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All Journal International Journal of Health, Economics, and Social Sciences (IJHESS) Mejuajua Gandhi: Jurnal pengabdian kepada Masyarakat (G-JPM)
Irmawaty
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Humanities Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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PENDAMPINGAN KEWIRAUSAHAAN UNTUK MAHASISWA DAN PENGEMBANGAN DIGITAL MARKETING DI KECAMATAN CIAWI Maesaroh, Imas; Ginting, Ginta; Pujiwati, Ami; Hidayah, Zainur; Sylvana, Andi; Lestari Pujiastuti, Sri; Nasoha, Mohamad; Sunarsih, Nenah; Irmawaty; Subekti, Rini; Ria Viana Praningtya, Elisabeth; Andriyansah, Andriyansah
Mejuajua: Jurnal Pengabdian pada Masyarakat Vol. 3 No. 3 (2024): April 2024
Publisher : Yayasan Penelitian dan Inovasi Sumatera (YPIS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52622/mejuajuajabdimas.v3i3.106

Abstract

The urgency of this activity is to promote student products so that the products can be femilar in the market. The purpose of this community service activity is to provide assistance starting from management, packaging to marketing (promotion with digital marketing) applying economic analysis using BMC (Bussines Model Canvas) BMC is very helpful to speed up the process of analysing business strengths and weaknesses. Knowing the strengths and weaknesses, the analysis of needs and profits can be done quickly and effectively. The partner in this activity is "For You", a form of MSME business that offers various gifts. The method of implementation is Preparation for Determination of PkM locations, then the team conducts Introductions by coordinating and consulidating with Gift Shop partners "For You". Furthermore, conducting counselling and mentoring Production and marketing operations Implementation of production activities Business training on Social Media Gift Shop "For You" Participants who are active in this activity are 6 people The results of its implementation are able to use digital marketing technology to market their gift products using digital marketing using mass media, seen the number of visitors who see the products displayed by partners on their social media accounts
Feasibility of Banana Chips Agroindustry Business IKM Banua Pagatta in Lolu Village Sigi Biromaru District, Sigi Regency Sulawesi Tngah Marliyah; Irmawaty; Riskayanti
International Journal of Health, Economics, and Social Sciences (IJHESS) Vol. 6 No. 4: October 2024
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/ijhess.v6i4.6298

Abstract

Kepok banana chip is one of the processed banana products used as daily snack, especially for the people of Sigi Regency. It has even been marketed to several areas around Sigi Regency. The banana chips business produced by IKM Banua Pagatta has started to actively manage its business again three years ago. However, how much profit and feasibility have been obtained so far and to what extent can this business return the invested capital and what products are sold in what forms generate the highest income. The purpose of this study was to determine the level of financial feasibility of the banana chip business which was carried out from November 2022 to January 2023. The selection of respondents was carried out purposively with 2 persons, namely the owner IKM Banua Pagatta business. The data analysis method used is financial feasibility analysis, with several criteria, namely: Net Present Value (NPV), Net Benefit Cost Ratio (Net B/C), Internal Rate of Return (IRR), Payback Period (PP). The results show that the Financial Feasibility of the Kepok Banana chips business of IKM Banua Pagatta used 4 calculation criteria: For production in bulk form/Kg, the NPV was Rp. 20,801,153; Net B/C of 1.22; IRR of 17.31% and PP for 2 years 2 days. As for production in the form of packaging, the NPV is 10,801,153, Net B/C is 1.10, IRR is 16.23% and PP 2 years 1 month and both of them are said to be feasible to run.
BRANDING AIR MINUM KEMASAN BUMDES MAKMUR ANUGERAH LESTARI CIOMAS BOGOR SEBAGAI PRODUK UNGGULAN: BRANDING AIR MINUM KEMASAN BUMDES MAKMUR ANUGERAH LESTARI CIOMAS BOGOR SEBAGAI PRODUK UNGGULAN irmawaty; Nenah Sunarsih; Muhammad Nasoha; Sri Lestari Pujiastuti; Deni Surapto
Gandhi: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 2 (2025)
Publisher : Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/g-jpm.v2i2.13885

Abstract

BUMDes Makmur Anugerah Lestari is located in the Ciomas area of Bogor. To date, this BUMDes manages several business units, one of which is a Reverse Osmosis-based refillable water service that utilizes natural spring water sources around the village. These water sources have been utilized by partners for village water management and the production of RO-based refillable drinking water. Considering the abundant water resources and the increasing demand for drinking water in the community, the Community Service team and its partners initiated a business development program through the branding of bottled drinking water. To ensure product quality and safety, water feasibility tests were conducted. According to laboratory test results, the Escherichia coli and total coliform bacteria content were both 0, thus meeting quality standards and indicating a safe level for consumption. As part of the business development strategy, training sessions were conducted on label design, packaging techniques, and water treatment processes, featuring experts in their respective fields. Through these training activities, the partners successfully designed an informative and attractive label for the drinking water product named ‘SALAQUA.’ The label visually and textually highlights the main advantages of the product, namely the use of spring water from the foot of Mount Salak. The partners produced drinking water packaging in three different sizes. The partners were able to develop the ‘SALAQUA’ drinking water product to the point where it could be positioned as the village's flagship product and has the potential to become an icon of pride for Suka Makmur Village.
Co-Authors Ami Pujiwati Andriyansah . Deni Surapto Ginta Ginting, Ginta Hidayah, Zainur Imas Maesaroh Lestari Pujiastuti, Sri Marliyah Muhammad Nasoha Nasoha, Mohamad Nenah Sunarsih Ria Viana Praningtya, Elisabeth Rini Subekti Riskayanti Sri Lestari Pujiastuti Sylvana, Andi