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All Journal AKUNTABILITAS JASF (Journal of Accounting and Strategic Finance)
Rini Dwiyani Hadiwidjaja
Universitas Terbuka
Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Journal : AKUNTABILITAS

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Analisis Pengaruh Kualitas Pelayanan Terhadap Loyalitas Nasabah Baitul Maal wat Tamwil Rini Dwiyani Hadiwidjaja
Akuntabilitas Vol 10, No 2: Oktober 2017
Publisher : Department of Accounting-Faculty of Economic and Business (FEB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (341.445 KB) | DOI: 10.15408/akt.v10i2.6138

Abstract

The aim of this research is to analyze the effect of service quality to customers’ loyalty in BMT customers. The method that used in this research is descriptive analysis and multiple regression analysis. The result shows that the service quality in good and high category. But, the customers’ loyalty in medium category. To increase the loyalty of the customers, it needs to increase the service quality to the customers. This will had a positive effect on customers loyalti. Customers’ loyalty can be a good promotion to the BMT. 
Co-Authors Arianto Muditomo Yanuar Trisnowati