job satisfaction) has direct effect to employees’ performance.
Co-Authors Abdul Razak Munir Agus Yulianto Amiruddin Amrullah Maming, Jumidah Nurdjanah Hamid