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All Journal INFOKAM Jurnal Mirai Management Omni-Akuatika Jurnal Manajemen dan Dinamika Bisnis International Journal of Accounting, Management, and Economics Research : Ijamer
Amron Amron
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Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Other

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Journal : INFOKAM

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BAURAN PEMASARAN DAN LOYALITAS KONSUMEN HANDPHONE BLACKBERRY Amron Amron
Jurnal Ilmiah Infokam Vol 11, No 4 (2015): INFOKAM EDISI I Tahun 10 2015 (Maret)
Publisher : AMIK Jakarta Teknologi Cipta Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (7.732 KB) | DOI: 10.53845/infokam.v11i4.74

Abstract

This  study used  asample ofBlackBerry mobile phoneusersinKudus with 103respondentsThis sample  usingcriteria:the  respondentswhohave  usedandhave  aBlackBerry  mobile  phonealeast1year.Samplingtechniqueusingpurposive samplingisa sampling techniquebased onacertaintype ofpersonwhocanprovidethe appropriate informationthathas beenset bytheresearchers.  Data collection techniques inthis study usingan ordinalscalewhilemakingtechniquereferstothe Likertscale. This research has found that the  biggest  variableaffectedtheconsumerloyaltyis aqualityproduct,  it indicatesthatthe  BlackBerrycontinuestomaintainandimprove thequality of its products, among others,  by improvingfeaturespackaging(casing),  colorvariationandthe like.Smallestvariablesthat affectconsumerloyaltyistheprice,  expectedBlackBerrymight  consider  includingthe  pricevariablesin makingpoliciesrelated  toenhancingcustomer loyalty.  For example by applyingthe priceaccording tothetargetsegmentandcompetitioncurrentlyworked byBlackBerry.Keywords: product, price, distribution, consumerloyalty.
Co-Authors Atala Septiara Sapuri Davin Sean Dwi Eko Waluyo Endang Hilmi Fery Riyanto Jamanto Sujipto Lilik Kartika Sari Safira Pribadi Makna Siti Fitriyyatul Jamilah Titania Auralia Suniftah