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Adrianus Aprilius
Universitas Musamus
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Journal : Musamus Journal of Business

 1 
Perumusan Strategi Dalam Menentukan Arah Pengembangan Bisnis Pada PT.Cepa Adrianus Aprilius
Musamus Journal of Business & Management MJBM Volume 1, No.2, April 2019
Publisher : Musamus Journal of Business & Management is a peer-reviewed journal published by Faculty of Ecconomics and Business, Musamus University, Merauke Papua Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/mjbm.v1i2.1904

Abstract

This research aims to formulate a strategy that will be used by PT. Cepa in developing its business in the Operation & Maintainance Power Plant and Mini LNG Plant service industries. This study uses a corporate strategy formulation to be able to develop and be sustainable by formulating its business strategy. In the input stage using the IFE and EFE Matrix method and continued with the analysis phase using the SWOT Matrix and IE to generate alternative strategies. Then the results are processed using the QSPM matrix, so an alternative strategy is right for the company. The results of the total attractive score (TAS) research based on the QSPM method show that alternative strategies in accordance with the current condition of the company are the development of O&M products / services with the highest score of 5.552 higher than the O&M market development with a score of 5.280 and backward integration is carried out by making special contracts to the OEM supplier (original equipment manufacture) with a score of 5.202. Keywords: Strategy Formulation, SWOT, QSPM
Formulasi Strategi : Usaha Kerajinan Kulit Adrianus Aprilius
Musamus Journal of Business & Management MJBM Volume 2, No. 2, April 2020
Publisher : Musamus Journal of Business & Management is a peer-reviewed journal published by Faculty of Ecconomics and Business, Musamus University, Merauke Papua Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/mjbm.v2i2.2917

Abstract

This research is designed to compile and try out appropriate strategy formulations to be applied to the gold crocodile skin craft business. The research method used is qualitative and quantitative methods. The results showed that the SWOT matrix analysis results obtained six alternative strategies, namely: (1) taking various exhibitions in the city or outside the city, (2) Promotion through social media, (3) Obtained from a network of raw material providers, (4) make your own crocodile breeding, (5) offer cooperation with local governments, (6) attend seminars or training which is held as a means of promotion. Based on QSPM analysis, alternative strategies that are appropriate and can be carried out by the business of kullit crocodile skin crafts are (1) Following various exhibitions in the city or outside the city (STAS: 9,20), (2) Promotion through Social Media (STAS: 7,15), (3) Making Own Crocodile Breeding (5,32), (4) Expansion of Collaboration Network of Raw Material Providers (STAS: 5.14), (5) Taking seminars with the help of training which is held as a promotional tool ( STAS: 5,06) (6) Cooperation visit with local government (STAS: 4,48) Keywords : Formulasi Strategi, SWOT,QSPM
Perumusan Strategi Dalam Menentukan Arah Pengembangan Bisnis Pada PT.Cepa Adrianus Aprilius
Musamus Journal of Business & Management Vol 1 No 2 (2019): Musamus Journal of Business & Management
Publisher : Musamus University, Merauke Papua Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/mjbm.v1i2.1904

Abstract

This research aims to formulate a strategy that will be used by PT. Cepa in developing its business in the Operation & Maintainance Power Plant and Mini LNG Plant service industries. This study uses a corporate strategy formulation to be able to develop and be sustainable by formulating its business strategy. In the input stage using the IFE and EFE Matrix method and continued with the analysis phase using the SWOT Matrix and IE to generate alternative strategies. Then the results are processed using the QSPM matrix, so an alternative strategy is right for the company. The results of the total attractive score (TAS) research based on the QSPM method show that alternative strategies in accordance with the current condition of the company are the development of O&M products / services with the highest score of 5.552 higher than the O&M market development with a score of 5.280 and backward integration is carried out by making special contracts to the OEM supplier (original equipment manufacture) with a score of 5.202. Keywords: Strategy Formulation, SWOT, QSPM
Formulasi Strategi : Usaha Kerajinan Kulit Adrianus Aprilius
Musamus Journal of Business & Management Vol 2 No 2 (2020): Musamus Journal of Business & Management
Publisher : Musamus University, Merauke Papua Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/mjbm.v2i2.2917

Abstract

This research is designed to compile and try out appropriate strategy formulations to be applied to the gold crocodile skin craft business. The research method used is qualitative and quantitative methods. The results showed that the SWOT matrix analysis results obtained six alternative strategies, namely: (1) taking various exhibitions in the city or outside the city, (2) Promotion through social media, (3) Obtained from a network of raw material providers, (4) make your own crocodile breeding, (5) offer cooperation with local governments, (6) attend seminars or training which is held as a means of promotion. Based on QSPM analysis, alternative strategies that are appropriate and can be carried out by the business of kullit crocodile skin crafts are (1) Following various exhibitions in the city or outside the city (STAS: 9,20), (2) Promotion through Social Media (STAS: 7,15), (3) Making Own Crocodile Breeding (5,32), (4) Expansion of Collaboration Network of Raw Material Providers (STAS: 5.14), (5) Taking seminars with the help of training which is held as a promotional tool ( STAS: 5,06) (6) Cooperation visit with local government (STAS: 4,48) Keywords : Formulasi Strategi, SWOT,QSPM
Co-Authors Ekowati, Nurhening Yuni Mani Yusuf Nina Maksimiliana Ginting Nurhaya Panga Rosmala Widijastuti Sarijan, Abdullah -