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Reformulating a Market-Driven Service Strategy of Community-Based Tourist Destinations Post-Pandemic Covid-19: Evidence from Indonesia Ginta Ginting; Ike Janita Dewi
Ilomata International Journal of Management Vol 3 No 3 (2022): July 2022
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v3i3.495

The COVID-19 pandemic has exposed tourism villages to various challenges. Tourism villages as a form of rural tourism which are managed by local people face more serious problems due to their lack of expertise. This study aims to apply customer-driven strategies in formulating strategies to market tourism villages. Employing marketing concepts of service quality, satisfaction, and revisit intention, this research investigates the mediating role of satisfaction in the relationship between service quality and revisit intention. Tourist perceptions are further analyzed based on their demographic and psychographic characteristics to provide insights into the formulation of segmentation strategies. This research collects data from 203 people who have visited tourism villages. Data were collected offline and online using Google Forms. Results of Regression Analysis with Mediation and Bonferonni's Multiple Comparison indicated that Reliability, Empathy, and Tangibles have a positive effect on satisfaction. Further, satisfaction fully mediates the effect of Reliability and Empathy on revisit intention. Meanwhile, satisfaction partially mediates the effect of Responsiveness and Tangibles on revisit intention.

High-Value Experience, High-Value Market Segments, and Sustainability Principles in Quality Tourism: Case Studies on Community-based Tourism Destinations in Indonesia Ike Janita Dewi; Sri Ismulyati; Ginta Ginting
Ilomata International Journal of Management Vol 3 No 4 (2022): October 2022
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v3i4.577

Quality tourism which has been recently proposed as the tourism development paradigm is still poorly defined. This paper attempts to explore the literature on this subject. Having visited quality tourism in tourism, sustainable tourism, and marketing-related literature, we propose that it pertains to three aspects 1) quality, high-value, and satisfying tourism products and services, 2) consumers who will ‘happily’ pay more to enjoy the high-value experience, and 3) aspect of ethics, transparency, and respect towards human, nature, and culture. Further, using the three aspects of quality tourism as a framework, case studies are presented to (1) analyze the adoption of the quality tourism paradigm at community-based tourism destinations in Yogyakarta and, (2) propose recommendations to transform these destinations to become quality tourism destinations. The case studies on three tourism villages as community-based tourism destinations that some aspects to be enhanced include the development of High-Value Experience as Represented by the Price of Tourism Products/Packages, marketing strategies to target High-value Market Segments, and further adoption of sustainable tourism development practices.

Development Concept and Strategy for Creative Tourism of Community-Based Tourism Destinations in Yogyakarta Ginta Ginting; Ike Janita Dewi; Imas Maesaroh; Maya Maria
Ilomata International Journal of Management Vol 4 No 1 (2023): January 2023
Publisher : Yayasan Ilomata

The paper explores the current condition and the potential development of creative tourism in the context of community-based tourism (CBT) in Yogyakarta, Indonesia. A particular context was studied, that is, in the times of COVID-19 pandemic, where its adverse effects were experienced by tourism industry. Based on the research of the current state of creative tourism products in the tourism villages as CBT destinations, the paper aims to identify the factors contributing to the development of creative tourism products in tourism villages based on their cultural and natural assets. The research was conducted in three tourism villages in Yogyakarta by employing observation and interviews with the tourism villages’ managers and community members. Data were analyzed employing content-analysis. Findings of the research show that creative tourism is important for the survivability of tourism villages’ business especially during and post pandemic. Findings also bring in the importance of leadership and entrepreneurship of the tourism villages. Such result contributes to the conceptual understanding of creative tourism development, especially in the context of CBT destinations, to be able to enhance the resilience of tourism villages and to continue prosper the local community.

Development Concept and Strategy for Creative Tourism of Community-Based Tourism Destinations in Yogyakarta Ginta Ginting; Ike Janita Dewi; Imas Maesaroh; Maya Maria
Ilomata International Journal of Management Vol 4 No 1 (2023): January 2023
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v4i1.637

The paper explores the current condition and the potential development of creative tourism in the context of community-based tourism (CBT) in Yogyakarta, Indonesia. A particular context was studied, that is, in the times of COVID-19 pandemic, where its adverse effects were experienced by tourism industry. Based on the research of the current state of creative tourism products in the tourism villages as CBT destinations, the paper aims to identify the factors contributing to the development of creative tourism products in tourism villages based on their cultural and natural assets. The research was conducted in three tourism villages in Yogyakarta by employing observation and interviews with the tourism villages’ managers and community members. Data were analyzed employing content-analysis. Findings of the research show that creative tourism is important for the survivability of tourism villages’ business especially during and post pandemic. Findings also bring in the importance of leadership and entrepreneurship of the tourism villages. Such result contributes to the conceptual understanding of creative tourism development, especially in the context of CBT destinations, to be able to enhance the resilience of tourism villages and to continue prosper the local community.

PENDAMPINGAN KAUM MUDA DALAM RANGKA MEWUJUDKAN SUSTAINABLE TOURISM DI DESA WISATA PURWOSARI, GIRIMULYO, KULON PROGO Kurniawati, Lucia; Utari, Bertha Rivieda Diah; Dewi, Ike Janita; Laksono, Ferrynela Purbo; Wijayanti, Lucia Wiwid; Nugroho, Geraldus Willem Listyanto; Nugraheni, Yemima Septi; Cintyalaras, Agatha
ABDIMAS ALTRUIS: Jurnal Pengabdian Kepada Masyarakat Vol 7, No 1 (2024): April 2024
Publisher : Universitas Sanata Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24071/aa.v7i1.7397

Youth assistance in order to realize Sustainable Tourism in Purwosari Tourism Village, Girimulyo, Kulon Progo is carried out to support the realization of sustainable tourism in Purwosari Tourism Village as mandated by the Yogyakarta Special Region Tourism Office that tourism activities in all areas of the Yogyakarta Special Region must be sustainability-oriented. This assistance is carried out in three stages, namely the preparation stage, the implementation stage, and the evaluation stage. All stages of activities will be carried out from May to August 2023. Training participants come from various generations and fields so that all parts of the community get experiences and lessons that are expected to spread to other communities. During the activity participants are active in interacting and communicating.

Utilitarian and Hedonic Shopping Motives and Attitude towards Online Shopping of Generation Z in Indonesia Dewi, Ike Janita; Mahemba, Umbu Saga Ana Kaka
Ilomata International Journal of Management Vol. 5 No. 2 (2024): April 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v5i2.1135

The purpose of this study was to analyze the effect of hedonic and utilitarian shopping motives on generation Z's online repurchase intention. The study also aims at examining the interaction between consumers’ internal factor (that is, shopping motives) and external stimuli (i.e, product type) on online repurchase intention. This research uses a quantitative approach, namely explanatory research. The research was conducted on 143 respondents of generation Z in Indonesia. The data analysis technique used in this study is multiple regression with mediating variables and independent sample t-test. The results showed that: 1) Hedonic and utilitarian shopping motives positively affect online repurchase intention of generation Z, 2) Attitudes towards online shopping partially mediated the influenceof utlilitarian and hedonic shopping motives on online repurchase intention of generation Z, 3) Hedonic shopping motives’ influence on online repurchase intention of generation Z is higher than that of utilitarian motives if the product category is a hedonic product, and 4) Utilitarian shopping motives’ influence on online repurchase intention of generation Z is higher than that of hedonic motives if the product category is a utilitarian. The research provides important implications that consumers (especially Generation Z) have hedonic and utilitarian online shopping motives. Therefore, managers need to provide online shopping experience which can evoke both both hedonic and utilitarian shopping motives.

Utilitarian and Hedonic Shopping Motives and Attitude towards Online Shopping of Generation Z in Indonesia Dewi, Ike Janita; Mahemba, Umbu Saga Ana Kaka
Ilomata International Journal of Management Vol. 5 No. 2 (2024): April 2024
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v5i2.1135

The purpose of this study was to analyze the effect of hedonic and utilitarian shopping motives on generation Z's online repurchase intention. The study also aims at examining the interaction between consumers’ internal factor (that is, shopping motives) and external stimuli (i.e, product type) on online repurchase intention. This research uses a quantitative approach, namely explanatory research. The research was conducted on 143 respondents of generation Z in Indonesia. The data analysis technique used in this study is multiple regression with mediating variables and independent sample t-test. The results showed that: 1) Hedonic and utilitarian shopping motives positively affect online repurchase intention of generation Z, 2) Attitudes towards online shopping partially mediated the influenceof utlilitarian and hedonic shopping motives on online repurchase intention of generation Z, 3) Hedonic shopping motives’ influence on online repurchase intention of generation Z is higher than that of utilitarian motives if the product category is a hedonic product, and 4) Utilitarian shopping motives’ influence on online repurchase intention of generation Z is higher than that of hedonic motives if the product category is a utilitarian. The research provides important implications that consumers (especially Generation Z) have hedonic and utilitarian online shopping motives. Therefore, managers need to provide online shopping experience which can evoke both both hedonic and utilitarian shopping motives.

Tourists' Attitudes Towards Halal Tourism: The Roles of Place Attachment and Religiosity Imas Maesaroh; Ike Janita Dewi; Ginta Ginting
Jurnal Kepariwisataan Indonesia: Jurnal Penelitian dan Pengembangan Kepariwisataan Indonesia Vol. 18 No. 1 (2024): JKI Edisi Juni 2024
Publisher : Ministry of Tourism and Creative Economy/Tourism and Creative Economy Agency Republic of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47608/jki.v18i12024.61-76

This research aims to analyze tourists' attitudes towards the attributes of halal tourism (HT) destinations, moderated by place attachment and religiosity. This study contributes to the body of research on HT development because the conceptual model includes specific HT destination attributes and integrates place attachment theory and tourist psychographic characteristics (religiosity). This research is quantitative research with 355 respondents. The data were analyzed using Smart PLS. This research resulted in the conclusion that attitude towards HT destination development is influenced by three things, namely 1) attitude towards HT attributes, 2) religiosity of tourists, and 3) place attachment of tourists with the destination. The role of religiosity in forming attitudes towards HT destination development occurs directly and also as a moderator between attitudes towards HT attributes and attitudes towards HT destination development. Meanwhile, the role of place attachment in forming attitudes towards HT destination is a direct influence. In terms of public policymaking, this research provides important insight. The development and determination of HT destinations can receive approval and rejection in different destinations. Tourists can give different responses to the development of HT destinations for different destinations. In making these policies, tourists' opinions are very important to be taken into consideration in developing a tourist destination.

Attitude and behavior of Indonesian consumers in cross-border online shopping Natalia, Kristina Vika; Dewi, Ike Janita
Jurnal Manajemen dan Pemasaran Jasa Vol. 17 No. 1 (2024): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v17i1.18997

Abstract The digital technology enhancement and the COVID-19 pandemic have fastened the growth of cross-border e-commerce. Using the Theory of Planned Behavior as the main framework, we study the effect of belief on the quality of e-website service, customer need for uniqueness, normative beliefs, subjective norms, self-efficacy, and perceived behavioral control on attitude and behavior intention to shop online across national borders. This research provides empirical evidence on Indonesian consumers' attitudes and behavior in cross-border online shopping. Based on 200 respondents’ responses, we analyzed the data employing Structural Equation Modeling and Mean-Difference tests.The results of this study reveal that the antecedents of e-website service quality have significant effects on attitudes which in turn affect cross-border online learning behavior intention, but not for consumer need for uniqueness. This study also shows that marketers should pay attention to the demograhic characteristics of consumers which results in differences in predictors and intention in cross-border online shopping. The research extends the Theory of Planned Behavior by adding consumers characteristics in the context of cross-border online shopping. Global e-business companies need to study antecedents in understanding the complexity of Indonesian consumer online shopping behavior across national borders.

Environmentally Responsible Behavior: The Roles of Personal Norms, Perceived Value, and Destination Social Responsibility Ginting, Ginta; Dewi, Ike Janita; Maesaroh, Imas
MIX: JURNAL ILMIAH MANAJEMEN Vol 14, No 3 (2024): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2024.v14i3.002

Objective: The objective of the study is to analyze the factors that shape tourists' environmentally responsible behavior. The proposed research model integrates norm activation theory, stakeholder theory, and a utilitarian perspective. From the norm activation theory perspective, two variables, namely awareness of consequences and ascribed responsibility, are included in the model as antecedents of personal norms. Destination social responsibility, as a stakeholder effort to promote environmental protection, can strengthen the influence of personal norms on environmentally responsible behavior. Furthermore, the utilitarian perspective in the form of perceived value, which is the benefit that tourists obtain from traveling to a destination, is also a moderating influence of personal norms on environmentally responsible behavior. Methodology: This study involved 255 respondents who had visited Yogyakarta. Data were processed using Smart-PLS to determine the relationships between variables. Finding: The results show that awareness of consequences and ascribed responsibility are factors in forming personal norms. Personal norms have a positive influence on environmentally responsible behavior. Furthermore, the data supported the role of perceived value as a moderator. However, destination social responsibility does not moderate the influence of personal norms on environmentally responsible behavior. Conclusion: The study concludes that the norms activation theory holds that personal norms are antecedents to environmentally responsible behavior. Personal norms’s influence on environmentally responsible behavior is strengthened by perceived value.

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