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All Journal Journal of Business Management Education (JBME) Berdikari: Jurnal Pengabdian Masyarakat Indonesia Jurnal Ekonomi Prosiding Konferensi Nasional PKM-CSR Jurnal Ilmiah Multidisiplin Indonesia Jurnal Pengabdian Masyarakat dan Riset Pendidikan
KUSWARA, GALUH BOGA
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Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Mathematics Nursing Physics Public Health Social Sciences Other

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Pentingnya Pelatihan Peningkatan Pengetahuan Marketing Online Di Era Pandemi Covid 19 Bagi UMKM Di Wilayah Jawa Barat SRI WILUDJENG SUNU PURWANINGDYAH; YELLI EKA SUMADHINATA; GALUH BOGA KUSWARA
Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat dan Corporate Social Responsibility (PKM-CSR) Vol 3 (2020): Peran Perguruan Tinggi dan Dunia Usaha Dalam Pemberdayaan Masyarakat Untuk Menyongsong
Publisher : Asosiasi Sinergi Pengabdi dan Pemberdaya Indonesia (ASPPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (212.958 KB) | DOI: 10.37695/pkmcsr.v3i0.951

Abstract

Saat ini sektor Usaha Mikro Kecil Menengah (UMKM) telah berhasil menjelma menjadi sumber penggerak ekonomi baru di Indonesia. Maka tidak berlebihan apabila kita menyebut bahwa ekonomi di Indonesia tumbuh pesat lewat sektor UMKM. Peran UMKM terhadap perekonomian dan penyerapan tenaga kerja memang tidak lagi diragukan. Namun kondisi UMKM di era pandemi seperti ini dapat diibaratkan hidup segan mati tak mau. Penularan virus corona yang demikian cepat dan masif telah memaksa pemerintah menerapkan Pembatasan Sosial Berskala Besar (PSBB), hal ini akan juga berdampak mematikan berbagai aktivitas bisnis pelaku UMKM. Tatkala mobilitas masyarakat dan pelaku bisnis dibatasi, maka semakin sempit ruang gerak warga sebagai konsumen, maka aktivitas usaha dan bisnis pun kian terbatas atau stagnan. Sehingga perusahaan atau pelaku bisnis lesu. Untuk memberikan semangat lagi pada pelaku bisnis , maka perlu adanya pelatihan marketing secara on line guna meningkatkan kegiatan pemasaran. Adapun materi kegiatan pelatihan on line ini dapat berupa design Web, desain pesan, dll. Dengan adanya pelatihan tersebut para pelaku bisnis dapat bangkit lagi yang berdampak pada peningkatan pendapatan meningkat. Pelatihan ini dilaksanakan pada tanggal 22 Juni 2020 s.d 27 Juni 2020. Peserta PKM pada pelatihan ini yang hadir sebesar 49 orang . Hal ini dilakukan agar kegiatan pelatihan marketing online ini dapat berjalan secara efektif dan efisien.
Systematic Literature Review: ‘Horenso’ Communication and ‘Kaizen’ Work Culture in Knowledge Management Kuswara, Galuh Boga; Rofaida, Rofi; Senen, Syamsul Hadi
Journal of Business Management Education (JBME) Vol 9, No 1 (2024)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v9i1.66135

Abstract

This article discusses ‘Horenso’ communication and ‘Kaizen’ work culture in knowledge management in companies and industry. These three variables are thought to be able to encourage a culture of learning and innovation, by utilizing ‘Horenso’ communication and ‘Kaizen’ work culture, so that companies can improve performance and operational efficiency from managed knowledge management. This research method uses the Systematic Literature Review method, with data sources based on the Scopus and Google Scholar databases. The results of this research found that the integration of ‘Horenso’ communication, ‘Kaizen’ work culture, and knowledge management significantly increased effectiveness and efficiency in the Company's performance. ‘Horenso’ communication ensures the efficient flow of information, ‘Kaizen’ drives continuous improvement, and knowledge management facilitates the effective use of knowledge. The combination of the three creates a work environment that values learning and innovation, and requires strong leadership and employee engagement to succeed. This helps companies become more resilient and responsive to dynamic changes.
Peran Kreativitas Dalam Memediasi Hubungan Antara Pelatihan Dan Kinerja Pelaku UMKM Pada Desa Mekarjaya Kabupaten Bandung: Penelitian Galuh Boga Kuswara; Deri Apriadi; Gunawan
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.2139

Abstract

Penelitian ini menganalisis pengaruh pelatihan pegawai terhadap kinerja pegawai UMKM di Desa Mekarjaya, Bandung, dengan kreativitas sebagai variabel mediasi. Menggunakan pendekatan kuantitatif dan analisis jalur, hasil penelitian menunjukkan pelatihan berpengaruh positif baik langsung maupun melalui peningkatan kreativitas terhadap kinerja pegawai. Kreativitas menjadi perantara penting dalam menghubungkan pelatihan dan kinerja, serta menjadi kunci optimalisasi hasil kerja. Implikasi manajerialnya, pelatihan harus fokus pada peningkatan keterampilan teknis dan pengembangan kreativitas. Sinergi antara lembaga pelatihan, pemerintah desa, dan pelaku UMKM diperlukan untuk menciptakan ekosistem pembelajaran yang mendukung daya saing berkelanjutan.
Meningkatkan Kemandirian Finansial Melalui Penguatan Literasi Keuangan Pelaku UMKM Desa Mekarjaya Kabupaten Bandung: Pengabdian Deri Apriadi; Galuh Boga Kuswara; Gunawan
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.2154

Abstract

Program Pengabdian Kepada Masyarakat (PKM) ini bertujuan untuk meningkatkan kemandirian finansial pelaku UMKM di Desa Mekarjaya melalui penguatan literasi keuangan. Fenomena di lapangan menunjukkan bahwa sebagian besar pelaku UMKM di desa tersebut belum menerapkan prinsip-prinsip manajemen keuangan secara sistematis, seperti pencatatan keuangan, pemisahan keuangan pribadi dan usaha, serta perencanaan keuangan jangka panjang. Penelitian ini menggunakan pendekatan deskriptif kualitatif dengan teknik pengumpulan data melalui wawancara mendalam, observasi partisipatif, dan dokumentasi. Hasil penelitian menunjukkan bahwa rendahnya literasi keuangan berdampak negatif terhadap kemampuan pengelolaan keuangan dan keberlanjutan usaha. Akan tetapi, terdapat antusiasme dan keinginan kuat dari para pelaku usaha untuk belajar dan memperbaiki praktik keuangan mereka. Intervensi edukatif berupa pelatihan dan pendampingan berbasis komunitas menjadi strategi efektif untuk meningkatkan pemahaman finansial dan daya saing UMKM secara berkelanjutan. Penguatan literasi keuangan terbukti menjadi fondasi penting dalam mendorong kemandirian finansial, meningkatkan efisiensi usaha, dan memperluas akses pelaku UMKM terhadap layanan keuangan formal. Dengan pendekatan partisipatif, program ini diharapkan mampu mendorong transformasi UMKM desa yang lebih adaptif dan mandiri secara ekonomi.
Strategies to Increase Employee Engagement Through Employee Empowerment and Self-Development Programs Yulianah, Yulianah; Galuh Boga Kuswara; Deri Apriadi; Kania Laelawati; Asri Sundari
Jurnal Ekonomi Vol. 14 No. 04 (2025): Jurnal Ekonomi, 2025
Publisher : SEAN Institute

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Abstract

This study aims to describe and analyze strategies for increasing employee engagement through employee empowerment and self-development programs. The research approach used was descriptive qualitative, with data collection techniques using in-depth interviews, observation, and documentation studies. Data analysis was conducted through the stages of data reduction, data presentation, and conclusion drawing according to the Miles and Huberman model. The results indicate that empowerment and self-development strategies have a significant influence on increasing employee engagement. By providing autonomy in decision-making, providing relevant training, and supporting career development, employees feel more valued and in control of their work. Furthermore, a supportive organizational culture and regular recognition have been shown to increase motivation and a sense of belonging to the organization. Although challenges remain, such as budget constraints, ineffective training methods, and difficulties in measuring success, the results of this study confirm that employee engagement can be significantly improved if organizations consistently implement empowerment and self-development strategies on an ongoing basis.
The Role of Human Resource Management in Improving Digital Business Competitiveness Yulianah, Yulianah; Galuh Boga Kuswara
Jurnal Ilmiah Multidisiplin Indonesia (JIM-ID) Vol. 4 No. 10 (2025): Jurnal Ilmiah Multidisplin Indonesia (JIM-ID) November 2025
Publisher : Sean Institute

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Abstract

The rapid development of information technology is driving the emergence of a competitive digital business ecosystem. To survive and thrive in this competition, companies are required to rely not only on technological innovation but also on effective human resource (HR) management. This study aims to analyze the role of human resource management in enhancing digital business competitiveness, specifically through recruitment, competency development, motivation, and performance management. The research method used is a descriptive qualitative approach, with data collection through literature review. The results indicate that human resource management plays a crucial role in enhancing digital business competitiveness through various strategies, ranging from digital talent recruitment, training and competency development, motivation and reward systems, to managing an adaptive work culture. Furthermore, employee retention and career development have proven to be key factors in maintaining the sustainability of digital talent amidst intense competition. The use of technologies such as HRIS, big data, and artificial intelligence also makes HR management more efficient, enabling companies to increase productivity while strengthening their competitive advantage in the digital era.
Human Resources Management Challenges and Solutions in Managing a Multi-Generational Workforce in the Digital Era Galuh Boga Kuswara; Yulianah, Yulianah
Jurnal Ilmiah Multidisiplin Indonesia (JIM-ID) Vol. 4 No. 10 (2025): Jurnal Ilmiah Multidisplin Indonesia (JIM-ID) November 2025
Publisher : Sean Institute

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Abstract

This study aims to analyze the challenges faced by human resource (HRM) management in managing a multi-generational workforce in the digital age and identify strategic solutions that organizations can implement. The diversity of generations, consisting of Baby Boomers, Generation X, Generation Y (Millennials), and Generation Z, creates differences in work values, communication styles, technology use, and expectations regarding the work environment. The research method used was a qualitative approach, with a literature review of various journals, books, and recent research reports related to HRM management and multi-generational workforce dynamics. The results of this study indicate that managing a multi-generational workforce in the digital age is inseparable from a number of complex challenges. Intergenerational communication gaps, negative stereotypes, differences in work values, and limited digital skills are key obstacles frequently encountered in organizational environments. Furthermore, changes in the increasingly flexible work environment and diverse employee expectations add to the complexity faced by HRM management. However, the study also found that solutions such as open and empathetic communication, the use of multiple communication channels, ongoing training, the development of non-technical skills, and the implementation of HRIS technology can reduce gaps and increase work effectiveness. Efforts to build an inclusive work culture have been proven to strengthen cross-generational collaboration and create a more harmonious, productive, and adaptable work environment.
Digital Talent Management: A Company Strategy for Facing Technological Disruption Deri Apriadi; Galuh Boga Kuswara
Jurnal Ilmiah Multidisiplin Indonesia (JIM-ID) Vol. 4 No. 10 (2025): Jurnal Ilmiah Multidisplin Indonesia (JIM-ID) November 2025
Publisher : Sean Institute

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Abstract

The rapid development of digital technology has created disruption in various industrial sectors, requiring companies to adapt through digital-based human resource management. This study aims to analyze the role and strategies of Digital Talent Management in helping companies face the challenges of technological disruption. The research method used was qualitative with a descriptive approach, through literature review and secondary data analysis from various sources related to digital talent management and organizational transformation. The results show that the effective implementation of Digital Talent Management (DTM) can help companies face technological disruption through more adaptive, innovative, and data-driven human resource management. The use of technologies such as AI, people analytics, and HR Tech platforms has been proven to improve recruitment efficiency, competency development, and employee retention. Furthermore, a work culture that supports innovation, continuous learning, and flexible work systems such as remote working also strengthens employee engagement and productivity. With holistic talent management and a positive employee experience, companies can create a competent and highly competitive digital workforce, enabling them to adapt to change and maintain excellence in the era of digital transformation.
Continuance Intention For People Needs A Great Services With Their Cars Pertiwi, R Dewi; Kuswara, Galuh Boga
Jurnal Ekonomi Vol. 13 No. 02 (2024): Jurnal Ekonomi, Edition April - June 2024
Publisher : SEAN Institute

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Abstract

Research purposes is for get results study and analysis about influence quality service to continuity intention through mediation brand images on a service companies maintenance car in Bandung. Research methods This use descriptive verification, with analysis in a way descriptive based from tabulation the results of the research instruments that have been carried out shared to respondents and analysis verification with method analysis track. Population in study This is the people of Bandung who have own experience in service maintenance car, so determined as many as 115 respondents as sample for represent the people of Bandung regarding continuity intention in use service maintenance car. Research result show that Quality service No influential in a way positive and significant to continuity intention in service companies’ maintenance car in Bandung, with mark significance 0.234 > 0.050 and value negative influence of -9.7%. Quality service influential in a way positive and significant to brand images on a service companies maintenance car in Bandung, with mark significance 0.000 < 0.050 and value influence positive amounting to 68.8%. Quality services and brand images influential in a way positive and significant to continuity intention in service companies’ maintenance car in Bandung, with calculated F value 375.411 > F table 3.16 and value influence positive amounted to 87.0%. Brand images influential in a way positive and significant to continuity intention in service companies’ maintenance car in Bandung, with mark significance 0.000 < 0.050 and value influence positive of 92.0%. Brand images can mediate in a way positive and significant quality service to continuity intention in service companies’ maintenance car in Bandung, with mark significance Sobel static test amounting to 9,784 > t table 1,665 and value influence No direct in a way positive amounting to 63.2%.
Pendampingan Manajemen Keuangan Keluarga dalam Meningkatkan Ketahanan Ekonomi Masyarakat Desa Pangauban Kecamatan Pacet Kabupaten Bandung Apriadi, Deri; Sundari, Asri; Yulianah; Kuswara, Galuh Boga; Fithriani, Merry; Laelawati, Kania; Fitriyani, Nur; Purwono, Mega Zhafarina; Rahmawanti, Alpa Alipia; Nugroho., Bintang
Berdikari: Jurnal Pengabdian Masyarakat Indonesia Vol. 7 No. 2 (2025)
Publisher : Future Science

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Abstract

Program pendampingan manajemen keuangan keluarga merupakan upaya strategis dalam meningkatkan ketahanan ekonomi masyarakat desa. Rendahnya literasi keuangan, lemahnya perencanaan anggaran, serta tidak terbiasanya pencatatan transaksi keuangan menjadi permasalahan utama yang dihadapi oleh sebagian besar keluarga di Desa Pangauban, Kecamatan Pacet, Kabupaten Bandung. Penelitian ini bertujuan untuk menganalisis efektivitas pendampingan manajemen keuangan keluarga dalam meningkatkan pemahaman, keterampilan, dan perilaku keuangan masyarakat desa. Metode yang digunakan adalah pendekatan partisipatif dan edukatif melalui kegiatan observasi, wawancara, pelatihan, praktik langsung, pendampingan intensif, serta evaluasi program. Hasil penelitian menunjukkan bahwa sebelum pendampingan, sebanyak 76% peserta memiliki pemahaman rendah terhadap konsep dasar pengelolaan keuangan. Setelah pelaksanaan program, terjadi peningkatan signifikan pada perilaku keuangan peserta, di mana 84% peserta mulai rutin mencatat transaksi harian, menyusun anggaran sederhana, serta menyisihkan sebagian pendapatan untuk tabungan dan dana darurat. Selain itu, peserta juga menunjukkan peningkatan kesadaran dalam mengendalikan pengeluaran dan merencanakan usaha produktif skala rumah tangga. Pendampingan ini terbukti efektif dalam meningkatkan literasi dan keterampilan keuangan keluarga, serta memperkuat ketahanan ekonomi masyarakat desa secara berkelanjutan. Program ini diharapkan dapat menjadi model pemberdayaan ekonomi berbasis keluarga yang dapat direplikasi di wilayah pedesaan lainnya.
Co-Authors Asri Sundari Deri Apriadi Fithriani, Merry Gunawan Kania Laelawati Laelawati, Kania Nugroho, Bintang Nugroho., Bintang Nur Fitriyani Pertiwi, R Dewi Purwono, Mega Zhafarina Rahmawanti, Alpa Alipia Rofi Rofaida SRI WILUDJENG SUNU PURWANINGDYAH Sundari, Asri Syamsul Hadi Senen, Syamsul Hadi Yelli Eka Sumadhinata Yulianah Yulianah Yulianah