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All Journal JURAKUNMAN (JURNAL AKUNTANSI DAN MANAJEMEN) Jurnal Multidisiplin Madani (MUDIMA) Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Kepada Masyarakat Jurnal Pelayanan Hubungan Masyarakat
Aufa Izzuddin Baihaqi
Universitas Pembangunan NAsional Veteran Jawa Timur
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences

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THE INFLUENCE OF PRICE AND PRODUCT QUALITY ON IPHONE PURCHASE DECISIONS IPHONE IN THE CITY OF SURABAYA Aufa Izzuddin Baihaqi
Jurakunman (Jurnal Akuntansi dan Manajemen) Vol 15, No 1 (2022): JURAKUNMAN, VOL. 15 NO. 1, JANUARI 2022
Publisher : Sekolah Tinggi Ilmu Ekonomi Surya Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48042/jurakunman.v15i1.100

Abstract

Abstract The number of smartphone products that enter the market for sale today makes consumers make several considerations when choosing a smartphone. One of them is to think about practicality in carrying out daily activities using the smartphone. The purpose of this study was to determine the effect of price and product quality variables on purchasing decisions for iphone products in the city of Surabaya. The research method is to use a quantitative approach. The research conducted by the researcher refers to the use and measurement of the linkert scale which is calculated from 1 to 5. The number of samples used is 104 samples. The data analysis test used in this study refers to the multiple linear regression test. Based on the results of research that has been carried out by researchers, there are several conclusions. First, the results of this study have shown that there is a positive and significant influence between the price variables on purchasing decisions. Second, the product quality variable has a positive and significant influence on the purchasing decision variables. The three variables of price and product quality simultaneously have a positive and significant influence on the purchasing decision variables. Keywords: Price, Product Quality, and Purchase Decision 
Optimalisasi Pemasaran Produk Makananan Melalui Strategi Branding Kasus UMKM Jaddah Bakar Di Blitar Reyvina Nofaro Karomah; Endik Hidayat; Aufa Izzuddin Baihaqi
KARYA UNGGUL - Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 2 (2023): Edisi Juni
Publisher : KARYA UNGGUL - Jurnal Pengabdian Kepada Masyarakat

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Abstract

Negara Indonesia adalah negara yang memiliki beragam macam kekayaan, tidak hanya dari alam tetapi juga dari olahan makanan dan kerajinannya. Produk-produk khas Indonesia terutama pada produk makanan dan minuman dikelola dengan baik oleh industri-industri di Indonesia. Tidak hanya industri Indonesia, para UMKM juga turut andil dalam memproduksi olahan makanan dan minuman khas dengan inovasi dan kreasi yang dimiliki. UMKM sendiri dibangun oleh satu atau lebih dari satu orang atau badan usaha yang memproduksi suatu produk agar memenuhi kebutuhan masyarakat di sekitarnya. Para UMKM tersebut tentu memiliki berbagai kendala dalam proses pengembangan dan penjualan produknya. Salah satu UMKM tempat pengabdian mahasiswa KKNT-MBKM ini yakni di Kota Blitar memiliki kendala dalam faktor pengembangan dan pemasaran produk. Oleh karena itu, tujuan dari kegiatan pengabdian ini yaitu merencanakan strategi-strategi pemasaran terhadap UMKM tersebut untuk melancarkan kegiatan berusahanya. Metode yang digunakan bersifat kualitatif dengan jenis pengumpulan datanya melalui observasi, wawancara dan dokumentasi kegiatan pada pelaku UMKM. Hasil dari kegiatan pengabdian ini produk UMKM mengalami perkembangan dan aspek pemasarannya berjalan dengan baik
Application of the Spiral of Silence Theory in Rural Mojokerto Indonesia: Opininion Contestation in Duck Village and Social Isolation in Leprosy Villagge Endik Hidayat; Daniel Susilo; Aufa Izzuddin Baihaqi; Rosyidatuzzahro Anisyukurlillah
Jurnal Multidisiplin Madani Vol. 3 No. 6 (2023): June, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/mudima.v3i6.3451

Abstract

The background of this study is the hegemony of opinion in the Modopuro duck village and the social isolation of the Sumberglagah leprosy village. This study uses the spiral of silence as the main theory and supports patron-client relationships in rural communities theory. This study took two locations: the Sumberglagah leprosy village in Tangjungkenongo village and the duck village in Modopuro village. This study used a qualitative method focusing on two villages in Mojokerto Regency. This study found the application of the spiral of silence theory applies if public opinion or issues concern villagers' daily lives. Environmental pollution issues in Modopuro and the stigma of the Tanjungkenogo leprosy village are included in the close case category because they are related to the daily life and experiences of the villagers. Another finding is the emergence of patron-client relationships. The position of patrons from business circles with clients in Moduporo villagers is quite strong. Meanwhile, Tanjungkenongo village, which acts as a patron, is a public official for the clients of the villagers, especially the Sumberglagah leprosy village
Pengembangan Usaha Keripik Tempe melalui Kolaborasi Lembaga Manajemen Infaq dan YBM PLN dalam Program Pemberdayaan Masyarakat di Kelurahan Keniten Dyah Ayu Fatmawati; Aufa Izzuddin Baihaqi
Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 2 (2023): Juni : Jurnal Pengabdian Kepada Masyarakat
Publisher : Sekolah Tinggi Pastoral Kateketik Santo Fransiskus Assisi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkm.v2i2.139

Abstract

Community empowerment programs play an important role in improving community welfare and economic empowerment. One form of this program is the collaboration between LMI and YBM PLN to develop a tempeh chips business in Keniten Village. The purpose of this research is to analyze the results and impact of community empowerment programs. This research was conducted using field research methods or field research. The results of the research show that this community empowerment program has succeeded in providing significant social and economic impacts for the people of Keniten Village. The community experienced an increase in income and economic welfare from the tempeh chips business. As a result, recommendations are made to expand market access, improve technicalities- develop more effective marketing strategies. In conclusion, the collaboration between LMI and YBM PLN in the community empowerment program in Keniten Village has had a positive impact on the development of the tempeh chips business and economic community empowerment.
Penyuluhan Kepada Masyarakat Desa Sumberejo Tentang Kemudahan Konsultasi Kesehatan Secara Online Melalui Aplikasi Alodokter Mar’atus Sholikhah; Aufa Izzuddin Baihaqi
Jurnal Pelayanan Hubungan Masyarakat Vol. 1 No. 2 (2023): Juni : Jurnal Pelayanan Hubungan Masyarakat
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jphm-widyakarya.v1i2.669

Abstract

Easy access to health information and consultation is important in improving the quality of life and welfare of the community. Currently, a digital health application has emerged that allows the public to get quick and easy access to health information and to conduct online consultations with medical personnel. One popular application is Alodokter, which provides online health consultation services via mobile devices. The purpose of this study is to provide counseling to the people of Sumberejo Village about the convenience of online health consultations through the Alodokter application. This research was conducted using qualitative research methods with an observational study approach. The counseling technique is carried out using a combination of lecture techniques and demonstrations using the Alodokter application. Through this counseling, the public can understand and know how to use the Alodokter application as a means to obtain health information and conduct medical consultations online
Co-Authors Daniel Susilo Dyah Ayu Fatmawati Endik Hidayat Mar’atus Sholikhah Reyvina Nofaro Karomah Rosyidatuzzahro Anisyukurlillah