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Penyuluhan UMKM Go Ekspor (Strategi Jualan Online Di Pasar Internasional) Pada Pelaku UMKM di Desa Gerogol Lombok Barat Rusdi; Armiani; Ni Nyoman Yuliati; Sukma Hidayat Kurnia Abadi; I Made Suardana; Endang Kartini; Baiq Kisnawati; Khaerul Hadi; Surahman Hidayat; Ulfiyani Asdiansyuri; Faizatul Fajariah
Valid Jurnal Pengabdian Vol. 3 No. 2 (2025): Vol. 3 No. 2 Juli 2025
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi AMM

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Abstract

This community service aims to provide education to MSME actors related to Online Selling Strategies in the International Market so that there is added value and profitability for MSME business actors in Gerogol Village. The target of service is MSME actors who are registered and already have a business license in Gerogol Village. Problems are solved in three stages of activities, namely preparation, implementation and evaluation. Preparations were made by conducting preliminary interviews to find out the conditions in the field regarding the basic problem of non-development of MSMEs in Gerogol Village. The implementation was carried out by providing counseling on how to create added value for the businesses of each MSME actor in Gerogol Village. Evaluation of activities is carried out for each stage by collecting and concluding data from each stage of the activity. The results of the Online Sales Strategy in the International Market counseling activity for MSMEs in Grogol Village, West Lombok, show a high level of enthusiasm from MSME actors because there are new opportunities to increase business scale and profits.
PENGARUH BUDAYA ORGANISASI, KOMITMEN PROFESI, DAN PERILAKU INOVATIF TERHADAP KEPUASAN KERJA GURU Trie Utamy; I Made Murjana; Khaerul Hadi
Kredibel: Jurnal Ilmiah Manajemen Vol. 2 No. 1 (2024): Vol. 2 No. 1 Februari 2024
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat (LP3M) Sekolah Tinggi Ilmu Ekonomi AMM (STIE AMM) Mataram

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Abstract

This study aims to examine the effect of organizational culture, professional commitment and innovative behavior on teacher job satisfaction at SMPN 7 Pujut in 2023. This research consists of 3 independent variables namely organizational culture (X1), professional commitment (X2) and innovative behavior (X3). and the dependent variable, namely job satisfaction (Y). The population in this study was 34 and the sample in this study was 34 respondents at SMPN 7 Pujut. Data was obtained by distributing 34 questionnaires and 36 statement items. Data were analyzed using SPSS 16.0. The results of this study indicate that organizational culture, professional commitment and innovative behavior have a significant effect partially, and simultaneously organizational culture, professional commitment and innovative behavior have a significant effect. The most dominant influencing variable is organizational culture with a regression value of 0.760.
Analisis Faktor-Faktor Yang Mempengaruhi Kinerja Karyawan PT. Permodalan Nasional Madani Di Kecamatan Sekotong Heni Widiawati; Nizar Hamdi; Khaerul Hadi
Kredibel: Jurnal Ilmiah Manajemen Vol. 2 No. 2 (2024): Vol. 2, No. 2, April 2024
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat (LP3M) Sekolah Tinggi Ilmu Ekonomi AMM (STIE AMM) Mataram

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Abstract

This research aims to examine the factors that influence the performance of PT employees. Madani National Capital in Sekotong sub-district. So that the variables in this study consisted of 2 (two) independent variables namely Training (X1), Motivation (X2) and the dependent variable Performance (Y). The population of this research is all employees of PT. PNM in Sekotong sub-district. The total sample was 33 respondents, samples were taken using non-probability sampling techniques. Data was obtained by distributing questionnaires to all employees of PT. PNM online via the WhatsApp application with the Google Form link and conduct interviews. Data were analyzed using Multiple Linear Regression Analysis. The results of this study indicate that training has a partially significant effect on performance and motivation has a partially significant effect on performance. So it can be concluded that the training and motivation variables simultaneously have a significant effect on performance. Meanwhile, the motivation variable has the most dominant influence on performance. The results of this study also show that the independent variables (Training and Motivation) are able to explain the dependent variable (Performance) as much as 78.7%. Meanwhile, the remaining 21.3% is influenced by other variables outside the variables of this research.
A Transformasi Digital UMKM Melalui Pelatihan dan Pendampingan untuk Penguatan Literasi Digital dan Peningkatan Omzet di Kecamatan Lingsar, Lombok Barat Armiani, Armiani; I Made Murjana; Yusi Faizathul Octavia; Topan Siswanto; Nendy Pratama Agusfianto; Khaerul Hadi; Dwi Arini Nursansiwi
Valid Jurnal Pengabdian Vol. 4 No. 1 (2026): Vol. 4 No. 1 Januari 2026
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi AMM

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Abstract

This Community Service Program (PKM) aims to enhance the capacity of culinary MSME (Micro, Small, and Medium Enterprises) actors in Lingsar District, West Lombok Regency, in utilizing social media as a tool for promotion and sales improvement. Using the Participatory Action Research (PAR) approach, the program was implemented through four main stages: needs analysis, digital marketing training, four-week intensive mentoring, and evaluation and reflection. The mentoring activities focused on three MSMEs representing different culinary sub-sectors, namely traditional dry snacks, catfish floss, and wet cakes. The results showed a significant improvement in participants’ digital literacy, frequency of online promotional content, and an increase in business turnover by 20–30%. The program also fostered collaborative networks among MSME actors to ensure business sustainability through digital platforms. Thus, the PAR approach proved effective in empowering MSMEs toward sustainable digital independence in West Lombok.