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Ratna Lindawati Lubis
Telkom University
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Journal : international journal of science technology

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Utilization of Digital Platforms in Realizing SDG 8.3 Entrepreneurship in MSMEs with the 9F Model Approach: A Study on the Hijab Fashion Business in Sidoarjo District, East Java. Khairinia Kusuma, Alvitariani; Ratna Lindawati Lubis
International Journal of Science, Technology & Management Vol. 4 No. 5 (2024): September 2024
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v4i5.1196

Abstract

The utilization of digital platforms has become a key strategy to increase the competitiveness of MSMEs in Indonesia, particularly in the hijab fashion sector. This study aims to analyze the impact of digital platforms and the implementation of the 9F Entrepreneurship Model on MSMEs in Sidoarjo District, as well as its contribution to achieving Sustainable Development Goal (SDG) 8.3, which focuses on promoting economic productivity and entrepreneurship. This qualitative research employs a case study method involving five MSMEs in the hijab fashion industry, selected through purposive sampling. Data were collected through in-depth interviews and direct observations of business owners. The findings indicate that integrating digital platforms such as Instagram, WhatsApp, Facebook, Shopee, and TikTok with the 9F model significantly enhances innovation, visibility, and flexibility in MSMEs’ responses to market changes. Among the 169 MSMEs in the fashion sector in Sidoarjo, 26 focus on hijab fashion, with five MSMEs participating in this research. These MSMEs reported improvements in market reach and operational efficiency through digital platforms. Additionally, the integration of digital strategies supports economic growth aligned with SDG 8.3. This approach shows that the combination of digital platforms and the 9F Entrepreneurship Model can be an essential strategy for developing MSMEs in the hijab fashion sector, contributing to local economic growth and government efforts to achieve SDG 8.3. Keywords: MSMEs, digital platforms, 9F entrepreneurship, SDG 8.3, hijab fashion
Utilization Of Digital Platforms In Realizing SDG 8.3 Entrepreneurship In Msmes With The 9F Model Approach: A Study On The Hijab Fashion Business In Sidoarjo District, East Java. Khairinia Kusuma, Alvitariani; Lindawati Lubis, Ratna; Abuonji, Paul
International Journal of Science, Technology & Management Vol. 5 No. 5 (2024): September 2024
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v5i5.1137

Abstract

The utilization of digital platforms has become a key strategy to increase the competitiveness of MSMEs in Indonesia, particularly in the hijab fashion sector. This study aims to analyze the impact of digital platforms and the implementation of the 9F Entrepreneurship Model on MSMEs in Sidoarjo District, as well as its contribution to achieving Sustainable Development Goal (SDG) 8.3, which focuses on promoting economic productivity and entrepreneurship. This qualitative research employs a case study method involving five MSMEs in the hijab fashion industry, selected through purposive sampling. Data were collected through in-depth interviews and direct observations of business owners. The findings indicate that integrating digital platforms such as Instagram, WhatsApp, Facebook, Shopee, and TikTok with the 9F model significantly enhances innovation, visibility, and flexibility in MSMEs’ responses to market changes. Among the 169 MSMEs in the fashion sector in Sidoarjo, 26 focus on hijab fashion, with five MSMEs participating in this research. These MSMEs reported improvements in market reach and operational efficiency through digital platforms. Additionally, the integration of digital strategies supports economic growth aligned with SDG 8.3. This approach shows that the combination of digital platforms and the 9F Entrepreneurship Model can be an essential strategy for developing MSMEs in the hijab fashion sector, contributing to local economic growth and government efforts to achieve SDG 8.3.
Co-Authors Abuonji, Paul Astri Ghina Audry Pusparani Candra Setia Barkah Damiao Maia, Graciano Andre Febe Budianto Gai Subagja Suhardja Hanif Ibrahim Haryanto, Denica Ayu Imma Andiningtyas R.S Irni Yunita Khairinia Kusuma, Alvitariani Malik, Agil Reza Maretya, Aldelia Arianti Muhamad, Ghifari Muhammad Farhan Ramadhan Ni Luh Putu Maysaptiari, Ni Luh Nurhabibah, Sinthia P, Kanserhino Dijunito Batara Rasyad, Muhammad Fakhri Sahidan, Sahidan Salam, Salmiya Ismail Sinthia Nurhabibah Sisca Eka Fitria Yuza, Rico Ayatul