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Transforming into entrepreneurial university: cases from higher education institutions in Indonesia Kurnia Endah Riana; Rini Dwiyani Hadiwidjaja; Yanuar Trisnowati; Minrohayati Minrohayati
JRTI (Jurnal Riset Tindakan Indonesia) Vol. 10 No. 1 (2025): JRTI (Jurnal Riset Tindakan Indonesia)
Publisher : IICET (Indonesian Institute for Counseling, Education and Therapy)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/30036079000

Abstract

This study explores the transformation of Indonesian state universities with legal entity status into entrepreneurial universities, using the OECD Guiding Framework for Entrepreneurial Universities as an analytical lens. Through an exploratory qualitative approach, it investigates institutional strategies, structures, and internal dynamics that shape innovation ecosystems. The study focuses on four universities—Institut Teknologi Bandung (ITB), IPB University, the University of Indonesia (UI), and Airlangga University—as case examples. The key finding highlights that while all four institutions have initiated entrepreneurial transformation, the degree of maturity varies significantly. IPB University exhibits the most comprehensive integration of entrepreneurial principles, particularly in research-based entrepreneurship. UI and ITB show substantial progress in innovation commercialization and industry collaboration, while Airlangga University is still in the early stages of ecosystem development. These differences illustrate how institutional context influences the pace and direction of transformation. A unique contribution of this research lies in its contextualized application of the OECD framework to Indonesian universities, offering practical insights into how global models can be adapted to national higher education settings. Strategic leadership, internal governance, and triple helix collaboration emerge as pivotal drivers of entrepreneurial transformation. Despite its insights, the study is limited by its focus on only four universities, which may not represent the full diversity of legal-entity universities in Indonesia. Future research should include broader samples and explore longitudinal changes to better understand the sustainability and scalability of entrepreneurial transitions in higher education.
Pengaruh Budaya Kerja, Kualitas Sumber Daya Manusia dan Disiplin Terhadap Kinerja Pegawai dengan Motivasi Eksternal sebagai Variabel Mediasi Studi Pada Badan Pusat Statistik Provinsi Jambi Ali Razali; Anita Maharani; Kurnia Endah Riana
Science and Education Journal (SICEDU) Vol 5 No 2 (2026): Science and Education Journal 2026
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan menganalisis pengaruh budaya kerja, kualitas sumber daya manusia (SDM), dan disiplin terhadap kinerja pegawai BPS Provinsi Jambi dengan motivasi eksternal sebagai variabel mediasi. Penelitian menggunakan pendekatan kuantitatif eksplanatori melalui survei terhadap 188 pegawai ASN di BPS Provinsi Jambi serta kantor BPS kabupaten/kota. Data dikumpulkan menggunakan kuesioner skala Likert 1–5 dan dianalisis dengan SEM-PLS melalui SmartPLS 4.x. Hasil menunjukkan bahwa kualitas SDM, disiplin, dan motivasi eksternal berpengaruh positif dan signifikan terhadap kinerja, sedangkan budaya kerja tidak berpengaruh langsung. Motivasi eksternal memediasi pengaruh budaya kerja dan disiplin terhadap kinerja, tetapi tidak memediasi pengaruh kualitas SDM. Implikasinya, BPS perlu memperkuat pelatihan berkelanjutan, adaptasi digital, integrasi disiplin dengan insentif, serta budaya kerja kolaboratif. Kebaruan penelitian terletak pada model terintegrasi yang menempatkan motivasi eksternal sebagai mediator dalam konteks organisasi statistik pemerintah.
Innovative Marketing Strategies for Enhancing Neighbourhood Conversational Commerce Andriyansah; Maya Maria; Kurnia Endah Riana; Sri Lestari Pujiastuti; Ledy Yolanda
Ilomata International Journal of Management Vol. 6 No. 4 (2025): October 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i4.1882

Abstract

Conversational commerce (c-commerce) leveraging messaging platforms like WhatsApp presents new opportunities for local neighbourhood engagement in service-oriented markets. Aim: This study investigates how WhatsApp-based conversational agents influence consumer buying behaviour within a local workplace context, introducing the concept of Conversational Commerce of Neighbourhood. Methods: Employing a user-centred design approach, we collected quantitative data from 110 active employees at the Faculty of Economics and Business, Universitas Terbuka, via surveys and observations of a WhatsApp prototype, and conducted qualitative interviews to triangulate findings. Results: Quantitative results show that 73% of respondents reported higher satisfaction with WhatsApp-based local communications, and 65% indicated a higher likelihood of purchasing after personalised interactions; however, 25% expressed concerns about data privacy. Regression analysis indicates significant positive effects of WhatsApp usage on customer satisfaction (p < 0.001), with interaction frequency (p < 0.01) and tailored user satisfaction having substantial influence (coefficient for user satisfaction = 0.85). Qualitative insights highlight the value of personal touch, faster responses, and stronger branding perception in fostering loyalty. Conclusions: When designed with local cultural contexts and transparent data practices, neighbourhood-focused c-commerce via WhatsApp can enhance consumer engagement and purchasing outcomes, offering practical guidance for local businesses and contributing to the theoretical understanding of e-commerce and human–computer interaction in local settings.