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All Journal Avesina : Media Informasi Ilmiah Universitas Islam Al-Azhar ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Valid Jurnal Pengabdian Jurnal Kendali Akuntansi Akuntabel: Jurnal Ilmiah Akuntansi ShariaBiz International Journal of Economics and Business
Endang Kartini
State University of Malang
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Journal : Valid Jurnal Pengabdian

 1 
Strategi Implementasi Digital Marketing Dalam Meningkatkan Volume Penjualan Pada UMKM Jagung Marning UD. Karya Indah Desa Gelogor Endang Kartini; Lalu Mimbar; Rusdi
Valid Jurnal Pengabdian Vol. 3 No. 1 (2025): Vol. 3 No. 1 Januari 2025
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi AMM

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This community service aims to introduce and implement digital marketing strategies to increase sales volume. The partners in this service are the actors of UNKM Jagung Marning UD Karya Indah located in Gelogor Selatan Village, Kediri District, West Lombok. The main problem faced by partners is the lack of knowledge in marketing the products produced both offline (conventionally)/directly and online. Lack of understanding/knowledge of marketing will have an impact on the lack of sales results, thus affecting business development. The solution offered in this community service is through a mentoring consultation program by a team of lecturers. The target of the program is to increase partner knowledge both regarding digital marketing strategies and the ability to implement digital marketing. The method of implementing community service activities is carried out by providing tutorials and mentoring in introducing digital marketing strategies both conventionally and digitally. The results of the activity show the enthusiasm of partners who from the beginning have always paid attention and asked a lot of questions for the continuity of their business.
Penyuluhan UMKM Go Ekspor (Strategi Jualan Online Di Pasar Internasional) Pada Pelaku UMKM di Desa Gerogol Lombok Barat Rusdi; Armiani; Ni Nyoman Yuliati; Sukma Hidayat Kurnia Abadi; I Made Suardana; Endang Kartini; Baiq Kisnawati; Khaerul Hadi; Surahman Hidayat; Ulfiyani Asdiansyuri; Faizatul Fajariah
Valid Jurnal Pengabdian Vol. 3 No. 2 (2025): Vol. 3 No. 2 Juli 2025
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi AMM

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This community service aims to provide education to MSME actors related to Online Selling Strategies in the International Market so that there is added value and profitability for MSME business actors in Gerogol Village. The target of service is MSME actors who are registered and already have a business license in Gerogol Village. Problems are solved in three stages of activities, namely preparation, implementation and evaluation. Preparations were made by conducting preliminary interviews to find out the conditions in the field regarding the basic problem of non-development of MSMEs in Gerogol Village. The implementation was carried out by providing counseling on how to create added value for the businesses of each MSME actor in Gerogol Village. Evaluation of activities is carried out for each stage by collecting and concluding data from each stage of the activity. The results of the Online Sales Strategy in the International Market counseling activity for MSMEs in Grogol Village, West Lombok, show a high level of enthusiasm from MSME actors because there are new opportunities to increase business scale and profits.
Pengembangan Usaha Mikro Cilok di Desa Rumak, Kabupaten Lombok Barat Endang Kartini; Nizar Hamdi; Ahmad Bairizki; Surahman Hidayat; Mustaan; Sigit Ary Wijayanto
Valid Jurnal Pengabdian Vol. 2 No. 1 (2024): Vol. 2 No. 1 Juli 2024
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi AMM

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One of the micro businesses that was used as a target location was Cilok Abi, a micro culinary business owned by the local community. In this cilok business, several problems were found, including: Low understanding regarding the preparation of good financial reports and management of financial reports that is not yet optimal; Marketing capabilities are still conventional, so they have not been able to expand their market share; Limited labor both quantity and quality; The distribution permit number for the home food industry has not yet been registered. For this reason, the team provides business development assistance by: 1) training in simple financial management and bookkeeping; 2) Digital marketing training, 3) Training to manage and empower employees; and 4) Extension to obtain a home industry food production certificate (SPP-IRT).
R PENGEMBANGAN POTENSI USAHA KRIPIK TALAS TIGA PUTRA DI DESA LEMBUAK Endang Kartini; Baehaki Syakbani; I Made Suardana; Ni Nyoman Yuliati; Rusli Amrul; Yuli Astini; Imam Samudra; Dina Wijayanti
Valid Jurnal Pengabdian Vol. 4 No. 1 (2026): Vol. 4 No. 1 Januari 2026
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi AMM

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Business mentoring for the Tiga Putra chips business in Lembuak Village, Narmada District, West Lombok is a community service program conducted by lecturers at STIE AMM Mataram. This mentoring program aims to improve the group's understanding of the problems that arise in running a taro chip business. Problems that emerged during the mentoring program included the lack of a clear plan for developing the taro chip business, resulting in unclear goals and targets. This community service program employed digital marketing promotion and limited access to collaborations with other parties. The method used for this service was counseling and mentoring for the business group. The results of this service program include an understanding of business management, digital marketing, and collaboration with other parties to develop the taro chip business.
Co-Authors Afrian Catur Pramudya Ahmad Bairizki Alisha Zahra Meiriani Amrul, Rusli Arif Firman Aulia Armiani Astini, Yuli Baehaki Syakbani Baiq Desthania Prathama Dina Wijayanti Elvina Setiawati Etik Yuliana Faizatul Fajariah Farhan Susiawan Fauzi, Agus Khazin Ficky Desra Saputra Fitri Aisyah Gunawan Adi Wijaya Handoko Wahyu Utama Hizbiatul Maulani I MADE SUARDANA Iin Indriani Imam Samudra Izrawati Izrawati Khaerul Hadi Khotmi, Herawati Kisnawati, Baiq Lalu Mimbar Merliana Saputri Muhammad Alamsyah Mustaan Nizar Hamdi Nursanty, Ida Ayu Nursanty Rani Mahmudah Rizki Dwianto Rusdi Sigit Ary Wijayanto Sofiati Wardah SRI WULANDARI Sukma Hidayat Kurnia Abadi Surahman Hidayat Ulfa hasanah Ulfiyani Asdiansyuri Vida Indah Viratna Yuliati, Ni Nyoman Yusi Faizatul Octavia Zuni Kurnia Sari