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All Journal International Journal of Health, Economics, and Social Sciences (IJHESS) Mejuajua
Irmawaty
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Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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PENDAMPINGAN KEWIRAUSAHAAN UNTUK MAHASISWA DAN PENGEMBANGAN DIGITAL MARKETING DI KECAMATAN CIAWI Maesaroh, Imas; Ginting, Ginta; Pujiwati, Ami; Hidayah, Zainur; Sylvana, Andi; Lestari Pujiastuti, Sri; Nasoha, Mohamad; Sunarsih, Nenah; Irmawaty; Subekti, Rini; Ria Viana Praningtya, Elisabeth; Andriyansah, Andriyansah
Mejuajua: Jurnal Pengabdian pada Masyarakat Vol. 3 No. 3 (2024): April 2024
Publisher : Yayasan Penelitian dan Inovasi Sumatera (YPIS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52622/mejuajuajabdimas.v3i3.106

Abstract

The urgency of this activity is to promote student products so that the products can be femilar in the market. The purpose of this community service activity is to provide assistance starting from management, packaging to marketing (promotion with digital marketing) applying economic analysis using BMC (Bussines Model Canvas) BMC is very helpful to speed up the process of analysing business strengths and weaknesses. Knowing the strengths and weaknesses, the analysis of needs and profits can be done quickly and effectively. The partner in this activity is "For You", a form of MSME business that offers various gifts. The method of implementation is Preparation for Determination of PkM locations, then the team conducts Introductions by coordinating and consulidating with Gift Shop partners "For You". Furthermore, conducting counselling and mentoring Production and marketing operations Implementation of production activities Business training on Social Media Gift Shop "For You" Participants who are active in this activity are 6 people The results of its implementation are able to use digital marketing technology to market their gift products using digital marketing using mass media, seen the number of visitors who see the products displayed by partners on their social media accounts
Feasibility of Banana Chips Agroindustry Business IKM Banua Pagatta in Lolu Village Sigi Biromaru District, Sigi Regency Sulawesi Tngah Marliyah; Irmawaty; Riskayanti
International Journal of Health, Economics, and Social Sciences (IJHESS) Vol. 6 No. 4: October 2024
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/ijhess.v6i4.6298

Abstract

Kepok banana chip is one of the processed banana products used as daily snack, especially for the people of Sigi Regency. It has even been marketed to several areas around Sigi Regency. The banana chips business produced by IKM Banua Pagatta has started to actively manage its business again three years ago. However, how much profit and feasibility have been obtained so far and to what extent can this business return the invested capital and what products are sold in what forms generate the highest income. The purpose of this study was to determine the level of financial feasibility of the banana chip business which was carried out from November 2022 to January 2023. The selection of respondents was carried out purposively with 2 persons, namely the owner IKM Banua Pagatta business. The data analysis method used is financial feasibility analysis, with several criteria, namely: Net Present Value (NPV), Net Benefit Cost Ratio (Net B/C), Internal Rate of Return (IRR), Payback Period (PP). The results show that the Financial Feasibility of the Kepok Banana chips business of IKM Banua Pagatta used 4 calculation criteria: For production in bulk form/Kg, the NPV was Rp. 20,801,153; Net B/C of 1.22; IRR of 17.31% and PP for 2 years 2 days. As for production in the form of packaging, the NPV is 10,801,153, Net B/C is 1.10, IRR is 16.23% and PP 2 years 1 month and both of them are said to be feasible to run.
Co-Authors Ami Pujiwati Andriyansah . Ginta Ginting, Ginta Hidayah, Zainur Imas Maesaroh Lestari Pujiastuti, Sri Marliyah Nasoha, Mohamad Nenah Sunarsih Ria Viana Praningtya, Elisabeth Rini Subekti Riskayanti Sylvana, Andi