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All Journal Jurnal Minds: Manajemen Ide dan Inspirasi Journal of Accounting and Management Innovation Sang Pencerah: Jurnal Ilmiah Universitas Muhammadiyah Buton JURAKUNMAN (JURNAL AKUNTANSI DAN MANAJEMEN) Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Journal of Accounting and Management Innovation Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Jurnal Multidisiplin Madani (MUDIMA) Indonesian Journal of Business Analytics (IJBA) Jurnal Pengabdian Masyarakat Bidang Sains dan Teknologi Asian Journal of Management Analytics Jurnal Manajemen dan Pemasaran Jasa Formosa Journal of Computer and Information Science Indonesian Journal of Advanced Research (IJAR) Klabat Accounting Review Jurnal Ilmiah Accusi

Depari, Genesis Sembiring

Universitas Sumatera Utara

Author-ID : 2576191

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Veterinary Other

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Positive determinants word-of-mouth of supermarket consumer in the COVID-19 pandemic era Sri Vandayuli Riorini; Genesis Sembiring Depari
Jurnal Manajemen dan Pemasaran Jasa Vol. 14 No. 2 (2021): September
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

This research, which was conducted in the era of the COVID-19 pandemic, aims to analyze the influence of the dimensions of service quality, competitive prices, customer satisfaction toward the positive word-of-mouth of Supermarket customers. Questionnaires were distributed to 350 respondents as samples using the non-probability sampling method and purposive sampling technique. Meanwhile, Structural Equation Modeling (SEM) is used to analyze the data. The results of the study indicate that Reliability, Assurance, Tangibles, Empathy, Responsiveness, Competitive Price have positive and significant effects onCustomer Satisfaction, which in turn would have a positive impact on positive word-of-mouth. Of all dimensions of service quality, the most powerful factor influencing consumer satisfaction shopping in supermarkets is reliability, and the one that gives consumers the most important feeling in providing quality services is Responsiveness. For further research, it is recommended to expand the scope of research in various types of businesses, not only in supermarkets.

PAIRWISE COMPARISON METHOD IMPLEMENTATION FOR CHICKEN SUPPLIER SELECTION DECISION MAKING AT CV. GATSU JAYA PERKASA ABADI Sylvia Sylvia; Genesis Sembiring Depari
Jurnal Ekonomi Vol. 11 No. 03 (2022): Jurnal Ekonomi, 2022 Periode Desember
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

The results show that the recommended chicken supplier from three chicken suppliers based on the score calculated from Pairwise Comparison method is supplier C with a score of 0.4251, followed by supplier B (2nd rank, with a score of 0.2994) and supplier A (3rd rank, with score 0.2755). The recommendation is based on eight criteria: on-time delivery, raw material quality, competitive price, raw material availability, transportation cost, capacity for volume, customer service (communication), and lead time. The Consistency Index (CI)= 0.0416, with a value CI/RI= 0.0295. Since the value of CI/RI is below 0.1, thus the conclusion is that the data consistency is satisfactory.

MACROECONOMICS FACTOR: THE IMPACT ON STOCK PRICE INDEX Genesis Sembiring Depari
Klabat Accounting Review Vol 3 No 2 (2022): Klabat Accounting Review
Publisher : UNKLAB Business School

The objective of this study is to determine the link between macroeconomic variables and JCI, STI, and KLSE which are the stock price indexes of Indonesia, Singapore, and Malaysia stock price indexes. Multiple linear regression is used to investigate the influence of four macroeconomic factors on the stock market composite index, namely GDP growth, broad money (money supply), inflation, and interest rate spread. The finding indicates that inflation has a negative effect, while interest rate spread positively affecting the stock price Indexes. Investors may profit from this situation by purchasing blue chips when inflation and interest rates are rising. Keywords: GDP growth, inflation, interest rate spread, money supply, stock price indexes

How is the Implementation of Business Analytics in Asia? Genesis Sembiring Depari
Indonesian Journal of Business Analytics Vol. 4 No. 6 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v4i6.12872

It addresses the unique challenges and strategies of business analytics adoption across the Asian diversity, drawing on the findings of 30 academic publications. It recognizes that for Asian enterprises, Data-driven culture in collectivist and hierarchy-based cultural dynamics requires good leadership buy-in and cross-functional collaboration. Moreover, the diverse regulatory landscape of the region requires customized data governance frameworks to comply with local privacy regulations and establish confidence among stakeholders. As companies across Asia level up their data adoption, organisations need to focus on scalable technology, build a workforce which is data-literate, develop a flexible compliance framework, enable cross-functional collaboration, engage local experts and build an ethical data culture, the study noted. By The findings serve to enhance comprehension of how analytics can be implemented across the Asian context, emphashighlightening the need for a flexible and contextatively approach in addressing the unique technological, cultural and institutional landscapes of the region.

BIG DATA AND METAVERSE TOWARD BUSINESS OPERATIONS IN INDONESIA Depari, Genesis Sembiring; Efin Shu; Indra, Indra
Jurnal Ekonomi Vol. 11 No. 01 (2022): Jurnal Ekonomi
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (368.147 KB)

The rapid growth of information and technology recently brings new opportunities in business operational. An optimal used of resources may leads into business efficiency and therefore minimizing operational cost. Moreover, new opportunities are also revealed by creating more innovations in business. Metaverse gain its popular name firstly in public awareness in October 2021, when Facebook, Inc. renamed it "Meta" and announced a multi-billion-dollar investment in Metaverse technology. In Indonesia, the concept of big data and metaverse technology is still growing and keep attracting attention of many researchers, academics, and business practitioners. Besides the promised opportunities, these technologies are facing several obstacles in adoption. Lack of available talents and infrastructure still two dominant topics to be discussed. Fortunately, Indonesian government shows a serious effort on pursuing a better infrastructure and available talents through providing supports and quality training.

The Influence of Social Media Marketing, Service Quality and Store Atmosphere on Consumer Purchase Decision Using Brand Image as Intervening Variable at PT. Berjaya Sally Ceria, Sour Sally – Cemara Asri Depari, Genesis Sembiring; Jocellyn, Jocellyn
Indonesian Journal of Advanced Research Vol. 3 No. 7 (2024): July 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijar.v3i7.10331

The purpose of this study is to determine the influence of social media marketing, service quality and store atmosphere on consumer purchase decisions by using Brand Image as an intervening variable. In this study, the author uses a quantitative research design and SPSS. The author uses descriptive and causal research. The sampling technique used is convenience sampling. The sample size is 110 customers. The results of the hypothesis test show that Social Media Marketing has an effect on Brand Image and Service Quality has an effect on Consumer Purchase Decisions. Service Quality and Store Atmosphere have no effect on Brand Image, Store Atmosphere has no effect on Consumer Purchase Decisions and Brand Image does not mediate the influence of social media marketing, service quality and store atmosphere on Consumer Purchase Decisions.

The Effect of Website Content, Its Perceived Usefulness and Perceived Ease of Use towards Customer Purchase Intention: Evidence From Love Bonito Sari, Mira; Depari, Genesis Sembiring
Asian Journal of Management Analytics Vol. 2 No. 4 (2023): October 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v2i4.6807

The goal of this study is to determine which of perceived utility, perceived usability, and website content has an impact on Love, Bonito's customers' intention to make a purchase. Additionally, it will investigate whether these three variables will have an impact on customers' intentions to buy. Data were gathered by questionnaires and the convenience sampling method as part of the quantitative data analysis method used in this study. Following the use of the Lemeshow formula, responses from 97 respondents were received. The outcome of the hypothesis test demonstrates that while website content has no influence on customers' intentions to make a purchase, perceived utility and perceived usability do. However, all three criteria simultaneously affect a customer's intent to buy. Additionally, the coefficient of determination test result reveals that 35.7% of the variables that affect purchase intention in this study are independent variables.The goal of this study is to determine which of perceived utility, perceived usability, and website content has an impact on Love, Bonito's customers' intention to make a purchase. Additionally, it will investigate whether these three variables will have an impact on customers' intentions to buy. Data were gathered by questionnaires and the convenience sampling method as part of the quantitative data analysis method used in this study. Following the use of the Lemeshow formula, responses from 97 respondents were received. The outcome of the hypothesis test demonstrates that while website content has no influence on customers' intentions to make a purchase, perceived utility and perceived usability do. However, all three criteria simultaneously affect a customer's intent to buy. Additionally, the coefficient of determination test result reveals that 35.7% of the variables that affect purchase intention in this study are independent variables.

Social Media Performance And Evaluation : An Approach To Business Analytics Concept Depari, Genesis Sembiring; Peranginangin, Adat Muli; Albert Owen; Luis Jonatan; Winnie Lauren
Jurnal Ilmiah Accusi Vol. 5 No. `1 (2023): Jurnal Ilmiah Accusi Vol 5(1) Mei 2023
Publisher : Program Studi Akuntansi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/axmbd208

The growth of the internet has resulted in the digitalization of data, which has led to the emergence of big data opportunities. Significant amounts of digital data leave traces of what customers see, read, do, and judge, as well as information about their interests and preferences, resulting in a large amount of data that may be mined for learning experiences. Data mining, statistical algorithms, and machine learning approaches are used in descriptive, predictive, and prescriptive analytics to analyze, forecast, and optimize what is the most take effect, future trends, events, and behaviors based on various data types. A decision support system is widely demanded in tackling this problem, especially in understanding the interactions based on the type, and time from the Facebook post about branding data sets. This work attempts to offer descriptive, predictive, and prescriptive analytics to determine whether a post is worth paying for and promoting. This study is sought for deeper observations of posts on Facebook that get a lot of interaction and loyal users by the best algorithm compared with naive Bayes and decision tree which is using Random Forest with 90.35 % accuracy

Pemasaran Digital di Era Pandemi Covid-19 Genesis Sembiring Depari; Alfonsius; Elisabet Tambunan; Roberto Purba
ABDIKAN: Jurnal Pengabdian Masyarakat Bidang Sains dan Teknologi Vol. 1 No. 2 (2022): Mei 2022
Publisher : Yayasan Literasi Sains Indonesia

The COVID-19 pandemic has brought many changes in human life. Life processes that were previously done manually are now leading to the massive use of digital technology. This opens up a myriad of new opportunities to reach potential customers, serve existing customers and in some cases increase the efficiency of business operations. Thus, the ability to use digital technology to improve business efficiency is increasingly undeniable. Therefore, the team of lecturers from the Management Study Program of UPH Medan and Sari Mutiara University initiated to conduct training on the use of digital marketing technology in the era of the COVID-19 pandemic. In this training activity, 12 steps of digital marketing were explained and could be directly applied by participants consisting of students of the Management study program of UPH Medan, USMI Management study program and the general public.

THE DIFFERENCES BETWEEN PRAGMATIC AND IDEOLOGICAL LEADERSHIP IN ORGANIZATION: A SYSTEMATIC LITERATURE REVIEW Danny Philipe Bukidz; Genesis Sembiring Depari; Elisabeth Marlina Sari Lintong
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 4 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i4.2233

Introduction/Main Objectives: This study aims to analyze and compare existing literature on pragmatic and idealistic leadership, specifically examining the differences between these leadership styles within organizations. The goal is to develop a more comprehensive understanding of these two approaches and how they contrast with one another. Background Problems: The research may face background challenges due to inadequate understanding of the differences between pragmatic and idealistic leadership, as well as the advantages and disadvantages of each style. Moreover, it may be necessary to investigate the perceptions of various stakeholders such as followers, peers, and superiors towards these leadership styles. Novelty: Prior research has predominantly examined these leadership styles in isolation ; however, this study seeks to present a more comprehensive analysis by exploring both their distinctions and commonalities. Research Methods: A Systematic Literature Review is expected to include an analysis of existing studies sourced from five reputable journals indexed in the scopus database. Finding/Results: Pragmatic leadership is flexible and adaptable, emphasizing context-dependent approaches that prioritize relationships within a community. Ideological leadership, on the other hand, involves leaders who have a strong belief in a particular ideology or set of values that guide their decision-making and actions. Conclusion: the articles suggest that modern leaders need to be both pragmatic and idealistic to succeed. They should have a strong belief in their vision or set of values while also being flexible and adaptable to the current situation.

Co-Authors Abiemanyoe, Satrio Adat Muli Peranginangin Albert Owen Albert Owen Albert Owen Alfonsius Alfonsius Bukidz, Danny Philipe Candice Yap Yap Cut Alya Fachriza Efin Shu Elisabet Tambunan Elisabeth Marlina Sari Lintong Felix Emmanuel Huang, Jen Peng Indra Indra Jen Peng Huang Jerica Wijaya Joceline Chow Jocellyn, Jocellyn Julpan Daniel Simatupang Luis Jonatan Luis Jonatan Luis Jonatan Natasya Ginting Roberto Purba Ryanto Winata Sari, Mira Satrio Abiemanyoe Shu, Efin Sri Vandayuli Riorini Steven Sylvia Sylvia Winnie Lauren Winnie Lauren Winnie Lauren

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