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All Journal Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Journal of Indonesian Society Empowerment Komunikatif : Jurnal Ilmiah Komunikasi
E. Nugrahaeni Prananingrum
Universitas Negeri Jakarta
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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TEKNIK NEGOSIASI MELALUI MEDIA ONLINE DALAM MENINGKATKAN HOME INDUSTRY UNTUK IBU RUMAH TANGGA DI BEKASI E. Nugrahaeni Prananingrum; Wiratri Anindhita; Nada Arina Romli
Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Vol 1 (2020): PROSIDING SEMINAR NASIONAL PENGABDIAN KEPADA MASYARAKAT - SNPPM2020
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (184.087 KB)

Abstract

Abstract The labor problem in Indonesia is a crucial problem and a problem that is quite complicated for our nation. The longer the number of unemployed will increase. In fact, many higher education graduates experience bullying because of a lack of skills in the world of work. Due to the lack of employment opportunities in Indonesia, lack of skills and lack of funds available, many Indonesian workers become migrant workers. This problem then becomes a challenge for our government. At times, the fate of Indonesian workers abroad often did not have good luck. So that when they return to their homeland, they get more and more difficulties in living life. Some of them are housewives who want to expand their business by increasing their home industry at home. In addition, in a pandemic situation like this, women are required to have other skills to support the family economy. These activities are for example by conducting a trading business. So it is important for women to have negotiation skills, especially negotiating through online media. Based on the reasons above, community service activities for housewives in Bekasi were made with the theme of Negotiation Techniques through online media in Increasing Home Industry Business for Housewives in Bekasi. Because this community service activity was held simultaneously with the pandemic situation, it was carried out online or online. The activity took place in two places. Namely for housewives in Kranji Bekasi and Jatisampurna Bekasi. In this activity, it was explained about basic negotiation techniques, techniques to display products attractively in digital negotiations, digital communication strategies, and how to make agreements in online negotiations. This helps mothers so they don't experience losses and fraud when negotiating online. It turned out that in this community service activity, many participants shared their experiences of trading through online media. Many of them experience losses and failures because they were deceived. So that the online negotiation technique training makes them have the knowledge so they don't experience fraud. Abstrak Masalah tenaga kerja di Indonesia merupakan masalah yang krusial dan menjadi masalah yang cukup rumit bagi bangsa kita. Semakin lama jumlah pengangguran semakin banyak. Bahkan para lulusan pendidikan tinggi pun banyak yang mengalami pengganggutan karena kurangnya ketrampilan dalam dunia kerja. Karena kurangnya lapangan kerja yang ada di Indonesia, kurangnya ketrampilan dan kurangnya dana yang dimiliki membuat banyak tenaga kerja Indonesia yang menjadi TKI. Masalah ini yang kemudian menjadi tantangan bagi pemerintah kita. Adakalanya nasib para tenaga kerja Indonesia yang di luar negeri sering tidak bernasib baik. Sehingga ketika kembali ke tanah air, mereka semakin memperoleh banyak kesulitan dalam menjalani kehidupan. Beberapa diantaranya adalah para ibu rumah tangga yang ingin mengembangkan usahanya dengan meningkatkan home industry mereka di rumah. Selain itu dalam situasi pandemi seperti saat ini, para perempuan dituntut memiliki ketrampilan lain untuk mendukung ekonomi keluarga. Kegiatan tersebut adalah misalnya dengan melakukan usaha dagang. Maka penting bagi para perempuan untuk memiliki keahlian negosiasi, terutama negosiasi melalui media online. Berdasarkan dengan alasan diatas, maka dibuatlah kegiatan pengabdian masyarakat untuk para Ibu Rumah Tangga di Bekasi dengan tema Teknik Negosiasi melalui media online dalam Meningkatkan Usaha Home Industry untuk Ibu Rumah Tangga di Bekasi. Kegiatan pengabdian pada masyarakat ini karena diadakan bersamaan dengan situasi pandemi maka dilaksanakan secara online atau daring. Kegiatan berlangsung di dua tempat. Yaitu untuk Ibu Ibu Rumah Tangga di Kranji Bekasi dan Jatisampurna Bekasi. Dalam kegiatan ini disampaikan mengenai teknik negosiasi secara mendasar, teknik menampilkan produk secara menarik dalam negosiasi digital, strategi berkomunikasi secara digital, serta cara melakukan perjanjian dalam negosiasi secara online. Hal ini membantu para ibu agar mereka tidak mengalami kerugian dan penipuan ketika melakukan negosiasi secara online. Ternyata dalam kegiatan pengabdian pada masyarakat ini, banyak peserta yang menceritakan pengalaman mereka melakukan perdagangan melalui media online. Banyak dari mereka mengalami kerugian dan kegagalan karena tertipu. Sehingga dengan adanya pelatihan teknik negosiasi secara online membuat mereka memiliki pengetahuan agar tidak mengalami penipuan.
Pengaruh Terpaan Media dan Daya Tarik Destinasi Wisata terhadap Minat Berwisata T. Titi Widaningsih; Yuli Nugraheni; E. Nugrahaeni Prananingrum; Arry Rahayunianto
KOMUNIKATIF : Jurnal Ilmiah Komunikasi Vol. 9 No. 2 (2020)
Publisher : Fakultas Ilmu Komunikasi UKWMS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33508/jk.v9i2.2742

Abstract

The world has entered the industrial era 5.0, when all aspects of human life are controlled by information technology. Society is changing and moving fast with technology to achieve a more meaningful life. The tourism industry has also developed following the development of industry 5.0 which is marked by the full digitization of the tourism sector. The way tourists travel is changing. The tourists will start their journey by looking for or seeing a variety of information (look), then proceed with the second step, namely ordering a tour package that is of interest (book) and the next part is the final stage, which is paying online (pay). Communication technology has changed the behavior of the tourism market towards digital. Tourist behavior is increasingly mobile, personal and interactive. Tourists can easily get tourist information with the availability and easy access to communication networks. Media with various tourist information have an influence on tourists to travel. In addition to communication media, the attractiveness of tourist destinations also affects tourists' choice of visiting tourist destinations. The purpose of this study was to determine the effect of media exposure and the attractiveness of tourist destinations on tourism interest. The research was conducted in the Betawi Cultural Tourism Area Setu Babakan, South Jakarta, Indonesia. The results showed that media exposure and tourist attraction influenced the interest in visiting tourist destinations.
Strengthening Faculty News Governance through a Collaborative Cross-Program SOP Noprita Herari; E. Nugrahaeni Prananingrum
Journal of Indonesian Society Empowerment Vol. 4 No. 1 (2026): June
Publisher : Yayasan Lentera Avanya Nagari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61105/jise.v4i1.465

Abstract

This community service activity aimed to strengthen faculty news and public relations information governance at the Faculty of Social Sciences and Law, Universitas Negeri Jakarta, through the development of a Standard Operating Procedure (SOP) based on cross-program collaboration. The main issue faced by the partner was the absence of a standardized workflow for news submission, verification, editing, approval, and publication, causing information from study programs to remain scattered across internal WhatsApp groups, incomplete, and not fully represented on the faculty’s official media channels. This activity employed a qualitative-participatory approach through digital media inventory, observation of the existing publication workflow, benchmarking with seven faculties, interviews with faculty leaders and public relations managers, and a Focus Group Discussion with the Chair and Vice Chair of FISHMed. The activity resulted in two SOPs: one for news submissions from 15 study programs and another for activities directly covered by FISHMed. The SOPs were supported by a press release form, a standardized submission flow, role separation between website and social media teams, five news categories, and publication narratives linked to SDGs, IKU, and faculty branding. This activity demonstrates that a faculty news SOP can serve as a practical instrument to improve accountability, equitable news coverage, information service quality, and institutional reputation. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memperkuat tata kelola berita dan informasi kehumasan Fakultas Ilmu Sosial dan Hukum, Universitas Negeri Jakarta, melalui penyusunan Standard Operating Procedure (SOP) berbasis kolaborasi lintas program studi. Permasalahan utama yang dihadapi mitra adalah belum terstandarnya alur pengajuan, verifikasi, penyuntingan, persetujuan, dan publikasi berita, sehingga informasi dari program studi sering tersebar melalui WhatsApp internal, belum lengkap, dan belum seluruhnya terpublikasi pada media resmi fakultas. Metode kegiatan menggunakan pendekatan kualitatif-partisipatif melalui inventarisasi media digital, observasi alur publikasi berjalan, benchmarking dengan tujuh fakultas, wawancara dengan pimpinan fakultas dan pengelola kehumasan, serta Focus Group Discussion dengan Ketua dan Wakil Ketua FISHMed. Hasil kegiatan menghasilkan dua SOP, yaitu SOP publikasi berita dari 15 program studi dan SOP publikasi kegiatan yang diliput langsung oleh FISHMed. SOP ini dilengkapi dengan formulir press release, alur pengajuan terstandar, pembagian peran website dan media sosial, lima kategori berita, serta penguatan narasi berbasis SDGs, IKU, dan branding fakultas. Kegiatan ini menunjukkan bahwa SOP berita fakultas dapat menjadi instrumen praktis untuk meningkatkan akuntabilitas, pemerataan coverage, kualitas layanan informasi, dan reputasi kelembagaan fakultas.
Co-Authors Chanissa Putri Tertia Chiquitita Nikita Budi Putri Muhammad Fajar Sae Firdaus Nada Arina Romli Noprita Herari Rahayunianto, Arry Themotia Titi Widaningsih Wiratri Anindhita, Wiratri Yasnita Yuli Nugraheni