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All Journal Jurnal Ilmiah Pariwisata Economicus: Jurnal Ekonomi dan Manajemen Jurnal Ilmiah Pariwisata Jurnal Ilmiah Manajemen Dan Kewirausahaan
Wawan Hari Subagyo
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Humanities Economics, Econometrics & Finance Education Environmental Science Social Sciences Transportation Other

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KEPUASAN KARYAWAN TERHADAP PELAYANAN PENGEMUDI (DRIVER) MOBIL OPERASIONAL DI PT SARANA MULTI INFRASTRUKTUR (PERSERO) Wawan Hari Subagyo; Dedi Stiyadi
Economicus : Jurnal Ekonomi dan Manajemen Vol. 12 No. 1 (2021): Desember: Economicus : Jurnal Ekonomi dan Manajemen
Publisher : Institut Teknologi dan Bisnis Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v12i1.81

Abstract

The objectives of this study are knowing the condition of the service quality of the operational car driver for the employees of PT Sarana Multi Infrastruktur (Persero), this is to find out how employees are satisfied with the operational car driver service at PT Sarana Multi Infrastruktur (Persero) and to find out the gap analysis of employee satisfaction with operational car driver services at PT Sarana Multi Infrasrtuktur (Persero). The results of the analysis show that the variables that satisfy consumers are 1). Tangible variable in the second question, namely the physical condition of the vehicle being driven by the driver according to the request. 2). The variable reliability (reliability) in the first question is the skill of the driver (driver) in driving operational vehicles. 3) Variable assurance (assurance) in the second question, namely, the driver of the operational car provides a sense of security in service to employees. the company has provided the best service, therefore the company must maintain the above variables. The variable that has not satisfied consumers is the variable reliability (reability) in the second question, namely the question of Timeliness in picking up and delivering employees and variable assurance (assurance) on the first question Driver (driver) Provides safety assurance in serving employees.
PENGARUH KUALITAS PRODUK, HARGA DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN AIR MINUM DALAM KEMASAN MEREK AQUA DI KELURAHAN PABUARAN BOGOR Wawan Hari Subagyo; Ranti Chairunisha Febriana
Economicus : Jurnal Ekonomi dan Manajemen Vol. 10 No. 2 (2020): Juni: Economicus : Jurnal Ekonomi dan Manajemen
Publisher : Institut Teknologi dan Bisnis Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v10i2.90

Abstract

This research aims to determine the influence of variable product quality, price and brand image partial and simultaneous to the variable purchase decision of bottled drinking water of Aqua brand in the village of Pabuaran Bogor, as well as knowing the effect of independent variables on the dependent variable. The samples in this study were 97 people. Data analysis techniques use multiple linear regression. T test result showed the product quality variable (X1) and brand image (X3) partially influential for the purchase decision of bottled drinking water (AMDK) Aqua brand in the village of Pabuaran Bogor. It is based on the calculated t count value of two variables greater than t table and the Signification value (p value) is less than 0.1. Variable price (X2) partial has no significant effect on the variable purchase decision of bottled drinking water (AMDK) Aqua brand in the village of Pabuaran Bogor. F test results indicate product quality variables, prices, and brand image simultaneously affect the variable purchase decision of bottled drinking water (AMDK) Aqua brand in the village Pabuaran Bogor. This can be seen that the value F count 6.80 is greater than the F table 2.70 and the significance (0.0) value is smaller than 0.1. The result of the coefficient of determination of 15.3% showed the influence of independent variables, such asproduct quality, price, brand image of the purchase decision variable. The remaining 84.7% is influenced by other variables not included in this study.
PERSEPSI KONSUMEN TERHADAP BAURAN PEMASARAN PADA PRODUK DAGING SAPI SEGAR DI WARUNG PANGAN SEHAT KOTA BOGOR Wawan Hari Subagyo; Ari Widiyastuti
Economicus : Jurnal Ekonomi dan Manajemen Vol. 11 No. 1 (2020): Desember: Economicus : Jurnal Ekonomi dan Manajemen
Publisher : Institut Teknologi dan Bisnis Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v11i1.100

Abstract

The purpose of this study was to determine how consumers' perceptions of the marketing mix of fresh beef products at Warung Pangan Sehat. This type of research uses descriptive quantitative. The sampling technique used is accidental sampling technique. Determination of the sample using the Slovin formula so that the sample obtained is 100 respondents. And data analysis techniques using the tools SPSS and WMS.Based on the results of the analysis discussion using the Weight Mean Score (WMS). The results of the assessment of the condition of each variable, namely the criterion product variable are very good with an average value of 3.48, the criteria promotion variable is very good with an average value of 3.42, the criteria price variable is very good with an average value of 3.35, the location variable very good criteria with an average value of 3.31. The highest average interpretation value is on the product variable with a value of 3.48 which is in the very good interpretation criteria. Consumers have perception that fresh beef products at Warung Pangan Sehat are very good. While the lowest average interpretation value is on the location variable with a value of 3.31 which means that the interpretation is very good. Consumers have a perception that the location of Warung Pangan Sehat is still accessible to consumers. The average interpretation value of all indicators is 3.39 which means very good. Overall, consumer perceptions of fresh beef products and promotions carried out are very good, the prices offered and the locations of Warung Pangan Sehat are affordable to consumers.
Manajemen Pemasaran Dalam Meningkatkan Mutu Pendidikan Wawan Hari Subagyo
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 3 No. 1 (2024): Januari : Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v3i1.2416

Abstract

Marketing is an activity that sells and offers products and services that are owned, so that consumers can buy and enjoy the products offered. In the current era of globalization, competition between educational institutions is increasingly attractive and competitive, therefore good marketing activities are needed in order to build a positive image and attract public interest. The "quality" aspect is expected to produce graduates (output) who are highly competitive, able to answer the demands and needs of society in the global era and have the originality of Indonesian culture and the Islamic boarding school itself. The quality philosophy that can be adopted in Islamic boarding schools is Total Quality Management. The value of educational institutions is tested when faced with the wants and needs of today's society. On the one hand, in all matters related to education, there are values ​​that must be built, spread and instilled, but at the same time, as time goes by, educational institutions are subject to market habits that demand to be faced. We continue to create new products in line with further developments and gaining popularity. This research uses a qualitative approach, namely the data source is written words obtained from natural situations. This type of research is a case study. In deciding on a marketing management activity program to improve the quality of education at Bhakti Muda Wiyata Vocational School, several considerations need to be made based on the results of the evaluation and analysis of the implementation of the educational marketing program in the previous year. It can be concluded that the efforts carried out by SMK Bhakti Muda Wiyata are not only focused on quantity but also quality.
Co-Authors Andri Budi Santosa Andri Budi Susanto Ari Widiyastuti Asti Andayani Benny Osta Nababan Dedi Stiyadi Dulloh Rafsanjani Dwi Oktiana Irawati Kezia Yuniar Event Napitupulu Mujito Mujito Mujito Novia Dwi Jayanti Nur Hapifah Nur Khapifah Ranti Chairunisha Febriana Shofie Salsabila Kalmindah Tika Kartika Asri