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This Author published in this journals
All Journal Da'watuna: Journal of Communication and Islamic Broadcasting Transformasi Manageria: Journal of Islamic Education Management
Rifka Fachrina
UIN Sumatera Utara
Religion Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Social Sciences Other

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Dampak Komunikasi dan Budaya Organisasi Terhadap Kinerja Karyawan Mei Habibah Dalimunthe; Rifka Fachrina; Suhairi Suhairi
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 1 No 1 (2021): Dawatuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (266.044 KB) | DOI: 10.47467/dawatuna.v1i1.479

Abstract

The purpose of this article is to find out what and how much influence communication and organizational culture have on employee performance. In the business world, there are many opinions that say that communication has a significant effect on the development of the company, because in a company there is definitely a need for communication between employees and company owners or in other words between subordinates and superiors as well as what is called organizational culture. This is no less important than communication, where we can see that the impact is very large on the development or progress of a company. In addition, performance is also a set of measures of how well a job can be done when compared to the assessment standards that have been set and adjusted based on the results of the conclusions above, we can see that there is a significant communication effect or impact on the performance of employees.
Pengembangan Produk Melalui Strategi Pemasaran Produk Kopi Bubuk Dalam Meningkatkan Penjualan: Rifka Fachrina; Muhammad Andre Alkahfi; Nita Erdina; Indry Anggraini Putri; Zainarti Zainarti
Transformasi Manageria:   Journal of Islamic Education Management Vol 3 No 2 (2023): Transformasi Manageria: Journal of Islamic Education Management
Publisher : PKP Fakultas Syariah LPPM IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1100.367 KB) | DOI: 10.47467/manageria.v3i2.2978

Abstract

, Nita Erdina3, Marketing strategy is a strategy designed to promote goods or services with the aim of making a profit. The purpose of this study is to find out how product development through product marketing strategies through ground coffee product marketing strategies in increasing sales of gem coffee powder products. This research is descriptive qualitative, this method is used so that the writer knows or describes the reality of the event under study. Which is where the aim of the research was to find out how a good marketing strategy is for the development of sales of gem coffee products. The results of the study show that Permata Kopi does not maximize its marketing strategy. The newly optimized strategy is the product strategy. It is better if the owner of Permata Kopi is able to reconfirm his strategy, expand the marker network and increase promotions so that people are aware of Permata Kopi products. Keywords: coffee, marketing strategy, product
Co-Authors Feri Prayoga Indry Anggraini Putri Marwan Batubara Mei Habibah Dalimunthe Muhammad Andre Alkahfi Nita Erdina Purnama Ramadani Suhairi Suhairi Yusrizal Yusrizal Zainarti Zainarti