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All Journal To Maega: Jurnal Pengabdian Masyarakat Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Jurnal Ilmu Sosial dan Politik (JISPOL) Jurnal Bisnis Corporate
Teuku Fahmi
Universitas Dharmawangsa
Humanities Decision Sciences, Operations Research & Management Education Social Sciences Other

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STRATEGI PEMASARAN CCTV DALAM MENINGKATKAN JUMLAH PENJUALAN DAN KEPUASAN KONSUMEN CV. REJEKI ALAM TECHNOLOGY Sela Junita; Teuku Fahmi
Jurnal Bisnis Corporate Jurnal Bisnis Corporate : Vol. 7 No. 1 Juni 2022
Publisher : Program Studi Ilmu Administrasi Bisnis FISIP Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/jbc.v7i1.2175

Abstract

AN ANALYSIS OF PRICE NEGOTIATION STRATEGIES WITH CUSTOMERS AT A FASHION, ACCESSORIES AND HIJAB STORE (A Study Of Tasya Collection) Pelly wartini Nst; Teuku Fahmi; Asrindah Nst
Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Vol 7, No 1 (2026): Social Sciences, Education and Humanities
Publisher : Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/ijsseh.v7i1.8509

Abstract

This research analysed the price negotiation strategies employed at Tasya Collection, a fashion businessspecializing in the sale of hijabs and women’s accessories. The negotiation process between sellers and buyersis the primary focus, as many customers have complained about prices being higher than those found in onlineshops, as well as a lack of flexibility in bargaining. This study employs a descriptive qualitative method, withdata collected through direct observation and the author’s four years of work experience at the shop. Thefindings indicate that current price negotiation strategies remain limited, with a maximum discount of only Rp5,000, regardless of customer loyalty or purchase volume. This strategy is considered ineffective in maintainingcustomer satisfaction and enhancing the shop’s competitiveness. Therefore, it is recommended that the shopowner adopt a more flexible and responsive negotiation approach to better meet consumer needs.Keywords: price negotiation, sales strategy, customer satisfaction, fashion shop, Tasya Collection
THE EFFECT OF SERVICE QUALITY ON CONSUMER BUYING INTEREST AT THE ALTIC HOUSEWARE STORE IN MEDAN Alda Febriani; Teuku Fahmi; Teguh dwi putra
Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Vol 7, No 2 (2026): Social Sciences, Education and Humanities
Publisher : Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/ijsseh.v7i2.9307

Abstract

This study aims to determine the effect of service quality on consumer purchasing interest at the Altic Houseware Store in Medan. The background of this study is based on the increasingly tight competition in the household goods retail business which requires business actors to improve service quality to attract and retain consumers. Service quality is considered as one of the important factors that can influence consumer purchasing interest. The research method used is a quantitative approach with an associative research type. The population in this study were all consumers of the Altic Houseware Store in Medan with an average of 4,500 people per month. The research sample was determined using the Slovin formula of 98 respondents with an accidental sampling technique. Data collection techniques were carried out through a questionnaire with a Likert scale. Data analysis used validity tests, reliability tests, classical assumption tests, simple linear regression analysis, t-tests, and coefficients of determination (R²). The results showed that service quality had a positive and significant effect on consumer purchasing interest. This is evidenced by the calculated t-value of 16.337 with a significance level of 0.000 (<0.05). The regression equation obtained is Y = 5.873 + 0.418X, indicating that any increase in service quality will increase consumer purchasing interest. The coefficient of determination (R²) of 0.735 indicates that service quality can explain 73.5% of the variation in consumer purchasing interest, while the remaining 26.5% is influenced by other factors outside the study. Thus, it can be concluded that service quality plays a very important role in increasing consumer purchasing interest at the Altic Houseware Store in Medan. Therefore, the store is advised to continuously improve service quality to increase consumer appeal and loyalty.
THE ROLE OF THE TWIN ONION CHIPS SME IN INCREASING RESIDENTS' INCOME IN MABAR HILIR VILLAGE, MEDAN CITY Syafira Maulida Hasni; Sri Mulyani; Teuku Fahmi
Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Vol 7, No 2 (2026): Social Sciences, Education and Humanities
Publisher : Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/ijsseh.v7i2.9304

Abstract

This study examines the role of the Keripik Bawang Nyiur Kembar (Twin Onion Chips)  UMKM in increasing the income of residents in Mabar Hilir Village, Medan City. The research problem stems from the limited formal employment opportunities, which limits income for some residents, particularly housewives. The existence of  UMKM is an alternative in creating locally-based jobs and helping to increase family income. This study uses a descriptive qualitative research method with an approach focused on understanding the social and economic conditions of the community. Data were obtained through observation, interviews, and documentation with informants consisting of business owners, workers, and local residents. The results show that the Keripik Bawang Nyiur Kembar (Twin Onion Chips)  UMKM plays a role in creating employment opportunities for the surrounding community, especially housewives. In addition, this  UMKM provides additional income that helps meet family needs and has a social impact in the form of community empowerment and increased local economic activity. However, the  UMKM still faces several obstacles such as changing market conditions, limited raw materials, and working conditions. Overall, the Keripik Bawang Nyiur Kembar (Twin Onion Chips)  UMKM plays an important role in strengthening the community-based economy
THE EFFECT OF SERVICE QUALITY ON CUSTOMER SATISFACTION AT CV. SIMBAT JAYA MEDAN CAR RENTAL SERVICES Ilma Auliza; Teuku Fahmi; Asrindah Nst
Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Vol 7, No 2 (2026): Social Sciences, Education and Humanities
Publisher : Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/ijsseh.v7i2.9314

Abstract

This study is entitled The Effect of Service Quality on Customer Satisfaction at CV. Simbat Jaya Car Rental Services in Medan. This research is motivated by the importance of service quality in determining customer satisfaction in the service sector. Service quality plays a crucial role in shaping customer perceptions and experiences when using services. Therefore, this study aims to determine the effect of service quality on customer satisfaction. This study uses a quantitative method with an associative approach. Data were collected through questionnaires distributed to 75 respondents. The data analysis techniques include validity test, reliability test, classical assumption test, simple linear regression analysis, and hypothesis testing. Data processing was carried out using SPSS to obtain accurate and reliable results. The results showed that service quality has a positive and significant effect on customer satisfaction. This is indicated by a significance value of 0.000. These findings indicate that better service quality leads to higher customer satisfaction. Thus, service quality has an important role in increasing customer satisfaction in car rental services. Based on the results, it can be concluded that service quality is a key factor in creating customer satisfaction. Therefore, companies are expected to continuously improve their service quality in order to maintain and enhance customer satisfaction sustainably.
PENGARUH PROMOSI DIGITAL TERHADAP PENINGKATAN PENJUALAN PADA UMKM BATU NISAN BAGUS DI MARELAN Ayu Gustiari; Teuku Fahmi; Sri Mulyani; Zuliana Zulkarnaen; Muhammad Jaka Wiratama
Jurnal Bisnis Corporate JURNAL BISNIS CORPORATE : VOL. 11 NO. 1 JUNI 2026
Publisher : Program Studi Ilmu Administrasi Bisnis FISIP Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/jbc.v11i1.8929

Abstract

Penelitian ini berjudul Pengaruh Promosi Digital terhadap Peningkatan Penjualan pada UMKM Batu Nisan Bagus di Marelan. Penelitian ini dilatarbelakangi oleh pentingnya pemanfaatan teknologi digital dalam mendukung kegiatan pemasaran, khususnya bagi pelaku usaha mikro. Promosi digital menjadi salah satu strategi yang dapat digunakan untuk menjangkau konsumen secara lebih luas dan efektif. Oleh karena itu, penelitian ini bertujuan untuk mengetahui pengaruh promosi digital terhadap peningkatan penjualan pada UMKM. Penelitian ini menggunakan metode kuantitatif dengan pendekatan asosiatif. Teknik pengumpulan data dilakukan melalui penyebaran kuesioner kepada 45 responden. Analisis data yang digunakan meliputi uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi linear sederhana, serta uji hipotesis. Pengolahan data dilakukan dengan bantuan program SPSS untuk memperoleh hasil yang akurat dan dapat dipercaya. Hasil penelitian menunjukkan bahwa promosi digital berpengaruh positif dan signifikan terhadap peningkatan penjualan. Hal ini dibuktikan dengan nilai t hitung sebesar 4,245 yang lebih besar dari t tabel sebesar 2,016 serta nilai signifikansi sebesar 0,000 yang lebih kecil dari 0,05. Selain itu, diperoleh nilai koefisien determinasi sebesar 0,295 yang menunjukkan bahwa promosi digital memberikan kontribusi sebesar 29,5% terhadap peningkatan penjualan. Berdasarkan hasil tersebut, dapat disimpulkan bahwa promosi digital memiliki peran penting dalam meningkatkan penjualan pada UMKM Batu Nisan Bagus di Marelan. Oleh karena itu, pelaku usaha disarankan untuk memanfaatkan media digital secara optimal sebagai strategi pemasaran guna meningkatkan daya saing dan pertumbuhan usaha.
ANALISIS KONTEN INSTAGRAM SEBAGAI STRATEGI DIGITAL MARKETING PADA CAFE FLOC.CO KOTA MEDAN Salsa Aulia; Jhon Simon; Teuku Fahmi; Zuliana Zulkarnaen; Muhammad Jaka Wiratama
Jurnal Bisnis Corporate JURNAL BISNIS CORPORATE : VOL. 11 NO. 1 JUNI 2026
Publisher : Program Studi Ilmu Administrasi Bisnis FISIP Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/jbc.v11i1.8933

Abstract

Penelitian ini bertujuan untuk menganalisis peran konten Instagram sebagai strategi digital marketing pada Cafe Floc.co Kota Medan. Seiring dengan perkembangan teknologi dan media sosial, Instagram menjadi salah satu platform yang efektif dalam mendukung aktivitas pemasaran, khususnya dalam meningkatkan brand awareness, engagement, serta minat kunjungan konsumen. Metode penelitian yang digunakan adalah pendekatan Deskriptif kualitatif dengan teknik pengumpulan data melalui observasi, wawancara, dan dokumentasi. Informan dalam penelitian ini terdiri dari Manajer Team Kreativ, Head Bar, Head Kitchen, serta konsumen Cafe Floc.co Kota Medan. Analisis data dilakukan melalui tahapan reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa konten Instagram memiliki peran penting dalam membangun brand awareness, meningkatkan interaksi dengan audiens, serta menarik minat konsumen untuk berkunjung. Jenis konten yang digunakan meliputi foto produk, video promosi, serta konten interaktif yang disesuaikan dengan tren dan preferensi audiens. Faktor-faktor yang mempengaruhi keberhasilan konten meliputi kreativitas, konsistensi posting, pemanfaatan fitur Instagram, serta pemahaman terhadap target pasar. Efektivitas konten Instagram dalam strategi digital marketing Cafe Floc.co dapat dilihat dari meningkatnya engagement seperti likes, komentar, dan shares, serta adanya peningkatan minat kunjungan konsumen. Dengan demikian, dapat disimpulkan bahwa Instagram merupakan media yang efektif dalam mendukung aktivitas pemasaran jika dikelola secara optimal dan berkelanjutan.
PENGARUH KONSISTENSI DFANCYSTUFF OFFICIAL DALAM MENINGKATKAN PENJUALAN DI PLATFORM E-COMMERCE SHOPEE Meidi Triana; Sri Mulyani; Teuku Fahmi; Zuliana Zulkarnaen; Muhammad Jaka Wiratama
Jurnal Bisnis Corporate JURNAL BISNIS CORPORATE : VOL. 11 NO. 1 JUNI 2026
Publisher : Program Studi Ilmu Administrasi Bisnis FISIP Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/jbc.v11i1.8930

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh konsistensi Dfancystuff Official dalam meningkatkan penjualan di E-Commerce Shopee. Konsistensi dalam penelitian ini meliputi frekuensi unggahan konten, kesesuaian tema dan visual, ketepatan waktu posting, konsistensi pesan promosi, serta respons dan interaksi dengan pelanggan. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan Teknik pengumpulan data melalui penyebaran kuesioner kepada 100 responden yang merupakan pelanggan Dfancystuff Official. Data dianalisis menggunakan uji validitas, uji reliabilitas, analisis regresi linear sederhana, uji t, uji F, dan koefisien determinasi (R2 ) dengan bantuan IBM SPSS. Hasil penelitian menunjukkan bahwa konsistensi berpengaruh positif dan signifikan terhadap tingkat penjualan. Hal ini dibuktikan dengan nilaiu signifikansi sebesar 0,000 < 0,05 dan nilai thitung 21.200 > ttabel 1.98422. Nilai koefisien determinasi (R2 ) sebesar 0.821 menunjukkan bahwa konsistensi memberikan pengaruh sebesar 82,1% terhadap tingkat penjualan, sedangkan sisanya 17.9% dipengaruhi oleh faktor lain di luar penelitian. Dengan demikian, semakin baik konsistensi yang diterapkan Dfancystuff Official, maka semakn meningkat pula tingkat penjualannya di platform Shopee.
PENGARUH CITRA MEREK USAHA TERHADAP LOYALITAS KONSUMEN NON MUSLIM DI AYAM AL MAZ JALAN ADAM MALIK MEDAN Syam Mimi Khafifah Azzara; Teuku Fahmi; Teguh Dwi Putra; Zuliana Zulkarnaen; Muhammad Jaka Wiratama
Jurnal Bisnis Corporate JURNAL BISNIS CORPORATE : VOL. 11 NO. 1 JUNI 2026
Publisher : Program Studi Ilmu Administrasi Bisnis FISIP Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/jbc.v11i1.8935

Abstract

Penelitian ini dilatarbelakangi oleh meningkatnya persaingan industri makanan cepat saji di Indonesia, terutama antara merek global dan lokal. Ayam Al Maz Fried Chicken sebagai merek lokal dengan konsep ayam goreng khas Saudi dan nuansa Islami, menarik minat konsumen dari berbagai latar belakang termasuk non muslim. Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh citra merek terhadap loyalitas konsumen non muslim di gerai Ayam Al Maz Jalan Adam Malik Medan.Metode yang digunakan adalah penelitian kuantitatif dengan pendekatan survei. Populasi penelitian adalah konsumen non muslim di lokasi tersebut, dengan sampel sebanyak 38 responden yang ditentukan menggunakan rumus Slovin. Teknik pengumpulan data menggunakan kuesioner skala Likert. Analisis data meliputi uji validitas, uji reliabilitas, analisis regresi linear sederhana, uji parsial (uji t), uji simultan (uji F), dan koefisien determinasi (R²) dengan bantuan IBM SPSS 27. Hasil penelitian menunjukkan bahwa citra merek Ayam Al Maz dinilai sangat baik oleh responden. Persamaan regresi linear sederhana diperoleh Y = 1,196 + 1,008X, yang berarti setiap peningkatan citra merek sebesar 1% akan meningkatkan loyalitas konsumen sebesar 1,008. Hasil uji t menunjukkan thitung (11,905) > ttabel (2,02619) dengan signifikansi 0,000 < 0,05, sehingga H0 ditolak dan Ha diterima, artinya citra merek berpengaruh signifikan terhadap loyalitas konsumen. Nilai koefisien determinasi (R²) sebesar 0,797 atau 79,7% menunjukkan bahwa citra merek memberikan kontribusi terhadap loyalitas konsumen, sedangkan sisanya 20,3% dipengaruhi oleh faktor lain yang tidak diteliti. Kesimpulannya, citra merek usaha berpengaruh positif dan signifikan terhadap loyalitas konsumen non muslim di Ayam Al Maz Fried Chicken Jalan Adam Malik Medan.
Co-Authors Alda Febriani Annisa Zata Adhini Asrindah Nst Aswan Hasoloan Aswand Hasoloan Ayu Gustiari Budi Antoro Dilla Shabrina Farida Hanum Ilma Auliza Jhon Simon Kartika Sari Dewi Kuasarman Maduwu Meidi Triana Muhammad Jaka Wiratama Nicki Asrila Nike Arnita Pelly wartini Nst Salsa Aulia Sela Junita Septriawan, Muhammad Reza Sri Mulyani Suhariyanti Syafira Maulida Hasni Syam Mimi Khafifah Azzara Teguh Dwi Putra Teguh Syahputra Zuliana Zulkarnaen Zulkifli Taib