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All Journal Jurnal Manajemen Indonesia Jurnal Administrasi Pendidikan Indonesia Gandhi: Jurnal pengabdian kepada Masyarakat (G-JPM)
Sri Lestari Pujiastuti
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Humanities Economics, Econometrics & Finance Education Environmental Science

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PENGARUH KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN PADA TOKO BUKU ONLINE UNIVERSITAS TEBUKA Minrohayati .; Meirani Harsasi; Sri Lestari Pujiastuti
Jurnal Manajemen Indonesia Vol 16 No 3 (2016)
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (380.096 KB) | DOI: 10.25124/jmi.v16i3.332

Abstract

Universitas Terbuka (UT) adalah lembaga pendidikan tinggi di Indonesia yang melaksanakan sistem pendidikan Terbuka dan jarak jauh yang memberikan kesempatan kepada seluruh warga negara Indonesia untuk mencapai pendidikan tinggi. Penerapan sistem ini mengharuskan mahasiswa mampu untuk belajar secara mandiri dengan memanfaatkan berbagai bantuan belajar, baik melalui bantuan belajar secara tercetak maupun non cetak. UT berdiri pada tahun 1984 dan sejak saat ini, mahasiswa dapat melakukan pembelian bahan ajar (Buku Materi Pokok/BMP) melalui Unit Program Belajar Jarak Jauh (UPBJJ) yang terdapat di seluruh Indonesia. Perkembangan Teknologi Informasi dan Komunikasi saat ini menyebabkan UT berusaha untuk meningkatkan pelayanan kepada mahasiswa dengan melakukan penjualan BMP secara online yang disebut dengan Toko Buku Online (TBO). TBO merupakan sistem penjualan BMP yang dipesan langsung oleh mahasiswa melalui aplikasi TBO. Kepuasan mahasiswa menjadi hal yang penting mengingat bahan ajar cetak merupakan bahan ajar utama bagi mahasiswa. Kepuasan pelanggan merupakan salah satu kunci sukses organisasi, termasuk pendidikan tinggi dalam jangka panjang. Penelitian ini dilakukan untuk menganalisis kepuasan pelanggan TBO (mahasiswa) yang dipengaruhi oleh kualitas pelayanan. Populasi penelitian adalah semua mahasiswa UT yang melakukan pembelian bahan ajar melalui TBO. Pengumpulan data dilakukan dengan cara memberikan angket melalui email kepada responden dan dengan cara memberikan langsung kuesioner tersebut melalui UPBJJ-UT. Hasil analisis data menunjukkan bahwa 80% mahasiswa menyatakan setuju dan sangat setuju bahwa kualitas pelayanan yang diberikan sangat memuaskan. Loyalitas pelanggan dapat dibangun dengan cara membangun kualitas pelayanan yang sebaik-baiknya. Namun demikian, Universitas Terbuka dapat terus membangun kualitas pelayanan sehingga akan mendorong tumbuhnya kepuasan dan kepercayaan pelanggan.
EVALUASI PELAKSANAAN UJIAN SIDANG PADA PENDIDIKAN TINGGI JARAK JAUH Tita Rosita; Sri Lestari Pujiastuti; Fauzy Rahman Kosasih
Jurnal Administrasi Pendidikan Vol 16, No 1 (2019): APRIL 2019
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jap.v26i1.19856

Abstract

Sinergi Komunitas dalam Pembentukan Kelompok Pengrajin Sepatu Anak: Pelatihan berdampak terhadap Pembangunan Ekonomi Berkelanjutan Minrohayati; Zainur Hidayah; Sri Lestari Pujiastuti; Moh Abdul Basir; ANDRIYANSAH, Andriyansah
Gandhi: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 1 (2025)
Publisher : Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/g-jpm.v2i1.12139

Abstract

The establishment of a children's shoe artisan group aims to empower local communities and promote sustainable economic development. This study was conducted to evaluate the impact of skill training and business management on the capabilities of the artisan group. The methodology employed comprised six stages: exploration, group formation, skill training, mentoring, marketing, and evaluation. The results indicate a significant improvement in production and marketing skills among group members. Before the training, only 30% of participants possessed basic knowledge of production techniques, whereas after the training, this figure increased to 85%. Furthermore, the ability to utilize social media for marketing also rose from 20% to 75%. This training program has proven effective in creating high-quality products with aesthetic appeal while integrating local values and cultural wisdom. The synergy among group members and collaboration in product development enhance their competitiveness in the market. Thus, the formation of the children's shoe artisan group contributes to the improvement of the local economy, job creation, and the strengthening of regional cultural identity. Recommendations for the sustainability of the program include strengthening collaboration networks and ongoing innovation in product development. This research is expected to serve as a model for other communities to empower local economies and enhance community welfare.
BRANDING AIR MINUM KEMASAN BUMDES MAKMUR ANUGERAH LESTARI CIOMAS BOGOR SEBAGAI PRODUK UNGGULAN: BRANDING AIR MINUM KEMASAN BUMDES MAKMUR ANUGERAH LESTARI CIOMAS BOGOR SEBAGAI PRODUK UNGGULAN irmawaty; Nenah Sunarsih; Muhammad Nasoha; Sri Lestari Pujiastuti; Deni Surapto
Gandhi: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 2 (2025)
Publisher : Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/g-jpm.v2i2.13885

Abstract

BUMDes Makmur Anugerah Lestari is located in the Ciomas area of Bogor. To date, this BUMDes manages several business units, one of which is a Reverse Osmosis-based refillable water service that utilizes natural spring water sources around the village. These water sources have been utilized by partners for village water management and the production of RO-based refillable drinking water. Considering the abundant water resources and the increasing demand for drinking water in the community, the Community Service team and its partners initiated a business development program through the branding of bottled drinking water. To ensure product quality and safety, water feasibility tests were conducted. According to laboratory test results, the Escherichia coli and total coliform bacteria content were both 0, thus meeting quality standards and indicating a safe level for consumption. As part of the business development strategy, training sessions were conducted on label design, packaging techniques, and water treatment processes, featuring experts in their respective fields. Through these training activities, the partners successfully designed an informative and attractive label for the drinking water product named ‘SALAQUA.’ The label visually and textually highlights the main advantages of the product, namely the use of spring water from the foot of Mount Salak. The partners produced drinking water packaging in three different sizes. The partners were able to develop the ‘SALAQUA’ drinking water product to the point where it could be positioned as the village's flagship product and has the potential to become an icon of pride for Suka Makmur Village.
Co-Authors AA Sudharmawan, AA Andriyansah . Deni Surapto Fauzy Rahman Kosasih Hidayah, Zainur Irmawaty Meirani Harsasi Minrohayati Minrohayati . Moh Abdul Basir Muhammad Nasoha Nenah Sunarsih