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All Journal JAM : Jurnal Aplikasi Manajemen Journal Community Service Consortium
Tommy C. Efrata
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Humanities Decision Sciences, Operations Research & Management

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Pemberdayaan Wanita Melalui Pengembangan Kewirausahaan Menuju Ekonomi Kreatif oleh Dharma Wanita Persatuan LLDIKTI VII Jawa Timur Rismawati Sitepu; Christina Whidya Utami; Tommy C. Efrata; Auditia Setiobudi; Christian Anggrianto; Wahyudi Henky Soeparto
Journal Community Service Consortium Vol 4 No 1 (2024): Journal Community Service Consortium
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/consortium.v4i1.4661

Abstract

Tujuan diadakannya PKM ini yaitu agar Dharma Wanita Persatuan LLDIKTI VII dapat menumbuhkembangkan jiwa, iklim, budaya, dan aktivitas kewirausahaan dengan pemberdayaan ekonomi melalui kewirausahaan untuk Wanita Indonesia Mandiri sekaligus mendorong terciptanya woman entrepreneur melalui program-program kewirausahaan dengan Universitas Ciputra Surabaya. Kunjungan Apple Academy, UC Venture, dan Corepreneur bertajuk “Inspirasi Mendorong Ekonomi Melalui Entrepreneur” merupakan serangkaian kegiatan pada kampus yang memiliki tagline Creating the World-Class Entrepreneur. Adapun luaran dari pengabdian ini antara lain terwujudnya kerja sama dalam bidang pengembangan entrepreneur Dharma Wanita Persatuan LLDIKTI VII dengan Universitas Ciputra yang diadakan dosen dan mahasiswa Universitas Ciputra Surabaya. Hasil pengabdian ini mendukung salah satu program Dharma Wanita Persatuan LLDIKTI VII yaitu pelatihan untuk meningkatkan keterampilan entrepreneurial Wanita Indonesia Mandiri dalam berbagai bidang kegiatan kewirausahaan. Diharapkan berbagai macam ilmu tentang entrepreneur dapat menambah inpirasi serta inovasi bagi pengembangan Wanita Indonesia Mandiri ke depannya.
IDENTIFICATION OF INNOVATION PROCESS ON NEW PRODUCT DEVELOPMENT IN SMALL AND MEDIUM ENTERPRISES Efrata, Tommy C.; Radianto, Wirawan E.D; Marlina, Maria A. E.
Jurnal Aplikasi Manajemen Vol. 17 No. 4 (2019)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2019.017.04.10

Abstract

Understanding the innovation process of new product development (NPD) is expected to support the company's sustainability. This study aims to identify the NPD innovation process in the food and beverage industry in Indonesia. The research method uses a qualitative multiple case study approach in 4 small and medium scale firms in the food and beverage industry in Indonesia. The results show that the NPD innovation process went through several stages, namely: idea generation, filtering idea, concept development, and testing, marketing development and strategy, business analysis, market testing, and commercialization. The results of this study can be used as a reference for companies on the same scale to innovate new products.
THE DYNAMICS OF INDIVIDUAL ENTREPRENEURIAL ORIENTATION IN THE RELATIONSHIP BETWEEN ENTREPRENEURSHIP EDUCATION AND ENTREPRENEURIAL INTENTION Efrata, Tommy C.; Radianto, Wirawan E. D.; Effendy, Junko A.
Jurnal Aplikasi Manajemen Vol. 19 No. 3 (2021)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2021.019.03.20

Abstract

Studies on individual entrepreneurial orientation as well as the relationship between innovativeness, proactiveness, and risk-taking have not received much attention in the entrepreneurship literature. Therefore, this study aims to explore the relationship between the components of individual entrepreneurial orientation and examine the relationship between entrepreneurship education, individual entrepreneurial orientation, and entrepreneurial intention. The model developed was tested on 231 management and business students who have completed an entrepreneurship education program in the university. The data obtained were processed using PLS-SEM statistical programming to evaluate the outer and inner structure of the model. This study indicates that most of the arguments of the model compilers as explicitly observed in determining the effect of proactiveness on innovation have been confirmed. At the same time, risk-taking was discovered not to affect personal innovativeness. Entrepreneurship education was also proven to have affected individual entrepreneurial orientation, while only innovativeness and risk-taking were confirmed to have the ability to increase entrepreneurial intention. The findings succeeded in filling the void related to the study on the relationship dynamics between the dimensions forming individual entrepreneurial orientation. They also comprehensively complement the study model designed in the scope of individual entrepreneurial orientation, which was partially completed. Therefore, the results are expected to provide direction for educators and scholars in the area of entrepreneurship.
DESIGN THINKING PROCESS IN SME, IS IT STILL POWERFUL IN DEALING WITH THE COVID 19 MARKET TURBULENCE? Efrata, Tommy C.; Radianto, Wirawan E. D.; Nahar, Faiza Husnayeni
Jurnal Aplikasi Manajemen Vol. 20 No. 4 (2022)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2022.020.04.03

Abstract

Studies on SME new product development utilizing the design thinking methodology during the pandemic have received little attention from academics. This study aims to examine how a firm's new product and performance are impacted by the design thinking process. The study was carried out at the height of Covid-19's market dominance. Data was gathered using an online survey of 187 SMEs from diverse industries located throughout Indonesia. Purposeful sampling is conducted to find the chosen companies, particularly those that have altered their business model or added new products. The data is then analyzed and modelled using SEM-PLS to determine how the concepts connect. This study discovered that SMEs can still use the design thinking method to assist them in coping with the effects of the pandemic. It has also been demonstrated that market volatility makes the design thinking method less effective. The study highlights the significance of a firm's absorptive capacity for fostering the design-thinking process. The results of this study demonstrate how design thinking helps a business succeed during a period of significant changes in customer behavior, bridging a knowledge gap. The study's conclusions might help SMEs modify their business practices during and after the pandemic.
Co-Authors Alexander Wahyudi Henky Soeparto Auditia Setiobudi Christina Whidya Utami Effendy, Junko A. Faiza Husnayeni Nahar Marlina, Maria A. E. Rismawati, Rismawati Sitepu Stevanus Christian Anggrianto Wirawan ED Radianto