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Pengaruh Kualitas Penyelenggaraan Special Event dan City Branding Terhadap Destinasi Pariwisata di Kawasan Geopark Ciletuh Kabupaten Sukabumi Ganang Aditiyo Prakoso
Jurnal Ilmiah Pariwisata Vol 26 No 2 (2021): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Sekolah Tinggi Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v26i2.1454

Abstract

This study aims to determine the quality of organizing special events and city branding of tourist destinations in the Ciletuh Geopark area, Sukabumi Regency. This research uses multiple regression analysis method. Respondents in this study were the government, tourism managers, tourists and the community by providing a questionnaire with a Likert scale. The total population is 1,371,367 inhabitants. While the sample amounted to 139 people using the Slovin formula. The results of this study partially show that the quality of organizing special events has no significant effect on tourism destinations. While partially the quality of city branding has a significant effect on tourism destinations. Ciletuh Geopark is an area that is part of the UNESCO Global Geopark as an attraction that attracts tourists to visit, with many natural and cultural attractions that are still very strong in the local community. For the Indonesian Fishermen's Association, establishing broader relationships with stakeholders is useful in improving the quality of the organization, both in terms of marketing and the implementation of the Palabuanratu Fisherman Day Festival. The government is expected to be able to catalog events, so that visitors have the desire to explore tourist destinations. Keywords: Quality of Organizing Special Events, City Branding, Tourism Destinations
Development Strategy in Increasing Tourist Visits in Cemagi Tourist Village Ganang Aditiyo Prakoso; Marmaiyatno; Baskoro Harwindito
International Journal of Travel, Hospitality and Events Vol. 4 No. 1 (2025): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v4i1.441

Abstract

Purpose: Determine the internal and external factors that support and hinder development in Cemagi Tourism Village and Determine the best alternative strategy analysis for Cemagi Tourism Village. Research methods: This research uses a qualitative approach. The sampling technique used in this research is purposive sampling. The data analysis used in this research is SWOT. Results and discussion:The results of this research are the strategies that can be implemented in developing the Cemagi Tourism Village to increase the number of tourist visits, including: (1) SO Strategy: Creating Cemagi trek tour packages, agrotourism and cultural tourism, and making promotions about Cemagi's tourism; (2) WO Strategy to improve infrastructure or create infrastructure that supports tourism in Cemagi; (3) ST Strategy: Creating a different program from other tourist villages; (4) WT Strategy Create a village security program. Implication: Based on the results and discussion of this research, the researcher recommends implementing the strategies that she has created, such as improving the existing infrastructure in the Cemagi Tourism Village. The tourist village should be more aggressive in its promotion, especially on social media. It would be better to collaborate with travel agents when selling tour packages. Collaborate with the government to create an event that can attract tourists to the Cemagi Tourism Village.
Pengaruh Kualitas Penyelenggaraan Special Event dan City Branding Terhadap Destinasi Pariwisata di Kawasan Geopark Ciletuh Kabupaten Sukabumi Ganang Aditiyo Prakoso
Jurnal Ilmiah Pariwisata Vol 26 No 2 (2021): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v26i2.1454

Abstract

This study aims to determine the quality of organizing special events and city branding of tourist destinations in the Ciletuh Geopark area, Sukabumi Regency. This research uses multiple regression analysis method. Respondents in this study were the government, tourism managers, tourists and the community by providing a questionnaire with a Likert scale. The total population is 1,371,367 inhabitants. While the sample amounted to 139 people using the Slovin formula. The results of this study partially show that the quality of organizing special events has no significant effect on tourism destinations. While partially the quality of city branding has a significant effect on tourism destinations. Ciletuh Geopark is an area that is part of the UNESCO Global Geopark as an attraction that attracts tourists to visit, with many natural and cultural attractions that are still very strong in the local community. For the Indonesian Fishermen's Association, establishing broader relationships with stakeholders is useful in improving the quality of the organization, both in terms of marketing and the implementation of the Palabuanratu Fisherman Day Festival. The government is expected to be able to catalog events, so that visitors have the desire to explore tourist destinations. Keywords: Quality of Organizing Special Events, City Branding, Tourism Destinations
IMPLEMENTASI BUDAYA BERBAGI DALAM PELAKSANAAN EVENT DI POLITEKNIK INTERNASIONAL BALI Anak Agung Nyoman Sri Wahyuni; Ganang Aditiyo Prakoso; Marmaiyatno
BINA CIPTA Vol 4 No 1 (2025): BINA CIPTA
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/binacipta.v4i1.55

Abstract

Bali International Polytechnic has a sharing program, PIB Sharing to students by providing discounts for new and outstanding students, PIB sharing to lecturers and staff by providing scholarships to continue their education to a higher level and PIB sharing during the implementation of the Event. The purpose of this Community Service is to analyze the implementation of the culture of sharing in the implementation of the Event at Bali International Polytechnic. The method used in Community Service is the qualitative method. Data collection was carried out through interviews, observations, and literature studies. The culture of sharing implemented at PIB went smoothly, although some of the stakeholders or communities who had been invited did not attend. PIB shared with stakeholders in Tabanan City and Beraban Village, sweepers, online motorcycle taxi drivers, Chinese people, builders, loaders (suwun) and parking attendants. Suggestions that can be given, the Community Service team should coordinate better with those who receive basic necessities and stakeholders who receive complete clothing, so that the community who have been invited can come or can be represented.