Garuda - Garba Rujukan Digital

How Hotel Industry Cope up with the COVID-19: An SME Perspective Muhammad Nawaz Tunio; Lenny Yusrini; Zubair A. Shah; Naveeda Katper; Mushtaque Ali Jariko
ETIKONOMI Vol 20, No 2 (2021)
Publisher : Faculty of Economic and Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/etk.v20i2.19172

This study aims to determine the plans and strategies adopted by the hotel industry during the COVID-19 crisis. In order to conduct this study, a qualitative research methodology was used where semi-structured interviews were conducted from three countries: Austria, Pakistan, and Indonesia. Interviews were conducted online with the help of applications such as Skype, WhatsApp, and Zoom. A thematic analysis was conducted in which codes, categories, and final themes were generated. The final themes are the study's findings, which are strategies for employees, strategies for customers, strategies for SME hotels, and strategies for the staff. Strategies for employees indicate the planning and programs of the SME Hotels. The study's findings show that strategies adopted by the hotel industries vary from country to country while depending on the contextual factors and role of the government. Most Small and Medium Enterprises (SMEs) hotels in developing countries are less familiar with how to react and survive in the conditions of the crises. Thus, this study can benefit the different stakeholders in the developed and developing countries for adopting strategies and maintain their business during the crises of the COVID-19.JEL Classification: B17, B27, F30, L83How to Cite:Tunio, M. N., Yusrini, L., Shah, Z. A., Katper, N., & Jariko, M. A. (2021). How Hotel Industry Cope Up With The Covid-19: An SME Perspective. Etikonomi, 20(2), 213 – xx. https://doi.org/10.15408/etk.v20i2.19172.

MODEL INSTRUMEN PENILAIAN SEBAGAI ALAT EVALUASI BAGI PENGELOLA DAYA TARIK WISATA PENDIDIKAN ALAM Nova Eviana; Lenny Yusrini
Panorama Nusantara Vol 11 No 2 (2016): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

The purpose of this study is to develop the valid and reliable instrument in assessing the nature-education-based tourist attraction.This instrument is expected as a means of monitoring and evaluating for managers of tourist attraction in the context of meeting the goals of nature education. In the early stages, researchers conducted a theoretical validation involving some tourism experts. Analysis of the data used in this early stage is the Product Moment correlation. Of the 50 items on the instrument, only 43 items were declared valid. Furthermore, the empirical validation through the survey method to visitors of 3 nature-education based tourist attractions were conducted, involving 300 students of elementary school age, by using accidental sampling technique. Determination of the number of respondents follows Gable’s theory. Test of the construct validity of the instrument used Principal Component Analysis (PCA) with varimax rotation. The analysis showed there were 40 valid items, based on the loading factor. The result was further confirmed by a confirmatory method (Confirmatory Factor Analysis) to test the goodness of fit of the model, using the Brown’s criteria of RMSEA, SRMR, CFI, TLI values, and factor loadings as well. While the reliability of the instrument was calculated using Cronbach alpha coefficient with a cut-off value 0.60. The results of validity and reliability test is an instrument with 40 items.

KEPUTUSAN BERKUNJUNG DI TRANSERA WATERPARK BEKASI: PERLUKAH MEMPERHATIKAN FASILITAS DAN HARGA? Puspa RizkautamI; Revalino Tigor Hasudungan; Lenny Yusrini
Eduturisma Vol 5 No 1 (2020): Eduturisma
Publisher : LPPM and Travel Operation Department Universitas Asa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Transera WaterPark is a recreational theme park located in Bekasi. In order to achieve sustainability, Transera WaterPark needs to implement a good strategy to understand the visitor’s needs. In this regard, this study aimed to explore how facilities and price-as parts of the marketing mix-influence visiting decision. The study’s sample is the visitors of Transera WaterPark Bekasi using accidental sampling. By using descriptive method and multiple linear analysis, this study found that facilities and price contributed 67.1% towards the decision to visit Transera WaterPark. The results of this study suggested that the management needs to add public facilities, and give more alternatives on the dry park’s vehicles. In regards to price, it is suggested to have pricing determination

PENILAIAN DAYA DUKUNG LINGKUNGAN WISATA DI TAMAN WISATA ALAM (TWA) MANGROVE ANGKE KAPUK JAKARTA Nova Eviana; Lenny Yusrini
Eduturisma Vol 4 No 1 (2019): Eduturisma
Publisher : LPPM and Travel Operation Department Universitas Asa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

The development of tourism and the great numbers of visitors not only have positive impacts but also raise concerns about the negative impacts of visitor activities on the environment and the challenges of how to achieve sustainable tourism. It is therefore important to measure the tourism carrying capacity. This study aims to measure visitors' perceptions and to analyze the tourism carrying capacity in the Angke Kapuk Mangrove Natural Park, covering ecological, social and economical aspects. Data are collected using questionnaires with accidental sampling technique for visitors and local communities as respondents. Research data are then analyzed using descriptive analysis. The result shows that visitors perceive positively on the aspects of accessibility, attractions, accommodation, tourist activities, and amenities. A negative assessment is given by visitors to the availability of souvenir shops and restaurant. The Gini index coefficient is worth 0.9742 which means that there is a high imbalance in the distribution of visitors. Higher inequality tends to raise high vulnerability/ potential damage of the environment. Local communities are actively involved in managing tourism site, especially as craft level personnels. Economically, Angke Kapuk mangrove natural park provides employment and business opportunities for local residents. The provision of local souvenirs is needed to improve positive perception toward the tourist object. In order to guarantee sustainable tourism, manager of Angke Kapuk Mangrove natural park should carry out the conservation education through interpretation programs, and rearrange tourists’ attractions and activities of each zone.

PERENCANAAN PROGRAM INTERPRETASI WISATA ALAM BERBASIS KONSERVASI MANGROVE DI TAMAN WISATA ALAM MANGROVE ANGKE KAPUK JAKARTA Lenny Yusrini; Nova Eviana
Eduturisma Vol 4 No 1 (2019): Eduturisma
Publisher : LPPM and Travel Operation Department Universitas Asa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

One of the efforts to develop tourists’ understanding in maintaining sustainability at the natural tourist attractions is through nature conservation education. It can be achieved in the form of nature tourism interpretation program. This study aims to create and develop an interpretation planning program for visitors based on mangrove conservation to support sustainability of the Taman Wisata Alam (TWA) Mangrove Angke Kapuk Jakarta. TWA Mangrove Angke Kapuk Jakarta as one of the nature attractions does not have and has not developed an interpretation program for visitors. This study is a descriptive qualitative study using interview and observation methods to collect data based on Sharpe’s (1982) interpretation planning analysis. The result is the interpretation planning,they are: (1) the objects, themes, and interpretation materials; (2) the purpose and target of interpretation; (3) interpretation program; (4) interpretation techniques; and (5) facilities development planning.

PENGARUH LOKASI DAN FASILITAS TERHADAP KEPUASAN PENGUNJUNG DI PANORAMA PABANGBON LEUWILIANG BOGOR Lenny Yusrini; Rizmaulida Triandini
Eduturisma Vol 3 No 1 (2018): EDUTURISMA
Publisher : LPPM and Travel Operation Department Universitas Asa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

The purpose of this study was to know and analyze the influence of the location and facilities of the tourist attraction towards visitor’s satisfaction. The study is a survey using a questionnaire developed by the underlying theories of location and facilities of tourist attraction. In the early stage, validity and reliability tests were conducted and the test results showed all items are valid. The questionnaires then were distributed to the respondents using simple random sampling technique involving 100 respondents. The analytical method used is multiple linear regression with the help of the SPSS version 20.00 software. The result showed the significance score is 0,000 < 0,05 which means that both location and facilities have significant influence towards customer satisfaction

PERSEPSI DAN PERILAKU PENGUNJUNG DALAM MENDUKUNG KEBERLANJUTAN TAMAN WISATA ALAM MANGROVE ANGKE KAPUK JAKARTA Lenny Yusrini
Eduturisma Vol 2 No 2 (2018): EDUTURISMA
Publisher : LPPM and Travel Operation Department Universitas Asa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

In the context of natural tourist attraction, the sustainability principles is a must-implemented attitude. One of the nature-based tourist attractions that Jakarta has is the Taman Wisata Alam (TWA) Mangrove Angke Kapuk in the coast of North Jakarta. This study is aimed to analyze the perception and behaviour of the visitors in supporting the sustainability of the area. A survey was conducted using a questionnaire developed by the underlying theories of perceptions and the five ecotourism principles. Validity and reliability tests were conducted towards 30 respondents and the results showed 3 of 21 items were not valid and were dropped. Data was collected using simple random sampling technique involving 110 respondents. The measurement of the perception and behaviour used mean score and the result was then described qualitatively. The results showed that both visitors perception and behaviour are in the category of “very positive”, which means that the perception and the behaviour of the visitors are supporting the sustainability of the TWA Mangrove Angke Kapuk

ANALISA KERJA SAMA PT. MEDIATAMA BINAKREASI DENGAN MEDIA PARTNER DALAM PENYELENGGARAAN PAMERAN INACRAFT 2018 DI JAKARTA CONVENTION CENTER Gilang Ramadhan; Lenny Yusrini
Eduturisma Vol 2 No 2 (2018): EDUTURISMA
Publisher : LPPM and Travel Operation Department Universitas Asa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

This research aims to analyze the partnership between PT. Mediatama Binakreasi and the media partners in the Inacraft Exhibition 2018. The method used is the SWOT analysis by identifying the potential components of the agreement stated at the Letter of Agreement (LoA) between PT. Mediatama Binakreasi and the media partners. The result of this research shows that the SWOT components identified are all in the first quadrant, or in other words, the agreement has a strong internal position and can be developed further using agrressive strategy.

POTENSI WISATA EDUKASI BUDAYA DI MUSEUM LAYANG-LAYANG INDONESIA JAKARTA Chanirunnisa; Lenny Yusrini
Eduturisma Vol 1 No 2 (2017): Eduturisma
Publisher : LPPM and Travel Operation Department Universitas Asa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

This research’s aim is to know the potency of the cultural education tour of the Museum LayangLayang Indonesia Jakarta Selatan. The method used to obtain the potency is the SWOT analysis by identifying the potential components of Museum Layang-Layang Indonesia using the 5As theory. .The result of this research shows that the internal and external factors are all in the first quadrant, or in other words, the potency can be developed using agrressive strategy.

PENGARUH KUALITAS PRODUK DAN KUALITAS LAYANAN TERHADAP KEPUASAN DAN LOYALITAS PENGUNJUNG DI DAYA TARIK WISATA TAMAN BUAH MEKARSARI BOGOR Nova Eviana; Lenny Yusrini
Eduturisma Vol 1 No 1 (2016): Eduturisma
Publisher : LPPM and Travel Operation Department Universitas Asa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

The purpose of this study is to determine the effect of product quality and service quality on satisfaction and loyalty of visitors in Mekarsari tourist attractions Bogor. The study is a survey using a questionnaire developed by the underlying theories of quality product, quality service, customer satisfaction and customer loyalty. In the early stages, theoretical validation is conducted toward 30 respondents. Validity and reliability test results show there are 6 items declared invalid and should be eliminated. Data is collected using simple random sampling technique involving 175 respondents by theory of Slovin based on the reasonable population of 300 people. Testing is done using path analysis with the assistance of SPSS ver. 20. The results show that both variables of product quality and service quality influence simultaneously and contribute 43.4% toward visitors’ satisfaction. The contribution of exogenous variables, namely product quality, service quality and visitors’ satisfaction toward of visitors’ loyalty as endogenous variable is 46.6%. Partially only variables of quality products and quality services significantly affect the visitors’ loyalty.

Title

Found 11 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 11 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 11 Documents
Search