Firman Syah
Program Studi MICE – Jurusan Administrasi Niaga – Politeknik Negeri Jakarta Jalan Prof. DR. G.A. Siwabessy, Kampus Universitas Indonesia Depok 16425

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PEMETAAN DESTINASI MICE DI KOTA DEPOK Firman Syah; Tuty Herawati
EPIGRAM (e-journal) Vol 19 No 2 (2022): Epigram Volume 19 Nomor 2 Tahun 2022
Publisher : Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/epi.v19i2.4877

Abstract

The purpose of this study is to map destinations in the field of Meeting, Incentive Travel, Conference, and Exhibition (MICE) in Depok City. As one of the cities directly adjacent to DKI Jakarta, Depok City can be an alternative for industry players in the MICE field. The diverse and scattered tourism potential in Depok City, especially the MICE industry, is able to develop even better. The research method used is qualitative to understand the phenomenon of MICE destinations in Depok City as a whole. The results of the research explain that Setu Tujuh Muara, training center building Kemendikbud, Balai Thirta Building, Depok City Square, Balai Rakyat, Studio Alam TVRI, Merpati Stadium, D'Kandang Amazing Farm, Setu 7 Muara, Pondok Zidane, Pine Forest, Wiladatika Recreational Park, Kampung 99, the Kubah Mas Mosque, F. Widiyanto Gallery, and Kabeda House can be MICE destinations. Meanwhile, like Taman Gurame and several setu scattered in Depok City, they have potential as MICE destinations. To develop MICE destinations, the Depok City government needs to cooperate in pentahelix.
MODEL DESTINASI MICE AGROWISATA GUNUNG MAS BOGOR Firman Syah; Dewi Winarni Susyanti; Imam Syafganti
Bisnis Event Vol. 4 No. 14 (2023): Jurnal Bisnis Event
Publisher : Program Studi MICE, Jurusan Administrasi Niaga, Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/bev.v4i14.5735

Abstract

At present, MICE destinations have become an attraction and are expected to increase foreign exchange in tourism. The Ministry of Tourism and the National Development Planning Agency (Bappenas) now also support the core business of tourism. Because when MICE can be developed, it will gain seven times the profit compared to tourism which is merely entertainment. Especially in Indonesia, MICE activities are still minimal. Bogor Regency as a destination with tourist attractions also has the opportunity to develop MICE, call it the Gunung Mas Agrotourism. Under the management of PT Perkebunan Nusantara (PTPN) VIII, Gunung Mas Agrotourism is now able to provide a variety of activities according to market needs. What are the MICE attractions that can be used for MICE tourism activities? How to maximize MICE destination in Gunung Mas Bogor Agrotourism? Results of research with qualitative methods explain that in Gunung Mas have tea walk potential and often hold formal meetings, weddings, and other activities on demand. Including important meetings which are scheduled in private. In fact, several times held a seminar. For this reason, there are four halls with various capacities that can accommodate 50 people, 100 people, even 300 people.
Analisis Promosi Venue Pameran di Kota Depok Studi Kasus Venue The Margo Hotel Syafira Indah Pertiwi; Firman Syah
Bisnis Event Vol. 4 No. 15 (2023): Jurnal Bisnis Event
Publisher : Program Studi MICE, Jurusan Administrasi Niaga, Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/bev.v4i15.5984

Abstract

Depok has many options of venues for holding an event. Nowadays, Depok has managed to be more active in promoting the available venue and accommodation. This research aims to explain the readiness of The Margo Hotel and the role of city government in collaboration with holding an event in Depok. During the research process, the author found that organizing a large-scale exhibition in Depok must have a suitable venue in terms of facilities, capacity, and accommodation. The Margo Hotel is one of the potential venues for holding exhibitions in Depok. This research used a qualitative approach with a type of descriptive research. The data collection was obtained from an interview process with The Margo Hotel and the Youth, Sports, Culture, and Tourism Office of Depok also observing the venue. On the other hand, the secondary data had obtained from The Margo Hotel documents. This research showed that the Youth, Sports, Culture, and Tourism Office of Depok has established a website as one of the promotional efforts for MICE and Tourism activities in Depok. These promotional efforts aim to develop the collaboration between stakeholders and the city government to make exhibitions in Depok, specifically for holding large-scale exhibitions.
Integrasi Desa Wisata melalui Optimalisasi Peta Rute Wisata sebagai Konten Pemasaran Pariwisata Muhammad Iqbal Katik Rajo Endah; Fauzi Mubarak; Imam Syafganti; Firman Syah
CoverAge: Journal of Strategic Communication Vol 14 No 1 (2023)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/coverage.v14i1.4659

Abstract

Kajian ini menggali potensi daya tarik wisata existing yang terdapat di beberapa desa yang sudah ditetapkan sebagai desa wisata di kawasan Subang Selatan, yaitu Desa Wisata Cibeusi, Desa Wisata Sanca dan Desa Wisata Pasanggrahan. Pengintegrasian desa-desa wisata melaluiperencanaan dan perancangan rute wisata dapat dimanfaatkan sebagai salah satu cara untuk mempromosikan atraksi-atraksi wisata yang tersebar di dalam suatu destinasi wisata. Kajian ini mengonfirmasi titik-titik daya tarik wisata dengan memanfaatkan Global Positioning System (GPS) yang dikombinasikan dengan penggunaan aplikasi terkait Geospatial Information Systems (GIS), yaitu ArcGIS 10.8 dan website Google My Maps, untuk selanjutnya menilai kondisi existing, baik daya tarik wisata, amenitas maupun aksesibilitasnya. Pengumpulandata primer dilakukan dengan melakukan observasi lapangan, wawancara dan verifikasi, sementara pengumpulan data sekunder berupa data riset sebelumnya, kebijakan terkait, maupun data yang tersedia di internet. Analisis yang dilakukan dalam kajian ini adalah analisis deskriptif, analisis kebijakan, analisis penentuan daya tarik potensial menggunakan indikator, dan analisis spasial menggunakan peta. Kajian ini menghasilkan sebuah desain rute wisata optimal dalam rangka pengembangan pariwisata kawasan Subang Selatan berupa pengintegrasian desa-desa wisata di Kecamatan Ciater dan Kecamatan Kasomalang yang juga dapat dijadikan sebagai salah satu konten pemasaran pariwisata
Peran Divisi Food and Beverage (FnB) dalam Wastra Kencana – Indonesia Cultural Night Exhibition di Coventry: Strategi Kuliner dalam Diplomasi Budaya Indonesia Melalui Event Internasional Raditha Sekar Kirani; Firman Syah; Karbala Madania; Noni Noerkaisar
Bisnis Event Vol. 7 No. 27 (2026): Jurnal Bisnis Event
Publisher : Program Studi MICE, Jurusan Administrasi Niaga, Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/bev.v7i27.7763

Abstract

Wastra Kencana – Indonesia Cultural Night Exhibition is a cultural promotion event held by IISMA students in Coventry, United Kingdom. One of the key departments in this event was the Food and Beverage (FnB) Division, responsible for preparing and serving Indonesian traditional food and beverages to an international audience. This research aims to describe the role of the FnB Division in supporting the success of the event, covering the planning, execution, and evaluation phases. The study used a qualitative descriptive method through observation, interviews, and documentation. The results show that the FnB Division effectively fulfilled its duties with clear role division, adaptive sourcing of ingredients, and interactive service during the event. Challenges such as limited access to local ingredients and short preparation time were resolved through appropriate solutions. The FnB Division played a strategic role not only in supporting consumption logistics but also in promoting Indonesian culture through culinary diplomacy.
Proses Pengadaan Barang Event "Floriculture Indonesia International Expo" Divisi Procurement PT Fasen Creative Quality Revica Chika Wahyudi; Firman Syah
Bisnis Event Vol. 7 No. 26 (2026): Jurnal Bisnis Event
Publisher : Program Studi MICE, Jurusan Administrasi Niaga, Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/bev.v7i26.7422

Abstract

The rapid development of the event industry in Indonesia, especially in the exhibition sector, has become an importantplatform for companies to introduce products, establish business networks, and attract investors and tourists. Largescale exhibitions have a positive impact on the local economy, including the transportation, accommodation, andhospitality sectors. This study aims to analyze the process of demand to procurement of goods at events carried out bythe procurement division and identify the main obstacles faced by the procurement division in the procurement processfor exhibition events, especially in terms of time, cost and quality of goods. The data analysis method used by the authoris a descriptive qualitative method. The procurement process in the procurement division includes several stagesincluding the vendor search and selection process, the vendor payment process and the goods receipt process duringloading. Each process has its own procedure. In carrying out its duties, the procurement division faces several obstaclesthat often occur, namely the difficulty in finding vendors that meet needs, long communication with vendors, differencesin expectations between vendors and event organizers, price negotiations and internal decision-making that take a longtime, goods sent do not match specifications, quantity, or are damaged, and technical obstacles, but all these obstaclescan be overcome by implementing effective solutions and taking anticipatory steps.
PENGARUH PEMANFAATAN TEKNOLOGI TERHADAP KEAMANAN LINGKUNGAN WISATA SITU CILODONG Firman Syah; Tantri Sari Safitry; Karbala Madania
Bisnis Event Vol. 7 No. 27 (2026): Jurnal Bisnis Event
Publisher : Program Studi MICE, Jurusan Administrasi Niaga, Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/bev.v7i27.8736

Abstract

The purpose of this paper is to examine the use of technology for the security of the Situ Cilodong tourist environment. The local tourism potential in the area can encourage sustainable community participation. Using a mix of methods including field observations, group discussions with the community and the Tourism Awareness Group (Pokdarwis), and calculations using SPSS 25 related to the concept of tourism awareness and community-based destination development, the results show that Situ Cilodong is one of the natural tourism potentials in Depok City, which has attractions in the form of lakes and open spaces utilized by the community for recreation and social activities. However, this tourism potential has not been optimally maximized, both in terms of management, promotion, and community participation in the development of tourist destinations. During the FGD, problems arose with waste and security and order, so that information technology is needed that can be utilized in terms of tool use, benefits, and minimizing risks even through minimal training from the Pokdarwis. CCTV was chosen to monitor the movement of the entire area while maintaining the comfort of local residents and tourists in a sustainable manner.