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All Journal Jurnal Ilmiah Komunikasi Makna Media Komunikasi FPIPS Jurnal Profetik Jurnal Komunikasi Pendidikan
Rayni Delya Hafni
Universitas Negeri Jakarta
Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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PANDANGAN CITRA BRAND KOPI JANJI JIWA DI KALANGAN MAHASISWA Rayni Delya Hafni
Jurnal Ilmiah Komunikasi Makna Vol 8, No 1 (2020): Februari 2020
Publisher : Program Studi Ilmu Komunikasi FBIK Unissula

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/jikm.v8i1.7977

Abstract

Increased coffee consumption continues to occur in Indonesian society, even Indonesia is referred to as the country with the highest level of consumption in the world. Coffee is not only enjoyed by several groups, but coffee can be enjoyed by all circles across generations and genders. Janji Jiwa is one of the coffee shops or brands in Indonesia. This shop has been opened since 2018 and is enough to attract public attention. Currently Janji Jiwa continues to develop its brands and coffee products to be better and be able to compete with supporters One of the concepts that are featured in the Janji Jiwa brand is the fresh-to-cup concept of using coffee from local Indonesian farmers. The purpose of this study is to study the public's view of the Kopi Janji Soul brand image and strategies that can be used to improve brand image among students today. This study uses qualitative methods with data collection techniques using in-depth interviews. The population in this study were students. From the research results, it shows that: (1) The quality of services provided by students, (2) Unique brand names are a special attraction for some people, (3) Strong marketing strategies and psychological influence, (4) social and psychological factors , (5) Differences of opinion regarding the taste of coffee. From the results of this research, Janji Jiwa can continue to use its marketing strategy but this brand must also continue to innovate in coffee products so that the product can also be promoted by all groups and enhance a positive brand image.
Factors of Family Communication in Forming Children's Personality Rayni Delya Hafni; K. Y.S. Putri
Jurnal Komunikasi Pendidikan Vol 6, No 1 (2022)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jkp.v6i1.1642

Abstract

Family communication that exists is very important in the personality of the child. Therefore, the patterns of communication and interaction carried out by a family are of great concern. The purpose of this study was to read and analyze and find answers to problems in family communication in shaping children's personalities. This research uses family communication factors variables which have four dimensions, namely communication sources, messages, media, and recipients. The approach in this research is a quantitative approach with a descriptive research type. Population and sample stated 34 people who are elementary school students. The results showed that something was lacking in the factors of family communication carried out by their families. This can be seen in the lowest intentions, namely messages with scientific indicators, while the communication that occurs face-to-face to their families is maximized.
Kadar Konsep Diri Mahasiswa Dalam Berinteraksi Di Media Sosial Vera Wijayanti Sutjipto; Rayni Delya Hafni
Media Komunikasi FPIPS Vol. 19 No. 2 (2020)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/mkfis.v19i2.27665

Abstract

Penelitian ini bertujuan untuk meninjau kadar konsep diri mahasiswa dalam berinteraksi di media sosial. Adapun peneliti menggunakan metode penelitian kuantitatif deskriptif dengan menyebarkan kuesioner pada 80 orang mahasiswa UNJ Angkatan 2019 dari 8 fakultas yang ada di UNJ.  Hasil  dari penelitian ini yaitu konsep diri mahasiswa ketika berinteraksi di media sosial menunjukkan sangat kuat dengan mereka lebih suka menghindar konflik, tidak berkomentar negatif mengenai postingan orang lain, tetapi terdapat juga mahasiswa yang mudah terprofokasi oleh postingan orang lain di media sosial. Hal ini menunjukkan ketika mereka berinterkasi dengan orang lain seringkali mudah terpengaruh, ini disebabkan oleh konsep diri yang masih berubah-ubah, salah satunya karena pengaruh lingkungan. Oleh sebab itu mahasiswa sebagai remaja harus menyadari bahwa konsep diri mereka bisa berubah ketika berinterkasi di dunia maya, dengan berbagai sebab seperti tidak melihat langsung ekspresi lawan bicara.
THE EXPOSURE EFFECT OF PPKM LEVEL 4 NEWS ON KOMPAS.COM ON ATTITUDES TO COMPLY WITH HEALTH PROTOCOLS Rayni Delya Hafni; Elisabeth Nugrahaeni Prananingrum; Maulina Larasati Putri; Vera Wijayanti Sutjipto
Profetik: Jurnal Komunikasi Vol 16, No 1 (2023)
Publisher : Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/pjk.v16i1.2269

Abstract

The Covid-19 pandemic in Indonesia has not yet stopped and to overcome it the government has made a policy, namely PPKM (Enforcement of Community Activity Restrictions) Level 4 on (July 26 – August 23, 2021) which applies in several regions in Indonesia, one of which is the Province of DKI Jakarta. With PPKM Level 4, various online media, one of which is Kompas.com, is to report it. Therefore, this study aims to analyze the effect of exposure to PPKM Level 4 news on Kompas.com for the period 26 July – 23 August 2021 on the attitude toward carrying out health protocols in UNJ Communication Science students. In this study, the researcher uses the uses and gratifications theory, with quantitative research and survey methods by distributing questionnaires to 77 respondents. The results of this study show that H0 is rejected and Ha is accepted, which indicates that PPKM news exposure is Level 4 The period of July 26 – August 23, 2021 on Kompas.com has an influence on the attitude toward obeying health protocols in UNJ Communication Science students.
Co-Authors E. Nugrahaeni Prananingrum K. Y.S. Putri Putri, Maulina Larasati SUTJIPTO, VERA WIJAYANTI