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Hendrik Hendrik
Department Of Fisheries Socio-Economics, Faculty Of Fisheries And Marine, Universitas Riau
Agriculture, Biological Sciences & Forestry Earth & Planetary Sciences Economics, Econometrics & Finance Energy Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Physics Social Sciences Other

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Journal : Jurnal Sosial Ekonomi Pesisir

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Strategi Pemasaran Pakan Ikan Berbagai Merek di Desa Sibaganding Kecamatan Girsang Sipangan Bolon Kabupaten Simalungun Provinsi Sumatera Utara Puja Tio Casa Nola Panjaitan; Hendrik; Zulkarnaini
JURNAL SOSIAL EKONOMI PESISIR Vol 2 No 3 (2021): Jurnal Sosial Ekonomi Pesisir
Publisher : Jurusan Sosial Ekonomi Perikanan

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This research was conducted on March 9 until 25 2020 in Sibaganding Village, Girsang Sipangan Bolon Sub-District, Simalungun Regency. The purpose of this study was to determine the implementation of the marketing mix of fish feed for various brands and to determine consumer assessment of the marketing mix of fish feed for various brands in Sibaganding Village. The method used in this research is a survey method with a descriptive qualitative approach. The technique of determining respondents used purposive sampling and stratified random sampling. The results showed that the marketing mix strategy of the feed companies Comfeed, Pokhpand, Cargill and Sinta had implemented the 4P marketing mix, namely product, promotion, price and distribution. By marketing fish feed in Sibaganding Village, the company implements various 4Ps, namely, product (protein content and product variation); price level (weight of feed / packaging and type of feed); promotions (word of mouth, social media and discounts); location and distribution (company location, distributor and direct distribution). Based on consumer assessments of the 4P marketing mix applied by feed companies, namely 37% of consumers to buy fish feed products with the main choice being promotions given by the company, then 30% for products, 20% for prices and 13% for location and distribution
Analisis Finansial Usaha Pembenihan Ikan Patin (Studi Kasus: UPR Mina Sepakat Jaya Kecamatan Tenayan Raya Kota Pekanbaru Provinsi Riau) Putri Kusuma Wardani; Hendrik; Trisla Warningsih
JURNAL SOSIAL EKONOMI PESISIR Vol 2 No 3 (2021): Jurnal Sosial Ekonomi Pesisir
Publisher : Jurusan Sosial Ekonomi Perikanan

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This research was conducted in Januari 2019 in UPR Mina Sepakat Jaya Tenayan Raya District, Pekanbaru City, Riau Province. This research aimed to determine the amount of investment needed and to analysis the financial feasibility of UPR Mina Sepakat Jaya in Tenayan Raya District, Pekanbaru City, Riau Province. The method used is a case studyand determining the respondents using the census method. The result showed that the initial investment needed in catfish hatchery business in UPR Mina Sepakat Jaya about IDR 101.920.000,- – IDR 112.216.000,-. This catfish hatchery business is feasible to proceed based on range of RCR value from 2,91 to 3,33, on FRR value >bank interest rate, and PPC ranged from 0,9 to 1,1.
Kajian Terhadap Produksi Usaha Keramba Jaring Apung di Kelurahan Haranggaol Kabupaten Simalungun Provinsi Sumatera Utara Anriani Simanjuntak; Hendrik; Tince Sofyani
JURNAL SOSIAL EKONOMI PESISIR Vol 2 No 4 (2021): Jurnal Sosial Ekonomi Pesisir
Publisher : Jurusan Sosial Ekonomi Perikanan

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The research was conducted in January 2020, in Haranggaol Village, Haranggaol Horison Sub-District, Simalungun Regency. The purpose of this study was to determine the production of Goldfish, Tilapia, and Catfish cultivated in KJA and to analyze the factors that affect business productivity in KJA. Research method is Survey, with quantitative analysis and Cobb Douglas were used to analyze the data of this study. The results showed that Tilapia production of 7.066 bags of cages was 18.856,3 tons/year, Goldfish production of 84 bags of cages which were polyculture was 145,6 tons/year and Catfish production of 9 bags of cages was 14,17 tons/year. Every farmer in this village was harverst for Goldfish and Tilapia twice for a year and Catfish three times for year. Each harvest, the Tilapia weight was 250-500 gr/fish, Goldfish 500-600 gr/fish, and Catfish 250 gr/fish. The selling price of Tilapia was IDR.22.000,-/kg, Goldfish IDR.28.000,-/kg, and Catfish IDR.12.000,-/kg. The results showed that the factors that affect productivity were seeds, feed, and the number of cages. The result shows that simultaneously there was a significant affect of these three factors to the productivity of the fish. Partially the factors of seeds and feed production were significant, while the number of cages had no significant affect. The regression result showed the value of Adjusted R Square is 0,0898 or 89%, and it can be concluded that 89% of the total fish production in KJA was based on the factors of seed production (X1), feed (X2), and the number of cages (X3), and the rest 11% are variables outside of this research.
Analisis Rantai Pasok Input Usaha Keramba Jaring Apung di Kelurahan Haranggaol Kecamatan Haranggaol Horison Kabupaten Simalungun Provinsi Sumatera Utara Donda Tamauli Matondang; Hendrik; Tince Sofyani
JURNAL SOSIAL EKONOMI PESISIR Vol 2 No 4 (2021): Jurnal Sosial Ekonomi Pesisir
Publisher : Jurusan Sosial Ekonomi Perikanan

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Abstract

The use of input in supporting the success of fish cultivation is the availability of seeds and feed that qualify both quality, quantity and continuity. The input supply chain system in floating net keramba business is known through chain and flow chain actors. The goal that wants to be achieved in this study is to find out the amount of use of seed input and feed and input supply chain system in Haranggaol Village.Research was carried out in Haranggaol Village of Simalungun Regency of North Sumatra Province on February 9 – March 9, 2020. This research is a descriptive study with survey methods. The results showed that KJA Business in Haranggaol Village with a total of 7,075 bags per year requires tilapia fish seed (Monoculture) of 95,139,000 tails, Goldfish and Tilapia (Polyculture) seeds are tilapia seeds 1,520,000 tails and goldfish 289,000 tails and catfish seeds are 138,000 tails. The amount of feed for tilapia is 36,266,180 kg, goldfish and tilapia feed is 17,431,160 kg and catfish feed is 12,582 kg. The mechanism of seed input supply chain involves Seeding Cultivation and Enlargement Cultivation while feed supply chain involves Feed Factory, Large Trader and Enlargement Cultivation. There are product flows, financial flows and information flows in Haranggaol Village.
Co-Authors Amelia Rifka Fajriana Anriani Simanjuntak Aprina Siagian Darwis AN Donda Tamauli Matondang Eli Susanti Febriyanti Febriyanti Grasia A Simamora Juan Williater Malau Laksono Trisnantoro Lidia Sinaga marisa_hutagalung marisa_hutagalung Mubarak Mubarak Pepsi Irana Puja Tio Casa Nola Panjaitan Putri Kusuma Wardani Resi Handayani Sianturi Rizki Mulli Ranto Tince Sofyani Tirta Anugerah Trisla Warningsih Viktor Amrifo Winda Harefa