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All Journal Jurnal Manajemen & Keuangan Journal of Social And Economics Research Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) journal of social and economic research
Elondri
Sekolah Tinggi Ilmu Ekonomi Pasaman Simpang Empat
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PENGARUH STORE ATMOSPHERE DAN LOKASI T ERHADAP KEPUTUSAN PEMBELIAN DI SEJATI SWALAYAN PASAMAN BARAT Elondri; Mai Yuliza; Roza Gustika; Yolanda, Yolanda
Journal of Social and Economics Research Vol 5 No 2 (2023): JSER, December 2023
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v5i2.112

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Store Atmosphere dan Lokasi terhadap Keputusan Pembelian di sejati Swalayan Pasaman Barat. Populasinya adalah semua konsumen yang berbelanja di Sejati Swalayan Pasaman Barat yang berjumlah 100 orang atau responden. Teknik pengambilan sampel yang digunakan adalah accidental sampling yaitu penentuan sampel berdasarkan kebetulan. Pengukuran variabel menggunakan skala likert, penelitian ini termasuk kedalam penelitian bersifat asosiatif. Dan dijelaskan bahwa variabel Store Atmosphere berpengaruh positif dan signifikan terhadap Keputusan Pembelian di Pasaman Barat dengan koefisien regresi 0.393 dengan nilai signifikan 0.000 (<0.05). Variabel Lokasi berpengaruh positif dan signifikan terhadap Keputusan Pembelian di Sejati Swalayan Pasaman Barat dengan nilai koefisien regresi 0.305 dengan nilai signifikan 0.004 (>0.05). Variabel independen secara bersamaan berpengaruh positif dan signifikan terhadap Keputusan Pembelian di Pasaman Barat dengan koefisien regresi 23.568 dengan nilai signifikan 0.000 (<0.05). Nilai koefisien determinasi menunjukkan 32,7%. Dan sisanya sebesar 67,3% dipengaruhi oleh variabel lain yang tidak termasuk dalam pengujian ini. Hasil dari TCR Keputusan pembelian memiliki rata-rata skor sebesar 4,02 atau 80,4% responden masuk dalam kategori Baik. Variabel Store atmosphere memiliki rata-rata sebesar 3,84 atau 76,8% Responden masuk dalam kategori Cukup Baik. Variabel Lokasi memiliki rata-rata skor sebesar 4,16 atau 83,14% Responden masuk dalam kategori Baik.
PENGARUH SHOPPING LIFESTYLE DAN FASHION INVOLVEMENT TERHADAP IMPULSE BUYING PADA PELANGGAN SHOPEE: (Studi pada Mahasiswa ITS Khatulistiwa) Elondri; Desda, Mia Muchia; Devi, Anita Sari
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 2 No 1 (2023): AGUSTUS
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v2i1.499

Abstract

This study aimed to explore the impact of shoppers' lifestyles and fashion involvement on impulse buying behavior among Shopee customers at ITS Khatulistiwa Pasaman Barat campus. The research involved 83 participants, all of whom were ITS Khatulistiwa students. The selection of participants followed a purposive sampling method, where specific criteria set by the researcher, including being Shopee users residing near the equator and having a history of making purchases, were used to identify suitable candidates. The findings of this study unveiled significant insights. Firstly, the Shopping Lifestyle variable exhibited a substantial positive influence on Impulse Buying among Shopee Customers, with a regression coefficient of 0.407 and a significance level of 0.000 (below 0.05). Secondly, the Fashion Involvement variable also displayed a noteworthy and statistically significant impact on Impulse Buying among Shopee customers, with a regression coefficient of 0.193 and a significance level of 0.000 (below 0.05). Notably, when both Shopping Lifestyle and Fashion Involvement were considered collectively, they collectively exerted a substantial positive and statistically significant influence on impulse buying behavior among Shopee customers, with a regression coefficient of 158.068 and a significance level of 0.000 (below 0.05), elucidating 79.8% of the observed variance. The remaining 20.2% was attributed to unexamined factors outside the scope of this study.
PENGARUH STORE ATMOSPHERE DAN LOKASI T ERHADAP KEPUTUSAN PEMBELIAN DI SEJATI SWALAYAN PASAMAN BARAT Elondri; Mai Yuliza; Roza Gustika; Yolanda, Yolanda
Journal of Social and Economics Research Vol 5 No 2 (2023): JSER, December 2023
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v5i2.112

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Store Atmosphere dan Lokasi terhadap Keputusan Pembelian di sejati Swalayan Pasaman Barat. Populasinya adalah semua konsumen yang berbelanja di Sejati Swalayan Pasaman Barat yang berjumlah 100 orang atau responden. Teknik pengambilan sampel yang digunakan adalah accidental sampling yaitu penentuan sampel berdasarkan kebetulan. Pengukuran variabel menggunakan skala likert, penelitian ini termasuk kedalam penelitian bersifat asosiatif. Dan dijelaskan bahwa variabel Store Atmosphere berpengaruh positif dan signifikan terhadap Keputusan Pembelian di Pasaman Barat dengan koefisien regresi 0.393 dengan nilai signifikan 0.000 (<0.05). Variabel Lokasi berpengaruh positif dan signifikan terhadap Keputusan Pembelian di Sejati Swalayan Pasaman Barat dengan nilai koefisien regresi 0.305 dengan nilai signifikan 0.004 (>0.05). Variabel independen secara bersamaan berpengaruh positif dan signifikan terhadap Keputusan Pembelian di Pasaman Barat dengan koefisien regresi 23.568 dengan nilai signifikan 0.000 (<0.05). Nilai koefisien determinasi menunjukkan 32,7%. Dan sisanya sebesar 67,3% dipengaruhi oleh variabel lain yang tidak termasuk dalam pengujian ini. Hasil dari TCR Keputusan pembelian memiliki rata-rata skor sebesar 4,02 atau 80,4% responden masuk dalam kategori Baik. Variabel Store atmosphere memiliki rata-rata sebesar 3,84 atau 76,8% Responden masuk dalam kategori Cukup Baik. Variabel Lokasi memiliki rata-rata skor sebesar 4,16 atau 83,14% Responden masuk dalam kategori Baik.
Bibliometric Mapping of Social Media and Brand Engagement Research: Trends, Themes, and Future Direction Anggraini, Nia; Awliya Afwa; Elondri
Jurnal Manajemen dan Keuangan Vol 14 No 2 (2025): Journal Management and Finance
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jmk.v14i2.13258

Abstract

The rapid evolution of social media has transformed how brands communicate, engage, and build relationships with consumers in the digital era. Despite extensive studies on social media marketing, limited bibliometric analysis has been conducted to systematically map research trends related to brand engagement. Therefore, this study aims to analyze the scientific development and thematic patterns of publications discussing the role of social media in building brand engagement from 2015 to 2025. The research population comprises all Scopus-indexed articles within this topic, resulting in 1,770 publications being identified. Using the bibliometric method, data were analyzed through VOSviewer software to visualize keyword co-occurrence, relevance, and publication trends, which were subsequently classified into thematic clusters. The analysis reveals five major clusters representing the dominant themes in this field: social media marketing, customer engagement, influencer marketing, brand community, brand loyalty, and brand equity. The findings indicate that research has increasingly focused on interactive, technology-based, and emotionally driven engagement strategies. The presence of virtual influencers and AI-powered engagement tools signifies a growing emphasis on authenticity and personalization in digital brand communication. This study contributes novelty by offering a comprehensive bibliometric mapping that integrates both behavioral and technological dimensions of brand engagement. The implications highlight how social media has evolved from a communication tool into an interactive ecosystem for co-creation and emotional bonding between brands and consumers. The findings provide valuable insights for academics and practitioners to develop more adaptive, data-driven, and ethically grounded marketing strategies in the digital era.
Co-Authors Awliya afwa Citra Suci Mantauv Desda, Mia Muchia Devi, Anita Sari Mai Yuliza Mardahleni Nia Anggraini Wildan Yolanda Yolanda, Yolanda