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All Journal Proceeding SENDI_U LUGAS Jurnal Komunikasi Majalah Ilmiah Bijak Transparansi Jurnal Ilmiah Ilmu Administrasi Coverage: Journal of Strategic Communication Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Mitra Akademia: Jurnal Pengabdian Masyarakat Destinesia : Jurnal Hospitaliti dan Pariwisata EPIGRAM (e-journal) Jurnal Bisnis Event
Firman Syah
Program Studi MICE – Jurusan Administrasi Niaga – Politeknik Negeri Jakarta Jalan Prof. DR. G.A. Siwabessy, Kampus Universitas Indonesia Depok 16425
Arts Humanities Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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PEMETAAN DESTINASI MICE DI KOTA DEPOK Firman Syah; Tuty Herawati
EPIGRAM (e-journal) Vol 19 No 2 (2022): Epigram Volume 19 Nomor 2 Tahun 2022
Publisher : Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/epi.v19i2.4877

Abstract

The purpose of this study is to map destinations in the field of Meeting, Incentive Travel, Conference, and Exhibition (MICE) in Depok City. As one of the cities directly adjacent to DKI Jakarta, Depok City can be an alternative for industry players in the MICE field. The diverse and scattered tourism potential in Depok City, especially the MICE industry, is able to develop even better. The research method used is qualitative to understand the phenomenon of MICE destinations in Depok City as a whole. The results of the research explain that Setu Tujuh Muara, training center building Kemendikbud, Balai Thirta Building, Depok City Square, Balai Rakyat, Studio Alam TVRI, Merpati Stadium, D'Kandang Amazing Farm, Setu 7 Muara, Pondok Zidane, Pine Forest, Wiladatika Recreational Park, Kampung 99, the Kubah Mas Mosque, F. Widiyanto Gallery, and Kabeda House can be MICE destinations. Meanwhile, like Taman Gurame and several setu scattered in Depok City, they have potential as MICE destinations. To develop MICE destinations, the Depok City government needs to cooperate in pentahelix.
MODEL DESTINASI MICE AGROWISATA GUNUNG MAS BOGOR Firman Syah; Dewi Winarni Susyanti; Imam Syafganti
Bisnis Event Vol. 4 No. 14 (2023): Jurnal Bisnis Event
Publisher : Program Studi MICE, Jurusan Administrasi Niaga, Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/bev.v4i14.5735

Abstract

At present, MICE destinations have become an attraction and are expected to increase foreign exchange in tourism. The Ministry of Tourism and the National Development Planning Agency (Bappenas) now also support the core business of tourism. Because when MICE can be developed, it will gain seven times the profit compared to tourism which is merely entertainment. Especially in Indonesia, MICE activities are still minimal. Bogor Regency as a destination with tourist attractions also has the opportunity to develop MICE, call it the Gunung Mas Agrotourism. Under the management of PT Perkebunan Nusantara (PTPN) VIII, Gunung Mas Agrotourism is now able to provide a variety of activities according to market needs. What are the MICE attractions that can be used for MICE tourism activities? How to maximize MICE destination in Gunung Mas Bogor Agrotourism? Results of research with qualitative methods explain that in Gunung Mas have tea walk potential and often hold formal meetings, weddings, and other activities on demand. Including important meetings which are scheduled in private. In fact, several times held a seminar. For this reason, there are four halls with various capacities that can accommodate 50 people, 100 people, even 300 people.
Analisis Promosi Venue Pameran di Kota Depok Studi Kasus Venue The Margo Hotel Syafira Indah Pertiwi; Firman Syah
Bisnis Event Vol. 4 No. 15 (2023): Jurnal Bisnis Event
Publisher : Program Studi MICE, Jurusan Administrasi Niaga, Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/bev.v4i15.5984

Abstract

Depok has many options of venues for holding an event. Nowadays, Depok has managed to be more active in promoting the available venue and accommodation. This research aims to explain the readiness of The Margo Hotel and the role of city government in collaboration with holding an event in Depok. During the research process, the author found that organizing a large-scale exhibition in Depok must have a suitable venue in terms of facilities, capacity, and accommodation. The Margo Hotel is one of the potential venues for holding exhibitions in Depok. This research used a qualitative approach with a type of descriptive research. The data collection was obtained from an interview process with The Margo Hotel and the Youth, Sports, Culture, and Tourism Office of Depok also observing the venue. On the other hand, the secondary data had obtained from The Margo Hotel documents. This research showed that the Youth, Sports, Culture, and Tourism Office of Depok has established a website as one of the promotional efforts for MICE and Tourism activities in Depok. These promotional efforts aim to develop the collaboration between stakeholders and the city government to make exhibitions in Depok, specifically for holding large-scale exhibitions.
Integrasi Desa Wisata melalui Optimalisasi Peta Rute Wisata sebagai Konten Pemasaran Pariwisata Muhammad Iqbal Katik Rajo Endah; Fauzi Mubarak; Imam Syafganti; Firman Syah
CoverAge: Journal of Strategic Communication Vol 14 No 1 (2023)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/coverage.v14i1.4659

Abstract

Kajian ini menggali potensi daya tarik wisata existing yang terdapat di beberapa desa yang sudah ditetapkan sebagai desa wisata di kawasan Subang Selatan, yaitu Desa Wisata Cibeusi, Desa Wisata Sanca dan Desa Wisata Pasanggrahan. Pengintegrasian desa-desa wisata melaluiperencanaan dan perancangan rute wisata dapat dimanfaatkan sebagai salah satu cara untuk mempromosikan atraksi-atraksi wisata yang tersebar di dalam suatu destinasi wisata. Kajian ini mengonfirmasi titik-titik daya tarik wisata dengan memanfaatkan Global Positioning System (GPS) yang dikombinasikan dengan penggunaan aplikasi terkait Geospatial Information Systems (GIS), yaitu ArcGIS 10.8 dan website Google My Maps, untuk selanjutnya menilai kondisi existing, baik daya tarik wisata, amenitas maupun aksesibilitasnya. Pengumpulandata primer dilakukan dengan melakukan observasi lapangan, wawancara dan verifikasi, sementara pengumpulan data sekunder berupa data riset sebelumnya, kebijakan terkait, maupun data yang tersedia di internet. Analisis yang dilakukan dalam kajian ini adalah analisis deskriptif, analisis kebijakan, analisis penentuan daya tarik potensial menggunakan indikator, dan analisis spasial menggunakan peta. Kajian ini menghasilkan sebuah desain rute wisata optimal dalam rangka pengembangan pariwisata kawasan Subang Selatan berupa pengintegrasian desa-desa wisata di Kecamatan Ciater dan Kecamatan Kasomalang yang juga dapat dijadikan sebagai salah satu konten pemasaran pariwisata
Co-Authors Asep Taufik Muharram Dewi Winarni Susyanti Fauzi Mubarak Heri Setyawan Imam Syafgani Imam Syafganti Iwa Putra Fahdiyar Maswir Maswir Muhammad Iqbal Katik Rajo Endah Syafira Indah Pertiwi Tuty Herawati