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All Journal Unram Journal of Community Service (UJCS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET)
M. Huanza
Universitas Sriwijaya
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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EXPLORING MERCHANT PREFERENCES IN DECISIONS TO PURCHASE PINEAPPLES FROM FARMERS IN SENURO VILLAGE Muhammad Andri Zuliansyah; Reshi Wahyuni; Serly Novita Sari; Adli; M. Huanza; Jerry Antonio
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 1 (2025): DECEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v5i1.1442

Abstract

This study was motivated by the importance of exploring traders' preferences in purchasing pineapples from farmers as an effort to strengthen the marketing chain and increase the competitiveness of local pineapple products in Senuro Village. The purpose of this study was to identify the factors that influence traders' decisions in purchasing pineapples in Senuro Village, Tanjung Batu District, Ogan Ilir Regency. This study used a survey method with a descriptive approach, involving four traders as samplings who were selected purposively. Data were collected through structured interviews using questionnaires, then analyzed descriptively and qualitatively to interpret patterns of trader preferences. The results showed five main factors that influence traders' decisions, namely quality, supply continuity, price, trust and relationships, and marketing risk. Quality is the most dominant factor because it is directly related to the fruit grading system, selling value, and market acceptance. Supply continuity is also important to maintain business stability, especially for traders who supply to markets outside the region. Price plays a secondary role after quality is met. In addition, trust between farmers and traders and the ability to manage marketing risks also influence the sustainability or strengthening of cooperative relationships.
Education and Action Movement of Climate Smart Agriculture Farmers: Adapting and Mitigating the Impacts of Climate Change on Agricultural Peatland in Perigi Village Dessy Adriani; Muhammad Yazid; Muhammad Yamin; Muhammad Andri Zuliansyah; Serly Novitasari; Siti Ramadhani Andhelia; M. Huanza; Dini Damayanthi; Trisna Wahyu Swasdiningrum Putri
Unram Journal of Community Service Vol. 6 No. 4 (2025): December
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v6i4.1318

Abstract

The agricultural sector's sustainability is seriously threatened by climate change, especially in vulnerable places like Perigi Village, which is primarily made up of peatlands. Due to a lack of knowledge about climate change adaptation and mitigation, farmers face decreasing productivity, seasonal uncertainty, and the risk of land fires. Through training, outreach, technical support, and the use of basic technologies based on climate-smart agriculture, the Climate-Smart Agriculture Farmers Education and Action Movement programme seeks to increase farmer capacity. Extension, hands-on training, agrosilvofishery systems, educational media, and the formation of Climate-Smart Agriculture Farmers Groups are some of the techniques employed. The program's results demonstrate a significant increase in farmer knowledge, the ability to apply adaptive techniques, and the creation of regional organisations that support collective efforts to reduce climate risks. This activity has an educational, social, ecological, and economic impact on the community and can be replicated as a model for village empowerment. This curriculum emphasises the importance of collaboration between academics, village administrations, and farmers in order to create sustainable agriculture and community resilience to climate change.
Co-Authors Adli Dessy Adriani Dini Damayanthi Jerry Antonio Muhammad Andri Zuliansyah Muhammad Yamin Muhammad Yazid Reshi Wahyuni Serly Novitasari Siti Ramadhani Andhelia Trisna Wahyu Swasdiningrum Putri