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All Journal Hasanuddin Journal of Applied Business and Entrepreneurship Musamus Journal of Business & Management International Journal of Economics, Business and Accounting Research (IJEBAR) Indonesia Bergerak: Jurnal Hasil Kegiatan Pengabdian Masyarakat
Aldisa Arifudin
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Public Health Social Sciences

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Journal : Musamus Journal of Business

 1 
Komitmen Organisasi, Disiplin Kerja Pada Kinerja Karyawan Unit Bandara Kelas Satu Mopah Nurwijayanti Nurwijayanti; Aldisa Arifudin
Musamus Journal of Business & Management MJBM Volume 2, No. 2, April 2020
Publisher : Musamus Journal of Business & Management is a peer-reviewed journal published by Faculty of Ecconomics and Business, Musamus University, Merauke Papua Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/mjbm.v2i2.2787

Abstract

This research aims to determine the influence of organizational commitment and work discipline on the performance of civil servants in the corporate office of Mopah Merauke class I Airport. This type of research is a quantitative study based on empirical rational principles. This research Data was analyzed using multiple linear regression analyses using SPSS 23. The population in this study is all civil servants by taking a total sampling technique of 120 respondents. The results of hypothesized testing showed that simultaneously the organizational commitment and work discipline jointly had a positive and significant influence on employee performance. A partial organizational commitment has a positive and significant impact on employee performance, while working disciplines are positively but insignificant to employees ' performance at the Mopah Merauke class I Airport Operator's office. Keywords: Organizational Commitment, Work Discipline, Performance
Pengaruh Brand Image Dan Brand Trust Terhadap Loyalitas Pengguna Helm KYT Muhammad Awal; Aldisa Arifudin; Florentina B Parapaga
Musamus Journal of Business & Management Vol 5 No 1 (2022): Musamus Journal of Business & Management
Publisher : Musamus University, Merauke Papua Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/mjbm.v5i01.4866

Abstract

The purpose of this research is to examine the impact of brand trust and brand image on the brand loyalty of KYT brand helmet consumers in the city of Merauke. The technique employed is a quantitative method. The sample for this research was comprised of 70 persons, and the respondents had to be KYT helmet users who reside in Merauke and its surroundings, are at least 17 years old, and have made at least one repeat purchase. The program SPSS version 25 is used to do multiple regression analysis as the analysis methods. In hypothesis testing, the results obtained are 0.04 < from a significant level of 0.05, then brand image has a significant effect on loyalty, while 0.001 < from a significance level of 0.005 means brand trust has a significant influence on customer loyalty. Furthermore, by using the f test obtained 0.001 < from the significance level of 0.005 then brand image and brand trust simultaneously affect loyalty. The results indicated that brand image and brand trust had an influence on customer loyalty, either concurrently or partially, with a magnitude of 76.3% and the remaining 23.7% affected by variables not researched in this research
Komitmen Organisasi, Disiplin Kerja Pada Kinerja Karyawan Unit Bandara Kelas Satu Mopah Nurwijayanti Nurwijayanti; Aldisa Arifudin
Musamus Journal of Business & Management Vol 2 No 2 (2020): Musamus Journal of Business & Management
Publisher : Musamus University, Merauke Papua Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/mjbm.v2i2.2787

Abstract

This research aims to determine the influence of organizational commitment and work discipline on the performance of civil servants in the corporate office of Mopah Merauke class I Airport. This type of research is a quantitative study based on empirical rational principles. This research Data was analyzed using multiple linear regression analyses using SPSS 23. The population in this study is all civil servants by taking a total sampling technique of 120 respondents. The results of hypothesized testing showed that simultaneously the organizational commitment and work discipline jointly had a positive and significant influence on employee performance. A partial organizational commitment has a positive and significant impact on employee performance, while working disciplines are positively but insignificant to employees ' performance at the Mopah Merauke class I Airport Operator's office. Keywords: Organizational Commitment, Work Discipline, Performance
Pengaruh Inovasi Produk Dan Promosi Terhadap Peningkatan Penjualan Pada Depot Air Niki Fress Dedy Faizal Saputra; Semuel Batlajery; Muhammad Awal; Aldisa Arifudin
Musamus Journal of Business & Management Vol 6 No 2 (2024): Musamus Journal of Business & Management
Publisher : Musamus University, Merauke Papua Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/mjbm.v6i2.5908

Abstract

This research aims to find out the influence of product innovation and promotion on increasing sales at the Niki Fress Merauke Water Depot. The approach used in this research is a quantitative approach and uses multiple linear regression analysis with the tools used for this research, namely SPSS version 26. The population in this research is all customers and visitors at the Niki Fress Merauke Water Depot with a sample of 96 people. The results of the multiple linear regression analysis that have been processed produce the equation Y = 1.363 + 0.716(X1) + 0.220(X2) + e. From the results of hypothesis testing, namely the t test and F test, it shows that the Product Innovation and Promotion variables have a partial and simultaneous influence and significance on increasing sales at the Niki Fress Merauke Water Depot. This is proven by the tcount value being greater than ttable, namely 6.102 > 1.661. The sig value in the table is 0.000 because the sig is less than 0.05, which shows that Product Innovation (X1) has a significant influence. Thus Ha is accepted and H0 is rejected. The t-calculated value of Promotion (X2) is greater than t table, namely 1.760 > 1.661. The sig value in the table is 0.000 because sig is less than 0.05, which shows that Promotion has a significant influence. Thus Ha is accepted and H0 is rejected. Then Fcount is 41.419 > Ftable is 3.09. with a significance level of 0.000 < 0.05 so that Ha is accepted and H0 is rejected. then it shows that the variables Product Innovation (X1) and Promotion (X2) together or simultaneously have a significant effect on the variable Sales Increase (Y). The Adjusted R Square value is 0.540, where all independent variables together influence the increase in sales at the Niki Fress Merauke Water Depot by 54% while the remaining 46% is influenced by other variables not examined in this research.
Co-Authors Betaubun, Restu Monika Nia Dedy Faizal Saputra Eki Tolanda Muhammad Awal Muhammad Awal Muhammad Saiful Fahmi Nursin Brasit Nurwijayanti Nurwijayanti Parapaga, Florentina Blandina Rudini Hasyim Rado Semuel Batlajery