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All Journal Da'watuna: Journal of Communication and Islamic Broadcasting Transformasi Manageria: Journal of Islamic Education Management
Indry Anggraini Putri
UIN Sumatera Utara
Religion Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Social Sciences Other

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Keterampilan Interpersonal Dalam Berkomunikasi Tatap Muka Muhammad AL Fazri; Indry Anggraini Putri; Suhairi Suhairi
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 2 No 1 (2022): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (304.392 KB) | DOI: 10.47467/dawatuna.v2i1.510

Abstract

Interpersonal communication can be defined as the ability to connect between humans as a form of verbal communication. Interpersonal communication can also be used to help build relationships with other people in different situations. Attitudes such as eye contact, body movements and hand gestures are also part of interpersonal communication. Interpersonal communication involves eye-to-eye communication in an appropriate and purposeful manner. The language used in the interpersonal communication process can describe communication patterns, management, personality and actions. Therefore, expertise in the use of language and interpersonal communication can help a person to better understand social situations and act and solve problems in accordance with existing environmental conditions.
Pengembangan Produk Melalui Strategi Pemasaran Produk Kopi Bubuk Dalam Meningkatkan Penjualan: Rifka Fachrina; Muhammad Andre Alkahfi; Nita Erdina; Indry Anggraini Putri; Zainarti Zainarti
Transformasi Manageria:   Journal of Islamic Education Management Vol 3 No 2 (2023): Transformasi Manageria: Journal of Islamic Education Management
Publisher : PKP Fakultas Syariah LPPM IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1100.367 KB) | DOI: 10.47467/manageria.v3i2.2978

Abstract

, Nita Erdina3, Marketing strategy is a strategy designed to promote goods or services with the aim of making a profit. The purpose of this study is to find out how product development through product marketing strategies through ground coffee product marketing strategies in increasing sales of gem coffee powder products. This research is descriptive qualitative, this method is used so that the writer knows or describes the reality of the event under study. Which is where the aim of the research was to find out how a good marketing strategy is for the development of sales of gem coffee products. The results of the study show that Permata Kopi does not maximize its marketing strategy. The newly optimized strategy is the product strategy. It is better if the owner of Permata Kopi is able to reconfirm his strategy, expand the marker network and increase promotions so that people are aware of Permata Kopi products. Keywords: coffee, marketing strategy, product
Co-Authors Feri Prayoga Marwan Batubara Muhammad Al Fazri Muhammad Andre Alkahfi Nita Erdina Purnama Ramadani Rifka Fachrina Suhairi Suhairi Zainarti Zainarti