Articles
<![CDATA[Effect of brand personality on brand loyalty on Converse brand shoes with brand love as a mediation variable ]]>
<![CDATA[Latifa Putri Anggina]]>;
<![CDATA[Dina Patrisia]]>
<![CDATA[ Marketing Management Studies Vol. 2 No. 2 (2022): Marketing Management Studies ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
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<![CDATA[This experiment is conducted to analyze (1) the effect of brand personality sincerity on brand loyalty on Converse brand shoes users. (2) the effect of brand personality excitement on brand loyalty on Converse brand shoes users. (3) the effect of brand personality sincerity on brand love on Converse brand shoes users. (4) the effect of brand personality excitement on brand love on Converse brand shoes users. (5) the effect of brand love on brand loyalty on Converse brand shoes users. (6) the effect of brand personality sincerity on brand loyalty mediated by brand love on Converse brand shoes users. (7) the effect of brand personality excitement on brand loyalty mediated by brand love on Converse brand shoes users. The population in this research are all generation z Converse brand shoes users and the sample in this study were all Converse brand shoes users who had use more than once. The sample size in this study was 281 respondent. The data has been collected through online questionnaire. The data has been analyzed by using partial square structural aquation modeling. The result of this study indicate that (1) Brand personality sincerity has no positive and no significant effect on brand loyalty on Converse brand shoes users. (2) Brand personality excitement has no positive and no significant effect on brand loyalty on Converse brand shoes users. (3) Brand personality sincerity has positive and significant effect on brand love on Converse brand shoes users (5) Brand love has positive and significant effect on brand loyalty on Converse brand shoes users. (6) Brand personality sincerity has significant effect on brand loyalty through brand love as mediation variable on Converse brand shoes users. (7) Brand personality excitement has significant effect on brand loyalty through brand love as mediation variable on Converse brand shoes users.]]>
<![CDATA[Intention to use Paylater in Indonesia based on the technology acceptance model analysis ]]>
<![CDATA[Febrisa Putri Deswari]]>;
<![CDATA[Dina Patrisia]]>
<![CDATA[ Operations Management and Information System Studies Vol. 2 No. 4 (2022): Operations Management and Information System Studies ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
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DOI: 10.24036/omiss.v2i4.87
<![CDATA[This study aims to determine (1) The effect of perceived security on perceived ease of use. (2) The effect of perceived ease of use on intention to use. (3) The effect of perceived security on intention to use through perceived ease of use as a mediating variable. (4) The influence of perceived security on perceived usefulness. (5) The effect of perceived usefulness on intention to use. (6) The effect of perceived security on intention to use through perceived usefulness as a mediating variable. (7) Effect of perceived ease of use on perceived usefulness. (8) The effect of social influence on intention to use. (9) The effect of social influence on perceived usefulness. The population in this study are people who have never used Paylater. The number of samples in this study were 210 respondents. The data in this study were collected through online questionnaires and data processing was carried out using Structural Equation Modeling (SEM) and using SmartPLS software. The results of this study indicate that all hypotheses are accepted.]]>
<![CDATA[Brand love influence on brand equity in Kpop Industry using brand engagement as a mediating variable ]]>
<![CDATA[Nadya Mustafa]]>;
<![CDATA[Dina Patrisia]]>
<![CDATA[ Marketing Management Studies Vol. 2 No. 4 (2022): Marketing Management Studies ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
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DOI: 10.24036/mms.v2i4.297
<![CDATA[This research aims to analyze the effect of brand love on brand equity in the Kpop industry with social media brand engagement as a mediating variable in fandom ATEEZ (ATINY). 200 respondents were the sample of this study. Data is processing by SmartPLS and collected from online questionnaire. The results of this study showed that (1) Brand love has a significant positive effect on social media brand engagement in fandom ATEEZ (ATINY). (2)Brand love has a significant effect on brand equity in fandom ATEEZ (ATINY). (3) Social media brand engagement has a significant effect on brand equity in fandom ATEEZ (ATINY). (4) Brand love has a significant positive effect on brand equity through social media brand engagement in fandom ATEEZ (ATINY).]]>
<![CDATA[Literasi keuangan syariah pada generasi Z: Peran keluarga dan religiusitas ]]>
<![CDATA[Dina Patrisia]]>;
<![CDATA[Abror Abror]]>
<![CDATA[ Jurnal Kajian Manajemen Bisnis Vol 11, No 1 (2022): Jurnal Kajian Manajemen Bisnis ]]>
Publisher : <![CDATA[Jurusan Manajemen Fakultas Ekonomi Universitas Negeri Padang ]]>
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DOI: 10.24036/jkmb.11687000
<![CDATA[The high level of islamic financial literacy in the youth generation is expected to encourage the development of the Islamic economy in Indonesia. This study aims to investigate the level of Islamic financial literacy in generation Z as well as the influence of communication patterns in the family, financial socialization, and religiosity in increasing the financial literacy of generation Z. Data collection was carried out using a questionnaire instrument with convenience sampling data collection methods through social media. The total sample consists of 741 respondents who are generation Z from all over Indonesia. Data analysis was performed using structural equation modeling based on variance partial least square (PLS). The results of the study show that the level of Islamic financial literacy of generation Z is still low. Islamic financial literacy is positively and significantly influenced by communication patterns in the family, financial socialization, and religiosity. In addition, financial socialization in the family can mediate the influence of communication patterns in the family on Islamic financial literacy.]]>
<![CDATA[The influence of Board of Commissioners’ demographic diversity towards LQ 45 performance in Indonesian Stock Exchange ]]>
<![CDATA[Mohammad Iqbal]]>;
<![CDATA[Dina Patrisia]]>
<![CDATA[ Financial Management Studies Vol. 1 No. 1 (2021): Financial Management Studies ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
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DOI: 10.24036/jkmk.v1i1.6
<![CDATA[Penelitian ini bertujuan untuk membuktikan dan menganalisis pengaruh demographic diversity dewan komisaris terhadap kinerja perusahaan LQ 45. Pada penelitian ini digunakan sebanyak 26 perusahaan yang selalu konsisten berada dalam kelompok LQ 45. Data yang digunakan dari tahun 2015 sampai dengan 2018. Metode analisis yang digunakan untuk membuktikan kebenaran hipotesis adalah regresi berganda dan pengujian t-statistik. Berdasarkan hasil pengujian hipotesis yang telah dilakukan ditemukan bahwa keragaman usia, tenure, pendidikan dan gender dewan komisaris tidak berpengaruh terhadap kinerja perusahaan LQ 45 sedangkan keragaman etnis berpengaruh negatif dan signifikan terhadap kinerja perusahaan LQ 45 di Bursa Efek Indonesia.]]>
<![CDATA[The Influence of Financial Literacy, Financial Self Efficacy, and Social Economic Status on Financial Management Behavior on Students of the Faculty of Economics, Padang State University ]]>
<![CDATA[Satria Buana -]]>;
<![CDATA[Dina Patrisia]]>
<![CDATA[ Financial Management Studies Vol. 1 No. 2 (2021): Financial Management Studies ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
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DOI: 10.24036/jkmk.v1i2.14
<![CDATA[This study aims to measure the effect of financial literacy, financial self-efficacy and social economic status on the Financial Management Behavior of students at the Faculty of Economics, State University of Padang. The object in this study were active college student at the Faculty of Economics, State University of Padang with a sample of 250 respondents. Sampling was done by using the cluster random sampling technique. The criteria used are active students for the 2019/2020 school year. Data analysis used SPSS Multiple Regression Analysis. The results showed that financial literacy and financial self-efficacy had a positive and significant effect on financial management beheavior FE UNP students. Meanwhile, social economic status has no significant effect on beheavior financial management.]]>
<![CDATA[Comparative Analysis of Financial Performance Before and During the Covid-19 Pandemic Using Profitability, Liquidity, Solvency and Economic Value Added (EVA) Ratios in Go Public Companies Listed on the Indonesia ]]>
<![CDATA[Annisa Wulandari]]>;
<![CDATA[Dina Patrisia]]>
<![CDATA[ Financial Management Studies Vol. 1 No. 4 (2021): Financial Management Studies ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
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DOI: 10.24036/jkmk.v1i4.36
<![CDATA[The study aims to compare the company's financial performance before and during the Covid-19 Pandemic. The variables used are the ratio of profitability, liquidity, solvency and economic value added (EVA). The objects in the study are hotel, restaurant and tourism sub-sector companies listed on the Indonesia Stock Exchange. Sampling is carried out based on criteria with a sample of 25 companies with a total of 200 data observations for each variable. This research is a type of quantitative research with comparative analysis. Data analysis using comparative descriptive statistical analysis. The results showed that the Current Ratio, Quick Ratio, Cash Ratio, DER, DAR, and NPM had significant differences between before and during the pandemic. ROA, ROE and EVA did not have a significant difference between before and during a pandemic.]]>
<![CDATA[The effect of capital structure, and growth on firm value on real estate and property companies listed on BEI (2015-2019 period) ]]>
<![CDATA[Trio Nugroho]]>;
<![CDATA[Dina Patrisia]]>
<![CDATA[ Financial Management Studies Vol. 2 No. 1 (2022): Financial Management Studies ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
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DOI: 10.24036/jkmk.v2i1.68
<![CDATA[The value of the company is a benchmark for investors to invest. For this reason, the value of the company is an important factor that must be increased by every company, because investors will tend to invest their shares in companies that have a high value. The focus of this research is to explain the influence of capital structure and growth on firm value. The research sample consisted of taken from 36 companies with five years of observation. The total sample consisted of 156 observation samples after undergoing data screening. . The analysis technique in this research is multiple linear and non-linear regression analysis. The results of this study indicate that the capital structure based on market value measurement (MLLEV) on linear and non-linear regression has a negative and significant effect. The capital structure based on the measurement of book value (LTDTA) in the non-linear model has a positive and significant effect, but has no influence on the linear model. Growth has no effect on firm value in all models.]]>
<![CDATA[The Effect of Intellectual Capital on the Performance of Financial Services Companies Listed on the Indonesia Stock Exchange ]]>
<![CDATA[Muhammad zidane]]>;
<![CDATA[Dina Patrisia]]>
<![CDATA[ Financial Management Studies Vol. 2 No. 4 (2022): Financial Management Studies ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
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DOI: 10.24036/jkmk.v2i4.106
<![CDATA[The purpose of this study is to analyze the power of intellectual capital performance of financial services listed on the Indonesian financial market before the outbreak and during the epidemic This study is a causative study. The population in this study is all monetary service companies listed on the Indonesian impact market. Meanwhile, the illustrations in this study were determined using a porposive sampling system with the following criteria: a) listed on the IDX during the observation period (2019-2020) b) the company publishes payment of fees during the observation period, resulting in 60 illustrations with a total of 120 observations. the category of data used is subordinate data received from www. Idx.co.id. the system that is used is a multiple regression view with a level a of 5%. From the results received, it can be concluded that intellectual capital (value added intellectual coefficient TM) positively affects the appearance of the partnership (return on equity) on the monetary service partnership listed on the IDX with a significant price in 2019 or before the outbreak, which is 0.006 <0.05 while it was in 2020 or the epidemic period, there was a decrease even though intellectual capital (value added intellectual coefficient TM) affected the appearance of the joint venture with a significance price of 0.021 <0.05 and if the illustration was combined between 2019-2020 intellectual capital (value added intellectual coefficient TM) affected the appearance of the joint venture with significance price 0.000<0.05]]>
<![CDATA[The Influence of Corporate Social Responsibility and Company Life Cycle on Firm Value in Manufacturing Companies listed on the Indonesia Stock Exchange ]]>
<![CDATA[Muhammad Razif]]>;
<![CDATA[Dina Patrisia]]>
<![CDATA[ Financial Management Studies Vol. 3 No. 1 (2023): Financial Management Studies ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
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DOI: 10.24036/jkmk.v3i1.118
<![CDATA[This study aims to analyze whether there is an effect of corporate social responsibility and life cycle on firm value. The object of this research is a manufacturing company listed on the Indonesia Stock Exchange (IDX) in 2018-2019. The sample selection in this study used a purposive sampling method and the data used were secondary data. The sample in this study was 79. The analytical technique used for this study was multiple linear regression analysis. Data processing using SPSS application. The result of this research is that corporate social responsibility has a negative effect on firm value with a significance of 0.010. The company's life cycle has no effect on the value of the company with a significance value of 0.447.]]>
