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All Journal Economicus: Jurnal Ekonomi dan Manajemen Multidisciplinary Indonesian Center Journal Jurnal Ilmiah Manajemen Dan Kewirausahaan JUPIKMAS
Wawan Hari Subagyo
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PERSEPSI KONSUMEN TERHADAP BAURAN PEMASARAN PADA PRODUK DAGING SAPI SEGAR DI WARUNG PANGAN SEHAT KOTA BOGOR Wawan Hari Subagyo; Ari Widiyastuti
Economicus : Jurnal Ekonomi dan Manajemen Vol. 11 No. 1 (2020): Desember: Economicus : Jurnal Ekonomi dan Manajemen
Publisher : Institut Teknologi dan Bisnis Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v11i1.100

Abstract

The purpose of this study was to determine how consumers' perceptions of the marketing mix of fresh beef products at Warung Pangan Sehat. This type of research uses descriptive quantitative. The sampling technique used is accidental sampling technique. Determination of the sample using the Slovin formula so that the sample obtained is 100 respondents. And data analysis techniques using the tools SPSS and WMS.Based on the results of the analysis discussion using the Weight Mean Score (WMS). The results of the assessment of the condition of each variable, namely the criterion product variable are very good with an average value of 3.48, the criteria promotion variable is very good with an average value of 3.42, the criteria price variable is very good with an average value of 3.35, the location variable very good criteria with an average value of 3.31. The highest average interpretation value is on the product variable with a value of 3.48 which is in the very good interpretation criteria. Consumers have perception that fresh beef products at Warung Pangan Sehat are very good. While the lowest average interpretation value is on the location variable with a value of 3.31 which means that the interpretation is very good. Consumers have a perception that the location of Warung Pangan Sehat is still accessible to consumers. The average interpretation value of all indicators is 3.39 which means very good. Overall, consumer perceptions of fresh beef products and promotions carried out are very good, the prices offered and the locations of Warung Pangan Sehat are affordable to consumers.
Manajemen Pemasaran Dalam Meningkatkan Mutu Pendidikan Wawan Hari Subagyo
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 3 No. 1 (2024): Januari : Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v3i1.2416

Abstract

Marketing is an activity that sells and offers products and services that are owned, so that consumers can buy and enjoy the products offered. In the current era of globalization, competition between educational institutions is increasingly attractive and competitive, therefore good marketing activities are needed in order to build a positive image and attract public interest. The "quality" aspect is expected to produce graduates (output) who are highly competitive, able to answer the demands and needs of society in the global era and have the originality of Indonesian culture and the Islamic boarding school itself. The quality philosophy that can be adopted in Islamic boarding schools is Total Quality Management. The value of educational institutions is tested when faced with the wants and needs of today's society. On the one hand, in all matters related to education, there are values ​​that must be built, spread and instilled, but at the same time, as time goes by, educational institutions are subject to market habits that demand to be faced. We continue to create new products in line with further developments and gaining popularity. This research uses a qualitative approach, namely the data source is written words obtained from natural situations. This type of research is a case study. In deciding on a marketing management activity program to improve the quality of education at Bhakti Muda Wiyata Vocational School, several considerations need to be made based on the results of the evaluation and analysis of the implementation of the educational marketing program in the previous year. It can be concluded that the efforts carried out by SMK Bhakti Muda Wiyata are not only focused on quantity but also quality.
ANALISIS KEGAGALAN PENANGANAN PARKIR LIAR DI KAWASAN STADION PAKANSARI KABUPATEN BOGOR Wawan Hari Subagyo; Muhlis; Ferdian Ardiliansyah
Economicus : Jurnal Ekonomi dan Manajemen Vol. 16 No. 1 (2025): Desember: Economicus : Jurnal Ekonomi dan Manajemen
Publisher : Institut Teknologi dan Bisnis Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v16i1.218

Abstract

This study uses a qualitative approach with data collection methods of interviews, field observations, and documentation studies. The analysis was conducted using the Fishbone Diagram method and simple weighting. The results of the study indicate that the main causes of the failure of illegal parking management include the lack of official parking spaces, weak supervision and law enforcement, suboptimal inter-agency coordination, and resistance from the community and surrounding businesses. Fishbone analysis and simple weighting analysis revealed that there are three main problems that cause the failure of illegal parking management at Pakansari Stadium. The three main causes are as follows: 1) The parking area is intended for stadium activities so it is far from busy areas with a weight of 39 with a weight of 9.8% which is included in the high category. 2) There is no collaborative policy between agencies regarding parking management with a weight of 39 with a weight of 9.8% which is included in the high category. 3) The development of technological infrastructure is not a top priority, with a weighting of 39 with a weighting of 9.8%, which is included in the high category.
THE INFLUENCE OF CUSTOMER SATISFACTION, CUSTOMER DELIGHT AND CUSTOMER TRUST ON CUSTOMER LOYALTY IN THE SHOPEE MARKETPLACE Mujito; Tika Kartika Asri; Wawan Hari Subagyo; Eidelweijs Andririnjani Putri; Andri Catur Trissetianto
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 3 No. 1 (2026): Vol. 3 No. 1 Edisi Januari 2026
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v3i1.2044

Abstract

This study aims to analyze the influence of Customer Satisfaction, Customer Delight, and Customer Trust on customer loyalty in the Shopee marketplace. A quantitative approach was employed with data collected through questionnaires to active Shopee users. Multiple linear regression results show that the three independent variables simultaneously have a significant effect on customer loyalty, but only Customer Trust has a significant partial effect. The Adjusted R Square indicates that the independent variables explain approximately 41.4% of the variation in customer loyalty. These findings highlight the importance of building customer trust as a key strategy in maintaining loyalty on e-commerce platforms.
Sinergi Akademisi dan Masyarakat Dalam Implementasi Budikdamber Untuk Ketahanan Pangan Lokal di Kampung Situpete Tanah Sareal Bogor Wawan Hari Subagyo; Mujito; Syaiful Anwar; Lakonardi Nuraditya
Jurnal Pengabdian kepada Masyarakat Indonesia Vol 1 No 2 (2026): Januari-Maret
Publisher : Samudra Ilmu Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Budidaya Ikan dalam Ember (Budikdamber) merupakan inovasi sederhana yang memadukan budidaya ikan dan tanaman dalam satu wadah terbatas, sehingga cocok diterapkan di kawasan perkotaan dengan lahan sempit. Kegiatan ini bertujuan untuk memperkuat ketahanan pangan lokal melalui sinergi antara akademisi dan masyarakat di Kampung Situpete, Sukadamai, Tanah Sareal, Kota Bogor. Metode yang digunakan adalah sosialisasi, pelatihan, pendampingan, serta monitoring dan evaluasi dengan melibatkan Karang Taruna sebagai motor penggerak. Hasil menunjukkan bahwa Budikdamber mampu meningkatkan ketahanan pangan keluarga, mengurangi pengeluaran rumah tangga, membuka peluang usaha mikro, serta memberdayakan pemuda. Meskipun terdapat kendala seperti keterbatasan pemahaman awal, masalah kualitas air, serangan hama, dan keterbatasan modal, hambatan tersebut dapat diatasi dengan edukasi, pendampingan, dan dukungan dari berbagai pihak. Kegiatan ini membuktikan bahwa Budikdamber merupakan solusi berdaya guna, murah, dan berkelanjutan bagi ketahanan pangan masyarakat perkotaan.
Co-Authors Andri Budi Santosa Andri Budi Susanto Andri Catur Trissetianto Ari Widiyastuti Asti Andayani Benny Osta Nababan Dedi Stiyadi Dulloh Rafsanjani Dwi Oktiana Irawati Eidelweijs Andririnjani Putri Ferdian Ardiliansyah Kezia Yuniar Event Napitupulu Lakonardi Nuraditya Muhlis Mujito Mujito Mujito Novia Dwi Jayanti Nur Hapifah Nur Khapifah Ranti Chairunisha Febriana Shofie Salsabila Kalmindah Syaiful Anwar Tika Kartika Asri