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Wawan Hari Subagyo
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PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN KUE BASAH TRADISIONAL PADA USAHA MIKRO CI ALIH SUKAJADI KOTA BOGOR Benny Osta Nababan; Shofie Salsabila Kalmindah; Wawan Hari Subagyo; Dwi Oktiana Irawati; Andri Budi Santosa
Economicus Vol. 18 No. 1 (2024): JUNI
Publisher : Sekolah Tinggi Ilmu Ekonomi Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v18i1.393

Abstract

This research aims to determine consumer purchasing decisions for traditional wet cakes at the Cialih Sukajadi micro-enterprise, Bogor City. Research data collection was carried out using a digital questionnaire technique, namely through a closed Google Form which was distributed to 100 respondents who were shown to consumers of Cialih Sukajadi and its surroundings. (1) The results of the F test research show that the independent variables (product, price, promotion and location) have a significant effect simultaneously on the dependent variable (purchasing decision), seen from the significant value below 0.1 and the calculated F value 13.788 > F table 2, 00. (2) As well as the results of the t-test calculation, where the location variable obtained a t-count of 3.491, so it can be said that the location variable is the variable that most influences the purchasing decision variable for traditional Cialih Sukajadi wet cakes, Bogor City. (3) The coefficient of determination (adjusted R) is 0.341, which means that the marketing mix can be explained by a model with independent variables (product, price, promotion and location) of 34.1% while the remaining 65.9% is explained by other factors outside the variables. researched.
PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN PELANGGAN PENGGUNA JASA TRANSPORTASI GRABBIKE DI KELURAHAN BOJONGGEDE Wawan Hari Subagyo; Dulloh Rafsanjani
Economicus Vol. 16 No. 1 (2022): JUNI
Publisher : Sekolah Tinggi Ilmu Ekonomi Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v16i1.284

Abstract

This study aims to determine the effect of service quality and price on customer satisfaction using GrabBike transportation services in Bojonggede Village. In this study, the population is customers who use Grabbike online motorcycle taxi transportation services in Bojonggede Village because the number of population to be studied is not identified (unidentified), so in this paper the authors took a sample of 100 people/respondent. The results of the study show: (1) Service Quality and Price Variables have an effect on Customer Satisfaction. (2) The results of the F test or simultaneous obtained the value of Fcount = 15,468, greater than Ftable (2,385). So it can be concluded that the service quality and price variables together have an effect on GrabBike Customer Satisfaction in Bojonggede Village. (3) The most dominant variable affecting customer satisfaction is the service quality variable with the largest coefficient value of 0.323. (4) the result of the determination test is 0.226, which means that the contribution of the service quality and price variables to customer satisfaction is 22.6%. From this value, it means that the variables of Service Quality and Price affect customer satisfaction. While the remaining 77.4% is influenced by other factors that are not discussed in this study.
PENGARUH KUALITAS PRODUK, CITRA MEREK, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK SCARLETT WHITENING PADA KONSUMEN DI KABUPATEN BOGOR Mujito; Nur Khapifah; Benny Osta Nababan; Wawan Hari Subagyo
Economicus Vol. 18 No. 2 (2024): DESEMBER
Publisher : Sekolah Tinggi Ilmu Ekonomi Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v18i2.410

Abstract

This research aims to determine the influence of product quality, brand image, price, and promotion on purchasing decisions for Scarlett Whitening products among customers in Bogor Regency. This research uses quantitative methods and a type of causality research using data in the form of numbers and analyzed using statistical analysis, to determine the influence of variables (X), namely product quality, brand image, price and promotion on purchasing decisions for Scarlett Whitening products as variable (Y). The population of this study are consumer who have used at least on purchase of Scarlett Whitening products in Bogor Regency, with sample size of 100 respondents. The data collection technique was carried out using a questionnaire, while for data analysis using SPSS version 22 to test, namely the validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple analysis T test (Partial Test), and F test (Simultaneous test). The results of this research show that the variables product quality, brand image, price, and promotion simultaneously influence the decision to purchase Scarlett Whitening product. Meanwhile, in the T test, product quality has no influence on the decision to purchase Scarlett Whitenin product. Brand image, price, and promotion influence the decision to purchase Scarlett Whitening product.
PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN KUE BASAH TRADISIONAL PADA USAHA MIKRO CI ALIH SUKAJADI KOTA BOGOR Benny Osta Nababan; Wawan Hari Subagyo; Dwi Oktiana Irawati; Andri Budi Susanto; Shofie Salsabila Kalmindah
Economicus : Jurnal Ekonomi dan Manajemen Vol. 14 No. 2 (2024): Juni : Economicus : Jurnal Ekonomi dan Manajemen
Publisher : Institut Teknologi dan Bisnis Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v14i2.11

Abstract

This research aims to determine consumer purchasing decisions for traditional wet cakes at the Cialih Sukajadi micro-enterprise, Bogor City. Research data collection was carried out using a digital questionnaire technique, namely through a closed Google Form which was distributed to 100 respondents who were shown to consumers of Cialih Sukajadi and its surroundings. (1) The results of the F test research show that the independent variables (product, price, promotion and location) have a significant effect simultaneously on the dependent variable (purchasing decision), seen from the significant value below 0.1 and the calculated F value 13.788 > F table 2, 00. (2) As well as the results of the t-test calculation, where the location variable obtained a t-count of 3.491, so it can be said that the location variable is the variable that most influences the purchasing decision variable for traditional Cialih Sukajadi wet cakes, Bogor City. (3) The coefficient of determination (adjusted R) is 0.341, which means that the marketing mix can be explained by a model with independent variables (product, price, promotion and location) of 34.1% while the remaining 65.9% is explained by other factors outside the variables. researched.
PENGARUH KUALITAS PRODUK, CITRA MEREK, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK SCARLETT WHITENING PADA KONSUMEN DI KABUPATEN BOGOR Mujito Mujito; Benny Osta Nababan; Wawan Hari Subagyo; Nur Hapifah
Economicus : Jurnal Ekonomi dan Manajemen Vol. 15 No. 1 (2024): Desember: Economicus : Jurnal Ekonomi dan Manajemen
Publisher : Institut Teknologi dan Bisnis Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v15i1.26

Abstract

This research aims to determine the influence of product quality, brand image, price, and promotion on purchasing decisions for Scarlett Whitening products among customers in Bogor Regency. This research uses quantitative methods and a type of causality research using data in the form of numbers and analyzed using statistical analysis, to determine the influence of variables (X), namely product quality, brand image, price and promotion on purchasing decisions for Scarlett Whitening products as variable (Y). The population of this study are consumer who have used at least on purchase of Scarlett Whitening products in Bogor Regency, with sample size of 100 respondents. The data collection technique was carried out using a questionnaire, while for data analysis using SPSS version 22 to test, namely the validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple analysis T test (Partial Test), and F test (Simultaneous test). The results of this research show that the variables product quality, brand image, price, and promotion simultaneously influence the decision to purchase Scarlett Whitening product. Meanwhile, in the T test, product quality has no influence on the decision to purchase Scarlett Whitenin product. Brand image, price, and promotion influence the decision to purchase Scarlett Whitening product.
PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN MARTABAK PIZZA ORINS CABANG PONDOK GEDE JAKARTA Tika Kartika Asri; Mujito Mujito; Wawan Hari Subagyo; Kezia Yuniar Event Napitupulu
Economicus : Jurnal Ekonomi dan Manajemen Vol. 14 No. 1 (2023): Desember: Economicus : Jurnal Ekonomi dan Manajemen
Publisher : Institut Teknologi dan Bisnis Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v14i1.30

Abstract

The purpose of this study was to determine the effect of marketing mix variables partially or simultaneously on purchasing decisions for Martabak Pizza Orins Pondok Gede Jakarta Branch. The results showed that: (1) The results of hypothesis testing partially proved that product quality and promotion variables had an effect on purchasing decisions with a calculated t value of product quality variable of 2.938 > t table of 1.984 with a significance value of 0.000 <0.05. Meanwhile, price and location variables have no effect on purchasing decisions with a calculated t value of the price variable of 0.154 <t table 1.984 with a significance value of 0.878 > 0.05 and a calculated t value of the location variable of 1.743 <t table 1.984 with a significance value of 0.085 > 0 ,05. (2) The results of the simultaneous hypothesis test prove that simultaneously the variables of product quality, price, promotion and location influence purchasing decisions with a calculated F value of 35.767 > F table 2.310, with a significance of 0.000 <0.05 (3) Test results for the coefficient of determination an adjusted R² value of 0.601 is obtained, this proves that in this study purchasing decisions are simultaneously influenced by product quality, price, promotion and location variables by 60.1%, while the remaining 39.9%.
PENGARUH LOKASI DAN LAMA USAHA TERHADAP PENDAPATAN PEDAGANG DI PASAR CIBINONG KABUPATEN BOGOR Wawan Hari Subagyo; Benny Osta Nababan; Mujito Mujito; Novia Dwi Jayanti
Economicus : Jurnal Ekonomi dan Manajemen Vol. 13 No. 2 (2023): Juni: Economicus : Jurnal Ekonomi dan Manajemen
Publisher : Institut Teknologi dan Bisnis Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v13i2.52

Abstract

This study was conducted to determine the effect of business location and length of business on the income of traders in Cibinong Market, Bogor Regency. The results of the study proved that: (1) The results of the hypothesis test partially proved that business location affected the income of traders in Cibinong Market, Bogor Regency, this was shown by the value of t calculating the variable business location of 2.625 > t table 1.660 with a significance value of 0.010 < 0.10. (2) The results of the hypothesis test partially prove that the length of business affects the income of traders in Cibinong Market, Bogor Regency, this is shown by the value of t calculate the variable business location of 3.484> t table 1.660 with a significance value of 0.001 < 0.10. (3) The results of the hypothesis test simultaneously prove that the location of the business and the length of business simultaneously affect the income of traders in Cibinong Market, Bogor Regency, This is indicated by the calculated t value of the business location variable of 62.794 > 2.001 with a significance value of 0.000 < 0.10. (4) The most dominant variable affecting business income is the length of business variable, this can be seen from the value of the regression coefficient of the brand image variable of 0.546.
PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN PELANGGAN PENGGUNA JASA TRANSPORTASI GRABBIKE DI KELURAHAN BOJONGGEDE Wawan Hari Subagyo; Dulloh Rafsanjani
Economicus : Jurnal Ekonomi dan Manajemen Vol. 12 No. 2 (2022): Juni: Economicus : Jurnal Ekonomi dan Manajemen
Publisher : Institut Teknologi dan Bisnis Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v12i2.53

Abstract

This study aims to determine the effect of service quality and price on customer satisfaction using GrabBike transportation services in Bojonggede Village. In this study, the population is customers who use Grabbike online motorcycle taxi transportation services in Bojonggede Village because the number of population to be studied is not identified (unidentified), so in this paper the authors took a sample of 100 people/respondent. The results of the study show: (1) Service Quality and Price Variables have an effect on Customer Satisfaction. (2) The results of the F test or simultaneous obtained the value of Fcount = 15,468, greater than Ftable (2,385). So it can be concluded that the service quality and price variables together have an effect on GrabBike Customer Satisfaction in Bojonggede Village. (3) The most dominant variable affecting customer satisfaction is the service quality variable with the largest coefficient value of 0.323. (4) the result of the determination test is 0.226, which means that the contribution of the service quality and price variables to customer satisfaction is 22.6%. From this value, it means that the variables of Service Quality and Price affect customer satisfaction. While the remaining 77.4% is influenced by other factors that are not discussed in this study.
KEPUASAN KARYAWAN TERHADAP PELAYANAN PENGEMUDI (DRIVER) MOBIL OPERASIONAL DI PT SARANA MULTI INFRASTRUKTUR (PERSERO) Wawan Hari Subagyo; Dedi Stiyadi
Economicus : Jurnal Ekonomi dan Manajemen Vol. 12 No. 1 (2021): Desember: Economicus : Jurnal Ekonomi dan Manajemen
Publisher : Institut Teknologi dan Bisnis Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v12i1.81

Abstract

The objectives of this study are knowing the condition of the service quality of the operational car driver for the employees of PT Sarana Multi Infrastruktur (Persero), this is to find out how employees are satisfied with the operational car driver service at PT Sarana Multi Infrastruktur (Persero) and to find out the gap analysis of employee satisfaction with operational car driver services at PT Sarana Multi Infrasrtuktur (Persero). The results of the analysis show that the variables that satisfy consumers are 1). Tangible variable in the second question, namely the physical condition of the vehicle being driven by the driver according to the request. 2). The variable reliability (reliability) in the first question is the skill of the driver (driver) in driving operational vehicles. 3) Variable assurance (assurance) in the second question, namely, the driver of the operational car provides a sense of security in service to employees. the company has provided the best service, therefore the company must maintain the above variables. The variable that has not satisfied consumers is the variable reliability (reability) in the second question, namely the question of Timeliness in picking up and delivering employees and variable assurance (assurance) on the first question Driver (driver) Provides safety assurance in serving employees.
PENGARUH KUALITAS PRODUK, HARGA DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN AIR MINUM DALAM KEMASAN MEREK AQUA DI KELURAHAN PABUARAN BOGOR Wawan Hari Subagyo; Ranti Chairunisha Febriana
Economicus : Jurnal Ekonomi dan Manajemen Vol. 10 No. 2 (2020): Juni: Economicus : Jurnal Ekonomi dan Manajemen
Publisher : Institut Teknologi dan Bisnis Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v10i2.90

Abstract

This research aims to determine the influence of variable product quality, price and brand image partial and simultaneous to the variable purchase decision of bottled drinking water of Aqua brand in the village of Pabuaran Bogor, as well as knowing the effect of independent variables on the dependent variable. The samples in this study were 97 people. Data analysis techniques use multiple linear regression. T test result showed the product quality variable (X1) and brand image (X3) partially influential for the purchase decision of bottled drinking water (AMDK) Aqua brand in the village of Pabuaran Bogor. It is based on the calculated t count value of two variables greater than t table and the Signification value (p value) is less than 0.1. Variable price (X2) partial has no significant effect on the variable purchase decision of bottled drinking water (AMDK) Aqua brand in the village of Pabuaran Bogor. F test results indicate product quality variables, prices, and brand image simultaneously affect the variable purchase decision of bottled drinking water (AMDK) Aqua brand in the village Pabuaran Bogor. This can be seen that the value F count 6.80 is greater than the F table 2.70 and the significance (0.0) value is smaller than 0.1. The result of the coefficient of determination of 15.3% showed the influence of independent variables, such asproduct quality, price, brand image of the purchase decision variable. The remaining 84.7% is influenced by other variables not included in this study.
Co-Authors Andri Budi Santosa Andri Budi Susanto Ari Widiyastuti Asti Andayani Benny Osta Nababan Dedi Stiyadi Dulloh Rafsanjani Dwi Oktiana Irawati Ferdian Ardiliansyah Kezia Yuniar Event Napitupulu Muhlis Mujito Mujito Mujito Novia Dwi Jayanti Nur Hapifah Nur Khapifah Ranti Chairunisha Febriana Shofie Salsabila Kalmindah Tika Kartika Asri