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All Journal Gadjah Mada International Journal of Business MIX : Jurnal Ilmiah Manajemen Jurnal Fakultas Ekonomi Jurnal Manajemen Indonesia Ilomata International Journal of Management Indonesian Journal of Tourism and Leisure JELAJAH: Journal of Tourism and Hospitality Abdimas Altruis: Jurnal Pengabdian Kepada Masyarakat ASEAN Marketing Journal Jurnal Manajemen dan Pemasaran Jasa
Ike Janita Dewi
Universitas Sanata Dharma, Yogyakarta
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Development Concept and Strategy for Creative Tourism of Community-Based Tourism Destinations in Yogyakarta Ginta Ginting; Ike Janita Dewi; Imas Maesaroh; Maya Maria
Ilomata International Journal of Management Vol 4 No 1 (2023): January 2023
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (426.204 KB) | DOI: 10.52728/ijjm.v4i1.637

Abstract

The paper explores the current condition and the potential development of creative tourism in the context of community-based tourism (CBT) in Yogyakarta, Indonesia. A particular context was studied, that is, in the times of COVID-19 pandemic, where its adverse effects were experienced by tourism industry. Based on the research of the current state of creative tourism products in the tourism villages as CBT destinations, the paper aims to identify the factors contributing to the development of creative tourism products in tourism villages based on their cultural and natural assets. The research was conducted in three tourism villages in Yogyakarta by employing observation and interviews with the tourism villages’ managers and community members. Data were analyzed employing content-analysis. Findings of the research show that creative tourism is important for the survivability of tourism villages’ business especially during and post pandemic. Findings also bring in the importance of leadership and entrepreneurship of the tourism villages. Such result contributes to the conceptual understanding of creative tourism development, especially in the context of CBT destinations, to be able to enhance the resilience of tourism villages and to continue prosper the local community.
PENDAMPINGAN KAUM MUDA DALAM RANGKA MEWUJUDKAN SUSTAINABLE TOURISM DI DESA WISATA PURWOSARI, GIRIMULYO, KULON PROGO Kurniawati, Lucia; Utari, Bertha Rivieda Diah; Dewi, Ike Janita; Laksono, Ferrynela Purbo; Wijayanti, Lucia Wiwid; Nugroho, Geraldus Willem Listyanto; Nugraheni, Yemima Septi; Cintyalaras, Agatha
ABDIMAS ALTRUIS: Jurnal Pengabdian Kepada Masyarakat Vol 7, No 1 (2024): April 2024
Publisher : Universitas Sanata Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24071/aa.v7i1.7397

Abstract

Youth assistance in order to realize Sustainable Tourism in Purwosari Tourism Village, Girimulyo, Kulon Progo is carried out to support the realization of sustainable tourism in Purwosari Tourism Village as mandated by the Yogyakarta Special Region Tourism Office that tourism activities in all areas of the Yogyakarta Special Region must be sustainability-oriented. This assistance is carried out in three stages, namely the preparation stage, the implementation stage, and the evaluation stage. All stages of activities will be carried out from May to August 2023. Training participants come from various generations and fields so that all parts of the community get experiences and lessons that are expected to spread to other communities. During the activity participants are active in interacting and communicating.
Utilitarian and Hedonic Shopping Motives and Attitude towards Online Shopping of Generation Z in Indonesia Dewi, Ike Janita; Mahemba, Umbu Saga Ana Kaka
Ilomata International Journal of Management Vol. 5 No. 2 (2024): April 2024
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v5i2.1135

Abstract

The purpose of this study was to analyze the effect of hedonic and utilitarian shopping motives on generation Z's online repurchase intention. The study also aims at examining the interaction between consumers’ internal factor (that is, shopping motives) and external stimuli (i.e, product type) on online repurchase intention. This research uses a quantitative approach, namely explanatory research. The research was conducted on 143 respondents of generation Z in Indonesia. The data analysis technique used in this study is multiple regression with mediating variables and independent sample t-test. The results showed that: 1) Hedonic and utilitarian shopping motives positively affect online repurchase intention of generation Z, 2) Attitudes towards online shopping partially mediated the influenceof utlilitarian and hedonic shopping motives on online repurchase intention of generation Z, 3) Hedonic shopping motives’ influence on online repurchase intention of generation Z is higher than that of utilitarian motives if the product category is a hedonic product, and 4) Utilitarian shopping motives’ influence on online repurchase intention of generation Z is higher than that of hedonic motives if the product category is a utilitarian. The research provides important implications that consumers (especially Generation Z) have hedonic and utilitarian online shopping motives. Therefore, managers need to provide online shopping experience which can evoke both both hedonic and utilitarian shopping motives.
Attitude and behavior of Indonesian consumers in cross-border online shopping Natalia, Kristina Vika; Dewi, Ike Janita
Jurnal Manajemen dan Pemasaran Jasa Vol. 17 No. 1 (2024): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v17i1.18997

Abstract

Abstract The digital technology enhancement and the COVID-19 pandemic have fastened the growth of cross-border e-commerce. Using the Theory of Planned Behavior as the main framework, we study the effect of belief on the quality of e-website service, customer need for uniqueness, normative beliefs, subjective norms, self-efficacy, and perceived behavioral control on attitude and behavior intention to shop online across national borders. This research provides empirical evidence on Indonesian consumers' attitudes and behavior in cross-border online shopping. Based on 200 respondents’ responses, we analyzed the data employing Structural Equation Modeling and Mean-Difference tests.The results of this study reveal that the antecedents of e-website service quality have significant effects on attitudes which in turn affect cross-border online learning behavior intention, but not for consumer need for uniqueness. This study also shows that marketers should pay attention to the demograhic characteristics of consumers which results in differences in predictors and intention in cross-border online shopping. The research extends the Theory of Planned Behavior by adding consumers characteristics in the context of cross-border online shopping. Global e-business companies need to study antecedents in understanding the complexity of Indonesian consumer online shopping behavior across national borders.
Environmentally Responsible Behavior: The Roles of Personal Norms, Perceived Value, and Destination Social Responsibility Ginting, Ginta; Dewi, Ike Janita; Maesaroh, Imas
MIX: JURNAL ILMIAH MANAJEMEN Vol 14, No 3 (2024): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2024.v14i3.002

Abstract

Objective: The objective of the study is to analyze the factors that shape tourists' environmentally responsible behavior. The proposed research model integrates norm activation theory, stakeholder theory, and a utilitarian perspective. From the norm activation theory perspective, two variables, namely awareness of consequences and ascribed responsibility, are included in the model as antecedents of personal norms. Destination social responsibility, as a stakeholder effort to promote environmental protection, can strengthen the influence of personal norms on environmentally responsible behavior. Furthermore, the utilitarian perspective in the form of perceived value, which is the benefit that tourists obtain from traveling to a destination, is also a moderating influence of personal norms on environmentally responsible behavior. Methodology: This study involved 255 respondents who had visited Yogyakarta. Data were processed using Smart-PLS to determine the relationships between variables. Finding: The results show that awareness of consequences and ascribed responsibility are factors in forming personal norms. Personal norms have a positive influence on environmentally responsible behavior. Furthermore, the data supported the role of perceived value as a moderator. However, destination social responsibility does not moderate the influence of personal norms on environmentally responsible behavior. Conclusion: The study concludes that the norms activation theory holds that personal norms are antecedents to environmentally responsible behavior. Personal norms’s influence on environmentally responsible behavior is strengthened by perceived value.
Analisis Performa Homestay Desa Wisata untuk Mewujudkan Standarisasi di Kabupaten Kulon Progo Wijayanti, Ani; Dewi, Ike Janita
Indonesian Journal of Tourism and Leisure Vol 4, No 2 (2023)
Publisher : Lasigo Akademia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36256/ijtl.v4i2.323

Abstract

Homestay is one of the mandatory accommodations in a tourist village. Optimal homestay management is a guide for every tourist to get comfort during their stay. This study aims to examine the performance of homestays in the tourist village of Kulon Progo through three variables: product, service and management. This study used a quantitative descriptive approach, with scoring and reduction data analysis techniques. The research samples were 11 tourist villages in Kulon Progo. Purposive sampling technique was used to select tourist villages based on their categories. The results showed two homestay class categories, namely classes 1 and 2. Product variables have the highest performance, while service and management have almost the same performance and are still relatively low. Performance indicators that are considered to be still low, namely digital-based services and administration. The performance of the homestay is often not in line with the classification of tourist villages. The survey results show advanced tourism villages have lower homestay performance than the pioneer and developing tourism villages. The research implication provides an overview of homestay performance in Kulonprogo as a reference in improving homestay standardization.
Factors Shaping Commitment and Resource Allocation in Managing Quality Tourism Destinations Dewi, Ike Janita; Ginting, Ginta
Indonesian Journal of Tourism and Leisure Vol 4, No 2 (2023)
Publisher : Lasigo Akademia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36256/ijtl.v4i2.328

Abstract

The research aims at analyzing factors affecting the implementation of the quality tourism paradigm by tourism villages. A tourism village is a community-based tourism which offers a rural tourism experience. The research was carried out in the context of strategy formulation post-COVID-19 pandemic. The research specifically portrays the shifting paradigm from quantity to quality tourism development which takes place partly in response to the pandemic. There are concepts and theories taken from the marketing and human resource management, that is, the branding concept, the Theory of Reasoned Action, and the commitment theory to enrich tourism study. The research is quantitative-causal research. This study selected the research locus in the three tourism villages in the Special Region of Yogyakarta, Indonesia. Data was collected through a survey. Data were analyzed using Structural Equation Modelling. The results of this study show that: 1) Level of awareness, Perceived importance, and Influence of other stakeholders positively affect commitment. 2) Level of awareness and Perceived importance positively affect Resource allocation, 3) Influence of other stakeholders has no effect on Resource allocation, and 4) Commitment positively affects Resource allocation.  The research results lead to strategies for managing community-based tourism destinations to offer a quality tourism experience.
Co-Authors Ani Wijayanti Anjani, Dela Cintyalaras, Agatha Dela Anjani Gabriela Intani Putri Ginta Ginting Ginta Ginting, Ginta Imas Maesaroh Kurniawati, Lucia Laksono, Ferrynela Purbo Lucia Wiwid Wijayanti Maesaroh, Imas Mahemba, Umbu Saga Ana Kaka Maria, Maya Natalia, Kristina Vika Nugraheni, Yemima Septi Nugroho, Geraldus Willem Listyanto Odilia Larasati Hertaswari Putri, Gabriela Intani Ratih Puspa Nirmala Ratih Puspa Nirmala Sri Ismulyati Swee Hoon Ang Utari, Bertha Rivieda Diah