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All Journal Jurnal Akuntansi dan Keuangan Syariah - ALIANSI Valid Jurnal Pengabdian Kredibel: Jurnal Ilmiah Manajemen
Faizatul Fajariah
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analisis Tingkat Kepuasan Pelanggan Terhadap Kualitas Pelayanan Berdasarkan Indeks Kepuasan Pelanggan Pada CV.Lombok Lalu Travel Baiq Vivin Maelanti; Baiq Ertin Helmida; Faizatul Fajariah
Kredibel: Jurnal Ilmiah Manajemen Vol. 2 No. 4 (2024): Vol. 2 No. 4 Agustus 2024
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat (LP3M) Sekolah Tinggi Ilmu Ekonomi AMM (STIE AMM) Mataram

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Abstract

This research aims to determine and analze the extent of Customer Satisfaction Level towards the Service Quality at CV. Lombok Lalu Travel. The population in this study consisted of 272 customers, using a simple radom sampling technique, resulting in a simple size of 54 customers. The Customer Satisfaction Index (CSI) was calculated in this study to assess the degree of alignment between customers expectations and perceived performance. It measures the difference between customers perceived performance and their expectations. The research method used in this study is descriptive research, with data collection using questionnaires distributed through google form. The data was then processed using SPPS 25 to assess the validity and reliability of each attribute. The results based on the Customer Satisfaction Index at CV. Lombok Lalu Travel obtained a score of 89%, indicating that the customers of are “very satisfied” with the service quality performance. Based on the calculations using the Customer Satisfaction index “responsible for providing services” and “ready to serve customers when traveling” received the lowest scores, suggesting in its service is more prepared in managing customer schedules according to the specified time.
PENGARUH EFEKTIVITAS KONTEN PEMASARAN DI MEDIA SOSIAL TERHADAP BRAND TRUST: STUDI PADA GENERASI Z Faizatul Fajariah
Jurnal Akuntansi dan Keuangan Syariah - ALIANSI Vol. 8 No. 1 (2025): Jurnal Akuntansi dan Keuangan Syariah - ALIANSI
Publisher : Akuntansi research UGR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54712/aliansi.v8i1.385

Abstract

The rapid growth of social media has transformed the landscape of marketing communication, especially in building brand trust among Generation Z. This study aims to analyze the influence of social media marketing content effectiveness comprising information quality, emotional appeal, content authenticity, brand consistency, and audience relevance on brand trust among Generation Z in Mataram City. A quantitative approach was employed, using multiple linear regression analysis. Data were collected through an online questionnaire distributed to 150 Gen Z respondents who actively use social media. Partially, each variable also shows a significant positive influence. The F-test results show that all independent variables simultaneously have a significant effect on brand trust, with a coefficient of determination (R²) of 75.8%. Among them, information quality emerges as the most dominant factor affecting brand trust, followed by content authenticity and audience relevance. These findings highlight the importance of delivering informative, authentic, and relevant content in digital marketing strategies to foster brand trust among young, digitally savvy consumers. The study offers practical implications for local businesses in designing effective and targeted social media content that aligns with the values and preferences of Generation Z.
Penyuluhan UMKM Go Ekspor (Strategi Jualan Online Di Pasar Internasional) Pada Pelaku UMKM di Desa Gerogol Lombok Barat Rusdi; Armiani; Ni Nyoman Yuliati; Sukma Hidayat Kurnia Abadi; I Made Suardana; Endang Kartini; Baiq Kisnawati; Khaerul Hadi; Surahman Hidayat; Ulfiyani Asdiansyuri; Faizatul Fajariah
Valid Jurnal Pengabdian Vol. 3 No. 2 (2025): Vol. 3 No. 2 Juli 2025
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi AMM

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Abstract

This community service aims to provide education to MSME actors related to Online Selling Strategies in the International Market so that there is added value and profitability for MSME business actors in Gerogol Village. The target of service is MSME actors who are registered and already have a business license in Gerogol Village. Problems are solved in three stages of activities, namely preparation, implementation and evaluation. Preparations were made by conducting preliminary interviews to find out the conditions in the field regarding the basic problem of non-development of MSMEs in Gerogol Village. The implementation was carried out by providing counseling on how to create added value for the businesses of each MSME actor in Gerogol Village. Evaluation of activities is carried out for each stage by collecting and concluding data from each stage of the activity. The results of the Online Sales Strategy in the International Market counseling activity for MSMEs in Grogol Village, West Lombok, show a high level of enthusiasm from MSME actors because there are new opportunities to increase business scale and profits.
Pendampingan Pemasaran Jagung Astan Berbasis Digitalisasi Pada UD. Beriuk Maju Barat Armiani; Rusli Amrul; Faizatul Fajariah; I Nengah Arsana; Nendy Pratama Agusfianto; Satriawan
Valid Jurnal Pengabdian Vol. 2 No. 1 (2024): Vol. 2 No. 1 Juli 2024
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi AMM

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Abstract

Digital-based marketing assistance for Astan Corn at UD. Beriuk Maju, Jagagaraga Village, West Lombok is an implementation of community service carried out by STIE AMM Mataram lecturers. This assistance is in order to increase the group's understanding of the problems that arise in carrying out the Astan Corn business. The problem that arises during mentoring is that the development of the Astan Corn business does not yet have a clear plan so that the goals and objectives of the Astan Corn business to be achieved are not clear, there is no marketing promotion using digitization and there is a lack of access to collaborate or in the form of cooperation with other parties. The method of implementing this service uses counseling and mentoring for business groups. The result obtained from this service is that the group understands business management. The group understands marketing using digitization and the group will try to collaborate with other parties to develop the astan corn business.
Strategi Pemasaran Produk Wisata Desa Sesaot Dalam Menarik Minat Wisatawan Ni Made Wulandari; Hj. Erviva Fariantin; Faizatul Fajariah
Kredibel: Jurnal Ilmiah Manajemen Vol. 2 No. 3 (2024): Vol. 2 No. 3 Juni 2024
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat (LP3M) Sekolah Tinggi Ilmu Ekonomi AMM (STIE AMM) Mataram

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Abstract

This research is a qualitative research with an ethnographic approach strategy that aims to analyze the marketing strategy of Sesaot Village tourism products in attracting tourists. This study took 10 (ten) informants, namely the West Lombok Tourism Office, the Head of Sesaot Village, 2 (two) Tourism Managers, 3 (three) Business Actors, 3 (three) communities. This study used several data collection techniques, namely in-depth interviews, observation, and documentation. The interview technique was carried out in an unstructured manner using an interview guide. The marketing strategy used by Sesaot Tourism Village is in the form of developing tourist destination objects or products, promoting through social media or the internet, increasing accessibility, and improving services. The result of the development of tourism products in Sesaot Tourism Village is the construction of several new photo spots that previously did not exist in the PUREKMAS area, various facilities such as toilets, and berugak have been provided to maintain the comfort of tourists when visiting. It is known that tourist interests can change along with the development of tourist attractions, when a tourist attraction has new things, tourists will feel interested and think about trying it.
Co-Authors Agusfianto, Nendy Pratama Amrul, Rusli Armiani Baiq Ertin Helmida Baiq Vivin Maelanti Endang Kartini Hj. Erviva Fariantin I MADE SUARDANA I Nengah Arsana Khaerul Hadi Kisnawati, Baiq Ni Made Wulandari Rusdi Satriawan Sukma Hidayat Kurnia Abadi Surahman Hidayat Ulfiyani Asdiansyuri Yuliati, Ni Nyoman