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All Journal EkoBis ( Ekonomi & Bisnis ) Jurnal ASET (Akuntansi Riset) Kompartemen : Jurnal Ilmiah Akuntansi Jurnal Pengabdian Masyarakat Karya Husada (JPMKH) Jurnal Fokus Manajemen Bisnis Community Empowerment Buletin Abdi Masyarakat (BAM) Borobudur Management Review Urecol Journal. Part B: Economics and Business Prosiding University Research Colloquium

Friztina Anisa

Universitas Muhammadiyah Magelang, Indonesia

Author-ID : 2581169

Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary

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ANTESEDEN DAN KONSEKUEN PENGGUNAAN MEDIA SOSIAL BAGI UMKM: ANALISIS PERSPEKTIF ORGANISASI Anissa Hakim Purwantini; Friztina Anisa
Jurnal Ekonomi dan Bisnis Vol 19, No 3 (2018): JURNAL EKONOMI DAN BISNIS : EDISI KHUSUS
Publisher : Department of Management, Faculty of Economics, Universitas Islam Sutan Agung, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/ekobis.19.3.12-23

Utilization of social media technology for business interests has been widely done both in largecompanies and MSMEs (Micro, Small and Medium Enterprise). Utilization of social media forMSMEs is very important to face the competition in this globalization era. This study empiricallyexamines the antecedents of social media usage and its impact on MSMEs performance basedon the Technology-Organization-Environment framework and Resource Based View theory. Thesurvey method by distributing questionnaires was conducted to MSMEs from various industriesin Magelang. Analysis with SEM-Partial Least Square indicates that customer pressure andmobile environment are significant factors affecting the use of social media. Furthermore, thedimensions of the impact on internal operations, sales, marketing and customer service aresignificant and make the value of social media usage for MSMEs. Technological competenceand competitive pressure does not affect the social media usage for MSMEs.Keywords: social media, SMEs, organization perspective, TOE, RBV

PEMANFAATAN PEKARANGAN RUMAH SEBAGAI TANAMAN OBAT KELUARGA DI PKM KELOMPOK DASA WISMA DESA GROWONG KECAMATAN TEMPURAN KABUPATEN MAGELANG Robiul Fitri Masithohi; Siti Nurul Iftitah; Friztina Anisa
Jurnal Pengabdian Masyarakat Karya Husada (JPMKH) Vol 1 No 1 (2019): Jurnal Pengabdian Masyarakat Karya Husada
Publisher : LPPM Politeknik Kesehatan Karya Husada Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (638.428 KB)

Latar belakang :Desa Growong terdapat empat dusun diantaranya dusun Growong, Gondang, Moning dan Seneng. Dusun Growong dan Gondang merupakan salah satu dusun yang memiliki perkumpulan dasa wisma tetapi perkumpulan dasa wismanya belum berjalan dengan optimal, Sehubungan dengan hal tersebut maka akan dilakukan kegiatan pendampingan kepada masyarakat Tujuan: memotivasi para kelompok dasa wisma untuk mengoptimalkan kegiatan dasa wisma tersebut dengan melakukan kegiatan antara lain budidaya tanaman obat keluarga dengan memanfaatkan pekarangan rumah sebagai media budidaya, cara melakukan budidaya yang baik atau terstruktur.Metode: Metode yang digunakan dalam pencapaian tujuan adalah degan model pemberdayaan masyarakat partisipatif (PRA). Metode ini dipilih berdasarkan pertimbangan bahwa yang mempunyai atau menghadapi masalah adalah mitra. Metode tersebut dibagi menjadi tiga tahap yaitu persiapan, pelaksanaan, penyusunan laporan, dan publikasi.Hasil: Hasil Pengabdian ini memberikan manfaat bagi perkumpulan dasawisma tentang pemanfaatan pekarangan rumah untuk tanaman obat keluarga sehingga bisa mendukung dalam nilai tambah pemasukan keluarga yang akan menghasilkan beberapa olahan seperti; jahe instan, sirup jahe dan kunir asem yang mempunyai manfaat bagi kesehatan tubuh manusia.Kesimpulan: Kesimpulan pengabdian ini adalah meningkatkan motivasi para kelompok dasawisma untuk mengoptimalkan dalam budidaya tanaman obat keluarga dengan memanfaatkan pekarangan rumah sebagai media budidaya yang baik dan terstruktur.Dengan melestarikan pembudidayaan tanaman obat di Dusun Growong dan Gondang Kecamatan Tempuran Magelang ini juga dapat membuat pekarangan rumah masyarakat menjadi lebih bermanfaat, masyarakat juga secara tidak langsung melakukan penghematan dalam bidang ekonomi serta dalam menghindari efek jangka panjang pengkonsumsian obat-obatan kimia.

Analisis Pemanfaatan Social Commerce bagi UMKM: Anteseden dan Konsekuen Anissa Hakim Purwantini; Friztina Anisa
Kompartemen : Jurnal Ilmiah Akuntansi KOMPARTEMEN, Vol. 16 No.1, March 2018
Publisher : Lembaga Publikasi Ilmiah dan Penerbitan (LPIP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/kompartemen.v16i1.2413

The purpose of this study is to investigate factors that influence social media usage among small and medium enterprises (SMEs) and the impact on financial and non-financial performance. Convenience sampling was used to collect data. The respondent in this study are owner of SME that use facebook and instagram on their business activities. Based on SEM-PLS analysis, this study revealed that interactivity, cost effectiveness, and trust was identified as factors that motivate the usage social media. Meanwhile, compatibility has no significant effect on social media usage. Social media usage has a strong positive impact on financial performance (sales) and non-financial performance of SMEs in terms of customer service, internal operations, and marketing. In addition, this study indicate that social media usage has no positive effects on perceived impact on innovation.Keywords: social media, SME, performance, inovation,social commerce

FINTECH PAYMENT ADOPTION AMONG MICRO-ENTERPRISES: THE ROLE OF PERCEIVED RISK AND TRUST Anissa Hakim Purwantini; Friztina Anisa
Jurnal ASET (Akuntansi Riset) Vol 13, No 2 (2021): JURNAL ASET (AKUNTANSI RISET) JULI-DESEMBER 2021
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jaset.v13i2.37212

The current adoption of fintech payment technology by MSMEs is motivated by the trend of using digital money. This study presents an investigation the factors that influence the intention to use fintech payments (e-money, e-wallet and Electronic Data Capture) in micro-enterprises. Furthermore, this study will explore more specifically the role and perceived trust and risk in fintech payment adoption. This study uses a quantitative method by distributing surveys to 136 Micro, Small and Medium Enterprises using convenience sampling technique. The results indicated that perceived usefulness, risk and trust are the important drivers of the adoption fintech payment among the micro-enterprises. The results of this study reveal interesting findings, risk perception has a significant positive effect on intentions to use fintech payments.

Pengembangan Dan Pemasaran Padi Lokal Organik Pada Kelompok Tani Bangkit Serta Pemberdayaan Pemanfaatan Lahan Pekarangan Pada Kelompok Wanita Tani Putri Sejahtera Friztina Anisa; Muhammad Habib Alfarizqi; Doni Agung Cahyono; Eliza Febriyani; Novia Dwi Rahmasari; Upik Milenia Jamin
Community Empowerment Vol 7 No 1 (2022)
Publisher : Universitas Muhammadiyah Magelang

This integrated community service program (PPMT) was carried out in Mendak Hamlet, Banyuwangi Village, Bandongan District, Magelang Regency, Central Java in the form of developing and marketing organic local rice and utilizing yard land. The purpose of the program is to increase public awareness of organic local rice processing and make mothers aware of the use of home gardens to meet the healthy food needs. The implementation of this program is in the form of socialization, training for seeding vegetable seeds, practicing vegetable planting and catfish care, assistancing in making organic fertilizers and making cakes with local ingredients, and branding on organic rice (logos and packaging). The result of the training is that members of KWT Putri Sejahtera know how to seed and plant vegetables properly. Furthermore, through mentoring, farmer group members understand better how to make organic fertilizers and good cake processing. Another result of this program is that members of farmer groups become more aware of the importance of organic rice processing and have used the land in their home gardens to grow healthy vegetables.

Increasing product competitiveness of Tempe Chips SMEs through digital marketing Friztina Anisa; Decka Ari Rahmadhanty; Melati Kusumaning Tyas; Arumsari Okta Irmawati; Narindra Cahya Kusuma Ratri; Leni Islamiati
Community Empowerment Vol 7 No 2 (2022)
Publisher : Universitas Muhammadiyah Magelang

This Integrated Community Service Program (PPMT) was implemented for tempe chips SMEs in Manggoran Hamlet, Bondowoso, Mertoyudan. The purpose of this activity is to increase product competitiveness in the form of digital marketing training and labeling, as well as packaging assistance. The methods used in this programs are training and mentoring. From the program, the partner can optimize sales through social media and there is an increase in competitiveness in the form of business branding into Mugi Abadi Tempe Chips, labeling by making business logos and packaging. This service has received a good response from owners with the hope that the business being run can continue to grow.

Analisis Penggunaan Media Sosial Bagi UKM dan Dampaknya Terhadap Kinerja Anissa Hakim Purwantini; Friztina Anisa
Prosiding University Research Colloquium Proceeding of The 7th University Research Colloquium 2018: Bidang Sosial Ekonomi dan Psikologi
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (538.895 KB)

Era globalisasi menjadi tantangan bagi UKM untuk terus bertahandan memiliki keunggulan bersaing.Perkembangan teknologi informasiterutama media sosial menawarkan berbagai manfaat bagi UKM,diantaranya meningkatkan pangsa pasar, penjualan, dan menjalinhubungan dengan pelanggan.Penelitian ini mengkaji motivasipenggunaan media sosial bagi UKM dan menganalisis dampaknyaterhadap kinerja UKM.Metode surveidengan teknik conveniencesampling digunakan untuk pengumpulan data. Kuesioner disebarkankepada pelaku UKM yang telah menggunakan media sosial facebookdan instagram. Berdasarkan analisis dengan SEM-PLS, penelitian inimenemukan bukti empiris bahwa interaktivitas, efektivitas biaya dankompatibilitas merupakan faktor yang memotivasi UKM untukmenggunakan media sosial.Lebih lanjut, penggunaan media sosialbagi UKM memiliki pengaruh positif terhadap kinerja UKM yaitukinerja pelayanan pelanggan, penjualan, pemasaran dan operasiinternal.

PENGARUH KOMPENSASI, KEPUASAN KERJA, DAN STRES KERJA TERHADAP TURNOVER INTENTION Erika Putri; Friztina Anisa
Jurnal Fokus Manajemen Bisnis Vol. 12 No. 2 (2022)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v12i2.6665

The success of an organization can be portrayed by the employee turnover intention rate each month. Employee turnover intention can be influenced by compensation, job satisfaction, and work stress. The purpose of this study is to test and analyze the relationship among compensation factors, job satisfaction, and work stress on employees at PT. Tanjung Kreasi Parquet Industri (TKPI). This study was conducted in a Quantitative research method with multiple regression analysis. The population of this study was all production employees. The sampling technique used was purposive sampling with a total of 201 employees. The results of the study prove that compensation and job satisfaction have a negative effect on turnover intention, while work stress has a positive effect on turnover intention.

Pengaruh Green Product, Green Advertising, dan Green Price Terhadap Keputusan Pembelian Produk Tupperware (Studi Kasus Pada Konsumen Produk Tupperware di Magelang) Azalia Azalia; Friztina Anisa
Borobudur Management Review Vol 1 No 2 (2021): Vol 1 No: 2 (2021)
Publisher : Universitas Muhammadiyah Magelang

This study aims to examine the effect of green products, green advertising, and green prices on purchasing decisions for tupperware products. The sample of this research is consumers who have bought Tupperware products. The sampling method used purposive sampling with a total sample of 100 respondents. The analytical tool used is multiple linear regression with the help of SPSS version 24.0. The results show that green products and green price have an positive effect and significant on purchasing decisions, green advertising have an positive effect but not significant on purchasing decisions.

Pengaruh Literasi Keuangan dan Modal Sosial Terhadap Keberlangsungan Usaha (Studi Empiris Pada UMKM Makanan di Kabupaten Magelang) Zaki Fu'adi; Friztina Anisa
Borobudur Management Review Vol 2 No 1 (2022): Vol 2 No: 1 (2022)
Publisher : Universitas Muhammadiyah Magelang

This study aims to test and analyze financial literacy and social capital on business continuity. The sample in this study was 100 respondents with purposive sampling method. This study uses quantitative methods with descriptive test analysis, validity and reliability tests, multiple linear regression analysis and hypothesis testing with the help of the SPSS version 18 program. The results of this study state that Financial Literacy has a positive and significant effect on business continuity, Social Capital has a positive influence. and significant to Business Continuity, and Financial Literacy and Social Capital together have a positive and significant impact on Business Continuity.

Co-Authors Anindita Lintang Damayanti Geraldine Arumsari Okta Irmawati Ayudya Windhiasani Handarini Azalia Azalia Decka Ari Rahmadhanty Doni Agung Cahyono Eliza Febriyani Erick Prafitra Aldiki Erika Putri Leni Islamiati Luk Luk Atul Hidayati Melati Kusumaning Tyas Muhammad Habib Alfarizqi Narindra Cahya Kusuma Ratri Novia Dwi Rahmasari Purwantini, Anissa Hakim Robiul Fitri Masithoh Septi Wibowo Shylvia Ratna Dewi Siti Nurul Iftitah Tuturo Swasono Upik Milenia Jamin Zaki Fu'adi

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