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This Author published in this journals
All Journal Da'watuna: Journal of Communication and Islamic Broadcasting Transformasi Manageria: Journal of Islamic Education Management Journal of Vision and Ideas (VISA)
Muhammad Andre Alkahfi
UIN Sumatera Utara
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Pengaruh Strategi Pemasaran Asuransi Mikro terhadap Kesejahteraan UMKM di Indonesia Muhammad Andre Alkahfi; Nuri Aslami
VISA: Journal of Vision and Ideas Vol 1 No 3 (2021): VISA: Journal of Vision and Ideas
Publisher : LPPM IAI Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (415.595 KB) | DOI: 10.47467/visa.v1i3.795

Abstract

The purpose of this research is to explain a phenomena that happened in the Indonesian microinsurance business. Using the case study technique, we observed that microinsurance is still difficult to develop based on the overall population of Indonesians. If the main idea of micro insurance is applied, micro insurance products are still widely available in big cities but have yet to reach low-income individuals or UMKM. A breakthrough is necessary to produce microinsurance. This microinsurance business must be developed through a network of local communities, which are usually located in the lower middle class, or UMKM. Aside from that, marketers must have a set of tools at their disposal, such as a suitable ICT-based market (community) database. As a result, any microinsurance business formed must be targeted to the demands of the Indonesian government, such as microinsurance for agricultural, livestock, and fisherman, particularly in rural regions. Meanwhile, the most enticing micro insurance enterprises for metropolitan regions are personal accidents, property, and motor and vehicles. Keywords: Micro, UMKM, Insurance, Marketing.
Penulisan Bisnis Dalam Akademik dan Tempat Kerja Muhammad Andre Alkahfi; Rendi Prayoga; Anjali Marwiyyah; Suhairi Suhairi
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 1 No 1 (2021): Dawatuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (262.006 KB) | DOI: 10.47467/dawatuna.v1i1.476

Abstract

The focus of this paper is a research project conducted in three higher education sites and at a variety of work sites to compare the writing produced in business writing programmes with the writing practised in workplaces. The aim of this study was to determine whether business communication courses adequately prepare students for business communication in the world of work. Documents produced at both the higher education and workplace sites were studied, and surveys and interviews were done with students and their lecturers, and employees and employers. Data from the different contexts were then compared. The findings show patterns of alignment and non-alignment in the business writing practices of higher education and workplaces. Recommendations are made to better align classroom and work practices for the mutual benefit of student learning and workplaces.
Pengembangan Produk Melalui Strategi Pemasaran Produk Kopi Bubuk Dalam Meningkatkan Penjualan: Rifka Fachrina; Muhammad Andre Alkahfi; Nita Erdina; Indry Anggraini Putri; Zainarti Zainarti
Transformasi Manageria:   Journal of Islamic Education Management Vol 3 No 2 (2023): Transformasi Manageria: Journal of Islamic Education Management
Publisher : PKP Fakultas Syariah LPPM IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1100.367 KB) | DOI: 10.47467/manageria.v3i2.2978

Abstract

, Nita Erdina3, Marketing strategy is a strategy designed to promote goods or services with the aim of making a profit. The purpose of this study is to find out how product development through product marketing strategies through ground coffee product marketing strategies in increasing sales of gem coffee powder products. This research is descriptive qualitative, this method is used so that the writer knows or describes the reality of the event under study. Which is where the aim of the research was to find out how a good marketing strategy is for the development of sales of gem coffee products. The results of the study show that Permata Kopi does not maximize its marketing strategy. The newly optimized strategy is the product strategy. It is better if the owner of Permata Kopi is able to reconfirm his strategy, expand the marker network and increase promotions so that people are aware of Permata Kopi products. Keywords: coffee, marketing strategy, product
Co-Authors Anjali Marwiyyah Indry Anggraini Putri Nita Erdina Nuri Aslami Rendi Prayoga Rifka Fachrina Suhairi Suhairi Zainarti Zainarti