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All Journal Jurnal Manajemen Indonesia Jurnal Administrasi Pendidikan Indonesia Aptisi Transactions on Management Ilomata International Journal of Management Mejuajua Prosiding Konferensi Nasional PKM-CSR Abdimas Indonesian Journal Society Gandhi: Jurnal pengabdian kepada Masyarakat (G-JPM)
Sri Lestari Pujiastuti, Sri Lestari
Universitas Terbuka
Religion Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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PENGARUH KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN PADA TOKO BUKU ONLINE UNIVERSITAS TEBUKA Minrohayati .; Meirani Harsasi; Sri Lestari Pujiastuti
Jurnal Manajemen Indonesia Vol 16 No 3 (2016)
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (380.096 KB) | DOI: 10.25124/jmi.v16i3.332

Abstract

Universitas Terbuka (UT) adalah lembaga pendidikan tinggi di Indonesia yang melaksanakan sistem pendidikan Terbuka dan jarak jauh yang memberikan kesempatan kepada seluruh warga negara Indonesia untuk mencapai pendidikan tinggi. Penerapan sistem ini mengharuskan mahasiswa mampu untuk belajar secara mandiri dengan memanfaatkan berbagai bantuan belajar, baik melalui bantuan belajar secara tercetak maupun non cetak. UT berdiri pada tahun 1984 dan sejak saat ini, mahasiswa dapat melakukan pembelian bahan ajar (Buku Materi Pokok/BMP) melalui Unit Program Belajar Jarak Jauh (UPBJJ) yang terdapat di seluruh Indonesia. Perkembangan Teknologi Informasi dan Komunikasi saat ini menyebabkan UT berusaha untuk meningkatkan pelayanan kepada mahasiswa dengan melakukan penjualan BMP secara online yang disebut dengan Toko Buku Online (TBO). TBO merupakan sistem penjualan BMP yang dipesan langsung oleh mahasiswa melalui aplikasi TBO. Kepuasan mahasiswa menjadi hal yang penting mengingat bahan ajar cetak merupakan bahan ajar utama bagi mahasiswa. Kepuasan pelanggan merupakan salah satu kunci sukses organisasi, termasuk pendidikan tinggi dalam jangka panjang. Penelitian ini dilakukan untuk menganalisis kepuasan pelanggan TBO (mahasiswa) yang dipengaruhi oleh kualitas pelayanan. Populasi penelitian adalah semua mahasiswa UT yang melakukan pembelian bahan ajar melalui TBO. Pengumpulan data dilakukan dengan cara memberikan angket melalui email kepada responden dan dengan cara memberikan langsung kuesioner tersebut melalui UPBJJ-UT. Hasil analisis data menunjukkan bahwa 80% mahasiswa menyatakan setuju dan sangat setuju bahwa kualitas pelayanan yang diberikan sangat memuaskan. Loyalitas pelanggan dapat dibangun dengan cara membangun kualitas pelayanan yang sebaik-baiknya. Namun demikian, Universitas Terbuka dapat terus membangun kualitas pelayanan sehingga akan mendorong tumbuhnya kepuasan dan kepercayaan pelanggan.
Pendampingan Pengelolaan Badan Usaha Milik Desa (Bumdes) Dalam Kaitannnya Sebagai Infant Organisasi Zainur Hidayah; Andy Mulyana; Minrohayati Minrohayati; Etty Susanti; Sri Lestari Puji Pujiastuti
Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat dan Corporate Social Responsibility (PKM-CSR) Vol 1 (2018): Prosiding PKM-CSR Konferensi Nasional Pengabdian kepada Masyarakat dan Corporate Socia
Publisher : Asosiasi Sinergi Pengabdi dan Pemberdaya Indonesia (ASPPI)

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Abstract

Badan Usaha Milik Desa (BUMdes) “Mitra Jaya Mandiri” Desa Cinangka Kecamatan Cinangka Kabupaten Serang merupakan organisasi yang baru berdiri tahun 2016. Pembentukan BUMdes Mitra Jaya Mandiri (MJM) sebagai bentuk dari upaya pemerintah desa dalam meningkatkan pendapat asli desa serta meningkatkan tarap hidup warga Desa Cinangka. Namun demikian tanpa pengelolaan yang baik dan dukungan pemerintah serta masyarakat harapan untuk menjadikan BUMdes sebagai lokomotip perekonomian desa dapat tidak terwujud. Pada sisi lain keberlangsungan BUMds MJM sebagai infant organisasi akan sangat ditentukan bagaimana BUMdes dapat melewati tahun-tahun pertama berdirinya BUMdes yang merupakan tahapan paling kritis dengan tingkat kegagalan tertinggi dalam siklus hidup organisasi. Phenomena ini disebut liability of newness, kegagalan yang tinggi bagi organisasi baru disebabkan belum ada struktur formal dalam proses menghasilkan nilai tambah serta adanya system prosedure kerja baku dan pasti. Melalui program pendampingan pengelolaan BUMdes dengan menekankan pada profesionalisme dalam pengelolaan. Penyusunan perencanaan kerja sebagai acuan kerja dan didukung prosedure kerja yang terdokumentasi serta pembagian tugas, wewenang dan pelaporan menjadi kekuatan BUMdes MJM dalam menjamin keberlangsungan organisasi.
EVALUASI PELAKSANAAN UJIAN SIDANG PADA PENDIDIKAN TINGGI JARAK JAUH Tita Rosita; Sri Lestari Pujiastuti; Fauzy Rahman Kosasih
Jurnal Administrasi Pendidikan Vol 16, No 1 (2019): APRIL 2019
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jap.v26i1.19856

Abstract

Pembuatan Media Promosi Untuk Kegiatan Karang Taruna Desa Senang Hati Sylvana, Andi; Praningtyas, Elisabeth Ria Viana; Sunarsih, Nenah; Juwita, Rakhmini; Andriyansah, Andriyansah; Maesaroh, Imas; Ginting, Ginta; Riana, Kurnia Endah; Pujiwati, Ami; Hidayah, Zainur; Hadiwidjaja, Rini Dwiyani; Pujiastuti, Sri Lestari; Nasoha, Mohamad; Irmawaty, Irmawaty; Subekti, Rini
Abdimas Indonesian Journal Vol. 4 No. 2 (2024)
Publisher : Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/aij.v4i2.337

Abstract

Senang Hati Village is one of the developing villages in Malingping Sub-district, Lebak Regency, Banten Province, where the majority of the population is young. Unfortunately, the difficult road conditions in the village mean that young people are less interested in pursuing formal education as high as possible. In addition, the highest public school in Senang Hati Village is only up to junior high school level, so their knowledge and skills are very limited. This also makes the youth of Senang Hati Village lack a sense of responsibility and concern for their village. In fact, the progress of Senang Hati villagse is in the hands of these young people. Departing from the situation analysis, the Community Service Team (PkM) of the Universitas Terbuka (UT) Faculty of Economics and Business (FEB) lecturers provided training and assistance in making promotional media that could improve youth skills. These skills can become new jobs for young people so that Senang Hati Village can develop. Training and mentoring is carried out offline and online using Canva. The results of the training and mentoring showed that the youth of Senang Hati Village began to be able to use the Canva application properly. Now they have the initial skills that can support various village promotions and generate income, both for the village and for themselves. The training and mentoring can be continued until the youth of Senang Hati Village.
PENDAMPINGAN KEWIRAUSAHAAN UNTUK MAHASISWA DAN PENGEMBANGAN DIGITAL MARKETING DI KECAMATAN CIAWI Maesaroh, Imas; Ginting, Ginta; Pujiwati, Ami; Hidayah, Zainur; Sylvana, Andi; Lestari Pujiastuti, Sri; Nasoha, Mohamad; Sunarsih, Nenah; Irmawaty; Subekti, Rini; Ria Viana Praningtya, Elisabeth; Andriyansah, Andriyansah
Mejuajua: Jurnal Pengabdian pada Masyarakat Vol. 3 No. 3 (2024): April 2024
Publisher : Yayasan Penelitian dan Inovasi Sumatera (YPIS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52622/mejuajuajabdimas.v3i3.106

Abstract

The urgency of this activity is to promote student products so that the products can be femilar in the market. The purpose of this community service activity is to provide assistance starting from management, packaging to marketing (promotion with digital marketing) applying economic analysis using BMC (Bussines Model Canvas) BMC is very helpful to speed up the process of analysing business strengths and weaknesses. Knowing the strengths and weaknesses, the analysis of needs and profits can be done quickly and effectively. The partner in this activity is "For You", a form of MSME business that offers various gifts. The method of implementation is Preparation for Determination of PkM locations, then the team conducts Introductions by coordinating and consulidating with Gift Shop partners "For You". Furthermore, conducting counselling and mentoring Production and marketing operations Implementation of production activities Business training on Social Media Gift Shop "For You" Participants who are active in this activity are 6 people The results of its implementation are able to use digital marketing technology to market their gift products using digital marketing using mass media, seen the number of visitors who see the products displayed by partners on their social media accounts
Sinergi Komunitas dalam Pembentukan Kelompok Pengrajin Sepatu Anak: Pelatihan berdampak terhadap Pembangunan Ekonomi Berkelanjutan Minrohayati; Zainur Hidayah; Sri Lestari Pujiastuti; Moh Abdul Basir; ANDRIYANSAH, Andriyansah
Gandhi: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 1 (2025)
Publisher : Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/g-jpm.v2i1.12139

Abstract

The establishment of a children's shoe artisan group aims to empower local communities and promote sustainable economic development. This study was conducted to evaluate the impact of skill training and business management on the capabilities of the artisan group. The methodology employed comprised six stages: exploration, group formation, skill training, mentoring, marketing, and evaluation. The results indicate a significant improvement in production and marketing skills among group members. Before the training, only 30% of participants possessed basic knowledge of production techniques, whereas after the training, this figure increased to 85%. Furthermore, the ability to utilize social media for marketing also rose from 20% to 75%. This training program has proven effective in creating high-quality products with aesthetic appeal while integrating local values and cultural wisdom. The synergy among group members and collaboration in product development enhance their competitiveness in the market. Thus, the formation of the children's shoe artisan group contributes to the improvement of the local economy, job creation, and the strengthening of regional cultural identity. Recommendations for the sustainability of the program include strengthening collaboration networks and ongoing innovation in product development. This research is expected to serve as a model for other communities to empower local economies and enhance community welfare.
Innovative Marketing Strategies for Enhancing Neighbourhood Conversational Commerce Andriyansah; Maria, Maya; Riana, Kurnia Endah; Pujiastuti, Sri Lestari; Yolanda, Ledy
Ilomata International Journal of Management Vol. 6 No. 4 (2025): October 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i4.1882

Abstract

Conversational commerce (c-commerce) leveraging messaging platforms like WhatsApp presents new opportunities for local neighbourhood engagement in service-oriented markets. Aim: This study investigates how WhatsApp-based conversational agents influence consumer buying behaviour within a local workplace context, introducing the concept of Conversational Commerce of Neighbourhood. Methods: Employing a user-centred design approach, we collected quantitative data from 110 active employees at the Faculty of Economics and Business, Universitas Terbuka, via surveys and observations of a WhatsApp prototype, and conducted qualitative interviews to triangulate findings. Results: Quantitative results show that 73% of respondents reported higher satisfaction with WhatsApp-based local communications, and 65% indicated a higher likelihood of purchasing after personalised interactions; however, 25% expressed concerns about data privacy. Regression analysis indicates significant positive effects of WhatsApp usage on customer satisfaction (p < 0.001), with interaction frequency (p < 0.01) and tailored user satisfaction having substantial influence (coefficient for user satisfaction = 0.85). Qualitative insights highlight the value of personal touch, faster responses, and stronger branding perception in fostering loyalty. Conclusions: When designed with local cultural contexts and transparent data practices, neighbourhood-focused c-commerce via WhatsApp can enhance consumer engagement and purchasing outcomes, offering practical guidance for local businesses and contributing to the theoretical understanding of e-commerce and human–computer interaction in local settings.
BRANDING AIR MINUM KEMASAN BUMDES MAKMUR ANUGERAH LESTARI CIOMAS BOGOR SEBAGAI PRODUK UNGGULAN: BRANDING AIR MINUM KEMASAN BUMDES MAKMUR ANUGERAH LESTARI CIOMAS BOGOR SEBAGAI PRODUK UNGGULAN irmawaty; Nenah Sunarsih; Muhammad Nasoha; Sri Lestari Pujiastuti; Deni Surapto
Gandhi: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 2 (2025)
Publisher : Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/g-jpm.v2i2.13885

Abstract

BUMDes Makmur Anugerah Lestari is located in the Ciomas area of Bogor. To date, this BUMDes manages several business units, one of which is a Reverse Osmosis-based refillable water service that utilizes natural spring water sources around the village. These water sources have been utilized by partners for village water management and the production of RO-based refillable drinking water. Considering the abundant water resources and the increasing demand for drinking water in the community, the Community Service team and its partners initiated a business development program through the branding of bottled drinking water. To ensure product quality and safety, water feasibility tests were conducted. According to laboratory test results, the Escherichia coli and total coliform bacteria content were both 0, thus meeting quality standards and indicating a safe level for consumption. As part of the business development strategy, training sessions were conducted on label design, packaging techniques, and water treatment processes, featuring experts in their respective fields. Through these training activities, the partners successfully designed an informative and attractive label for the drinking water product named ‘SALAQUA.’ The label visually and textually highlights the main advantages of the product, namely the use of spring water from the foot of Mount Salak. The partners produced drinking water packaging in three different sizes. The partners were able to develop the ‘SALAQUA’ drinking water product to the point where it could be positioned as the village's flagship product and has the potential to become an icon of pride for Suka Makmur Village.
Literasi dan Inklusi Keuangan sebagai Faktor Penentu Minat Investasi di Kalangan Pekerja Migran Indonesia Sri Lestari Pujiastuti; Imas Maesaroh; Andriyansah Andriyansah
Society Vol 13 No 1 (2025): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v13i1.886

Abstract

The increasing deployment of Indonesian migrant workers (PMI) to various destination countries, especially in Asia and Africa, has generated substantial income inflows for families back home. However, low financial literacy, limited access to formal financial services, and a tendency toward short-term consumption often undermine this economic potential. This study investigates financial literacy and inclusion's influence on investment interest among Indonesian migrant workers. Utilizing a quantitative approach with Partial Least Squares Structural Equation Modeling (PLS-SEM), data were collected from 200 respondents through an OECD-adapted questionnaire covering financial knowledge, behavior, attitudes, and service accessibility. The findings indicate that financial literacy significantly affects investment interest (? = 0.386; p = 0.013), suggesting that enhanced financial competence increases the propensity to invest. Similarly, financial inclusion also exerts a significant positive influence (? = 0.351; p = 0.030), revealing that improved access to financial products and services, such as savings, insurance, and digital investment platforms, encourages migrant workers to engage in productive financial activities. These results highlight the importance of targeted financial education programs and inclusive financial infrastructures to strengthen the long-term economic resilience of returning migrant workers and their families. Future research should explore additional moderating variables such as digital platform adoption, migration duration, and sociocultural dynamics to enrich the understanding of investment behavior within this demographic.
Data Driven and Sustainable Innovation Strategies for Long Term Product Market Fit in SMEs Sri Lestari Pujiastuti; Nanda Septiani; Adam Faturahman; Steven Harazaki Lase; Mitra Trima Dessincer Putri; April Lansonia
APTISI Transactions on Management (ATM) Vol 10 No 2 (2026): ATM (APTISI Transactions on Management: May)
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/atm.v10i2.2615

Abstract

In an increasingly dynamic and sustainability-conscious marketplace, startups and SMEs face mounting pressure to sustain product relevance and strategic resilience over time. This study investigates how integrated data-driven strategies support long-term product–market fit (PMF) through the alignment of real-time analytics, structured customer feedback loops, and sustainability-oriented innovation practices. Drawing on Resource-Based and Organizational Capability perspectives, the study conceptualizes digital capability formation as a strategic asset that strengthens adaptive market alignment under structural constraints. Using PLS-SEM analysis on data collected from 110 SMEs, five key constructs are examined: technology utilization, data-driven decision-making, customer feedback integration, sustainable innovation capability, and market responsiveness. The results indicate that technology utilization and data-driven decision-making exert significant positive effects on long-term PMF, while customer feedback integration facilitates iterative product refinement and market consistency. However, sustainable innovation capability and market responsiveness demonstrate negative path coefficients, suggesting that without structured governance, digital maturity, and prioritization mechanisms, these capabilities may generate operational strain or reactive strategic behavior that weakens long-term positioning. The findings extend the Data Strategy–Sustainability convergence literature by validating an integrative model that bridges digital capability development and responsible innovation in SME contexts. Managerially, the study highlights the importance of phased digital adoption and disciplined sustainability integration to ensure durable competitive alignment within evolving industrial ecosystems
Co-Authors AA Sudharmawan, AA Adam Faturahman Ami Pujiwati Andriyansah . Andy Mulyana April Lansonia Deni Surapto Etty Susanti Fauzy Rahman Kosasih Ginta Ginting, Ginta Hadiwidjaja, Rini Dwiyani Hidayah, Zainur Imas Maesaroh Imas Maesaroh Irmawaty Irmawaty, Irmawaty Ledy Yolanda Maria, Maya Meirani Harsasi Minrohayati Minrohayati . Mitra Trima Dessincer Putri Moh Abdul Basir Muhammad Nasoha Nanda Septiani Nasoha, Mohamad Nenah Sunarsih Praningtyas, Elisabeth Ria Viana Rakhmini Juwita Ria Viana Praningtya, Elisabeth Riana, Kurnia Endah Rini Subekti Steven Harazaki Lase Sylvana, Andi