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All Journal EkoBis ( Ekonomi & Bisnis ) Jurnal ASET (Akuntansi Riset) Kompartemen : Jurnal Ilmiah Akuntansi Jurnal Pengabdian Masyarakat Karya Husada (JPMKH) Jurnal Fokus Manajemen Bisnis Community Empowerment Buletin Abdi Masyarakat (BAM) Borobudur Management Review Urecol Journal. Part B: Economics and Business Prosiding University Research Colloquium
Friztina Anisa
Universitas Muhammadiyah Magelang, Indonesia
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary

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Pengaruh Brand Image, Online Customer Review, dan Kualitas Pelayanan Terhadap Keputusan Pembelian di Lazada Anindita Lintang Damayanti Geraldine; Friztina Anisa
Borobudur Management Review Vol 2 No 2 (2022): Vol 2 No: 2 (2022)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/bmar.v2i2.6963

Abstract

Since the Covid 19 pandemic occurred, SMEs in Indonesia have experienced a decline in sales, as have the Getuk Eco Magelang SMEs. To overcome this decline, SMEs continue to try to influence consumer purchasing decisions, namely through digital marketing, halal labels, and product quality. This study aims to examine the effect of digital marketing, halal labels, and product quality on purchasing decisions at the Getuk Eco Magelang. The sample used in this study is the consumer of Getuk Eco Magelang SME’s the number of respondents is 95 respondents. Sampling using accidental sampling technique. The analytical tool used in this research is multiple linear regression. The results of this study indicate that digital marketing has no effect on purchasing decisions, halal labels have a positive effect on purchasing decisions, product quality has a positive effect on purchasing decisions.
PENGUATAN DIGITAL MARKETING DAN PENGUATAN KAPASITAS PRODUKSI PADA UMKM UD. SITI MARIYAM DI DUSUN KRAJAN 2, DESA GRABAG KABUPATEN MAGELANG Friztina Anisa; Septi Wibowo; Tuturo Swasono; Ayudya Windhiasani Handarini; Shylvia Ratna Dewi
Buletin Abdi Masyarakat Vol 3, No 2 (2023): Edisi Februari 2023
Publisher : Universitas YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47686/bam.v3i2.529

Abstract

Perubahan sistem pemasaran dari tradisional menjadi pemasaran digital untuk menghadapi era 5.0 memaksakan pihak UMKM untuk melakukan perubahan dalam sistem pemasaran produknya melalui media sosial dan E-Commerce. Berdasarkan hal tersebut masih banyak pelaku UMKM yang belum memahami digital marketing. Untuk itu, tujuan kegiatan ini memberikan pengetahuan dan pelatihan bagi UMKM tentang digital marketing bagi pemasaran dengan memanfaatkan marketplace dan e-commerce. Metode yang dilakukan yakni sosialisasi, bimbimgan teknologi dan peningkatan kapasistas produksi secara langsung kepada pelaku UMKM. Objekkegiatan merupakan pelaku UMKM Bolu Emprit UD. Siti Mariyam di Dusun Krajan 2 Desa Grabag Kecamatan Grabag Kabupaten Magelang yang belum mengetahui sistem digital marketing untuk pemasaran. Hasil dari kegiatan pengabdian ini yakni pemilik UMKMmendapatkan tambahan ilmu dan pengetahuan mengenai pemasaran digital mulai dari pengertian, jenis, dan pemanfaatannya bagi pemasaran produk UMKM serta dapat meningkatkan kapasitas produksi dengan penambahan loyang.
The Influence of Price and Product Quality on Repurchase Decision with Consumer Satisfaction as a Mediation Variable Erick Prafitra Aldiki; Luk Luk Atul Hidayati; Friztina Anisa
Urecol Journal. Part B: Economics and Business Vol. 2 No. 2 (2022): August-Dec
Publisher : Konsorsium LPPM Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53017/ujeb.168

Abstract

The purpose of this study was to determine the relationship between price and product quality on repurchase decisions with consumer satisfaction as a mediating variable. The sample used in this study were consumers at Dam Coffee House & Eatery, Magelang Regency. The sampling method is Accidental Sampling with 100 respondents. The analysis tool uses multiple regression with the help of SPSS 26.0 software. The results show that price has a positive effect on repurchase decisions, product quality has a positive effect on repurchase decisions, price has a positive effect on consumer satisfaction, product quality has a negative effect on consumer satisfaction, consumer satisfaction has a positive effect on repurchase decisions, consumer satisfaction mediates the relationship between price and repurchase decisions, consumer satisfaction mediates the relationship between product quality and repurchase decisions.
Co-Authors Anindita Lintang Damayanti Geraldine Arumsari Okta Irmawati Ayudya Windhiasani Handarini Azalia Azalia Decka Ari Rahmadhanty Doni Agung Cahyono Eliza Febriyani Erick Prafitra Aldiki Erika Putri Leni Islamiati Luk Luk Atul Hidayati Melati Kusumaning Tyas Muhammad Habib Alfarizqi Narindra Cahya Kusuma Ratri Novia Dwi Rahmasari Purwantini, Anissa Hakim Robiul Fitri Masithoh Septi Wibowo Shylvia Ratna Dewi Siti Nurul Iftitah Tuturo Swasono Upik Milenia Jamin Zaki Fu'adi